Football icon Nwankwo Kanu has signed as a Global Ambassador for Sportsbet.io, as the world’s favourite crypto-led sports betting site adds another superstar to its team.

King Kanu, affectionately known as Papilo to his millions of fans, won Olympic Gold with the Super Eagles as well as lifting the Champions League with Ajax and the Premier League with Arsenal during a memorable career.

He’ll now represent Sportsbet.io as Global Ambassador after signing a four-year deal, where Kanu will feature across a range of promotions and special activities.

Nwankwo Kanu, Global Ambassador for Sportsbet.io, said: “Signing for Sportsbet.io was the perfect opportunity to join the crypto revolution. I’ve already seen how crypto can be a force for good in our world, with the Kanu Heart Foundation receiving significant Bitcoin donations. I’ll be working closely with the team at Sportsbet.io to help spread the word.”

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Albert Climent, Head of Africa at Sportsbet.io, said: “Nwankwo Kanu needs no introduction, he’s a true football legend and it’s an absolute honour to see him join Team Sportsbet.io. More people around the world are learning that the best way to bet is with crypto. Keep posted for some very special promotions involving Kanu and our other fantastic ambassadors.”

Last month, Sportsbet.io hosted a special ‘Ahead of the Game’ event in Lagos, Nigeria, where more than 400 people, including Kanu, watched Arsenal take on Manchester United in the Premier League. As part of a 1 BTC giveaway at the event, a 250mBTC donation was made to the Kanu Heart Foundation.

Kanu joins a strong team of Sportsbet.io Global Ambassadors, including a hat-trick of hip hop legends: King Kaka, Tekno Miles and Cassper Nyovest.