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Kylie Jenner no longer a billionaire according to Forbes: She lied

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More than a decade into their fame, the Kardashian-Jenners tend to induce eye rolls and sighs among jaded media consumers. But when it comes to their wealth, even critics of reality TV’s first family are intrigued; the Kardashian-Jenner machine—and the cash it generates—has been the subject of articles, podcasts, even books. But no one cares more about the topic than the family itself, which has spent years fighting Forbes for higher spots on our annual wealth and celebrity earnings lists.

So when the youngest of the clan, Kylie Jenner, sold 51% of her Kylie Cosmetics to beauty giant Coty in a deal valued at $1.2 billion this January, it was a watershed moment for the family. One of the greatest celebrity cash-outs of all time, the transaction seemed to confirm what Kylie had been saying all along and what Forbeshad declared in March 2019: that Kylie Jenner was, indeed, a billionaire—at least before the coronavirus

“Kylie is a modern-day icon, with an incredible sense of the beauty consumer,” Coty chairman Peter Harf gushed when announcing the acquisition in November.

But in the deal’s fine print, a less flattering truth emerged. Filings released by publicly traded Coty over the past six months lay bare one of the family’s best-kept secrets: Kylie’s business is significantly smaller, and less profitable, than the family has spent years leading the cosmetics industry and media outlets, including Forbes, to believe.

Of course, white lies, omissions and outright fabrications are to be expected from the family that perfected—then monetized—the concept of “famous for being famous.” But, similar to Donald Trump’s decades-long obsession with his net worth, the unusual lengths to which the Jenners have been willing to go—including inviting Forbes into their mansions and CPA’s offices, and even creating tax returns that were likely forged—reveals just how desperate some of the ultra-rich are to look even richer.

“It’s fair to say that everything the Kardashian-Jenner family does is oversized,” says Stephanie Wissink, an equity analyst covering consumer products at Jefferies. “To stay on-brand, it needs to be bigger than it is.”

Based on this new information—plus the impact of Covid-19 on beauty stocks and consumer spending—Forbes now thinks that Kylie Jenner, even after pocketing an estimated $340 million after taxes from the sale, is not a billionaire.

As with other Kardashian ventures, Kylie’s business began as a way to cash in on a minor scandal. The youngest of the family, she spent more than a year denying tabloid speculation that she was using lip filler injections before eventually finally fessing up to it in May 2015. Far from being embarrassed about being caught in a lie, she—and her shrewd mother, Kris—seized it as a marketing opportunity.

With $250,000 of her earnings from modeling, endorsements and Keeping Up With The Kardashians appearances, Kylie launched her first batch of 15,000 lip kits, consisting of a lip liner and matching lipstick, in November 2015. Thanks to clever Instagram marketing, the $29 kits were gone in less than a minute. “Before I even refreshed the page, everything was sold out,” she later told Forbes.

By the end of 2016, Kylie had dozens of new products and a reputation as a skyrocketing new entrant in the cosmetics industry. A few months after her sister Kim Kardashian West scored a Forbes cover in July 2016, Jenner publicists began a campaign to “get a Forbes cover for Kylie.” Revenues were $400 million over the business’ first 18 months, they said, with a personal take-home pay of $250 million for Kylie. Pressed for proof, they opened up their books. During meetings at Kris Jenner’s palatial Hidden Hills, California, estate and the family accountant’s office nearby, Forbes was shown tax returns detailing $307 million in 2016 revenues and personal income of more than $110 million for Kylie that year. It would have been enough to put her at N0. 2 on the Celebrity 100 list, behind only Taylor Swift, the accountant was quick to point out. But the documents, despite looking authentic and bearing Kylie Jenner’s signature, weren’t exactly convincing since the story they told, of e-commerce brand Kylie Cosmetics growing from nothing to $300 million in sales in a single year, was hard to believe.

