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Opinion: The Actionability of Sustainable Development and Social Change: A Rural Community Perspective

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After six hours journey across the rough, stony ground from Accra to the Ashanti Region in Ghana, I sat quietly under the sunshade in a social distance setting in adherence to the tenet of the covid-19 protocols. On this bright sunny day, I looked vacantly at local dancers, wearing fanciful apparel, handmade jewellery with beautiful, cheerful smiles, who came out in their numbers (both men, women, and children) to welcome us. Albeit, during a collaborative charitable water project commissioning for the people of Afoako, in a remote village in Kumasi, Ghana, and as I listened carefully to my friend and brother, Emmanuel Kojo Jones-Mensah (Entrepreneur and Founder of the KJM Foundation) opening speech, including several distinguished speakers, touching succinctly on every facet of the community and everyday life of the citizenry.

As fondly called, Kojo Jones spoke oratory briefly well on his unrelenting commitment to “positive social change” and make a case for every individual to access clean and potable drinking water in a sustainable environment. Prompted by his noble generosity, I carefully jotted down a few communicative, effective, and direct keywords. So pardon me if I write-read from my reflexive note because I wanted to be somewhat pithily.

I then pondered the Sustainable Development (SD) Interventionist phenomenon, its complexities, and the Situational/Participatory Leadership paradigm. Therefore, the critical question is, ‘how does a leader go beyond the status quo and set the agenda for effective change?’ Specifically, (i) what leadership characteristics support a change agenda’s development and forward momentum within an underprivileged community? And (ii) is there a single leadership style that lends itself to most generosity effecting change in a heterogeneous society?

Notably, I have read extensively on SD, Universal Basic Income (UBI), and Philanthropy in Africa and other developing countries vs. the Welfare Systems in the United Kingdom and several western regions. And despite the extensive literature that provides multidisciplinary logical guidelines for SD deriving theories from text and data, there’s still no universal recipe for successful intervention, supporting the development and forward momentum of the implementational agenda. Generally, the SD phenomenon is consistently fraught with contradictory and contrasting symbolic rhetoric. And this is particularly noticeable as change agents/leaders continue to lack a clear and comprehensive understanding of SD in community intervention, its antecedents, effective processes, or the ability to engage stakeholders in SD initiatives necessarily for improvement successfully.

Sustainability is a good thing but devoid of operational definitions; therein lies the ethical paradox. Nonetheless, as a scholar-practitioner, having the internal momentum to integrate theory, research, and practice is fundamentally essential for practical and useful SD. Accordingly, I aim to redefine and elaborate the term SD and its underlying philosophy toward “positive social change” and propose a new collaboration process towards an agile mindset that would awaken our consciences to do right in the present and by future generations yet unborn. Therefore, I adopt the approach that;

Sustainable Development is emancipatory, period!
• Sustainability dictates that we must invest in the citizens’ future to liberate & free them from dependency to an end of hope & light and assured inheritance for their future generations to generate wealth and wellbeing.
• Create a changing environment that is dynamic and enables a plausible wealth creation mechanism that is revolutionary.
• An elaborate evolution that induces a paradigm shift; equity, thus, agile community mindset and forward-thinking cocreation cohorts (actionable, community development trust, cooperatives, microfinance, etc.).
• Meaning, central government handouts and spoon-feeding charitable work are beneficially unsustainable.
To be sure, emancipation is the true definition of CHANGE; sustainably, a Stewardship and a Servant Leader must aim to unite and liberate, based on the concept of “freedom.”

Put merely, SD’s role is to mitigate these paradoxes and provide a rapprochement to cope with the ecological catastrophic (sustainability) while preserving economic growth (development). Transformational and community leaders must seize the moment, facilitate holistic mapping, ensure diversity of thought, organize, and turn emergent possibilities into reality collectively.

