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“No Place Like Home”, A Campaign On Safe Migration Launched In Ghana

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The Government of Ghana, the International Organization for Migration (IOM), and the European Union Delegation to Ghana launched on 17 July 2020 the nationwide “No Place Like Home” campaign to promote safe migration among the Ghanaian youth amid COVID-19.

The campaign, supported by the EU-IOM Joint Initiative for Migrant Protection and Reintegration and funded by the European Union Emergency Trust Fund for Africa, shares accurate information on the dangers of irregular migration and inspires the youth to look for opportunities in Ghana before embarking on a perilous journey.

“The outbreak of COVID-19 is having an unprecedented impact on human mobility and on the livelihoods of millions of people across West Africa, including here in Ghana. We expect that the socio-economic impact of COVID-19 will put pressure on many communities which may lead to increased migration. We need to be proactive, and safe migration campaigns such as “No Place Like Home” are crucial in preventing unnecessary sufferings and loss of lives,” said Sylvia Lopez-Ekra, IOM Ghana Chief of Mission.

The campaign features stories of returning migrants such as Ebenezer Bae who returned to Ghana in 2017. Today, Ebenezer is leading a youth group in the Brong Ahafo region – a migration-prone area heavily affected by a high unemployment rate – that advocates for safe migration.

Ebenezer says: “After risking my life in the desert and experiencing exploitation and abuse in Libya, I felt the youth must know, so they do not put themselves in similar difficulties. I am fortunate to be alive because many did not survive. More importantly, what I was looking for in Libya, is in abundance in Ghana. I want the youth to understand that it is possible to make it here. I tell them: If you want to migrate, use the right channel. This is our campaign message.”

The “No Place Like Home” campaign complements ongoing efforts of grass-root organizations to raise awareness of safe migration. Additionally, participatory activities, such as street art painting or sports have proved successful in bringing community members together, fostering social cohesion, and countering stigmatization affecting migrants upon their return.

“The management of migration in order to maximize its gains and minimize its negative effects continues to be a high priority for Government and the Ministry,” said Rose Tsorhey, Director, Policy Planning, Budgeting, Monitoring and Evaluation, Ministry of the Interior, Co-chair of the Project Steering Committee. “Today, we are witnessing an important step in helping drum home the need for safer migration options and for the youth to take advantage of the opportunities the country offers. We should all own this campaign, as whole of government effort, through the Ghana Immigration Service (GIS) and the Youth Employment Agency (YEA) but most importantly as a whole of society initiative,” she added.

The campaign aims to inspire a conversation about migration, online and offline in the communities. Returnees, their community members, and people who might consider irregular migration as an option, can share their own stories online using #LetsTalkMigration.

“The EU-IOM Joint Initiative for Migrant Protection and Reintegration is not only about helping people to have the possibility to come back, but also about accompanying them in their reintegration with initiatives such as vocational training and entrepreneurship support. The “No Place Like Home” campaign is a reminder that there are opportunities in Ghana and that the European Union is mobilised to create additional jobs. Migration should never be the only opportunity,” said Diana Acconcia, Ambassador and Head of the European Union Delegation to Ghana.

The campaign will run for three months in migration-prone areas, including the Western, Western North, Bono, Bono East, Ahafo, Ashanti, as well as Greater Accra regions.

Since its launch in 2017, the EU-IOM Joint Initiative for Migrant Protection and Reintegration has allowed for 147 awareness raising sessions to take place in communities and schools across the country, while radio and TV broadcasts with similar messages have reached approximately 208,000 Ghanaians nationwide.