After speaking with a handful of analysts and industry experts who also found the Jenners’ claims implausible, we settled on a more reasonable estimate for our 2017 Celebrity 100 list: $41 million in overall earnings for Kylie, good for the No. 59 spot. Kris was “so frustrated,” the Jenners’ PR flack shot back. “We’ve done so much.”

Two months later, a story appeared in WWD, a trade publication known as “the bible of fashion,” using the exact numbers the Jenners first tried to give Forbes. “There has been raging speculation about the size of her business, with guesstimates ranging from $50 million up to $300 million,” the story reads. “Well, here’s the bad news for more-established beauty players: Jenner’s surpassed the higher figure with ease. Kylie Cosmetics actually has done $420 million in retail sales—in just 18 months—Kris Jenner revealed. . . . ” It was the first time the Jenners had publicly disclosed the size of the business, the story boasted—“and they provided WWD with documentation.”

That sky-high revenue number—repeated everywhere from People to CNBC and Fortune—took hold. By the summer of 2018, when Forbes set out to calculate Kylie’s net worth for our list of the richest self-made women, the industry’s opinion of Kylie’s business had shifted. Those huge revenues were “totally possible,” said one analyst, adding that she had heard similar numbers herself. Another suggested revenues were around $350 million. The estimates kept climbing. Revenues were $400 million, according to a Piper Jaffray research note in 2018. An Oppenheimer report projected sales would top $700 million by 2020.

The Jenners offered us their own number: 2017 revenues were up 7%, they said, to $330 million. “No other influencer has ever gotten to the volume or had the rabid fans and consistency that Kylie has had for the last two and a half years,” an executive at e-commerce platform Shopify, which manages Kylie’s online store, told Forbes at the time. Based on her rapid success—certified by industry sources, plus those 2016 tax returns—Kylie appeared on the cover of Forbes magazine in July 2018, ranking No. 27 on our listing of the richest self-made women. At age 20, she was worth $900 million, we estimated, and would soon become the youngest self-made billionaire ever.

“Thank you for this article and the recognition,” Kylie Instagrammed. Kim Kardashian West tweeted her congratulations—twice. “I am SO proud,” Kris Jenner wrote, finally pleased.

The next month Kylie celebrated her 21st birthday at West Hollywood nightclub Delilah, in a Barbie-themed blowout complete with a pink ball pit, performances by Travis Scott and Dave Chappelle—and bartenders in black T-shirts with Kylie’s Forbes cover printed on them, her face plastered next to the words “America’s Women Billionaires.” By early the next year, she officially crossed the ten-digit threshold.


Any doubts that Kylie wasn’t a billionaire were seemingly erased in November 2019, when $8.6 billion (revenues) Coty announced it was snapping up 51% of Kylie Cosmetics for $600 million, effectively valuing the business at about $1.2 billion. The deal gave the struggling 116-year-old Coty a hip, social media-savvy brand to help turn around its sagging balance sheet. It gave Kylie a major chance at expansion, plus a boatload of cash and apparently clear proof of her billionaire status.

In a call with stock analysts, Coty’s chief financial officer heralded the deal as “a compelling financial equation” that would help “make Coty a modern, growing and profitable beauty player.” The analysts were immediately skeptical. It looked like Coty was paying way too much for a celebrity brand that could prove to be just a fad, one charged. Another asked how Coty could be sure Kylie will remain committed to promoting the business in the years to come.

Then there were Kylie’s financials. Revenues over a 12-month period preceding the deal: $177 million, according to the Coty presentation—far lower than the published estimates at the time. More problematic, Coty said that sales were up 40% from 2018, meaning the business only generated about $125 million that year, nowhere near the $360 million the Jenners had led Forbes to believe. Kylie’s skin care line, which launched in May 2019, did $100 million in revenues in its first month and a half, Kylie’s reps told us. The filings show the line was actually “on track” to finish the year with just $25 million in sales.

“I think everybody was surprised,” says Wissink, the Jefferies analyst, who was on the call. “The negative that came out of that announcement was that the business was a lot smaller than everybody had expected.”

