People & Lifestyle
Nana Mitch, Schardo Mitch and Kwaatemaa pen new deal with organic skincare brand, Nickchels
The organic Ghanaian skincare brand has reached an agreement with the three influencers and will rely on their combined social media might to boost the marketability of its new line of products through exclusive content creation.
Launched in 2019, Nickchels Skincare was founded by its current CEO, Ms. Chelsea Jones – a skin and beauty consultant, among other things – who took an entrepreneurial stand to offer Ghanaians a national, premium and healthier alternative to treating damaged skin. But the question was how to get a significant boost in a market dominated by Western products? Easy. You turn to the vastness of social media and Ms. Jones’ team knew exactly where to look.
“I’m happy to announce Nana Mitch, Schardo Mitch and Kwaatemaa have penned a deal with Nickchels Skincare’’, Ms. Jones disclosed. “Their credibility and influence in the Ghanaian influencer community is top, and I’m convinced they are my brand’s go to for digital marketing. I expect nothing but the best from them”.
To us and anyone familiar with the three influencers, the move is a no-brainer for the brand, considering their reach on social media. Nana Mitch – who is Ghana’s first Snap Lens creator and most prolific yet, thanks to over a 100M views for his creations – and Schardo Mitch, his twin – well known for content machine, SchardoTV – will effortlessly gel with the spice of Kwaatemaa; the glam queen acting as a springboard for brands through her social media presence and initiative, Vendor Vault.
On behalf of the three, Nana Mitch shared, “It’s a pleasure working with Ms. Chelsea Jones, her brand is classy— right from packaging, fragrance, everything. Plus, it’s also organic. Most of her product’s reviews are already positive so it’s quite easy for us to influence our audience as to why they should patronize her product. She’s one amazing CEO”.
The contract, which commenced on the 12th of April 2022 is expected to run for 3 months. So, till then, lovers of organic skincare products can follow the influencers on their Instagram channels below to consume what’s yet to come.
Nana Mitch: nanaamitch
Schardo Mitch: schardotvv
Kwaatemaa: akua.kwaatemaa
You can also pay Nickchels Skincare’s shop a visit at Adjiringanor, close to/opposite Pot Belly Shack/Dear Mummy Bakery or check out their Instagram – nickchels.skincare to catch a glimpse of their products.