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KGL Group Sponsors Maiden Edition Of GIPC Diaspora Investment Summit

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KGL Group, a wholly owned Ghanaian group of subsidiaries, lent support to host the maiden edition of the Ghana Diaspora Investment Summit 2021 organized by the Ghana Investments Promotions (GIPC).

The event held under the theme ‘The New Normal: Leveraging Diaspora Investments To Build Back Better’ sought to highlight diasporan collaborative investments as an integral lever to spur rebound growth in the fall out of the global pandemic.

The summit brought together policy makers, corporate entities, private sector business and investors, both local and across the diaspora, to engage, identify entry barriers and propose viable solutions to create an enabling environment to foster direct local investments.

The two-day event was held on June 23rd and 24th at the Kempinski Hotel, and as part of the key note adresses, Mr. Yoofi Grant (CEO, GIPC) and Mr. Ken Ofori-Atta (Minister of Finance) provided an overview of the collaborative effort between Government and the GIPC to minimize entry barriers to investments and provide a sustainable environment conducive to business growth.

Mr. Alex Dadey, Executive Chairman of KGL Group, speaking from his perspective as a diasporan entrepreneur with over 30 years experience working across multiple industries, highlighted the need for multilateral collaboration and diaspora socio economic inclusion.
Recounting from his experience working in the UK and Ghana across different sectors, Agriculture, Fintech, Trade Finance, Technology and his most recent venture into technology service delivery partnerships with public sector institutions such as the NLA, Mr. Dadey broke down inward investments into four distinct categories: Remittances, Direct, Portfolio and Philantrophic investments.

In his submission, Mr. Dadey also identified a two-prong approach of a deliberate policy on the part of Government to drive local and diaspora collaboration combined with promoting the revenue generation success stories of diasporans, as levers to make direct investments attractive and guide prospective investors across the diaspora to navigate the boundless local investment opportunities in Ghana.

The two-day event also provided a business development platform for participants to engage across different sectors: Agriculture, Real Estate, Technology, Fin-Tech and FMCG under a series of structured B2B sessions.

The event climaxed with Mr. Alex Dadey reaffirming KGL Group’s commitment to fostering local and diaspora socio economic inclusion as sponsors for the maiden Diaspora Investment Summit event.

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Full Winners Ghana Events Awards2021: Outstanding stakeholders awarded to boost morale in creative industry

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Full Winners Ghana Events Awards2021

Ghana Events Awards(GEA), a creative industry player has awarded over 20 of its members in the creative art sector to boost their morale and encourage them work assiduously to make the industry a lucrative job for the upcoming artists.

 

The host and co-host, Jay foley and Roselyn Felli both of Joy Prime television at multimedia were very magnificent and hilarious as they are on top of the game throughout the ceremony giving the audience and invited guests the pleasure needed to enjoy the awards night at Movenpic Hotel in Accra.

Also at the 4th GEA night, citations and plaques were presented to winners in various categories like Best MC of the year, Best Disc Jockey (DJ) player of the year, Best Event Planner of the year, Best Event of the year among others.

 

Speaking to journalists, the Chief Executive of GEA, Kelvin Kenneth was delighted and expressed his appreciation to the Board of Directors and all stakeholders who were involved in making the event possible and successful.

 

He explained that the nomination and selection of winners in the various categories is based on lots of considerations from the public, Board members and the economy which includes good lightening system, sound system, stage and the environment in which the event was held or occasioned.

” the public, Board members and other economic issues were considered and other issues factored in during the nomination and selection of Best possible winners in the various categories”, he said.

 

Mr. Kenneth added that his next option is to focus on how to improve and extend the awards ceremony to other African countries, adding that, this will even place Ghana on the limelight and also enhance the creative industry across the African continent.

 

He therefore called for unity among the industry players in the creative arts in order to fight a common course or agenda for the benefit of the upcoming artists.

The founder of Jandel Limited who own the overall Best award in the creative industry, Afia Moro advised her colleagues to have a passionate feeling for the creative art rather than seeking for money, stating that, your passion for the job will let you earn good money at the end.

