People & Lifestyle
MultiChoice Talent Factory: Unlocking The Potential Of Africa’s Film Industry

There is extraordinarily little doubt, even among the most demanding assessors, that the African film industry has grown. However, while its contributions to the economies of individual countries were eye-catching enough to warrant recognition of its potential, the growth anticipated has not exactly materialized, as it generates about $5 billion per annum as against a projected $20 billion. Major hindrances to its growth according to experts, are wide gaps in skill and education which speak to the possible inability of professionals to match the pace of technological advancement found in developed societies.
Noticing these gaps, MultiChoice, Africa’s leading video entertainment company, established the MultiChoice Talent Factory (MTF). Launched in May 2018 as part of MultiChoice’s ground-breaking Corporate Shared Value (CSV) initiative, the MTF was created to equip the next generation of television and film creators across Africa with the acumen to not only produce high-quality content but also with the business education to support their craft.
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The initiative which is spread across Africa with Nigeria representing West Africa; Kenya, representing East Africa; and Zambia representing Southern Africa, is divided into three components: MTF Academy, MTF Masterclasses and the MTF Portal. Each component is intentionally created to impact different segments of the industry, from aspiring filmmakers to professionals, to ensure the even development of filmmakers in the African film industry. From the onset, MultiChoice’s vision for the MTF has always been to deliver world-class film training to filmmakers. This vision fueled the collaborations with reputable institutions such as the Pan-Atlantic University (PAU), New York Film Academy (NYFA) Dolby, Henley Business School (HBS), Canon, and Jasco Broadcast Solutions, to enable students to gain a combination of both theoretical knowledge and hands-on skills.
The academy is designed for an intense 1-year training in the business and art of filmmaking and takes on 60 aspiring filmmakers (20 from each academy) each year at no cost to the students. Rather, MultiChoice pays each student a monthly stipend, provides accommodation for them as well as networking opportunities both during and after their training. At the MTF West Africa Academy in Lagos, 20 aspiring filmmakers from Ghana and Nigeria are selected from an entry pool of over 3,000 applicants through a rigorous interview process by a jury, comprising film and television experts. The academy has graduated tthree cohorts since inception and is currently on the third set of students who will graduate by September.
The second component of the MTF programme, the MTF Masterclass, aims at upskilling industry professionals and emerging creatives alike by offering exclusive access to practical, expert-led industry workshops across the continent. Since 2019, several MasterClasses have been organized in areas such as Directing, Cinematography, Sound Engineering and Scriptwriting among others, in different states and regions across Africa, impacting over 2000 professionals across the continent.
The MTF Portal, which is the third component, is a pan-African digital marketplace for filmmakers designed to bring film talent and opportunities together on one place and to make collaborations among African filmmakers easy. Today, over 40,000 people are registered as users of the portal, gaining access to networking and potential commissioning opportunities, free online masterclasses and regular updates on happenings in the industry.
Now in its fourth year, it is critical to ask, has the MTF been successful at what it set out to do which is bridging the knowledge gap in the film industry through quality training on the art and business of filmmaking? There are reasons to believe that it has. A survey conducted by MultiChoice to ascertain how the MTF academies are impacting the industry revealed that 92% of the inaugural class of 2019 are economically active. Some of the graduates get the opportunity to work on live sets of local TV productions and now create original content that airs on local M-Net channels across the MultiChoice platforms – DStv, GOtv and Showmax.
Furthermore, two movies produced by the inaugural MTF Academy West Africa class – Life of Bim and DreamChaser, were nominated for the “Best MultiChoice Talent Factory” award at the 2020 Africa Magic Viewers’ Choice Awards (AMVCA). Gilbert Bassey, a 26-year-old Nigerian, who finished as the best graduating student for the Class of 2019 and won a scholarship to the renowned NYFA, has gone on to shoot films Ananze and The Zipman.
Also, Ghanaian filmmaker and TV producer Godfred Dela Duvi’s film Aku Kε Akuetteh, won first place at the European Film Festival 2021 in the Student Film Category. Dela a product of the MTF programme. Is currently a producer for one of Ghana’s most-loved shows Showbiz 360 on TV3. There are many other examples of MTF graduates utilizing the knowledge gained from the academy to positively impact the creative industry.
