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New to Trade Shows? Here’s What to Consider

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Are you familiar with trade shows? If so, you know simply how important they can be if you want to grow your business. Industry events, commonly known as trade shows, provide a lot of opportunities. This includes making sales, networking with potential partners, and improving brand awareness. 

For small businesses, trade shows can be a very effective sales and promotion tool. However, they can also be a total waste of money and time. 

The success of a trade show greatly varies on how you prepare for it. Fortunately for you, we are going to help. 

For those who don’t know, trade shows are just events where businesses exhibit their services and goods in a particular industry. Though more and more businesses are done online, trade shows provide attendees and merchants the chance to develop and find new business relationships.

Trade shows also help attendees discover new products. That is why exhibiting at trade shows requires a lot of preparation. You need to plan at least 2-3 months ahead. You shouldn’t simply show up during the event. 

Keep in mind that there are a lot of competitors in trade shows. Thus, you should do your best to stand out against them. Here are several things to consider if you’re new to trade shows.

Research the Trade Show

You’ve got to pick the trade shows that will offer your brand the best ROI when it comes to your goals. If you want to sell on-site, it might not be ideal to attend a trade show where you’ve got a lot of competitors fighting for clients. 

You want to pick the trade show that can help you reach your target audience. It should also fit your goals for participating. You should know the goals of that particular trade show and check and assess its audience. 

Researching will also help you choose the right trade show truss booth to cater to the installation standards of the trade show.

Set Clear Goals for Your Participation

Why join a trade show? What do you want to get from it? Do you want to position your company for a potential sale? Are you planning to promote a new product you’re trying to launch? Do you expect to sell a particular number of products?

Of course, you can have more than 1 goal. However, the idea here is that you’ve got to be clear about your goals. You should know what you’re trying to achieve when you participate in a trade show.

It’s also important to be inspired so you can get creativity and make your booth attractive.

Bring Brochures and Business Cards

Keep in mind that you have to bring a lot of business cards and brochures. Almost everyone you meet will want to trade business cards. You don’t want to run out of cards. 

The purpose of your business card is to serve as an invitation. It means that you want to continue the conversation outside of the trade show. It is a must if you’re a professional. 

Be Prepared Physically

Keep in mind that trade shows can be a bit physically and mentally tiring. You may not have a hard time socializing with people around the trade show if you are extroverted. On the other hand, you might find yourself low on energy if you’re introverted. 

Before the event, you’ve got to ensure you get a good night’s rest. If they serve alcohol, steer away from it. Always stay hydrated. 

Keep in mind that you will have to sit and stand most of the time. Thus, you should try to get a rest before you start the event. Also, learn some DIY tips so you know what to do if you ever encounter some issues on your booth stand or other things around your booth.

Be Prepared to Provide Product Demos

It is crucial to display your product and be ready to enable attendees to test your products. Attendees want to taste, touch, and see something before they buy it. 

Prepare Your Staff

Be ready for questions. Unavoidably, every member of your staff will be asked questions as well. Because of this, all members of your trade show team should be professional in your company and product.

If you want to guarantee your team is ready to go, you should make a list of expected questions and role-play before the event starts. You’ll be happy if you do this. 

It is crucial that you ask individuals who approach your booth questions. Your objective is not simply to sell. However, you should also build a beneficial relationship with the attendee.

Bring Your Best Employees

The team that you bring to a trade show can have a huge influence on how the event goes for your business. You’ve got two choices. You can hire a professional event staffing agency that has experience working trade shows. Or, you can also bring your company’s team. 

Regardless of what you choose, you should know that the individuals working in your booth will be the face of your company. Because of this, it is crucial to have an outgoing, motivated, professional, and friendly group to represent your company

Know Who’ll Attend the Event

For a lot of trade shows, attendee lists are available in advance. You should conduct research to determine what contacts might be interested in your company. Then, you can send a short email to them. 

