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Mfidie Founder, Shepherd Yaw Morttey is organising a 3 Day SEO class for bloggers and businesses who want to dominate rankings

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If you are a blogger or business owner and you want to reach more people, the best bet is you have looked at Search Engine Optimisation.

However, SEO in different parts of the world take very different formats. What works in the US or Europe won’t necessarily work in Ghana. What works in Ghana don’t even work in Nigeria. Shepherd Yaw Morttey, who founded Mfidie.com found out that SEO does not quite work the same way everywhere and came up with tactics and workflows that achieve results both locally and internationally..

Over the last 5 years, when he accidentally ranked number 1 for an article on a Ghana v Senegal international friendly, Shepherd has been amazed at the power of SEO and how it can help blogs and businesses gain traction very fast and meet business goals.

He applied his learnings when he founded Mfidie.com, a tech focused blog in Ghana with 1 million recurring monthly visitors.

Shepherd, who has been contacted by individuals to teach and offer SEO services will arrive in Ghana to teach SEO in Accra for the first time.

shepherd yaw morttey seo ghana 01

Here is what Shepherd says

  • Is your website or blog lacking visitors and search traffic?
  • Do you put in a lot of effort and still don’t get search visitors?
  • Your plugins give you high SEO scores but no one visits your site?
  • Do you want to learn how to drive high-quality website traffic?
  • You need search engine optimization (SEO).
  • Not sure what that is? That’s okay, I’m going to teach you!

My name is Shepherd Yaw Morttey, an online behavioural analyst who capitalised on SEO to raise my blog to 1M monthly recurring views.

I’ve also worked on large blog SEO projects for clients in and outside Ghana.

Over the years, I have understood the SEO pains of bloggers and business website owners.

And that’s why I am the right person to teach you SEO that can not only rank you and crush your competitors, but also make you money.

Date: 11th November 2020 to 13th November 2020

Venue: Accra Technical University Conference Centre

What will you be learning?

Day 1

What kwraa is SEO?

  • Bonus: Niching
  • Doing Keyword Research and Making Keyword Selections
  • Sitemap and Site Architecture – Make Google Happy

Day 2

  • On-Page SEO – Content Optimisations not Fancy Green Buttons
  • Off-Page SEO – Not just backlinks

Day 3

  • Technical SEO – Where plugins come in at
  • Bonus: Making the most out of Adsense

Some More SEO

  • Case Study: An actual site I did SEO on for a long time. Access to Google Analytics and Search Console

Rate and Registration details

  • Rate is GHS 650
  • Early Bird Registration is GHS 550
  • Early Bird Registration ends on 10th October 2020.
  • Normal Registration ends on 25th October 2020.

Right of Admission is reserved

Send a WhatsApp Message to +233242022161 to show interest and receive payment details.

 

 

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People & Lifestyle

Kobina Ansah and Wife to Celebrate Their Son’s First Birthday with A Children’s Book Written For Him

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Kobina Ansah and Wife

The first birthday of every child means a lot to their parents. It is, thus, usual to have such parents celebrate these birthdays with a party. In the case of Kobina Ansah and his wife, Elorm Ansah, they are doing something unusual. (more…)

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People & Lifestyle

Introducing Samsung Galaxy Z Flip4 and Galaxy Z Fold4: Samsung’s Most Versatile Devices, Changing the Way We Interact with Smartphones

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GalaxyUnpacked A Panel session on the new Galaxy Z Fold4 Z Flip4

Samsung has announced the next generation of ground-breaking foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4. Both devices feature customisable form factors, tailored experiences, and upgraded performance. Now in its fourth generation, Galaxy Z series continues to break from convention to deliver new, impactful interactions that enhance everyday life. (more…)

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People & Lifestyle

Want to train your brain? Here are 5 top puzzle games to flex your logic and strategic thinking skills

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AG Gaming 2

More than 2.8 billion active mobile gamers around the world are benefitting from improved memory, increased problem-solving capabilities and enhanced learning by developing several skills for today’s digital world. There’s no arguing the fact that mobile gaming can help train your brain in ways you’ve never thought of. (more…)

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People & Lifestyle

CIMG Launches 33rd Annual National Marketing Performance Awards

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DR KASSER TEE

The Chartered Institute of Marketing, Ghana (CIMG), has launched the 33rd CIMG Annual National Marketing Performance Awards, which was held at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.

 

In his welcome address, the Registrar of the CIMG, Mr. Kwabena Agyekum said, “The success of these awards has gone beyond the event itself. Many businesses have now redeveloped their corporate strategies and significantly changed their business operating models, enabling them to be marketing-oriented by meeting the key requirements of market focus, integrated marketing, long term profitability, and customer and competitor orientation.”

 

In his opening remarks, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, lauded the CIMG for its historic accomplishments in previous awards ceremonies.

Read Also: CIMG Launches Ghana Customer Satisfaction Index 2021 Report

“There is no denying that the scheme has incredibly evolved into what could be considered Ghana’s benchmark awards scheme. As we take delight in the successes achieved by our awards, I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed towards improvements in organisational and professional performances, and especially, for practicing Marketers,” Mr. Osae said.

 

Being mindful of these achievements, the Institute has resolved to keep the stakes as high and as relevant as possible so that the standards, by which CIMG assesses individual and corporate performances, are not compromised.

 

The institute, for the past few years, has adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This set up has made it easy for CIMG to continue to drive a rigorous process whilst maintaining its stringent standards.

 

The Awards cover six major competitive areas, namely: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

 

There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.

 

Mr Osae indicated that “the judges and assessors for the year’s event will devote time and attention to ensure the success of the 33rd CIMG Awards, as it represents Ghana’s benchmark awards ceremony.”

 

The criteria for selecting the winners and benchmarking their performance will include:

  1. Marketing Metrics including awareness, numeric distribution (where appropriate) and others
  2. Marketing Innovation

III.       Technological Innovation

  1. Segmentation, Targeting and Positioning (STP)
  2. Social Impact
  3. Contribution to National Development

VII.      Public Image

VIII.     Success in the Market Place

  1. Market Share
  2. Customer Service Orientation
  3. Ecological and Ethical Issues

XII.      Competitor Orientation

 

Launching the awards ceremony, the National President of CIMG, Dr. Kasser Tee, urged organisations “to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.”

 

Dr. Kasser Tee added that organisations must re-examine their marketing mix elements and ensure an optimal blend for organisational success. He explains that “in the same way that you cannot do without products, or pricing, or distribution, so must you not cut promotion or marketing communications budget. You must however spend in critical areas, using the most critical, influential and most cost-effective media vehicles. You must differentiate your corporate and product brands to enable them stand out in the midst of intense competition and low consumption.”

 

He further encouraged all corporate organisations “to pay attention to some of the very key pillars of marketing that guarantee effective performance, by way of growing market shares, revenues and profits in these difficult times.”

 

For 32 years, CIMG has consistently held the Annual National Marketing Performance Awards with the upcoming one being the 33rd edition

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People & Lifestyle

The failure of Xherdan Shaqiri at Inter

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The failure of Xherdan Shaqiri at Inter

Xherdan Shaqiri is one of the major talents of his generation. He has always played great in the Swiss national team. The footballer is one of its leaders. By the way, choose online betting in Ghana only on 1xBet website, and you can follow this national team. (more…)

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People & Lifestyle

How to Make Money From Non-Fungible Tokens: Tips and Tricks

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If you’re looking for a new way to make money, you should consider investing in non-fungible tokens. (more…)

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