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OFFSET HEATS UP THE SUMMER ON “STYLE RARE” WITH GUNNA

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OFFSET HEATS UP THE SUMMER ON “STYLE RARE” WITH GUNNA

Today, GRAMMY® Award-nominated multiplatinum superstar Offset joins forces with Gunna for a summer single and music video tilted “Style Rare” out now via Motown Records. ListenHERE. Watch the co-directed music video by Offset himself and Joshua “Mid Jordan” Farias HERE. This notably marks Offset & Gunna’s second major collaboration of 2024, following Gunna’s rapidly rising hit “prada dem” [feat. Offset]. “Style Rare” showcases Offset’s creative side outside of the music self-directing his own videos.

Offset’s words on the new record “I got that shit on now.”

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Their undeniable chemistry surges through “Style Rare.” Synths accent a punchy beat as Offset and Gunna trade bars back and forth and practically finish each other’s sentences. The opulent hook hits hard, “Pull up Rolls truck, I’m rocking the rose one.” In the same spirit, Offset discloses his ambitions, “I’m trying to make 200M’s.”

The accompanying visual threads together highly stylized shots of dancers with closeups of these two hip-hop titans. Given all of the luxury fits, it speaks to their impact on the culture as global style icons.

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“Style Rare” arrives on the heels of the music videos for his fan favorites “SET IT OFF,” and “BLAME IT ON SET,” which have amassed nearly 7.5 million views. Billboardapplauded how, “Offset springs back to the forefront with his latest visual,” and HYPEBEAST hailed it as “another immersive visual from the rapper.’” In addition to looks from THE SOURCE, VIBE, and more, UPROXX praised his “fierce commitment to authenticity and his fearless embrace of hard-earned luxury.”

Earlier this year, he canvased the country on the “SET IT OFF” Tour, packing venues coast-to-coast. Meanwhile, his acclaimed 2023 album SET IT OFF bowed at #2 on the Billboard Top R&B/Hip-Hop Albums Chart and top 5 on the Billboard 200 Albums Chart upon release. Listen to SET IT OFF HERE.

SET IT OFF has already tallied hundreds of millions of streams highlighted by the likes of “JEALOUSY” featuring Cardi B and more. In addition, it earned widespread acclaim. Beyond plugs and features from Associated Press, GQ, and more Variety noted, “‘SET IT OFF’ shows major artistic growth for the Atlanta rapper and sets a new course for him as a solo artist.” The 21-track album features guests Travis Scott, Don Toliver, Future, Cardi B, Mango Foo, Latto, Young Nudy and Chlöe.

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Photo Credit: Lyla Myzayek

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ABOUT OFFSET

Praised for his blistering flows, pummeling anthems, and theatrical showmanship, Offset is one of the most influential GRAMMY-nominated rap icons from the South. He reaffirms that status with SET IT OFF, a sophomore solo album that’s dynamic yet deeply personal. Checking in at 21 songs, it’s Offset in all his thematic and stylistic multitudes. For the critically acclaimed “JEALOUSY,” he teams up with wife Cardi B for an exercise in rap acrobatics and super-charged charisma. On the smooth Don Tolliver assisted “WORTH IT” which the duo performed on The Tonight Show Starring Jimmy Fallon, Offset flexes his diversity as an artist willing to experiment. But beneath the dripped-out machismo, there’s an evolving father of five learning to reckon with the man he’s becoming. Oscillating between invincibility and vulnerability, SET IT OFF is just the latest step in a musical and personal evolution that creates both artistic gems and personal catharsis. As part of the supergroup Migos, Offset became a force in pop culture, with songs like “Bad and Boujee” and albums like Culture cementing him as a legend in the making. As he helped re-popularize the triplet rhythm and collected over 40 platinum plaques as part of the trio, Offset later cultivated a reputation as a legend in his own right. He had standout guest verses on Kodak Black’s “Zeze” and Tyga’s “Taste” going a combined 15-times Platinum. In 2019, he reinforced his solo career with Father of Four, which included the 3x platinum hit record “Clout” with Cardi B. Now, Offset is racing from the man he was to the man he’s supposed to be resolute, reflective, and relentlessly energetic. His influence transcends music into fashion from gracing runways and designing his own merch and film appearing in shows like NCIS Los Angeles and Baby Shark. To date Offset has amassed over 2 billion streams as a solo artist in the U.S. alone.

 

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