A young fellow once asked; When would he know to make a move to step out on his own?. The answer was “yesterday,” you have to “want” it because the most difficult decision to make is the decision to do it now, the ability to be intentional and resilient. Getting the underprivileged communities involved to “help push the peanut up the hill” that’s giving back to society- that’s the future. And that confer a powerful source of legitimacy on leadership, which must be open and dynamic, responsible decision-making, defying-the-odds; staying-the-course; succeeding through resilience and robustness, tolerance and flexibility, and navigating an uncertain environment for the common good. Each transformative readiness gives rise to continuous improvement, fostering a compelling case for more robust, iteratively cross-border, and multidisciplinary collaboration among stakeholders from governments, academia, businesses, and civil society.

As we advance, African nations and their rural communities must take charge of their future and entirely in the pilot’s seat of their individual and collective Social, Political, and Economic integrational ambition. Arguably, this can be facilitated and accelerated by sustainable community development, inclusive workforce development, innovative initiatives, investment, education, natural capital stock, and resource management, setting their trajectory to commandeer the benefits they define and desire collaboratively. In conclusion, a scholar once explains pragmatism as; ‘any difference that makes no difference is no difference.’ Be pragmatic and public-serving.

– By Evans Jakpa-Johns

Evans Jakpa-Johns is an entrepreneur, psychologist, and PhD Management student.

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People & Lifestyle

DStv For Business Enhancing Customers’ Experience with The Right Mix of Entertainment

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At the heart of any business is the customer and at DStv Ghana, the goal is to evolve daily to meet the demands of the ever-changing and competitive market. In a bid to cater to its wide array of audiences, Africa’s number one Pay TV company, MultiChoice Africa has repositioned its commercial service “DStv For Business” with packages specially curated with the right edutainment content to suit various businesses.

According to the Acting Head, DStv For Business, Kelvin Kamasa, “our objective is to deliver a pay TV experience designed for your business. The content and packages are specifically curated to seamlessly fit into the way commercial customers consume it. Our solution for hotels for instance allows guest in different rooms to watch their choice of channels without the intervention of the front desk personnel. Your clientele can continue watching their favourite shows/channels whenever they are on the road for business or stop by your office, hotel, or pub. DStv For Business has a tailored package to suit your business size and pocket so you can have the best working moments with DStv.”

MultiChoice Ghana continues to improve its service offerings over time, with the addition of consultancy service for High-rise buildings, multiple user dwelling on how DStv can be installed. The DStv For Business unit can advise on countless options to ensure the incorporation of either our IPTV service or other alternatives to a seamless and cost-effective TV entertainment solution to your high rise or estate project. According to the Managing Director, MultiChoice Ghana, Alex Okyere, the business is all about the customer’s experience, and the greatest motivation for his team is to offer more value for money to not just our domestic users but commercial users.

DStv For Business has three main offers; DStv Work, DStv Play and DStv Stay. Each package is tailored to suit the needs of offices, bars, clubs, restaurants, hotels and so on. The essence of this, Kelvin Kamasa explains, is to tailor content to specific customers to enhance their viewing experience. Instead of having to watch a wide array of content, these DStv For Business packages now give you what you want based on business customers’ needs and preferences.

The DStv Work package offers the latest news headlines from around the world, sports, weather updates and other work-related entertainment. The goal here is to set the tone for a stimulating work environment and keep everyone well informed. The Work packages are best suited for offices, banks, and other corporate organizations.

The DStv Play packages are best suited for businesses such as pubs, restaurants, bars, clubs, café, and betting houses. These packages enhance the guest’s experience and ensure that they are always entertained with their favourite sports programmes and other first-class entertainment.

The DStv Stay packages are suited for hotels, motels, lodges, resorts, Air BnB’s and serviced apartments. Giving each guest whether a kid, adult or elderly a memorable in-room experience during their stay.

One important feature is that these packages they can be tailored to customers’ budget. This means that customers can enjoy entertainment at a certain threshold which is a unique offer. For less than Ghs 170, one can enjoy several channels. For instance, the DStv Stay (Basic), offers customers an array of entertainment with more than ten channels spanning sports, news, kiddies’ channel, and music with just GHs77.