So much smaller, in fact, that there’s virtually no way the numbers the Jenners were peddling in earlier years could be true either. If Kylie Cosmetics did $125 million in sales in 2018, how could it have done $307 million in 2016 (as the company’s supposed tax returns state) or $330 million in 2017?

One explanation: Kylie’s business quietly fell by more than half in a single year. If so, Coty paid up for a “high-growth” brand that is actually a much smaller business than it was just a few years ago. (Coty would not answer any questions about Kylie Cosmetics for this story.) Data from e-commerce firm Rakuten, which tracks a select number of receipts, suggests there was a 62% decline in Kylie’s online sales between 2016 and 2018.

Still, virtually every industry expert polled by Forbes thinks the business couldn’t have collapsed by so much so quickly. “It seems unlikely that much revenue could have evaporated overnight,” says Evercore analyst Omar Saad. “There doesn’t seem to be any evidence the business has cratered,” adds cosmetics veteran Jeffrey Ten, who has led companies like Note Cosmetics, Nyx and Calvin Klein Beauty. “If so, why would Coty buy it?”

More likely: The business was never that big to begin with, and the Jenners have lied about it every year since 2016—including having their accountant draft tax returns with false numbers—to help juice Forbes’ estimates of Kylie’s earnings and net worth. While we can’t prove that those documents were fake (though it’s likely), it’s clear that Kylie’s camp has been lying.

There’s also the issue of profit: Forbes had been estimating that her business, which has little overhead, was notching 44% net margins. But Coty’s filings indicate that Kylie’s profits are likely lower than we figured, since her Ebitda margin—which factors in some, but not all, of her expenses—is only around 25%.

For years, the Jenners insisted that all of those profits went directly to Kylie because she owned the business outright. But Coty’s purchase agreement specifically lists a “KMJ 2018 Irrevocable Trust,” controlled by Kristen M. Jenner, as owning a profit interest in Kylie Cosmetics. Upon the sale, the document says the trust would get a capital, or ownership, interest in the company. The Jenners initially told Forbes that the trust holds money Kylie Jenner earned before she turned 18 and that Kylie is its beneficiary. But the trust appears to have been created well after Kylie turned 18, and the Jenners declined to offer any proof to back up their claims. Given the lack of clarity—and the history of lies—we’re erring on the side of caution and assuming that the trust belongs to Kris Jenner. That means Kylie Jenner owns an estimated 44.1% of Kylie Cosmetics, rather than 49%.

“You have to remember they are in the entertainment business,” says Ten. “Everything in entertainment has to be exaggerated to get attention.”


Taking all this new information into account and factoring in the pandemic, Forbes has recalculated Kylie’s net worth and concluded that she is not a billionaire. A more realistic accounting of her personal fortune puts it at just under $900 million, despite the headlines surrounding the Coty deal that seemed to confirm her billionaire status. More than a third of that is the estimated $340 million in post-tax cash she would have pocketed from selling a majority of her company. The rest is made up of revised earnings based on her business’ smaller size and a more conservative estimate of its profitability, plus the value of her remaining share of Kylie Cosmetics—which is not only smaller than the Jenners led us to believe but is also worth less now than it was when the deal was announced in November, given the economic effects of the coronavirus.

Coty’s share price has fallen more than 60% since the deal was struck, and even better-performing competitors like Ulta Beauty and Estée Lauder are still down single digits. Add that to the fact that Wall Street tends to think Coty paid too much to begin with and there is no way to realistically peg Kylie’s net worth above a billion—despite her massive cash-out.

As usual, we asked the Jenners for input on our numbers. But pressed for answers on the many discrepancies, the typically chatty family did something out of character: They stopped answering our questions.

Additional reporting by Chloe Sorvino.

