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Malta Guinness Creates a “World of Good” for Startups and Small Businesses

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Giovanni Caleb with Fruits & More Gift Hampers

Leading non-alcoholic malt beverage brand, Malta Guinness, has provided support to some 20 local startups. This is part of the brand’s ongoing “Enjoy a World of Good” campaign, which seeks to create a society where Ghanaians #Rekognize and support each other’s hustles.

The brand accomplished this by leveraging its relationship with selected social media influencers who used their clout to identify these startups. The businesses selected range from the beauty, personal care, fashion, food and beverages, as well as retail to technology sectors.

The initiative dubbed “Spread Good”, saw Malta Guinness influencers Delores “Delay” Frimpong-Manso, Giovani Caleb, Regina Van-Helvert, Musicians Worlasi, Mr. Drew and others use their respective social media handles to select and give free publicity to two businesses each over a one-week period.

Businesses that benefitted from the campaign include Ryndel Perfumer Ghana, Morakiss Beauty Salon and Spa, Fruits and More Gift Hampers, Maame’s Pancakes, Hans Kitchen, GoldenDev Officials, Serwaa Bakes, Shade Solution, Rajni Millinery, Shade Solution among others.

Owner of Ryndel Perfumer Ghana, Theresa Donkor, expressed her delight at having a notable personality such as Delores “Delay” Frimpong-Manso showcase her business. She called on more brands to support small businesses, stating, “It’s not easy out here and so any form of support from brands like Malta Guinness to help us small businesses is very welcome”.

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The Spread Good initiative is estimated to have reached over a million fans on social media and given a 30% visibility boost to these small businesses online.  Malta Guinness is excited to have grown brand engagement among consumers through its influencers.

Follow the hashtag #WorldOfGood for more inspiring stories and surprises with Malta Guinness.

 

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VGMA now TGMA, unveils nominees for 25th edition, see full list

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The 25th edition of the annual Ghana Music Awards, now known as the Telecel Ghana Music Awards (TGMA), has announced its nominees. (more…)

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GRIDCo reduces power supply to parts of Accra – ECG

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The Electricity Company of Ghana (ECG) is pointing in the direction of the Ghana Grid Company Limited (GRIDCo) for the erratic power supply (dumsor) in some parts of the Greater Accra region.
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Olivetheboy denies writing ‘Goodsin’ song for Ayra Starr

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Ghanaian Afrobeat singer and songwriter, Joel Ofori Bonsu, professionally known as Olivetheboy, has debunked claims his hit song “Goodsin” was composed to express his affection to Nigerian songstress, Ayra Starr. (more…)

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THE RECENT INTERNET BLACKOUT AFFECTED MY STREAMS – KiDi

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Multiple award-winning Ghanaian artiste, Dennis Nana Dwamena, well-recognized by the stage name KiDi recently expressed frustration over the recent internet blackout in the country, highlighting its adverse impact on his streaming numbers and online engagement.  (more…)

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Burna Boy calls out foreign media over old shaved beard photos

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Nigerian artiste Burna Boy has publicly criticized foreign online media platforms for sensationalizing an image of him without his signature beard. (more…)

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Nurse Verification Fee: NMC suspends newly approved verification Fee

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The Nursing and Midwifery Council of Ghana (NMC) NMC) has suspended with immediate effect, the implementation of the newly approved fees imposed on nurses pending its review. (more…)

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