Think about reaching out to let them understand you would like to meet them. Also, don’t hesitate to encourage them to stop by your booth. 

However, you should not avoid spamming their inbox by selling your products and services immediately.

Conclusion

It isn’t easy to stand out at a trade show. You will require a lot of hard work and planning. However, it is also an excellent marketing opportunity that can offer a lot of advantages. Make sure you plan and while at the event, have fun.

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People & Lifestyle

How Beard Oil Helps Beautify The Skin?

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When you think of beard oils, you think of healthy and silky beards or just good beard appearance in general, but beard oil goes beyond just improving your beard’s appearance; it also improves skin health, thereby beautifying it.

It does this because of its moisturizing ability, which improves the appearance of the beard and skin beneath it. Let’s face it, what good will come out of a good beard on a bad face? So, most beard oil brands, such as the Bossman Brand, produce their oils to tackle skin issues so as to get the best out of it.

That aside, let’s quickly run down the ways beard oils can help beautify your skin.

It Prevents Acne

Studies have shown that regular beard oil use can prevent acne, leaving you with a fresh face. Many men suffer from acne and cover it with their beard, but you should understand that with good beard oil, especially those that you aren’t allergic to, you can make acne a thing of the past. It’s mainly because of the moisturizing effect of Beard Oil and the fact that it doesn’t clog the pores. They are advertised as active acne prevention products, and they do the trick.

Better Absorption

Due to the fact that it contains carrier oils, it is easily absorbed, and it also easily absorbs nutrients that are very beneficial to the skin, like vitamin A and vitamin D from the sun, which is known to be beneficial to skin health.

Antibacterial

Beard oils are antibacterial and help fight against bacteria that would cause harm to the skin. Beard Oil brands, especially those with jojoba oil, have very strong antibacterial and aid the natural oils on the skin in fighting off unwanted bacteria.

 

Moisturizing effect

Beard oils are very good moisturizers and help prevent dry and itchy skin. Those that live in very dry and hot areas tend to suffer from dry beard and skin, but beard oils combat these by moisturizing the beard and skin, making them look much better. It aids skin replenishment through moisturizing, thereby giving you very healthy skin.

 

Doesn’t clog pores

Many products are guilty of blocking pores and making you very uncomfortable in your own skin, but that isn’t the case with beard oils. Because for healthy beard growth, your pores need to be free. Avoid beard oils that aren’t non-comedogenic, and a good example are those beard oils that contain jojoba oil; that’s because jojoba doesn’t sit on the face and block the pores, but rather, it is readily absorbed into the skin.

Filled with natural oils and vitamins

Many people suffer from dry skin, which in turn leads to having a dry beard, so to combat this, beard oils are filled with a lot of vitamins that nourish the beard and skin. Nutrients such as vitamin A, vitamin E, and vitamin D are all found in good beard oils. To even top things off, they sometimes contain omega 6 and 9, which are very good for skin and overall health.

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Reasons Every Home Needs a Solar Powered Roof Ventilation

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Solar roof ventilation is not only an eco-friendly solution, but it is the best way to cool down your home, especially during humid summer days.

The area between your roof and the rest of the house tends to hold stagnant air. In tropical regions where the air is relatively warm throughout the year, it worsens in the summer. So having a solution to cool the air in your home is necessary, and what better way than to use the sun, which is free?

Solar-powered roof ventilation is one of the most cost-friendly and consistent ways to bring down and maintain cool temperatures in your home. Solar solutions are becoming popular among homeowners. Here are several reasons every home needs a solar-powered roof ventilation.

What Is the Purpose of Installing Solar Powered Roof Ventilation?

Roof ventilation is necessary as it improves air circulation within the space on your roof. It works by removing the slow circulating hot air and any moisture that may have built up within the space. Installing an adequate solar-powered roof ventilation system results in a cooler, healthier, and environmentally friendly home.