Source: Forbes

 

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Atlanta’s very own Tony Shhnow releases new single “Keep In Touch”

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Tony Shhnow, a staple in Atlanta’s underground hip-hop scene, has just released his new single and visual for “Keep In Touch” leading up to the release of his new project Reflexions, out 6/9. The suave new track showcases Tony’s glossy flows & braggadocios delivery over a silky smooth instrumental. The waining keys & understated electric guitar pair perfectly with Tony’s confident cadence, amounting to a track that seamlessly delivers Tony’s signature swagger and exceptional ingenuity. The vintage visual features Tony channeling his inner 90’s R&B star––rapping his boastful verse inside a low-lit bar alongside a pool table, all while sporting a classic leather jacket, gold-plated glasses & sleek white turtleneck. “Keep In Touch” serves as a perfect sampler for the unparalleled craftsmanship and forthright creativity he’ll be delivering with his forthcoming project Reflexions on 6/9.

If the past few years have taught us anything, it’s that trying to keep up with Tony Shhnow is impossible. In the span of 12 months, Tony dropped a whopping 7 successful projects, a feat that has truly separated him from the pack. As described by Pitchfork, “Tony’s consistent and overwhelming output has quickly made him a breakout of Atlanta rap’s underground.” Through the projects he’s dropped in 2021, including 48 Laws of Power, 48 Laws of Flower 2 (Art of Production), Authentic Goods, RPS N PLAN BS ll with 10kDunkin, Dis Should Hold You Over 2, and kicking off 2022 with Kill Streak 2 (Deluxe), Tony has been releasing music in the vein of Atlanta’s trap superstars of the 2010s and has no plans on stopping. Tony continued his hot streak in 2022 by hitting the road with budding Boston rapper Cousin Stizz for a multi-city tour this Spring. Earlier this month, Tony released “Last Chance” (feat. Zelooperz), the lead single for his forthcoming project Reflexions, out 6/9. Through his gripping visuals and non-stop work ethic, Tony has solidified himself in the next generation of Atlanta artists poised for stardom.

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MTV announces Düsseldorf as host city for MTV EMAs 2022

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MTV today announced the “MTV EMAs” 2022 will take place in Düsseldorf at PSD Bank Dome, marking the annual global music celebration’s sixth time in Germany. The ‘EMAs’ will broadcast live on MTV in more than 170 countries on November 13th and feature show-stopping performances and appearances from the world’s biggest stars.

“There is no other event like the ‘MTV EMAs’ which connects audiences in every corner of the world to their favorite artists,” said Raffaele Annecchino, President & CEO, International Networks, Studios, & Streaming, Paramount. “We can’t wait to head back to Germany to bring today’s biggest stars, young changemakers and superfans together for the ultimate global music celebration.”

“As we celebrate the 25th anniversary of MTV Germany, we’re excited to return to the incredible country where we hosted our first ‘EMAs’ back in 1994 in front of Berlin’s iconic Brandenburg Gate,” said Bruce Gillmer, President of Music, Music Talent, Programming and Events, Paramount, and Chief Content Officer, Music, Paramount+. “Düsseldorf is a vibrant, multicultural city and the perfect setting for an epic night celebrating today’s top artists and the incredible power of music to cross borders and unite us.”

Host, nominees, performers, and presenters to be announced later.

Previous ‘EMAs’ held in Germany were Berlin (1994 & 2009), Frankfurt (2001 & 2012), and Munich (2007).

The “2021 MTV EMAs” were held live from the Papp László Budapest Sportaréna in Hungary and saw Nigeria’s Wizkid recognized as the ‘Best African Act’. Hosted by rap superstar Saweetie, the epic event featured electrifying performances from Ed Sheeran, Maluma, Imagine Dragons, Kim Petras, Måneskin and honoured some of the world’s biggest artists while also celebrating music, love, and equality. For the first time, the “MTV EMA Generation Change Award” recipients were recognized during the main show and MTV honored five young changemakers furthering equality and love.

