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Malta Guinness announces Sarkodie, others as influencers

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Sarkodie

Ghana’s leading non-alcoholic malt beverage brand – Malta Guinness, is delighted to announce the signing of renowned music superstar Sarkodie as one of its newest influencers. Sarkodie and other celebrities will feature in a new campaign that will run on social media platforms for a period of four months, that seeks to reach the 18- 24 demography.

 

The campaign christened “Enjoy a World of Goodness” is expected to inspire and motivate audiences to feel and be their best, be positive and have hope about themselves and their world. Rooted in the brand’s philosophy of creating a can-do attitude in its consumers, the Enjoy a World of Good campaign kicks-off August 2020 and will be brought to life through a series of experiential activations and pop-cultural immersions lead by Sarkodie and other celebrities.

Sister Derby

Sister Derby

Joining Sarkodie to represent the Malta Guinness brand for the campaign period are renowned actress and radio personality Naa Ashorkor Doku Mensah, sensational alternative music act Sister Derby, YOLO actor Aaron Adatsi, celebrity TV presenter Regina Van- Helvert and medical practitioner and show host Dr. Vanessa Mensah- Karbo.

Naa Ashorkor

Naa Ashorkor

“These are people who have so much to offer their followers and so it makes perfect sense that a brand like Malta Guinness would partner them to inspire their followers to be the best versions of themselves” said the Marketing & Innovation Director at Diageo, Samori Gambrah.

Regina1

Regina Van-Helvert

Malta Guinness has built a reputation of being a youthful, exciting and energetic brand. As it grows and evolves, the brand seeks to establish itself as a leader in Africa.

Dr Vanessa

Dr. Vanessa Mensah- Karbo

“Turning 30 years, gave us the impetus of starting the journey of driving meaningfulness among 18-24 demography through culture, partnerships and influencers. Our focus is to grow penetration and salience to establish Ghana as the biggest Malta Guinness market in Africa” said the Marketing Manager of Guinness Stout and Malta Guinness at Diageo, Samuel Dery.

Aaron Adatsi

Aaron Adatsi

Last year to commemorate its 30th anniversary, Malta Guinness facilitated conversations via digital and PR channels encouraging Ghanaians to celebrate their own through the “Rekognize” campaign. This Campaign was hinged on an insight that “Ghanaians believe Ghanaians aren’t supportive of each other. This the brand sought to bring to this to the fore and facilitate a new normal. It sparked a consciousness to turn things around.

 

The Enjoy a World of Goodness campaign activities will champion the mental, physical and general well-being of Ghanaians. It is also part of a number of activities Guinness Ghana is championing through its iconic brands as part of the company’s 60thanniversary celebrations this year.

 

Follow the hashtag #EnjoyAWorldOfGoodness for an inspiring journey and fun surprises.

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People & Lifestyle

Minister Yvonne Nominated “Gospel Artiste of the Year-Diaspora” at Ghana Gospel Music Awards

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A little over a month after winning the “Female Songwriter of Excellence” award at the famous Maranatha Awards in the USA, Yvonne Asamoah-Tawiah popularly known as Minister Yvonne has been nominated by the Ghana National Gospel Music Awards for their upcoming Christian music awards. (more…)

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People & Lifestyle

University of Ghana Students Gear Up For 64th SRC Week Celebration

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University of Ghana

The leadership of University of Ghana Students’ Representative Council are spearheading plans for the 64th UGSRC week celebration. (more…)

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People & Lifestyle

How Changing Your Diet Can Improve Acid Reflux?

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How Changing Your Diet Can Improve Acid Reflux?

Experiencing acid refluxes once in a while is not too uncommon. However, when this problem persists and shows up every time you eat, it needs special attention and diagnosis. (more…)

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People & Lifestyle

How To Play Online Slots Like a Pro

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How To Play Online Slots Like a Pro

Slots are the most attractive casino games, and have been so for a while, according to data from Statista. Studies show that 70% of real money casino games on the internet are slots, as of late 2019.  (more…)

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Photos: Traditional wedding of Nigerian gospel singer Mercy Chinwo

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Traditional wedding of Nigerian gospel singer Mercy Chinwo

The traditional wedding of gospel artiste, Mercy Chinwo to her man, Pastor Blessed, took place in Port Harcourt, Rivers state today August 12. (more…)

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This week on #TwitterGhana: Big Ivy Returns, Kofi Balmer’s signing by Crystal Palace excites Ghanaians and Many More

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Get the latest news in music, movies, sports, entertainment and more on Twitter. Here is a recap of some of the trending stories during this week on #TwitterGhana.

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