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Kenya's king of dancehall, Redsan signs international publishing deal with ROCKSTAR4000



redsan The leading Pan African music company ROCKSTAR4000 is proud to announce the signing of Kenyan dancehall superstar Redsan to a worldwide multi-level deal inclusive of taking his master recordings to a global audience of millions across the Sony Music Entertainment global partner stores and as part of the same catalog that includes some of the most important recordings in history such as Michael Jackson, Beyonce, Alicia Keys, Chris Brown, Usher, P!NK, R Kelly, Ciara, Miguel, Sean Kingston, Shakira, Pitbull, Jamie Foxx, Justin Timberlake, Ke$ha, and African stars such as Nneka, D’banj, Xtatic, Toya Delazy, Keko and many others.

“Redsan is one of those unique artists with so much big music and talent in him but he’s also a brand, an amazing live performer and a complete package” says Jandre Louw, FOUNDER and CEO of ROCKSTAR4000 and ROCKSTAR PUBLISHING. “Redsan is a born ROCKSTAR and we are thrilled to have him join our family and to represent him across the globe. His latest major hit with Jamaican star Demarco is just a small taste of great things to come.” Louw added.
“I am extremely excited, and would like to thank ROCKSTAR4000, Sony Music, and my good friend Bernard Odote of from Side B Records and ROCKSTAR4000 for this great opportunity, it has been in the making for some time and together we are BADDER THAN MOST! I would like to also thank my family for always being my central strength, my country and my fans for always letting me carry the Kenyan flag high, and to my fans globally our time is now an we have arrived with a new sound an a new energy and a new world class team to ensure my music reaches you and is available to you anywhere in the world at any time. I’m excited about the road ahead being part of the family of ROCKSTARS!” says Redsan
The deal is inclusive of a landmark worldwide exclusive publishing deal with ROCKSTAR PUBLISHING, the first Pan African major Publishing Company. The signing landmarks a historic moment, which sees leading African dancehall superstar Redsan join Africa’s number one music and entertainment partnership company ROCKSTAR4000 and SONY MUSIC ENTERTAINMENT.
“Sony Music Entertainment Africa is excited to service the new partnership between Redsan and ROCKSTAR4000. We look forward to successfully assisting with bringing Redsan’s music to audiences far and wide.” Says Managing Director of Sony Music Entertainment Africa, Sean Watson.
“From the first time I met Redsan he has always demonstrated a global dancehall star attitude, we are extremely excited and happy for him and look forward to the opportunities to take his music to even greater levels” says Bernard Odote, ROCKSTAR4000 Head of Business Development East Africa and CEO of SIDE-B Records Kenya.
Swabri Mohamed or better known by his stage name, Redsan, is a Dancehall musician from Kenya. He is also known as Africa’s king of dancehall reggae. According to Jamaican dancehall star Demarco, Redsan’s recent release ‘Badder than Most’ featuring Demarco is currently ‘the best dancehall single in the world right now’ and Redsan is widely reviewed as the most energetic sound in the dancehall market of this generation today.
Redsan entered the music scene after winning the Star Search competition at Nairobi’s Carnivore in 1998. His career has never stopped momentum since and soon after Redsan released his first album ‘Seasons of the San’ in 2002. ‘Seasons of the San’ was a phenomenal success and charted 9 major hits, including the mega-hits ‘Julie’ and ‘Wanipa Raha’.
In 2004 he recorded his second album titled ‘Red’ which included several major hits including ‘Chicken’, ‘Nakutaka’, and ‘Apakatwe’. His third album, ‘Pioneer’ was released in 2006, with hit singles ‘Kenyan’ and ‘Touch’. Redsan is a multiple nominated and award-winning superstar with accolades across Africa.
Redsan’s career has exploded to great heights with more local and international shows than any other Kenyan artist to date. He has shared the stage with superstars such as Beenie Man, Sean Paul, Shaggy, Brick and Lace, Demarco, Konshens, Kelly Rowland and Akon, just to mention a few. His latest album ‘Versatility’ is out to prove to his fans and critics alike, that Redsan is still the number one African dancehall artist on the continent. His ‘Versatility’ album launch was curtain raised by the all-star Jamaican sensational duo ‘Brick and Lace’ in 2009. The album features multiple hits such as ‘Yule Pale’, ‘Unbreakable’ and ‘Ila Wewe’.
With ‘Badder Than Most’ now ridding high and being the most anticipated album to date, Redsan is out to set the tone once again that he’s in a league of his own on the continent today, with the album featuring major collaborations with international stars such as Demarco, Naila of Brick and Lace among others.
‘Badder than Most’ is his most anticipated album to date and will the first worldwide release as part of his historic deal with ROCKSTAR4000, Sony Music and ROCKSTAR PUBLISHING.
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