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Eminem Releases 20th Anniversary Expanded Edition Of Iconic Album ‘The Eminem Show’

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Eminem has just released the 20th-anniversary expanded edition of The Eminem Show (Shady Records/Aftermath Entertainment/Interscope Records) — his record setting, Grammy Award-winning fourth studio album. The deluxe reissue features 18 bonus tracks (including B-sides, live performances, instrumentals, and an unreleased song), none of which were previously available for download or streaming. Go HERE to listen to The Eminem Show (20thAnniversary Expanded Edition), and see below for the full tracklist.
The Eminem Show originally scheduled to be released on June 4th, had to be moved to May 26th to combat bootlegging and satisfy customer demand. Despite the change in date, the 20-track powerhouse nevertheless debuted at #1 on the Billboard 200 based on a jaw-dropping ONE-DAY sales number of 284,000 records- the only album in history to accomplish such a feat. The following week saw The Eminem Show sell 1.3M copies, which currently stands as the  7th largest first-week US total of all time. The Eminem Showemerged as both the best-selling album in the U.S. and the best-selling album worldwide for 2002. The album earned diamond certification from the RIAA (awarded for sales in excess of 10 million copies in the United States) and has gone on to sell 27 million copies worldwide. Along with earning a nomination for Album of the Year at the 45th Annual Grammy Awards, The Eminem Show won in the category of Best Rap Album, while its seven-times-platinum lead single “Without Me” won Best Music Video.
As Eminem told SPIN Magazine at the time, “One of the frustrating things was people saying, ‘He’s got to cuss to sell records,'” he says. “That’s why with this album I toned it down a bit as far as shock value. I wanted to show that I’m a solid artist and I’m here to stay.”
Executive-produced by Dr. Dre — with most tracks produced by Eminem alongside his longtime collaborator Jeff BassThe Eminem Show features guest appearances from Dr. Dre, Nate Dogg, Dina Rae, Obie Trice and D12. In addition to “Without Me,” the album features hit singles like “Cleanin’ Out My Closet, “Superman, and “Sing for the Moment.Named the best album of 2002 by Blender, Muzik, and LAUNCH, The Eminem Show was also hailed as one of the best albums of the 2000s by a variety of publications.
Later this year, Eminem will release physical editions of The Eminem Show (20th Anniversary Expanded Edition), including a four-LP vinyl set along with CD and cassette versions.
TRACKLIST FOR THE EMINEM SHOW (20TH ANNIVERSARY EXPANDED EDITION)
1.      Curtains Up (Skit)
2.      White America
3.      Business
4.      Cleanin’ Out My Closet
5.      Square Dance
6.      The Kiss (Skit)
7.      Soldier
8.      Say Goodbye Hollywood
9.      Drips
10.  Without Me
11.  Paul Rosenberg (Skit)
12.  Sing For The Moment
13.  Superman
14.  Hailie’s Song
15.  Steve Berman (Skit)
16.  When The Music Stops
17.  Say What You Say
18.  ‘Till I Collapse
19.  My Dad’s Gone Crazy
20.  Curtains Close
[BONUS TRACKS]
1. Stimulate (B-side from “Cleanin’ Out My Closet” single)
2. The Conspiracy Freestyle (Featuring 50 Cent) (B-side from the “Business” CD Maxi)
3. Bump Heads (Featuring 50 Cent, Tony Yayo, and Lloyd Banks) (B-side from the “Business” CD Maxi)
4. Jimmy, Brian and Mike (Previously Unreleased)
5. Freestyle (#1) (Live at Tramps, New York, 1999)
6. Brain Damage (Live at Tramps, New York, 1999)
7. Freestyle (#2) (Live at Tramps, New York, 1999)
8. Just Don’t Give a Fuck (Live at Tramps, New York, 1999)
9. The Way I Am (Live at the Fuji Rock Festival, 2001) (Featuring Proof)
10.  The Real Slim Shady (Live at the Fuji Rock Festival, 2001) (Featuring Proof)
11.  Business (Instrumental)
12.  Cleanin’ Out My Closet (Instrumental)
13.  Square Dance (Instrumental)
14.  Without Me (Instrumental)
15.  Sing For The Moment (Instrumental)
16.  Superman (Instrumental)
17.  Say What You Say (Instrumental)
18.  ‘Till I Collapse (Instrumental)
Over the course of his career, Eminem has sold over 130 million albums and 389 million singles worldwide. He was Nielsen SoundScan’s top-selling artist of the 2000s with 32.2 million albums sold in that decade in the U.S. alone. In addition, Eminem was also named Billboard’s Artist of the Decade for the same period, 2000 through 2009. Eminem has won 15 GRAMMY® Awards and an Academy Award®. His 2010 album, “Recovery,” was the first album in the U.S. to be certified platinum digitally. In March of 2021 his greatest hits album, “Curtain Call: The Hits,” became the first hip-hop album to spend a full decade on the Billboard Top 200 albums chart.  His most recent album, “Music To Be Murdered By” was released January 17th, 2020 and was his ninth straight studio album to debut at No. 1 on the Billboard Top 200, selling over 279,000 units. “Music To Be Murdered By – Side B” is an expanded version of the album which was released in December 2020.  Its release brought the album back to No. 3 on the Billboard Top 200, breaking a 50-year record for biggest chart leap.
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Kourtney Kardashian Reveals She Was Told to Drink Travis Barker’s Semen to Help With Fertility