In 2020, the COVID-19 pandemic struck while the Class of 2020 were in session and to ensure the safety of the students, MultiChoice temporarily closed the academies across Africa. This pandemic though sad, provided an opportunity for the students to practice what they had been taught as 20 of them each shot and edited three-minute films with their mobile phones. The short films, dubbed “Isolation Diaries”, portrayed their fears, hopes and the realities of living in COVID times and is hosted on the MTF portal – www.multichoicetalentfactory.com. This would mark the beginning of their contribution to shaping Africa’s narrative as in conjunction with their colleagues from East and Southern Africa, they went on to produce seven public service announcements (PSAs) for the United Nations’ Pause Campaign. The PSAs were targeted at combating the COVID-19 misinformation that was rife in Africa and utilized the power of humour and local slangs to effectively pass on the message. The PSAs are still airing to date.
As a brand born in Africa, MTF Africa Month is a big deal as it is dedicated to celebrating Africans and people of African descent all over the world. To commemorate the month, the Class of 2020 from the East, West and Southern Africa produced 16 short films celebrating the history and cultures of Africa. The series aptly titled Colours of Africa focused on connecting generations through storytelling and aired on DStv, GOtv and Showmax. In an impact report carried out to assess how the Alumni of the MTF have fared over the years, it showed the following:
- Alumni collaborations that led to the set-up of 12 production companies
- Produced over 250 content including series, movies, short films, documentaries, music videos and commercials among others. Examples are Elenini, a 120-episode Yoruba drama series which aired on Africa Magic, documentaries like Sunset at Makoko produced by Allen Onyige and King of Highlife by Metong Minwon among others
- Pan-African collaboration with filmmakers through the MTF portal
- Upskilling of over 2000 film professionals across Africa through the MTF MasterClass
Through the MultiChoice Talent Factory, Africa’s creative industry has been ignited and the ripple effects will be felt for a very long time to come. For more information on the MultiChoice Talent Factory visit www.multichoicetalentfactory.com .
People & Lifestyle
December in GH: Ghana Bloggers Welcome Global Influencers at Airport with Free Chocolates

As the world gathers in Ghana starting tomorrow, December 1st, under the theme “December in GH,” the Ghana Bloggers Association extends a warm welcome to arriving dignitaries at the airport.
They provide a gracious reception and a complimentary taste of Ghanaian chocolate, anticipating the upcoming December festivities.
This considerate initiative, led by the association’s president, Andre Mustapha NII Okai Inusah, widely known as Attractive Mustapha, is part of an ongoing agenda encouraging every Ghanaian online to actively blog and promote the beauty of Ghana.
Attractive Mustapha underscores the symbolism behind gifting chocolate, given Ghana’s status as the world’s second-largest cocoa-producing country.
He emphasizes that anyone visiting Ghana should savor the rich taste of cocoa, integral to the nation’s identity.
Aligned with the “Blog and Promote Ghana” campaign and the approaching December festivities, the association hosts numerous international bloggers, journalists, personalities,models others.
These collaborations were meticulously planned, with specific dates strategically chosen just a day or two before the onset of December in Ghana.
(GH)
Addressing guests from the diaspora, Attractive Mustapha shares his extensive global experiences, asserting that Ghana stands out as one of the best countries worldwide.
He firmly believes that if the world is indeed round, as geographers posit, then Ghana occupies a central and special place in God’s creation, “God stood in Ghana while creating the world”
Looking ahead, Attractive Mustapha outlines plans for widespread activation across Ghana and the diaspora throughout December, extending beyond the airport.
He passionately urges the social media community to explore all 16 regions of Ghana and share positive stories about the country.
Expressing gratitude, he takes a moment to acknowledge the invaluable guidance and support provided by the Ghana Tourism Authority to Ghanaian bloggers and the Association. This collaborative effort seamlessly aligns with their December in GH project, contributing to the positive promotion of Ghana on the global stage.
