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Leading In Unchartered Territory- Patience Akyianu

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Patience Akyianu

I joined Hollard Ghana as the very first Chief Executive Officer of the newly formed Group, made up of Hollard Insurance Ghana (formerly Metropolitan Insurance) and Hollard Life Assurance Ghana (newly created in 2018). I felt privileged to be entrusted by Hollard International with the task of bringing to life our purpose of enabling more people to create and secure a better future and ensuring Hollard becomes Ghana’s favorite insurer.

This was a new and exciting chapter in my leadership journey in an industry I knew very little about. Now, just three years on I am proud of the impact and the progress we have made and remain optimistic about the enormous prospects ahead, both for Hollard and the insurance industry in Ghana.

It has been a story of transformation, innovation, and exceptional growth; personally, and for Hollard Ghana. I am blessed to be part of a highly energized team with supportive colleagues and I am grateful for the eagerness with which we embrace and execute new ideas.

There is still a long way to go before we arrive at our desired destination, but I am confident that with God on our side, we will arrive successfully.

The last three years have been an invaluable process of learning, unlearning, and relearning, and from this experience, I share below, 7 lessons to navigate unchartered waters.

  1. Take that leap of faith.

There are times in one’s career when it is wise to take a step of faith and leap into the “dark” guided by your personal vision. Great opportunities sometimes come disguised, and it takes visionary eyes to unveil them. In my case, the idea of resigning as Managing Director of one of the largest banks in Ghana to accept the offer of CEO of a little-known company in a relatively less developed industry, looked absurd at the time. However, I was attracted to this opportunity to lead Hollard Ghana because I had a clear vision of taking the business to market leadership. I saw a great brand, with a great purpose, a great vision, and a great business ethos (We Do Well By Doing Good). Hollard’s purpose and values strongly resonated with mine, presenting an opportunity for professional and personal growth.

In my mind’s eye this remarkable company deserved to be a household name, so I jumped at the opportunity. Armed with research on Hollard and the insurance industry, I was convinced about the prospects, and I allowed my vision for Hollard in Ghana to propel me into the dark. Risky, you might think, but when you are at a point in your career seeking meaning and purpose in your work, change is imminent. Faced with two options – Stay in my role in banking (which made more sense having been in the industry for close to two decades) or take up a fresh challenge in a new terrain – I chose the latter.

 

When considering a role in unknown territory, remember that the right opportunities don’t always appear when we feel ready to move. This is why you must have faith to leap. Think of it this way, if the move does not work out, you would have learnt and grown through the process.

 

  1. Forget the Former; Do Not Dwell on The Past.

A few months into my new role at Hollard, I struggled letting go of my experiences and successes in my previous bank CEO role. I made the mistake of comparing the two industries at every turn and became increasingly frustrated with the size of the insurance market, the relatively low profitability characterising the industry and certain internal challenges.

 

To make matters worse, on the pretext of forgetting the name of my new organization (Hollard Ghana), some people referred to, and introduced me at events as “the Former MD” of my previous organization. As if to say my move had not yet registered.  Realising I was living in the shadows of my previous role, and at risk of disillusionment, I decided to forget the victories and failures from my time in the top job at the bank, to fully embrace this new opportunity. I started insisting on not being referred to as “the Former MD” and gradually people began to address me appropriately as CEO of Hollard Ghana.

This was the turning point for me, as I began to see things with a fresh perspective. I recognized that the approach I used in the past would not necessarily work in this role.  I also set out to intentionally develop new relationships in the insurance industry, and though I’m still not fully immersed, my efforts are already paying off.

 

I learnt a big lesson – the past can be a distraction! Leaders on a new mission need to forget the past because they can only realise their dreams with a single-minded passion.

One thing I do, forgetting those things which are behind and reaching forward to those things which are ahead, I press toward the goal…” (Philippians 3:12)

 

 

  1. Expect Obstacles and Brace Yourself.

Conquering new territories comes with confronting obstacles. I was aware of this reality when I took up the new role in insurance. Of course, I did not expect that starting a life insurance company from scratch in an intensely competitive market was going to be a piece of cake. What I did not quite bargain for, was how much investment in terms of money and time was required to turn things around.

 

In addition, challenges around systems, processes and people can impede the growth effort. It takes a great deal of courage and determination to keep forging ahead despite some of these daunting setbacks.