 

She tasked all stakeholders in the creative art industry to be innovative and creative through learning in order to enable them reinvent new things and bring new ideas to the table which can be a tool to remain in business even in this era of the pandemic.

 

“try to be driven by passion whiles you try to earn good money and also educate yourselve and be in track by using the advance technologies like the internet and social media that will make us in the creative industry be at par with our competitors in the outside world”, she added.

 

She further outlined some challenges like failure to recognize the industry by government, division among members, failure to be paid the right amount among others that are facing the industry and wished they can be addressed as soon as possible to drive them forward.

 

” we lack so many things and when it comes to certain things, government fail to recognize us like the sharing of the stimulus packages during the COVID-19 era, most of our members who also placed in their request were sidelined and never get anything”, she said.

But she was grateful and optimistic that the challenges will be addressed due to government’s establishment of the creative art alongside the tourism sector, adding, we can voice out our grievances at that department to be addressed by the appropriate authorities.

 

Also, the Best Master of Ceremony (MC) winner from multimedia, Andy Dosty appealed to government to include the industry in the distribution of the stimulus package or offer some of the members some loans that will cushion them since the pandemic have already caused a huge damage to the industry and things are difficult for most of the members in the industry in Ghana.

 

He also praised the award planners and stakeholders for making the event successful because according to him, there has been an improvement in this year’s ceremony and very optimistic the previous award ceremonies will be greater.

 

” am considering and wished stakeholders will come together and put their resources together to ensure a massive awards ceremony in the next occasion “, he noted.

 

The winners of the various categories are as follows:

 

REGIONAL EVENT OF THE YEAR- UPPER WEST CREATIVE ART AWARDS

EVENT ENTERTAINER OF THE YEAR – DIANA HAMILTON

EVENT OF THE YEAR – EXCLUSIVE MEN OF THE YEAR AFRICA AWARDS

BEST EVENT COMPANY OF THE YEAR – GENET SERVICES

BEST EVENT VENUE OF THE YEAR – ( ACCRA CITY HOTEL)

EVENT INFLUENCER OF THE YEAR (BLOGGER) – RONNIE IS EVERYWHERE

BEST EVENT SECURITY OF THE YEAR – ASUAVO SECURITY

GHANA’S FAVORITE EVENT – 3MUSIC AWARDS

EVENT MC OF THE YEAR (FEMALE)- MZGEE

EVENT PHOTOGRAPHER OF THE YEAR – MANUEL PHOTOGRAPHY

CSR EVENT OF THE YEAR- MASK4ALL CHARITY CONCERT

EVENT MC OF THE YEAR (MALE) – NATHANIEL ATTOH

EVENT DJ OF THE YEAR – DJ VYRUSKY

YOUTH EVENT OF THE YEAR – GHANA TERTIARY AWARDS

MOST PRESTIGIOUS EVENT OF THE YEAR- RHYTHMS ON DA RUNWAY

MOST INFLUENTIAL EVENT OF THE YEAR- GHANA OUTSTANDING WOMEN AWARDS

BEST VIRTUAL EVENT OF THE YEAR – EXCLUSIVE MEN OF THE AFRICA AWARDS

BEST EVENT SETUP OF THE YEAR – VODAFONE GHANA MUSIC AWARDS.

BEST EVENT VENUE OF THE YEAR (DOME, GARDEN, CONFERENCE HALL) – UNDERBRIDGE EVENT CENTRE

BEST EVENT VENUE (BAR/LOUNGE) – FRONT/BACK ACCRA

EVENT HYPEMAN OF THE YEAR – KOJO MANUEL

EXPERIENTIAL COMPANY OF THE YEAR – BTL AFRICA

EMERGING EVENT OF THE YEAR- UPPER WEST CREATIVE ARTS AWARDS

CORPORATE EVENT OF THE YEAR – CHARTED INSTITUTE OF MARKETING GHANA AWARDS

EVENT SPONSOR OF THE YEAR-

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5 Ways To Increase Watch Time on Your YouTube Channel

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One of the key players in the YouTube Algorithm is watch time. When you increase your average watch time, YouTube will reward you by promoting your channel through both natural search and in recommended videos. This ultimately leads to more exposure for your channel. This article will dive into 5 different ways you can get more watch time on your video.