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Kourtney Kardashian was instructed by a doctor to drink Travis Barker’s semen “four times a week.” Bible. (more…)

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OKX reveals $10 million mystery box giveaway

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OKX, the world-leading cryptocurrency ecosystem and exchange, today revealed an exciting USD $10 million Mystery Box referral program. Every participating OKX user who shares the referral link with a friend will unlock a crypto reward from the prize box worth up to USD $500 for themselves and the recipient.
Jay Hao, CEO at OKX, said: “We are always looking for opportunities to improve our user experience at OKX. Our promotions team had a lot of fun bringing this idea to life. For new users, the Mystery Box referral program is an exciting way to begin their trading journey on the exchange platform.”
Those invited via the referral link will become eligible to take part in the program once they sign up to the OKX platform. They have 30 days to log into the OKX app after the date they registered. Both the new and existing user will receive a reward from the Mystery Box after the new user’s USD $50 minimum deposit requirement is met.
Each mystery box contains crypto worth up to USD $500. The digital tokens included in the giveaway include BTC, ETH, OKB, DOGE, FIL, SHIB, DOT, LUNA, TON, BRWL, and more. Rebate cards are also offered as part of the giveaway. OKX will update the rewards offered in the mystery boxes periodically.
OKX is a place where people can trade, invest, and hold thousands of cryptos, digital assets and collectibles. The company is experiencing incredible growth. In 2021, the total trading volume on the platform increased more than 700%, while the number of trades executed on the platform increased 480%.
For more information about the Mystery Box program please visit: www.okx.com/referral
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Sting, Black Eyed Peas, Pitbull, Stone Temple Pilots, Mod Sun & More To Particpate In Atlantis Concert For Earth

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Black Eyed Peas, Pitbull, Stone Temple Pilots, Bush, Mod Sun, Girlfriends and more are set to headline the first-everAtlantis Concert for Earth, a nonprofit concert and global conservation celebration taking place July 22-23, 2022 in partnership with and from the Azores Islands, Portugal. Sting will provide a special virtual performance. Nicole Scherzinger will also be performing as well as hosting. The event will feature performances, both live and virtual, from iconic artists and showcase the incredible solution-driven work of leading conservationists and organizations from around the world – the true ‘Rockstars for Earth.’ Featured organizations include Re:wild, Sea Legacy, Blue Azores, The Ocean Cleanup, Innerspace, Juccce, The White Feather Foundation—founded by Concert for Earth Ambassador Julian Lennon, Grounded, Earth Uprising— founded by Concert for Earth Ambassador Alexandria Villaseñor, Earth Percent and more. The event will inspire individuals to take action and become Rockstars for Earth themselves. Select artist performances will be livestreamed worldwide for free on Saturday, July 23rd via Veeps: HERE. In-person tickets are available to those local to the Azores HERE.