People & Lifestyle
Exhale Wellness Review: Best Cannabis Products Of 2024

Exhale Wellness has quickly established itself as a reputable brand in the cannabis industry with its legitimate sourcing of products and exceptional customer support. They particularly deal in all cannabis segments.
Their commitment to natural ingredients and exceptional quality sets them apart from the competition. By sourcing their cannabis from local farmers, Exhale Wellness ensures a product that is potent and consistent in quality.
This dedication to all-natural, potent formulations has garnered them a loyal customer base and a reputation for excellence in the cannabis community.
Product Review: Exhale Wellness’ Lineup
Exhale Wellness has a diversity of products available on its website for individuals who are keen on trying new cannabis products that all have different effects:
Delta 8 THC Gummies From Exhale Wellness
Exhale’s Delta 8 Gummies is one of the most remarkable products in their lineup. These Delta-8 THC gummies are made with natural fruit and vegetable concentrates, later not infused with Delta-8 THC. These gummies are free from artificial colors, flavors, or preservatives, ensuring a pure and wholesome experience.
They are available in two potencies: 25mg and 50mg per gummy. The 50mg gummies are particularly strong and are favored for their delicious taste and balanced effects.
These gummies are ideal for those seeking a potent yet enjoyable experience, with the added benefit of being discreet and easy to consume.
Soft Gels
The soft gels from Exhale Wellness are designed for long-lasting effects and ultimate discretion. Available in 10mg, 25mg, and 50mg Delta 8 THC potencies, they cater to a wide range of preferences, from beginners to more experienced users.
The soft gels are praised for their smooth but powerful effects, owing to the highly concentrated, pure Delta 8 THC used in their formulation. These soft gels are an excellent choice for those seeking a more measured and extended cannabis experience.
Delta 9 THC Gummies
Exhale’s Delta 9 Gummies are unique, combining CBD and THC for a balanced and mild high. Available in different potencies, they are vegan-friendly and come in various fruit flavors.
D9 THC gummies are ideal for those seeking the calming effects of CBD with just enough THC to enhance the overall experience without overwhelming and buzzy potency.
Delta-8 THC Tinctures
Tinctures by Exhale Wellness concentrate the benefits of Delta 8 THC in a mix of organic, healthy fatty acids and proteins.
These tinctures are particularly popular among those who prefer a quicker onset of effects than edibles. These tinctures are convenient and easy to use in 300 mg and 600 mg bottles, thanks to the included glass dropper.
They offer a fast-acting option for those seeking relief or relaxation without the wait.
Delta-8 THC Vape Carts
Vape cartridges from Exhale Wellness are a favorite among vaping enthusiasts. Each cartridge is filled with 900mg of the highest quality Delta 8 THC and comes in a variety of strains, catering to different tastes and preferences.
Using natural terpenes for flavor enhances the vaping experience, providing a pure and enjoyable taste without artificial additives. These vapes are known for their immediate effects, making them a popular choice for those seeking quick relief or a swift shift in mood.
D8 Concentrates
Exhale Wellness offers Delta 8 concentrates with an impressive 83% purity level for those seeking a more potent and immediate effect. These concentrates come in various strains, such as Girl Scout Cookies and OG Kush, providing a range of experiences and flavors.
The high potency of these concentrates makes them suitable for experienced users looking for a strong and fast-acting cannabis product.
HHC Products
Exhale Wellness has also ventured into the emerging market of HHC products. Their HHC gummies and vape carts are notable for their potency and fast onset of effects.
The gummies, in particular, are known for producing intense feelings of happiness and relaxation, while the vape carts offer prolonged and strong effects.
These HHC products are an excellent choice for those looking for a powerful and distinct cannabis experience.
CBD Gummies
The CBD Gummies from Exhale Wellness are pure, vegan-friendly, and made with organic fruit extracts. These gummies are designed for easy dosing and are an excellent value for the quality of CBD provided.
They are particularly effective for stress relief, offering a calming effect that sets in quickly. These CBD gummies are an excellent choice for those looking for a non-psychoactive option.
Customer Experience
Customers generally report very positive experiences with Exhale Wellness products. The effectiveness and high quality of the products are frequently highlighted in customer reviews.