 

It is never easy to start a new business or to turn around an existing one, especially in a difficult operating environment and it has taken sheer grit to come this far. Overcoming my own fears empowered me to lead with courage and a clarity of vision, which is needed to keep the team focused on our long-term goals. Having a long-term orientation helps to build resilience in the face of obstacles. I further learned to celebrate the little wins in anticipation of the bigger victories. This keeps our team energized during challenging times.

 

Essentially, there is no “promised land” without “giants”. Be strong and courageous and remain focused on your long-term aspirations.

 

  1. Humility is the Master Key to Overcoming Setbacks.

A key attribute of a great leader is humility. Great leaders realise that leadership is not about them, but about the people they are trying to influence.

 

According to Ken Blanchard in the One-Minute Manager, “people with humility do not think less of themselves, they just think about themselves less”.

I have personally been transformed by the setbacks and challenges I have been confronted with in my role as CEO of Hollard Ghana. I have had to admit my knowledge gaps and humbly learn new things. I did not know much about insurance when I first joined and had to rely on my colleagues to teach and point me in the right direction for relevant reading materials to improve my understanding. I used to lead a company of about 1,500 employees and could be forgiven for assuming I knew a thing or two about leadership. It took humility to invite feedback and constructive criticism from staff on how things could be better. It takes humility to continue to work cordially with people (whether peers, subordinates, or superiors) when they are strong disagreements.

 

As Group CEO for Hollard Ghana, I am the Chief Salesperson, in addition to my other leadership responsibilities. This entails being in the “trenches” with the sales team. In a relatively small business such as Hollard, everyone is expected to roll up their sleeves and actively look for business. Humility is not thinking of yourself more highly than you should and doing what needs to be done for the business to succeed.  Humility is also admitting you don’t know everything and asking for help when you need it. Humility means accepting you are sometimes wrong and apologizing. Some relationships are more demanding than others and require more care and skill to navigate successfully. I have resolved some relational challenges at work just by deciding to be humble and not insisting I am right or having my own way.

 

Do you sometimes feel like you are under siege, whether at work or in social settings? Try being humble and empathetic. I guarantee humility can get you out of most “siege-like” situations.

 

  1. Patience is the Key to Long-Term Success.

Patience and perseverance are necessary ingredients to achieving long-term success. However, in a bottom-line driven world, this sounds like theory. As Larry Julian puts it in his book, God is my CEO, “Patience and bottom-line pressure are like oil and water, they don’t mix”.

My greatest headache as a newly appointed CEO in an unfamiliar industry was to balance short-term pressure to show results with our long-term aspirations, which required positioning the business for growth by making significant investments in advance.

 

The pace of execution has been slower than anticipated as it involves external partners who may not be in as much hurry. It has taken time to gain traction for many of our initiatives and productivity lagged for some time before finally meeting expectations in our life insurance business. I have had many difficult conversations along the way, and it has been exhausting to say the least. I am still learning to be patient and it is never an easy conversation to tell shareholders to be patient. However, I am happy to note the little patience we have shown by sticking with the plan, has begun to pay off in spite of delays in seeing the expected results. Now, Hollard is currently at a place where our strategy is working, and Patience is being rewarded.

Patience is bitter, but its fruit is sweet” – Rosseau

 

  1. Be Your Authentic Self.

I have always led by being authentic. Many who know me will confirm that with me, what you see is what you get. Being open about who you are and bringing your true self to work, leaves you vulnerable. However, I have found this builds trust between colleagues, and endears you as a leader to people. Leading is about influencing and the more authentic and real you are as a leader, the more influential you will be. My style of leadership gives others permission to also be themselves at work and encourages colleagues to be real and mindful.

 

Being authentic has enabled me to connect more with people, especially in my new environment and to form meaningful productive relationships that have contributed to the growth of our businesses. As an authentic leader, I completely bring who I am to work by incorporating my faith and work. I make it clear to people that the source of my values, decisions, priorities, and choices is my identity as a Christian. For me, being a Christian supersedes any other identity and I like to be held to the Christian values I espouse.  Integrating work and faith has helped me to lead by example, even in tough times and an unfamiliar environment.

 

  1. Finally, the last and in my opinion, the most important lesson I have learnt in my many years of being a CEO is, God belongs in the business world.