The zero- to low emission hybrid event is financially made possible by Atlantis Entertainment co-founder, Steven Schuurman. Any remaining carbon emissions from the event will be calculated, reduced, and where possible removed with support from A Greener Festival (AGF), a not-for-profit company committed to helping events, festivals and venues around the world become more sustainable and to reduce environmental impacts.

“Nature is the true headliner at the Atlantis Concert for the Earth,” said will.i.am of Black Eyed Peas. “It is a surreal other-worldly experience to perform on the rim of an extinct volcanic crater to celebrate the Rockstars of Conservation while using music as a megaphone to call attention to the need for global conservation.”

“Biodiversity, from wildlife to ecosystems, underpins the existence of life on Earth,” said Wes Sechrest, chief scientist and CEO of participating partner Re:wild. “We are excited to be a part of Concert for Earth, a celebration of the symphony of life on our unique planet and an invitation to come together to protect and restore nature for the benefit of biodiversity, the climate, and all of us”.

To spread the message of conservation and celebrate the inspirational stories and work of the Rockstars of Conservation, Atlantis Concert for Earth will be livestreamed via Veeps, a premium concert streaming service, for free to people worldwide. Viewers can access the content on Veeps.com or via the Veeps app on Apple TV, Roku, iOS, and Android. The livestream will be executive produced by Fortress Entertainment Group.

Embracing Concert for Earth’s inclusive mission to create awareness, educate and inspire action, there will be a ‘Click to Donate’ option during the livestream. 100% of donations from viewers will go directly to supporting the inspirational, solution-driven work of the festival’s conservation partners.

“I love Concert for Earth’s inclusive mission of finding balance with our planet and leaning into our passions and superpowers to inspire people to become Rockstars For Earth! The world is changed by our actions and not our opinions,” said Nicole Scherzinger

Atlantis Concert for Earth is taking place in Sete Cidades, in Azores, Portugal. The pristine venue is a natural amphitheater, nestled along two lakes inside an ancient volcano crater. With breathtaking 360-degree views, Atlantis Concert for Earth is the only concert for planet Earth with a location as visually stunning as this ecologically rich setting.

Atlantis Concert for Earth was created by Atlantis Entertainment, a full-service media, tv & film production company and record label founded by some of the most successful names in the music, film & television and tech industries, who also share a passion for conservation. The event was conceptualized by Atlantis Entertainment CEO and co-founder Nuno Bettencourt, an Azorean-born and Grammy-nominated multi-platinum artist, songwriter and producer known for his work with Extreme, Rihanna, Robert Palmer, Perry Ferrell and Janet Jackson, along with fellow co-founders Rene M. Rigal, an award winning television, film and content producer and the former Chief Creative Officer of Virgin Produced and President of State Street Pictures (Fox), and Steven Schuurman high-tech entrepreneur and philanthropist, co-founder of Elastic (NYSE: ESTC). With an all-star lineup booked by music industry veteran and talent booker, Scott Igoe, the concert will make “Earth the Headliner” by inspiring action and hope to bring humans back into balance with Earth.

“These days, words Climate and Climate Crisis trigger so many different emotions from all walks of life,” said Bettencourt, who has been working for over a decade to bring Concert For Earth to fruition. “It shouldn’t matter who you voted for, we don’t judge what your political color is internationally or, here in the U.S. if you are Republican, Democrat, Black, white, Hispanic, rich or poor. Because whatever we are, whether we like it or not, we share the same air, the same water and the same soil. We have all heard about the urgency, but fear is not the answer. Instead,  together during Concert for Earth we are taking our universal language and power of music to celebrate the Conservationists and Entrepreneurs from around the world who are game changers leading the way with real, tangible solutions to flip the current narrative of climate and conservation from blame, anger, and doom; to positivity and hope by shining a light on inspirational SOLUTIONS to get us back in balance with our planet.  It’s time to stop telling everyone how we are all going to die, but instead show them how we’re all going to live.”

More details and line-up announcements to be made soon. For more information and to keep up with the latest on Atlantis Concert for Earth, please visit: WEBSITE

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