- The brand’s dedication to customer satisfaction is evident in the growing number of positive testimonials and reviews.
- This customer satisfaction and the brand’s commitment to quality and natural ingredients have helped Exhale Wellness establish a strong presence in the competitive cannabis market.
Website and Customer Service
Exhale Wellness offers a user-friendly website that is easy to navigate, making it easy and simple for customers to find and try the products. The website includes a helpful FAQ section, particularly useful for first-time Delta 8 buyers and users who are into consuming their favorite cannabis products.
Customers who are unsure which product to choose can take a quick, free quiz on the website. Additionally, Exhale’s customer service team is known for being knowledgeable and readily available to assist via email or phone.
Conclusion: Why Exhale Wellness?
Exhale Wellness has successfully established itself as a niche favorite store in the cannabis market, focusing on natural, potent products. Their diverse range of Delta 8, HHC, Delta 9, and CBD products cater to various needs and preferences.
Backed by positive customer feedback and strong service policies, Exhale Wellness is a brand that stands out for its quality, effectiveness, and customer-centric approach.
People & Lifestyle
Rural Ghana: Breaking development barriers with last-mile delivery

On a journey in the northern belt of Ghana, through the savannah stretching from Sawla to Damango, one discovers an innovative spark that has redefined the landscape of logistics in Ghana’s Northern regions. Strait Research indicated that the African last-mile delivery market is poised to reach an impressive USD 2.35 billion in value, boasting a compelling Compound Annual Growth Rate of 8.45%. In fact, the World Bank has identified logistics as a pivotal contributor to a nation’s overall economic development (Arvis et al., 2016).
Alongside other actors striving to tackle Ghana’s logistics and delivery challenges, YomYom stands out with a clear mission – connecting Small and Medium-sized Enterprises (SMEs) to logistics solutions that are not only accessible but also affordable and sustainable. With ever-changing local and global trade dynamics, Yom Yom has evolved to serve every corner of Northern Ghana. We leverage technology and local knowledge to improve efficiency and reach. YomYom utilizes advancements in mobile tech for route optimization, real-time order tracking, and efficient management of deliveries. We also integrate local knowledge into our delivery processes to overcome potential hurdles presented by weather, local customs, and inconsistent addressing systems. Over the years, we have shown a steady growth trajectory and impact, noticeably contributing to easing trade constraints in rural Ghana by providing a reliable and efficient delivery service. Our history is marked by a commitment to overcoming the hurdles of distance, infrastructure, and resources, making us a crucial aspect of daily life for businesses and consumers.
We acknowledge the myriad challenges that persist in Africa, from our poor road infrastructure to limited technological access and unfavorable policies that often hinder the growth of startups. It would, however, be an understatement not to recognize that these challenges have consistently presented formidable obstacles that we confront head-on. Our unwavering team continues to demonstrate that the delivery sector in Africa is not merely surviving but thriving on resilience and adaptability. In the face of adversity, we have discovered that these challenges, once conquered, can be transformed into opportunities that drive progress and innovation.
Our approach is marked by our adaptability to the unique challenges presented by different regions. This adaptability is evident in our diversified delivery modes, which include the utilization of E-Bicycle vehicles and motorbikes. These vehicles are particularly suited for maneuvering through rugged terrain and remote locations, ensuring that goods reach their destinations efficiently. We have also harnessed the power of technology to enhance our services. This involves the constant utilization of digital tools for route optimization and real-time order tracking. Our online ordering system enables users to place orders with ease and monitor the progress of their deliveries in real time.
We collaborate with locals who possess a deep understanding of the layout of the land. Their expertise in navigation is invaluable in ensuring successful deliveries. Overcoming the challenges posed by vast distances and dispersed populations, YomYom strategically locates centralized distribution centers in the country. Wherever you are, we have a nearby center to serve you and deliver to you with happiness. These hubs serve as pivotal points from which goods are dispatched directly to customers, significantly reducing delivery times, and improving overall efficiency.