Humans cannot exhaust sunlight compared to other fuel sources such as petrol and natural gas from coal. Using the free resource to power solar-powered roof ventilation systems ensures a clean and safe environment as they do not emit any climate-changing greenhouse gases.

Benefits of A Solar Powered Roof Ventilation

Besides cooling the air in your home, here are some of the other benefits of installing a solar-powered roof ventilation:

Roof protection

If the hot air and moisture remain stagnant in your roof for long periods, they can eventually damage your roof. The wood components within the roof structure collect mould easily and start to rot. When you install an energy-saving, solar-powered roof ventilation system, it will help remove the hot air and keep the area dry and refreshing.

Cost-saving solution

Traditional electricity-powered air conditioners use a lot of energy to efficiently cool down living spaces, resulting in regular and high energy bills. On the other hand, solar-powered roof ventilation requires free energy from the sun. If your roof gets stagnant air and moisture damage, the costs you will require to fix a new roof are high.

Easy installation

It is simple to install a solar-powered roof ventilation system as it does not require much time. Various models and sizes are available for your home, and no extensive wiring is needed. Some solar system components include several years’ warranty, giving you extra confidence in their efficiency.

It makes your home cosy and relaxing

One of the reasons homeowners install solar roof ventilation is to make their homes cool and liveable. Australia has sweltering and humid summers, and good solar-powered roof ventilation will bring the house temperatures to comfortable levels.

Winter protection

Besides enhancing excellent air circulation in your home during hot weather, solar-powered roof ventilation systems also provide extra protection in the winter. Some designs have a thermostat that reverses the cooling function during cold weather, providing heat to a home.

Conclusion

A solar-powered roof ventilation is a worthy investment for a wholesome, maintenance-free home. Make sure you ask your installer the appropriate questions. What airflow capacity the unit handles, and which tests they do to ascertain that. Experts in solar-powered roof ventilation systems will know the perfect type for your home and recommend it.

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People & Lifestyle

What Important Lessons Have Movies Taught Us About How to Negotiate?

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Whether we realize it or not, negotiating constitutes a significant part of our daily lives. As a result, it’s important to improve your negotiation skills to give yourself a competitive edge, both in business and social settings.

Thankfully, classes, tutorials, and books aren’t the only way to learn how to become Negotiation Experts. There is a lot to learn from the reel on how to seal the deal.

The entertainment of the big screen can also provide real-life situations that can teach you a thing or two about bargaining, haggling, and sealing deals.

A Picture Is Worth a Thousand Words

We can learn valuable lessons from watching a movie out of the comfort of our home and what better way to learn than in a relaxed atmosphere.

According to Research.com, videos are a powerful and effective way to help people overcome the forgetting curveand retain more of what they learn.

In addition, when you watch a film or movie, it allows you to sharpen your skills without the pressure of being in a demanding training or workshop situation.

Movies depict bargaining situations from different angles, portraying many different characters that many can relate to in one way or another. These real-life negotiation scenarios intrigue, inspire and instruct you on how to get it right on the negotiating table.

Let’s play back scenes from the big screen that inspired success on the bargaining table and the lessons to glean from them.

Stand Your Ground – Nightcrawler (2014)

In one scene Lou tries to sell video footage of a crime scene to Nina, a TV News Manager, by driving a hard bargain through wit and confidence. He expertly negotiates for a fair sum because he believes in the value of his product and doesn’t concede to Nina’s lower offer.

Lesson: While you should be flexible in any bargaining situation, focus on highlighting the value of what you have to offer and avoid conceding to lowball offers. Go into the negotiation with a set “walk away” position and stick to it. If you reach an impasse, forego the negotiations rather than settling.

Go The Extra Mile – The Wolf of Wall Street (2013)

In The Wolf of Wall Street, Jordan Belfort (an up-and-coming stockbroker) does his due diligence in researching potential investors before closing a deal. Armed with background information about the investors, Belfort entices them with investment deals they cannot resist.