1. Start a Youtube Series Playlist

A series playlist allows you to compile similar videos into one convenient location. This tool not only makes your channel more user friendly and easier to navigate, but by placing similar videos into one convenient location, you are encouraging users to continue watching.

This is the age of binge watching and if people see one video they enjoy, they’re likely to stick around and watch the next. Organizing your videos into a series playlist puts them into a loop where one video plays automatically after another, thus having your viewer hooked and reaching for the popcorn while they spend more time watching your videos.

You can create a playlist from existing videos on your channel or create videos specifically for a series or themed playlist. Aim for quality over quantity and don’t upload more than 10 videos in a series. This is a win-win as your watch time increases and your viewers get to see more of what they love from your channel.

2. Incorporate Youtube Chapters in Your Videos

Youtube Chapters allows you to add descriptions to individual segments of your video and break it up into more digestible pieces. The more information you can provide to the viewer, the better. This helps users find exactly what they’re looking for in your content and they’ll be more likely to watch the entirety of your video since they can clearly read what each segment contains.

Chapters can be automatically or custom created. We recommend custom creating your video chapters so you have more control over how the titles read for each segment and use keywords to further optimize your content. If you choose to use automatic chapters, always read over them to make sure they are relevant and complimentary to your video.

3. Choose an Engaging Title

Your video title should accurately reflect what a viewer will expect from your video. This is important to build trust with your viewers and prevent drop-off. Summing up your video into one irresistibly enticing line may seem a bit challenging but follow these tips help you out:

 

  • Keep it under 70 characters
  • Include keywords that match your topic and will naturally increase your search rank
  • Use all caps on certain buzz words within your title and add a call to action
  • Write your title in the same tone and voice you use in your videos

 

4. Create A Complimentary Thumbnail to Support Your Title

A good title deserves an equally good thumbnail to go with it. Youtube will help you choose one out of a variety of shots, but we recommend making your own for an extra personalized touch. There are tons of professional design softwares you can use that are free, our most recent favorites are Snappa and Canva.

To create a good thumbnail, stick to your branding. This includes everything from font, colors, tone of voice in text and everything in between that defines who you are as a brand. Make sure your branding shines in a clean and simple design that doesn’t overwhelm the viewer. Find a relevant and eye-catching photo that will stop users in their tracks as they scroll. A good thumbnail makes the viewer excited for what they’re about to watch!

5. Track Your Progress Using Youtube Analytics

Tracking your progress on Youtube Analytics helps you gain insights about what is working to increase watch time and also what isn’t. Try new things to see what works. Learning what doesn’t work is just as important as learning what does. Be diligent and create a system for tracking your analytics and how you will use that information on your channel.

To access your insights, log in to Youtube Studio and click on “analytics.” Once you’re in, you can view everything from your watch time of subscribers vs non-subscribers to how certain impressions led to more watch time.

Watch time is an important element of the YouTube algorithm and influences how your video will be listed. Use these tips to get more watch time and have more of your content appreciated!

We hope you enjoyed this blog.

 

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Whoopro honoured for innovation in influencer marketing

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Whoopro, a self-service influencer platform creating value and connecting brands and digital influencers, has received an award for offering smart digital innovation in the influencer marketing space in Ghana.

 

The Honorary Award for Innovation of the Year was received at the recently-held Pulse Influencer Awards.

 

Influencer marketing has been a key strategy for brands since the boom of social media. There are over 11 million internet users in Ghana. The continuous growth in the use of the digital space by people has led companies to see the need to reach their target audience through people of influence.

 

Commenting on the award, Eli Daniel-Wilson, Team Lead at Whoopro said “We are humbled to receive our first-ever award since we officially launched in 2020. It complements our quest to be disruptively innovative in bringing to market the very much needed structure in how influencer marketing is done.”

 

“We have built a smart solution to ensure both brands and influencers are getting the best value out of their engagement. Whoopro’s unique selling proposition is that it is simple, automated, cost-efficient and self-serving,” added Mr. Daniel-Wilson.

