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Nike's Nigerian World Cup jersey breaks sales records



queue in London outside Nike Town for the release of Nigeria’s kits for the World Cup.[/caption] Soccer fans worldwide proudly displaying their country’s jerseys but none tops that of Nigeria’s Super Eagles! Featuring a lime green and white zigzag pattern, the Nike-designed jersey sold out in a matter of minutes as eager fans queued up, ready to spend $90. Prior to its official June 1 release date, Nike had already received 3 million pre-orders for the jersey, according to the Nigerian Football Federation. That sets a new pre-order record for an African team and even some of the biggest soccer clubs in the world. To put that into perspective, top-three soccer club Manchester United sold the most jerseys globally in 2016, with 2.85 million sales. Such high demand for a Nigerian jersey is unprecedented, but its unique retro design makes it broadly appealing to fashionistas and sports enthusiasts alike, NFF head Shefu Diko said in an interview with ESPN.]]>

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