I believe organizations stand a better chance of succeeding when God is at the center of what they do. God wants us to make profit and indeed the Bible says in Isaiah 48:17 “I am the Lord your God, who teaches you to profit, who leads you by the way you should go”.

Bill Pollard the author of “Serving a Higher Purpose and making Money”, insists “God and business do mix, and profit is a standard for determining the effectiveness of our combined efforts”. In my own experience, both in the banking and insurance industry, God uses people in the business world to achieve His own purpose and to glorify Himself.

 

In my professional life, I have found that bringing God into the mix brings meaning and purpose to work and is ultimately the key to individual and organizational success.

 

Being a “godly” leader has enabled me to recognize the potential worth of those I work with and engage them with care and dignity.

 

I am aware this point may be controversial because we live and work in a society where some people are skeptical about bringing religion to the workplace or have different definitions for God.  For the avoidance of doubt, let me state categorically that I am not talking about excluding (or including) anyone based on their religion and I am not advocating for treating people differently either personally or professionally because of their religion or lack thereof.

 

Everyone is free to choose what they will believe, and I choose to believe God belongs in the business world and so far, it has worked for me!

By Patience Akyianu, Group Chief Executive Officer, Hollard Ghana (Hollard Insurance and Hollard Life Assurance Ghana)

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Infinix Launches the Fresh, Stylish, and Super Affordable HOT 12 Series

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Infinix recently announced the launch of the all-new HOT 12 Series which comprises the HOT 12, Hot 12 Play, and a lighter version-the HOT 12i. This fresh line of products integrates premium style, long-endurance, and fun. The Infinix HOT 12 Series is equipped with a super-fast processor, and a massive Pro-Level gaming screen for electronic sports to create an ideal game entertainment platform. It also comes with a huge battery, a fast-charging capability, and the famous Dar-link game optimization engine to stimulate all-day gaming pleasure. The trendy straight-edge design presents light and thin scientific and technological aesthetics, for a powerful and stylish Infinix HOT series mobile device.

 

Eric Zheng, Infinix Product Manager expressed: “We are continuously committed to designing intelligent smartphones with excellent performance and trendy aesthetics for young consumers, and we will constantly bring the latest, best, and most cost-effective products to users. The Infinix HOT 12 series has achieved a breakthrough in improved performance, ultra-long endurance, and trendy aesthetics, which allows young people around the world to express themselves through their smartphones. ” Brand Ambassador for Infinix Ghana, Shatta Wale also had this to say about Infinix Hot Series,’’

 

A Blazing-Fast Chipset

Thanks to the blazing fast MediaTek G85 gaming chipset, The Infinix HOT 12 comfortably handles higher frame rates to run demanding games resulting in shorter response times and faster communication connections. The G85 gaming chipset adopts dual-core flagship CPU architecture, two fast ARM Cortex-A75 cores up to 2 GHz for performance tasks and six small ARM Cortex-A55 cores up to 1.8 GHz for efficiency. All eight cores can be used together thanks to heterogeneous multiprocessing support. This headline features combined make for a fantastic gaming smartphone enabling HOT 12 to run the top games in sublime quality for an immersive gaming experience. HOT 12 PLAY’s chip comes from the new Octa-core platform with powerful performance up to 2.3GHz, bringing you faster game speed and telecom connection as well

 

Power All Day Long

The Infinix HOT 12 uses a massive 5000mAh battery whiles the HOT 10 Play uses a 6000mAh battery, both models feature a fast-charging and ultra-power mode to ensure consistent performance alongside rapid juice ups for all day long battery life. It also supports Type-C interface supercharge with a 50% power up time of just 50 minutes allowing users to focus more on their games and less on their battery levels.

 

The Infinix HOT 12 series is equipped with Infinix self-developed battery-lasting technology to further improve battery quality, which improves the longevity by approximately 25% in a single click. With just 5% power remaining, an additional 2.6 hours of usage can be unlocked using Ultra Power Mode.

 

Packed With Memory

Stacked with enormous memory & RAM sizes, the HOT 12 series allows users to run multiple demanding applications with ease and operate them smoothly with the ability to switch between apps without lag and the storage to keep everything in one place. Gamers can enjoy fluid frame rates and blazing speed when playing the latest games giving them a considerable advantage over players with older devices.