 

Developed by Global Media Alliance, Whoopro is Ghana’s first digital product providing cutting-edge seamless solutions to address challenges faced by brands and influencers during digital marketing campaigns, using a software application.

 

Whoopro offers three key solutions – Helping brands to find the right influencers; Allow influencers to know their worth and earn more; and provide real-time tracking, reporting and analytics for both brands and influencers.

 

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African football fans get access to a ground-breaking multicam feed with Showmax Pro

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It’s football weekend and Showmax Pro is going all out, introducing the ultimate viewing experience for fans. This Sunday, 24 October, Showmax Pro subscribers will for the first time have access to the multicam feed: a ground-breaking viewing option that lets fans watch the Spanish super-clash, the highly anticipated El Clasico (Barcelona vs Real Madrid), from multiple angles, while getting all the latest game stats and info. This is in addition to the standard live stream of the match.
This innovative visual experience gives viewers a greater range of options, providing a new experience and a more customised way of enjoying football. The multicam feed consists of four separate feeds on one screen along with the Mediacoach stats and info tool. Available only on Showmax Pro, the feed will also incorporate fresh and breezy commentary appealing to younger audiences.
“We are proud to be the first online streaming service in Africa to introduce the multicam feed for such a highly anticipated game. Fans are constantly looking for ways to enhance their viewing experience and with this cutting-edge technology, viewers can watch football in style, like Pros,” said Barry Dubovsky, Chief Operating Officer for Showmax.
The multicam feed consists of the following screens:
  • Main screen: This screen includes a special form of superfeed that highlights the main special cameras included in the broadcast. The base feed will be the view from the master camera, complemented by views from the rest of the cameras, drone shots, graphics and live stats.
  • Following the ball: Aerial camera combined with detailed shots. These cameras are always focused on the ball and the player in possession, providing a closer image to follow the player’s actions in detail.
  • Around the goal area: This window shows all the action around the goal area where viewers see the very best shots from every attack on goal as well as highlights of each and every intervention from the keepers.
  • Camera on the bench: This feed alternates between shots of the home and visitors’ benches. The viewer will be able to follow the coaches’ instructions, reactions to key moments in the match and also keep a close eye on the subs.
  • Stats window: The four-image feed leaves space at the bottom of the screen for a layer of dynamic graphics and visuals featuring stats from the match.
Meanwhile, Showmax Pro viewers can also look forward to Premier League fixtures this Sunday, where Manchester United will look to redeem themselves as they face Liverpool in the North West derby. Elsewhere in Europe, it’s Derby d’Italia, which pits Inter Milan against Juventus in one of Italy’s grandest football occasions. Closer to home, the action will be no less intense in the DStv Premiership, where second-placed SuperSport United will be looking to continue their unbeaten run against Kaizer Chiefs.
Showmax Pro is a streaming service available for Showmax subscribers in Africa that bundles the existing Showmax entertainment offering with music channels, news and live sports streaming from SuperSport.
Subscribers can live stream the 2021 seasons of the English Premier League, LaLiga, Serie A, UEFA Europa and UEFA Conference leagues, the 2022 FIFA World Cup qualifiers and more.
The platform also offers a wide range of other live sports events including athletics, professional boxing, and the world’s biggest marathons.
To learn more and join the Pros, visit showmax.com to subscribe to Showmax Pro.
Join the conversation on social media by following and interacting on these pages:
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Techstars: Young Nigerian Tech Entrepreneur sets new record in Rwanda