Our delivery services have sparked a profound transformation in rural Ghana. These services have not only streamlined access to essential goods, eliminating the need for arduous journeys, but have also catalyzed economic growth by expanding market reach and fostering local commerce. In addition to fostering prosperity, our expansion has created numerous job opportunities, both within the delivery service itself and in related industries. YomYom’s commitment extends to improving healthcare outcomes through the reliable delivery of medical supplies to remote areas. The introduction of a digital interface has not only enhanced logistical efficiency but has also paved the way for digital literacy and inclusion, a vital aspect of modern development in rural regions. YomYom Delivery is a driving force in reducing inequality and paving the path for sustainable progress in rural communities in Ghana and beyond.
Mohammed Iddi
Founder, YomYom
People & Lifestyle
Jowato.com: Northern Ghana’s premier marketplace for Small African businesses

n the bustling city of Tamale, a revolutionary change is taking root, driven by the ingenuity and determination of one man: Jonathan Kojo. His creation, Jowato.com, is not just Northern Ghana’s first eCommerce platform; it’s now the largest Made in Ghana shopping center in the city. Jowato’s journey from a local startup to a national powerhouse is a story of vision, resilience, and a deep commitment to promoting Ghanaian-made products.
The Genesis of Jowato.com
Jonathan Kojo’s entrepreneurial journey began with a simple yet profound realization: the artisans and small-scale producers in Northern Ghana had immense talent and unique products, but their access to larger markets was severely limited. Jowato.com was born from this need to bridge the gap between local producers and potential customers across the globe.
A Platform Empowering Local SMEs
Jowato’s primary focus is on empowering small and medium-sized enterprises (SMEs) in Ghana. By providing a direct link to larger markets, Jowato eliminates the need for middlemen, ensuring that the artisans and producers receive the full value for their efforts. This approach not only boosts the local economy but also ensures that customers get authentic, high-quality Ghanaian products.
Expanding Beyond Borders
From its humble beginnings in Tamale, Jowato.com has grown exponentially. It now boasts sellers from all over Ghana and reaches customers in 19 countries. This global expansion is not just a testament to the platform’s success but also to the appeal and quality of Ghanaian-made products.
A Hub for Quality and Authenticity
Walking into Jowato’s shopping center in Tamale is like stepping into a microcosm of Ghanaian culture and craftsmanship. From exquisite handwoven Kente cloth to organic shea butter, from traditional crafts to modern cosmetics, Jowato offers a diverse range of products that embody the spirit and talent of Ghana.
Empowerment Through Technology
At the heart of Jowato’s success is its innovative use of technology. By creating a user-friendly online marketplace, Jonathan Kojo has not only provided a platform for local producers but also brought the convenience of online shopping to customers. This digital approach has been particularly impactful in expanding the reach of small businesses, allowing them to connect with customers they would never have reached otherwise.
Visit Jowato SME Marketplace
Whether you’re an SME looking to connect with bigger markets or a resident in Tamale searching for the best Made in Ghana products, Jowato SME Marketplace is your destination. This platform stands as a beacon of innovation and empowerment, showcasing the best of Ghanaian entrepreneurship and craftsmanship.
Join the growing community of buyers and sellers at Jowato.com and be part of a movement that is not just selling products but also telling the story of Ghana’s rich culture and heritage. Visit Jowato, where quality meets authenticity, and every purchase supports a local business. Welcome to Jowato – the heart of Made in Ghana.
People & Lifestyle
Nana Tamakloe In Russia To Represent Ghana At BRICS+ Fashion Summit

Tamakloe, whose avant-garde approach has reshaped the African fashion landscape, is no stranger to accolades. Having launched the continent’s premier fashion blog in 2012 and later introducing the widely celebrated Accra Fashion Week, he continues to set trends and redefine fashion norms.
Last year, Tamakloe received global recognition when he graced the stage at the Memphis In May Festival in the USA, being invites to America with other luminaries like King Otumfou, Stonebwoy, and Okyeame Kwame. This acknowledgment was a testament to his significant impact on Ghanaian culture, and now, he brings his distinctive vision to the global stage at the BRICS Fashion Summit.