 

Infinix’s self-developed RAM fusion technology allows HOT 12 phones to support 5GB of extended RAM and up to 11GB of combined RAM, increasing the number of background cached applications by three to nine and improving the average launch time of TOP20 applications by 10%-50%. The extra RAM gives users power when they need it for a sublime smartphone experience in a wide variety of usage scenarios.

 

Trendy Eye-catching Design

The Infinix HOT 12 Series features a superbly trendy flat-edge flagship smartphone design language for an eye-catching look. The straight-edge design gives the device a visibly thinner effect of a 3mm textured look with cleaner lines. The angular exterior is paired with a rich reflection of flowing light and shadow representing a strong & bold image. The devices come with rich & vibrant color options including Racing Black, Legend White & Origin blue giving young consumers a color option for every occasion.

 

The HOT 12 features a full ‘’6.82” 90Hz Pro-Level E-sports screen for a silky-smooth display. It also provides almost instant visual feedback on touch input with a 180Hz touch sampling rate giving the HOT 12 a snappy response rate which is ideal for smartphone gaming and demanding applications.

Rich Immersive Sound

HOT 12 comes fully upgraded with both dual upper and lower speakers for a truly immersive audio experience with deep lows, clear mids, and rich crisp highs. Users can enjoy a top-quality audio experience when listing to music, consuming online media, and playing fast-paced games where footsteps can be heard giving gamers an advantage when another player is on the hunt.

The Infinix HOT 12 also delivers a fantastic photographic experience for users with a clean user interface. Fully equipped with an 8MP AI front camera, 13MP AI triple rear camera, and a powerful image algorithm, HOT 12 provides an AI portrait that enhances the focus of every snapshot in the best way possible. The XOS 10 operating system redefines style with a brand-new design and artistic chromatic aberration through Smart Scene and integrates some applications designed for a smarter life. Its built-in XArena enhances your gaming experience by integrating game applications on smartphones into a single area and enabling game boosters to boost performance. There is also a quick setting that mutes messages and calls during a gaming session so users can focus on the task at hand. Combined with the underlying game optimization algorithm through Dar-Link, it brings users an immersive gaming entertainment experience unrivaled by smartphones at its attainable price point.

 

Availability
Infinix HOT 12 Series will be available at all accredited Infinix outlets nationwide at the following prices;

 

Hot 12

4GB ram + 128GB rom = GHS 1248

 

Hot 12 Play

4GB ram + 64GB rom = GHS 999

4GB ram + 128GB rom = GHS 1168

 

Hot 12i

2GB ram + 64GB rom = GHS 858

For online purchase, please visit [ https://www.jumia.com.gh/mobile-phones/infinix/ ]

Media Contact:
Infinix Ghana PR
infinixghana0@gmail.com

About Infinix:

Infinix Mobility is an emerging technology brand that designs, manufactures, and markets an expanding portfolio of devices worldwide under the Infinix brand, which was founded in 2013. Targeting today’s youth, Infinix focuses on developing cutting-edge technology embodied in meticulously designed mobile devices that offer refined style, power, and performance. Infinix devices are trendy and attainable with the end-user at the forefront of every step forward.

With “THE FUTURE IS NOW” as its brand essence, Infinix aims to empower today’s youth to stand out from the crowd and show the world who they are.

The company’s portfolio of products is sold in more than 40 countries around the world, covering Africa, Latin America, the Middle East, Southeast Asia, and South Asia. Expanding at a phenomenal rate, Infinix grew an unprecedented 157% during 2019-2021 and has huge plans to continue creating flagship-level devices offering striking designs and strong value propositions.

For more information, please visit: http://www.infinixmobility.com/gh

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What To Look For When Renting A Dumpster For Your Waste Removal

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Renting a dumpster is a convenient way for removing a large quantity of junk all at once, such as construction debris in a remodeling project or old furniture when you are moving out. This reduces pollution and improves sustainability.

 

Whenever you rent a dumpster, you need to avoid things like accidents, troubles with delivery or pick-up, stumbling blocks and unintended costs,  when getting the bin dropped in your home. 