Lesson: If you want to draw in a potential customer, prove to them that what you have to offer is the solution to their problems.

The most effective way to understand your customers is through research, so take the time to find out as many details as possible about the other side and determine their challenges and interests. Once you know their pain points you can give them a clearer picture of how your offering answers their needs.

Mastery of an Array of Skills – Lincoln (2012)

Lincoln is a cinematic adaptation of the events that resulted in the abolition of slavery in the United States of America.

During negotiations, the sixteenth President of the USA uses stories and metaphors, at times reason and logic, and other times incentives and pressure. His ultimate success results from knowing his different audience sets at any given time and using the negotiation style that appeals accordingly.

Lesson: In negotiations, what’s good for the goose may not also be good for the gander so knowing your audience is what often separates the negotiation experts from the amateurs.

It’s important to understand and adapt to different dynamics. For example, the way you communicate with suppliers differs from the techniques you would use with customers.

Acing Negotiations Through Movies

Movies are entertaining and can help you to consolidate your appreciation of what you have learned from books, tutorials, and classes. Next time you’re watching that blockbuster, look out for those epic scenes that will boost your skills on the negotiating front.

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The Monumental Visit Of Honorable Kamina Johson Smith, The Minister Of Foreign Affairs And Foreign Trade Of Jamaica To Okuapemman

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History made on Saturday May 14, in Okuapemman as Hon. Kamina Johnson Smith, the minister of foreign affairs and foreign trade of Jamaica paid a momentous visit to Okuapemman and HRM Oseadeyo Kwasi Akuffo III as part of her state visit to Ghana.

Hon. Johnson Smith connected history by first paying tribute to the first Basel mission church the missionaries established, Christ Presby Church in Akropong Akuapem. History has it on record that, their kinsmen were part of the missionaries to establish the church. The Jamaican missionary, John Hall from Irwin Hill, Montego Bay became the first presbyter of the church, when it was established in 1835. She took the opportunity to meet some of her kinsmen who are descendants of John Hall at a short ceremony at Christ Presby Church, where they shared pleasantries and accompanied them to their first settlement Called Hanover Street here in Akropong. Hon Kamina together with her kinsmen visited the grave yard of their fathers and finally ended the tour at the Akuffo descendants heritage.

An official ceremony was put together to welcome her, held at the Okuapehene’s palace. Gracing this occasion were the former chief justice Her Lordship Sophia Abena Boafoa Akuffo, H. E. Esmond St Claire Reid (Jamaican High Commissioner to Ghana and Nigeria), Mr. Isaac Emmil Osei Bonsu (Honorary Consulate of Jamaica), and other dignitaries in attendance.

Oseadeeyo Kwasi Akuffo III Okuapehene,  flanked by his Divisional Chiefs and elders welcomed Hon. Kamina where pleasantries were exchanged, discussed matters of common interest and used the opportunity to install her as the Queen of Tourism and Diaspora. She was given the name Nana Abena Otwiwa Asiedu.

Hon Kamina addressed the gathering by expressing how pleased she was to connect to history and to establish closer ties between Okuapemman and the Jamaican Diaspora.

SOURCE|PAA KWASI KWASI|

EMAIL: Kpaa1195@gmail.com

 

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People & Lifestyle

Nestlé Launches NESCAFÉ Original 3 in 1 40g

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Nestlé Ghana Limited has unveiled a new coffee beverage called NESCAFÉ Original 3 in 1 40g.

The new product is a rich and creamy blend of coffee, creamer and sugar that provides great stimulation to start the day. NESCAFÉ Original 3 in 1 is packaged in NESCAFÉ’s signature red sachet. It is produced in Ghana and provides 10% more beverage than previous offerings.