Under the auspices of Moscow Fashion Week, the BRICS Fashion Summit has become a melting pot of fashion elites. Editors, event organizers, representatives from major publications, clothing specialists, bloggers, instructors, and emerging designers from around the world have gathered, creating an atmosphere of creativity and collaboration.
Originally synchronized with Moscow Fashion Week, the BRICS Fashion Summit is not just a calendar event; it’s a strategic endeavor to cultivate the ethos of the BRICS Fashion community. Stemming from the BRICS—an intergovernmental organization uniting Brazil, Russia, India, China, and South Africa—the fashion community aims to redefine the industry’s dynamics.
The Fashion summit transcends borders, with over 30 countries participating in this cross-cultural celebration of style. From the chic streets of China to the vibrant landscapes of Nigeria, the BRICS Fashion Summit is a global rendezvous of sartorial excellence.
People & Lifestyle
How COP28 Aims to Unlock Trillions for Climate Solutions by Centering Business

Over 70,000 individuals from around the world are about to converge on Dubai to participate in COP28. In the lead-up, the UAE’s COP28 Presidency has made no secret of its ambition to make this the most inclusive and consequential COP ever. And while much of that effort has elevated historically underrepresented communities, and rightly so, a lesser-known determination of the COP28 Presidency is about transforming how the COP process engages with the private sector.
From 1-2 December this year, COP28 will feature the biggest gathering of business and philanthropy devoted to solving climate change in history, at the inaugural Business & Philanthropy Climate Forum. Held in parallel with the heads of state level World Climate Action Summit, the Forum will bring together 1,000 heads of business and philanthropy – alongside policymakers and other stakeholders – to spur tangible climate action.
While COPs have traditionally been seeing as a political process, opening the COP28 summit with this Forum will set an entirely new tone. To expedite the pathway to transformative action, the Forum will include a set of 22 actions that CEOs and philanthropists can take right away. These include game-changing climate ‘moonshots’ and breakthrough technologies, expanding indigenous peoples’ direct access to investment, accelerating food supply chain transformation across the Global South, accelerating technology transfer, de-risking green investments, enhancing natural capital, boosting green SMEs and start-ups, and increasing investment in resilience for vulnerable communities around the world. The goal is to provide an accessible way for the private sector to move beyond declarations, into implementation.
From the outset, we’ve established global partnerships with major players who will help galvanize business communities around the world. They include Sustainable Markets Initiative (SMI), International Finance Corporation (IFC), Organisation for Economic Co-operation and Development (OECD), World Economic Forum, Asian Development Bank, Africa Finance Corporation, Inter-American Development Bank (IDB), Bill & Melinda Gates Foundation, World Business Council for Sustainable Development (WBCSD) and XPRIZE.
Fixing climate finance is a top priority. Global investments of over USD 3 trillion per year will be required to enable the world to achieve net zero emissions by 2050. The private sector could play the most consequential role in generating the multiplier effect required to take us from billions to trillions.
For far too long, business and philanthropy have been relegated to the periphery of global climate negotiations, often dismissed as a part of the problem. But this is a terrible missed opportunity. Private capital markets have more than doubled over the past decade, reaching over $23 trillion. Philanthropic capital alone flowing through the global financial system every year is well above $1 trillion dollars. The latter can often be deployed in more flexible, risk-tolerant and patient ways than other forms of finance.
Combined, these capital flows are key to unlocking accessible, affordable and targeted solutions to closing the climate finance gap. And we mustn’t neglect the massive additional contributions that businesses everywhere and of all sizes can make to the climate action agenda through their networks, capacity to innovate, and engagement with local communities.
That’s why the COP28 Business & Philanthropy Forum will support governments, businesses and philanthropists to work together and in parallel, collaborating where they can while playing to their respective strengths. No individual stakeholder can succeed alone. Only when we blend capabilities and capital across these sectors, can we produce outcomes with the required scale and timeframe.
Business and philanthropy hold the greatest untapped potential for accelerating implementation of the world’s climate and nature goals. It’s time to mobilize the world’s private capital in service of the planet.
Badr Jafar is the COP28 Special Representative for Business & Philanthropy, and CEO of UAE-based Crescent Enterprises
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