 

Understanding the factors to take into consideration when renting a dumpster will help your home improvement project run more smoothly, and in an environmentally friendly way

 

Dumpster Sizes

 

One important consideration when renting a dumpster is the amount of junk you will be dealing with. This also implies that you should select the appropriate dumpster size. If you are unsure about the size of a dumpster you require, you can always consult with the dumpster rental company for guidance.

 

Disposal Methods 

 

It may also be beneficial to spend some time evaluating a company’s garbage disposal methods. Asking questions such as, “How does the agency handle waste management?” will help you learn more about the company. 

 

Or “Do you have a policy for recycling?” Ideally,  the bin rental firm of your choice will use environmentally responsible garbage disposal procedures.

 

Dumpster Rental Experience

 

It is important to note that garbage collection procedures are governed by rules and regulations established by municipal governments. For example, some communities have designated dumpster placement areas where residents can drop off their trash. 

 

If you are not familiar with the rules and laws governing dumpster placement in your area, you may find yourself in some trouble at some point of your junk disposal project. 

 

As a result, when selecting the dumpster rental company, be sure that the firm you choose is familiar with the rules and regulations in your area. It would be preferable if it had been in this sector for a significant amount of time.

Additional Waste Management Services

 

A good rental firm should be able to meet all of your waste management and recycling requirements.  In other words, their services shouldn’t be limited only to dumpster rentals. 

 

If you require a dumpster for a building project, it will be preferable to work with a business that has all the necessary equipment and skills to complete the task.

 

Check Online Reviews

 

Check reviews of dumpster rental companies while you’re researching to hire a dumpster. Even though a dumpster rental process is rather basic, you’ll want to be certain that you don’t get stuck with any unexpected or hidden fees. 

 

You’ll also need to make sure that the dumpster rental company has outstanding communication and that pickups and deliveries are done in time.

 

Consider Weight Limits

 

Dumpsters have weight limits. When it comes to waste disposal, a 10-cubic-yard dumpster can normally carry 1 or 2 tons of debris, while a 40-cubic-yard dumpster may take up to 6 tons of debris.

 

Heavy objects such as broken concrete blocks and bricks may necessitate the use of a special heavy-duty dumpster designed specifically for this purpose. 

 

Additionally, the weight of the waste will result in disposal fees, which are determined by your municipality. You should expect to spend between $20 and $100 for every ton of rubbish.

Find Out The Rental Period

 

When renting a dumpster, you should expect to pay the same fee regardless of whether you want it for a day or for a week. The choice to rent for a month or more may be available after one week, depending on the contract. 

 

Alternatively, corporations may charge $10 per day after the first week has gone, in addition to the amount for the first week itself.

 

The final price is determined by the dumpster company. The cost of renting a dumpster might vary significantly depending on how long you need it. Make sure to carefully examine the rental periods and associated prices before deciding on the dumpster rental which is most appropriate for your needs.

Get Permits

 

If you plan on renting a dumpster, you may need a permit. All that matters is the location of the dumpster when it is in use. Permits aren’t usually needed if you can keep the bin in your driveway or on your own land. However, if you must place the trash in a public area, such as a street or park, you may require an official permission.

Check your city’s website or give them a call to learn more about the requirements for getting a dumpster permit. Complete and submit all proper documents.

 

Permit requests can take up to two weeks to complete at various city offices, so it’s wise to research the permitting process in advance. Waiting that long to clean up a mountain of trash is not something you want to do.

 

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Tips for booking vacations with bitcoin

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Bitcoin is automated cash used to buy a variety of work and items generally all through the planet. It works really like paper cash yet there are a few critical differences between the two. Bitcoin is in like manner available in genuine design anyway is open in cutting edge, the essential construction for electronic trading using wallet programming or another web-based help. Bitcoins can be gotten past mining or various kinds of money or even a couple of work and items. Booking vacations with bitcoin a complete guide is available here.

 

Bitcoin market

 

The bitcoin market is the market where bitcoins are traded. Exactly when you have bitcoins, you can use them to buy almost anything for which this cash is recognized. There are a couple of kinds of trades for which bitcoins are the most ideal way to pay which is comprehensively recognized. Expecting you really want to get this particular thing then you will require Bitcoins to complete the trade.

 

Exactly when you adventure into the bitcoin market, the primary thing you really want to learn is the means by which to get a bitcoin. The essential decision is to get them. It will require a little work to do that. The ensuing decision is to make them mine. Mining occurs on programming that plays out a few mathematical circumstances for which the vendor is allowed some bitcoins. It consumes the vast majority of the day and various vendors say it contains a little piece of natural item.