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Psalm Adjetefio “TT” blames current predicament on his ex-wife

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Veteran  Ghanaian actor, Psalm Adjetefio, popularly known as T.T, has disclosed that all the mishaps in his life are as a result of his ex-wife. (more…)

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Shatta Wale receives birthday shout out from Beyoncé

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Self-acclaimed “King of Dancehall”, Shatta Wale has received a special birthday shout out from the Queen Bee herself, Beyoncé. (more…)

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Finance Minister urges Ghanaians to venture into entrepreneurship as gov’t payroll is full

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The Minister of Finance Ken Ofori-Atta has revealed that the government’s payroll is full, therefore, the youth must venture into entrepreneurship to boost the economy. (more…)

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Showcasing Ghana To The Rest Of Africa: Alphonse Menyo’s First Short Film “Perceptions” Has Been Selected For Afriff!!!!

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From the stables of Nkuluziza Film Productions comes yet another production which has been selected to be screened at the biggest showcase for African films and filmmakers, AFRIFF! Being produced and directed by Alphonse Menyo, “Perceptions” seeks to break the stereotypes many of which have been created through Western film images of Africa. “Perceptions” is the only Ghanaian short film to have been selected to be screened at the 10th Africa International Film Festival which is scheduled to take place from 7th-13th November, 2021 in Lagos, Nigeria.

 

The director, Alphonse Menyo manages to successfully display Ghana in the beautiful cinematography which seeks to promote the culture and values of Ghanaians to the rest of Africa. The director believes that most people in the society remained unfulfilled in life due to their acceptance to live in another man’s world rather than pursuing their dreams. “Perceptions” seeks to artistically portray the relevance of pursuing after true happiness.

 

Alphonse Menyo is a Ghanaian born actor/filmmaker and his passion and determination led him to achievements such as Best Actor nomination in the 2020 AMAA Awards, winner of the Best Actor in the 2019 Ghana Movie Awards and the Best Actor at the 2018 Fickn Film Festival. Some of his notable productions include Gold Coast Lounge, Utopia, Black Rose, Freetown among others.

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“Tonight your father dies a hero” – Funny Face shared disturbing message to family and friends

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Ghanaian actor Funny Face’s recent relapse has taken a drastic turn and it does not look funny anymore. (more…)

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Black Shines Brightest: Guinness Lights Up Kumasi with its Bright House Experience

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Kumasi came to a virtual standstill as a star-studded line up of the biggest culture change makers in the country and region came together to thrill guests at the Guinness Bright House Experience held at the Golden Bean Hotel.

The Bright House Experience, a fundamental part of the Guinness Black Shines Brightest campaign, is a model bar which will serve as a cultural space and a hub for people to connect and energize each other with creativity, inspiration and, of course, a cold bottle of Guinness.

Graced by several celebrities, media influencers, culture makers and industry partners, the launch of the Guinness Bright House Experience in Kumasi was the melting pot for the celebrations of talent and achievements.

The Bright House Experience started with performances from some of the top Kumerica artistes who set the tone, with guests screaming for more at each performance.

Camidoh, Wendy Shey, Strongman, Mr. Drew and AMG Business Beyond Kontrol rapper, Medikal dropped hit song after hit song getting patrons gyrating and singing in unison as they performed.

With all the exciting performances, the crowd had lots of energy to jive along with Incredible Zigi, Face of the Black Shines Brightest Campaign. He showed off his dance skills with his Afrozig crew to a variety of songs and eventually taught the audience the viral dance to the theme song for the campaign.

The Bright House Experience will see Guinness working closely with bars across the country, to show the company’s commitment to partnering with its customers and consumers for the best lived experiences when enjoying a cold bottle of Guinness. These bars will also appear in Accra, Kumasi, Takoradi and Tamale.

One of Ghana’s best reggae selectors, African Child kept the momentum on as he engaged the crowd with his ‘Kumoo’ hit song.

The next stop for the Guinness Bright House Experience is Tamale where consumers will get to feel and enjoy the Black Shines Brightest campaign.

 

About Black Shines Brightest

Guinness ‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.

Energetic and empowering, the campaign celebrates individuals coming together, fizzing with optimism, creativity and potential.  The ambition of this exciting new campaign is to make Guinness the most magnetic brand in culture, by championing new talent and all those people making waves in culture.

 

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