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Payday, a Pan-African Fintech startup, founded by Nigerian entrepreneur, Favour Ori has become the first Rwandan company to join the prestigious Techstars Toronto Accelerator program.
Techstars is an operational investment company that assists founders and early-stage entrepreneurs scale their vision into a thriving business, beginning with the Demo Day at the end of the program where selected startups will be able to pitch to a carefully curated group of investors.
The 3-month accelerator program’s goal is to provide entrepreneurs with invaluable skills, resources, and connections to a large pool of global talent and investors.
CEO, Favour Ori said, “Joining Techstars will be a game-changer for us. This is an opportunity to work with and learn from outstanding mentors, as well as to leverage their experience, skills, and network to create a platform where all Africans, regardless of location, can enjoy financial inclusion”
Rwanda represents one of the best turnaround stories the world has seen in a generation. The word that best describes the founders and team behind Payday is “resilient”.
“Moreover, Payday has engineered a financial product that Africans need across the continent, and the recent traction they are seeing makes us believe that this is the start of something massive” says Sunil Sharma, Managing Director of Techstars Toronto.
“We are thrilled to be able to co-invest with some of the best early-stage fintech and e-commerce investors in Africa” says Sharma.
The inclusion of Payday in this program represents an endorsement from one of the world’s most reputable investor communities, emphasizing the potential of the company’s business model and its commitment to developing innovative payment solutions that will simplify how Africans move money around the world.
Techstars has 15 unicorns under its umbrella. Some of the notable ones include; SalesLoft, SendGrid, ZipLine, Chainalysis, and DataRobot, etc. We are sure going to be the NEXT!
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Paradigm Initiative releases short film ‘FOCUS’ urging citizen vigilance to protect digital rights

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Paradigm Initiative (PIN), a pan-African social enterprise working to advance digital rights and inclusion in Africa, will on Wednesday, October 20, release its second and latest short film entitled ‘FOCUS’ to the public on the YouTube platform where it can be accessed for free.

The release was preceded by a premiere on Thursday, October 14, which was attended by a rich and influential cast of prominent social and digital rights activists, journalists, policymakers, members of the diplomatic corps, social media influencers, and others.

FOCUS was directed by acclaimed filmmaker, Tolulope Ajayi, and produced by Up In The Sky, a creative and production agency based in Lagos. The short film creatively explores and dramatizes PIN’s 2020 annual digital rights and inclusion report dubbed Londa, which depicts the health of digital rights and inclusion in 20 African countries.
It follows PIN’s first and widely-regarded short film, Training Day, and marks a continuation of the organization’s innovative trend to harness the power of story-telling in raising awareness on its research findings and spurring citizen-led actions on the protection of digital rights and government accountability.

The newly-released short film FOCUS especially accentuates the importance of citizen vigilance in confronting and halting the disturbing wave of restrictive policies enacted across several countries in Africa to constrict social spaces online, muffle speech, and subvert online mobilization and democratic movements.

Its release on October 20, 2021, a date when last year the Nigerian government violently quelled the nationwide ‘ENDSARS’ protest against police brutality that received global attention with an attack on protesters at the Lekki Toll Gate in Lagos, has refocused attention on the state of online freedoms in Nigeria and the power of citizens to mobilize freely.

Commenting, PIN Chief Operating Officer, Nnenna Paul-Ugochukwu said: “Focus is an exploratory way used by PIN to best impact the society through storytelling while spotlighting key issues plaguing the digital rights inclusion ecosystems. With this short film, we hope to inspire change and bring about radical thinking and adjustment.”
Twitter, the service that played a central role in how young Nigerians were able to mobilize and coordinate actions for the protest, remains inaccessible in Nigeria following a suspension enforced by the government since June 2021.
Internet blockades and arbitrary bans, a continent-wide problem in Africa, formed part of the central theme of the short film as PIN presented options to citizens facing such repression on how to maintain access using tailored tools it developed to boycott the blockades.

FOCUS also alerts citizens to means to identify and take collective actions against the subtle but increasingly desperate and broad-ranging plots by the government to slip through policies and other restrictive measures aimed at limiting online freedoms and censoring speech.

With the support of The Kingdom of Netherlands, Open Society Initiative for West Africa (OSIWA) and the United States Department of State, FOCUS continues Paradigm Initiative’s efforts to mainstream topical issues using the medium of story telling as a vehicle of social transformation.

The short film is available for free viewing on PIN’s YouTube channel @ParadigmHQ, in English and French versions to cater to reach audiences from the anglophone and francophone parts of Africa.
Watch the film for free on YouTube below.

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