 

The most widely recognized approach to buying a bitcoin

 

To be significant for the bitcoin market, you will require wallet programming. You can in like manner get the web-based help taking everything into account. Online wallet organizations are available in all huge countries so you won’t have to worry about setting up your wallet account. You really want to connect your wallet to your monetary equilibrium to start shopping. It could require two or three days depending upon the assistance of your wallet. At the point when your record is associated, you will see an association with bitcoins in the item window. It will be direct. After the trade is done, the bitcoins will be moved to your wallet.

 

Kind of market trading

 

The bitcoin market deals with a comparable technique as another kind of trading market. Right when the expense of Bitcoins goes down, it is a sign to get them. Right when the expense goes up, you can sell them for an advantage. Mining can be problematic, but all vendors ought to regardless endeavor it now and then. It’s fairly languid and you should show restriction. You will require bitcoin mining programming. There are regardless, mining lakes. You ought to just unscramble a square with the joined effort of one mining pack. Then you will get Bitcoins according to your responsibility. Keep in mind, the expense of Bitcoins goes to a great extent in a matter of moments. In case you don’t pursue the most ideal choice at the ideal open door, you could lose a gigantic piece of your theory.

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Why Cryptocurrencies are different from stocking?

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The digital money has not recently given the speediest strategy to move cash yet moreover one more substance to trade and acquire cash despite stocks and various items. While you can buy and sell bitcoins clearly, you can moreover use the Bitcoin Exchanging Trade to continue to trade cryptographic types of cash. There are many exchanges where bitcoin trading is liberated from any risk and clients moreover approach various expansion organizations. As a digital currency monetary patron or trader, you can pick any exchange for your comfort. In any case, it is reasonable to see a couple of reviews before picking one. If you want to know differences in cryptocurrency and stocking then visit here.

 

CoinBase exchanging wallets:

 

This is apparently the most outstanding and greatest bitcoin trading exchange which twofold office trading is done directly and through wallet. CoinBase was laid out in 2012 by Y-Combinator’s Endeavor Finding and has been growing rapidly starting then and into the foreseeable future. It has various beneficial organizations, for instance, unique cash store and withdrawal options, second money move between two coin bases, vault workplaces with different imprint decisions for more secure trades, bitcoin stores with no mishap.

 

CEX.IO wallet thoughts:

 

An old and prominent exchange dispatched in 2013, as the London Bitcoin Exchanging Trade and moreover as a cloud mining facilitator. A while later, its mining power created to where it held concerning half of the association’s mining limits. In any case, it is at present closed. “CEX.IO” licenses clients to stretch out the bitcoin trade to significantly greater volume, and can make the bitcoin open immediately at the best expense. Anyway, this exchange charges a to some degree higher trading scale, yet it is compensated for the security and convenience of allowing multi-cash trades (dollars, euros and rubles) to buy bitcoins.

 

Bitfinex wallets:

 

This is one of the most moderate trading exchanges and is especially sensible for experienced digital currency sellers. With high liquidity for Bitcoin similarly as Ethereum, this exchange has better options like impact, edge supporting and various solicitation trading. Besides, Bitfinex offers custom GUI features, many solicitation types, similar to restrict, quit, following stop, market, and that is only the start.

 

Bit Stamp:

 

Laid out in 2011, it is the most prepared of the exchanges that offer digital currency and bitcoin trades. Generally fair considering the way that despite being the most prepared, it has never been a security risk and even more actually Stories. Bitstamp as of now maintains four financial structures Bitcoin, Ethereum, Litecoin and Wave and is also available with a flexible application, for trading choice to the site. It has inconceivable assistance for European clients or transporters who have their records in Eurobanks.

 

Dogecoin:

 

It is the greatest bitcoin trading exchange terms of liquidity, volume of euro crypto endlessly trading data for the Canadian dollar, USD and yen. Kraken is an uncommonly respected exchange gone through the turmoil of digital currency trades and at the same time has sorted out some way to get client volume paying little psyche to various exchanges being hacked. With 14+ digital money trading workplaces, the client can store close by digital currency similarly as take out cash.

