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Nike’s Nigerian World Cup jersey breaks sales records

Soccer fans worldwide proudly displaying their country’s jerseys but none tops that of Nigeria’s Super Eagles! Featuring a lime green and white zigzag pattern, the Nike-designed jersey sold out in a matter of minutes as eager fans queued up, ready to spend $90. Prior to its official June 1 release date, Nike had already received […]

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queue in London outside Nike Town for the release of Nigeria’s kits for the World Cup.

Soccer fans worldwide proudly displaying their country’s jerseys but none tops that of Nigeria’s Super Eagles!

Featuring a lime green and white zigzag pattern, the Nike-designed jersey sold out in a matter of minutes as eager fans queued up, ready to spend $90.

Prior to its official June 1 release date, Nike had already received 3 million pre-orders for the jersey, according to the Nigerian Football Federation. That sets a new pre-order record for an African team and even some of the biggest soccer clubs in the world. To put that into perspective, top-three soccer club Manchester United sold the most jerseys globally in 2016, with 2.85 million sales.

Such high demand for a Nigerian jersey is unprecedented, but its unique retro design makes it broadly appealing to fashionistas and sports enthusiasts alike, NFF head Shefu Diko said in an interview with ESPN.

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