Speaking at an event to outdoor the product in Accra, Mr. Georgios Badaro, the Managing Director of Nestlé Ghana Ltd, stated, “Nestlé is committed to delivering great taste and quality with all our products and NESCAFÉ is no exception. The Original 3 in 1 is inspired by consumer insights and is guaranteed to provide the perfect start to the day.”

Mr. Jean-Pierre Duplan, Marketing Manager for NESCAFÉ in Central and West Africa, highlighted NESCAFÉ’s dedication to innovation and renovation. “As a brand, we strive to continuously evolve to meet our consumers’ needs. This is why we have introduced the NESCAFÉ Original 3 in 1. It has the rich and creamy coffee taste that Ghanaians love. It isaffordable, easy to prepare and formulated with the right energy to start strong every day!”

Your favorite cup of NESCAFÉ Original 3 in 1 40g joins the delicious range of beverages NESCAFÉ has offered Ghanaians since 2003. These include NESCAFÉ Classic and NESCAFÉ Sweet and Creamy.

NESCAFÉ Original 3 in 1 is made from coffee sourced responsibly from West Africa under the NESCAFÉ Plan. NESCAFÉ Plan works directly with over 20,000 farmers, offering them training in business and agricultural skills. This allows the farmers to better manage their farms, increase their yield and improve their livelihoods and contributes to strengthening NESCAFÉ’s position as the most sustainable coffee brand in the world.

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Dialectical Behavior Therapy: 3 Main Points

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This therapy is based on cognitive behavior therapy (CBT) but has been specially developed to treat individuals with extremely intense emotions. Individuals who struggle with negative thinking patterns can learn to change those patterns through DBT.

Three main points need to be addressed in conjunction with dialectical behavior therapy. Patients are instructed not to think too far into the future since thinking about the future can trigger the following episodes:

  • Depression
  • Destructive behaviors
  • Promote eating disorders
  • Suicidal behaviors

In Therapy Hunter, individuals will be taught positive, healthy ways to deal with stress and general emotions from daily situations, improve their relationships with loved ones, and manage their emotions. Dialectical behavioral therapy helps individuals identify, change and deal with negative and unhealthy behavior patterns and emotions, mainly in social situations.

People who suffer from destructive behavior, mental health conditions, and chronic suicidal thoughts are usually referred to dialectical behavior therapy (DBT).

Here are three strategies used in DBT

  1. Core Mindfulness

Mindfulness is one of the benefits of DBT. Focusing on the present moment or “living in the moment” allows you to pay attention to what is happening (e.g., your thoughts, feelings, sensations, and impulses).

Also, use your senses to take in what is around you (your sight, sound, smell, and touch) in a nonjudgmental manner.

You can use mindfulness skills to cope with emotional pain by slowing down and using healthy coping mechanisms. In addition to helping you relax, this strategy can prevent you from engaging in automatic negative thought patterns.

  1. Distress tolerance

An individual will learn how to accept and change within the session of distress tolerance. The following four primary techniques you will learn in this class will help you deal with any crisis:

-Self-comfort

-Reducing stress

-Considering situation’s pros and cons

-Distractions

-Understanding radical acceptance is a crucial part of learning acceptance.

You can embrace the fact that you will face both negative and positive situations with radical acceptance. Despite this, you will learn how to accept the outcome, no matter what the problem is, without being judgmental. Mindfulness played a major role in the development of this skill set.

  1. Emotion Regulation

Regulating your emotions allows you to deal with powerful feelings more effectively. By learning these skills, you will identify, name, and modify your emotions. Recognizing and handling intense negative emotions (for example, anger) allows you to have a more positive emotional experience.

Those who are regularly confronted by the following emotions would benefit from an emotion regulation therapy session:

-Anger

Depression

-Anxiety

-Frustration

Those who experience intense negative emotions regularly will benefit from learning to regulate and control their emotions. As patients learn to manage their emotions, they become less prone to experiencing any form of painful emotions caused by situations they have no control over. It will be beneficial for their health and increase their chances of prosperity.

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