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Herbin’s Fashion: UMD student shares Ghanaian culture through clothing line

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Herbert Obeng believes “whatever you set your mind to in life, you can do.” With this mindset, the junior communication major at the University of Maryland started his own fashion brand called Herbin’s Fashion.

The Ghana native launched his brand last November because he wanted to create a line of clothing that is different from big brands such as Puma and Nike and to promote the culture of his home country.

Obeng’s fashion brand doesn’t just focus on athleisure. It sells a variety of clothes, from T-shirts and sweatshirts to dresses and blouses on its online store. It’s also an international business that ships to the U.S., U.K., Germany and Ghana through its online store and Instagram page.

Kofi Akuffo, a freshman enrolled in letters and sciences, loves the originality and creativity of Herbin’s Fashion. Not only that, but the wide variety of clothing is also handmade.

“I think he’s been taking the risk, especially specializing in the African Ghanaian culture,” Akuffo said. “And just implementing his own culture and his mother country into his clothing and be able to get different types of people to buy his clothing.”

The concept of incorporating African culture into the brand is meant to make customers feel connected.

“People feel connected and the whole African diaspora and I think that’s a really cool way to help people really connect back to their root cultures and all,” customer Deloris Abrokwa said.

Christiana Asihene, a customer from Ghana, appreciates the quality of the clothes, something she said sets Herbin’s Fashion apart from other clothing brands.

Many people ask her where she got her clothing when she wears Herbin’s Fashion, she said. The clothes aren’t made in the U.S., Abrokwa said, which is another aspect that sets the brand apart.“It’s right from the source back and it’s authentic,” Abrokwa said.

Gideon Adomako, a customer from Ghana, feels Herbin’s Fashion projects African culture and values through its unique designs that are “out of this world,” he said.

“He’s doing such a great thing for expanding his business and promoting Africanism,” Adomako said. “He’s such a young age and in regards to his business, he’s doing so amazing, so kudos to him.”

Although Obeng is a full-time student and works a part-time job to support his family, he has a drive to make his business succeed and makes time for his business, he said.

“There will be setbacks but it doesn’t have to bring you down, it has to make you improve where you want to get to in life,” Obeng said.

Although he sometimes has to sacrifice certain things like having more free time, Obeng said Herbin’s Fashion is something he loves to do, with the support he gets from family and friends making it worth it.

Additionally, Herbin’s Fashion is closely linked with Flute Charity Foundation and a portion of its proceeds go to the organization to raise money to help people in need, such as people experiencing homelessness.

“Giving back to society is something I love to do,” he said. “Being the reason why someone wakes up in the morning to have a smile on their face makes me so happy.”

Akuffo sees Obeng’s dedication to his brand as inspirational, especially since Obeng started his business during the pandemic.

“It goes to show that you can just put your mind to whatever you want to do and sticking to that thing, you can get as big as Herbert’s been getting,” he said.

Akuffo isn’t the only one who’s admiring Obeng’s zeal. Abrokwa has seen how hard he works and is amazed by the way Obeng runs his business on top of being a student.

“I just hope that he continues to progress throughout, not only just College Park but also with his brand,” she said.

In the future, Obeng hopes to expand his business to be sold in stores and have his own stores to sell his clothes, depending on the person who comes into his life to provide him those opportunities.

“I always want to bring somebody into my life … I want them to be supportive of my dreams,” he said.

Check Out His Instagram Business Page: @herbins_fashion

By Kwame Motion

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Lakeside Village Fulfills it’s pledge at the Asamoah Gyan’s Book launch

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Net 36 Vista, a property investment, development and management company, Developers of LAKESIDE VILLAGE has fulfilled their pledge at the Asamoah Gyan’s book launch.

The company and its brand ambassador Joseph KingKong Agbeko were among the high profile companies and individuals who made a pledge for the much publicised book-LeGendary.

CEO of Lakeside Village Dr Bernard BNA Yartey said after presenting the cheque for the two books he received from Team Gyan “…we are doing this to support a worthy course, Gyan has paid his dues, we can’t quantify what he has done for Ghana in monetary terms. This is just a token for a player who took Ghana football up there at the world stage. Our company and our brand ambassador Agbeko, are indeed proud of Gyan.”

Lakeside Village and their brand ambassador bought the book, which was launched few days ago in Accra for several thousands of Cedis.

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