Businesses also have the flexibility of choosing a package that perfectly suits your business model without worrying about not having the popular channels needed by customers. From small entrepreneurs to 5-star hotels, multinational corporations and government agencies, every business has something that works for them.

For hotels, their customers get a mix of carefully selected movies, music, and sports channels as well as documentary channels. This is the same for a financial establishment where customers are more concerned about the latest updates from the financial sector and latest news over that of a music or movie channel like Akwaaba Magic Abusua and ROK Gh. Similarly,  fast-food joints, pubs and clubs will be in tune with Trace Jama, Akwaaba Magic, SuperSports channels over National Geographic Channel or News channels.

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Fly Emirates to Dubai and enjoy a free night’s stay at Fairmont The Palm

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Ghanaian Travellers planning their next escape to Dubai and beyond who purchase an Emirates return ticket in First or Business Class can enjoy a complimentary night’s stay at one of Dubai’s most iconic hotels (more…)

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IIPGH, AFOS Foundation and partners launch Tech Job Fair (TJF) 2023

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Organisers and partners at the launch of Tech Job Fair 2023

Organisers of the annual Tech Job Fair (TJF) are geared up to give potential employees and employers yet another thrilling and exciting opportunity to recruit and be recruited into the job market after a media launch of the fair in Accra. (more…)

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Ghana’s Nana Yaa Serwaa Sarpong honoured as Female Entrepreneur of the Year at AWELFA 2023

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Ghana’s Nana Yaa Serwaa Sarpong has been honoured for her contribution to Women and Business in Africa at the Africa Women Economic and Leadership Forum and Awards (AWELFA 2023), held in Cameroon. During the forum, Miss Sarpong spoke on the “Impact, Opportunities and Strategies for Women in Entrepreneurship under the AfCFTA”. AWELFA later presented Miss Sarpong with an award as Female Entrepreneur of the Year. (more…)

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People & Lifestyle

How to Start Playing in an Online Casino Safely

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When you’re ready to start playing in https://irelandbestcasinos.com/, it’s important to do so safely. Here are a few tips to follow:

  1. Make sure the casino is reputable and has a valid license.
  2. Only use trusted payment methods, such as credit cards or Paypal.
  3. Never share your personal information with the casino or anyone else.
  4. Keep your login information confidential and never let anyone else access your account.
  5. Make sure you understand the terms and conditions of the casino before you play.
  6. Play for fun, not to make money. Never gamble more than you can afford to lose.

The Risks and Rewards of New Online Casinos

When it comes to gambling, there’s no doubt that the internet has made things a lot more convenient for people all over the world. Instead of having to travel to a physical casino, players can now simply log on to their favourite online casino and enjoy all the action from the comfort of their own home.

While this has undoubtedly made gambling more accessible and enjoyable for many people, it has also led to the rise of a new breed of online casino – the so-called ‘newcomer’. These casinos are often established by relatively unknown companies and tend to offer players lower betting limits and a narrower range of games than more established brands.

So, what are the risks and rewards of playing at new online casinos? On the one hand, these casinos may be less reliable and secure than more established brands, so there is a risk that your personal information or money could be compromised. On the other hand, new casinos often offer generous bonuses and other promotions which can allow you to make some free money or get extra value for your bets.

Ultimately, whether or not you decide to play at a new online casino is up to you. However, if you do decide to take the plunge, it’s important to do your research first and make sure that you choose a reputable brand. With a little bit of care, you should be able to enjoy all the fun and excitement of online gambling without any major problems.

Benefits of Using a Good Betting Site

When it comes to gambling, there’s no doubt that the internet has made things a lot easier for people. These days, there are tons of great betting sites available online, and this means that you can enjoy all the convenience and excitement of gambling without ever having to leave your home.

But with so many different sites to choose from, it can be difficult to know which one is right for you. So what should you look for when choosing a betting site? Here are some of the key benefits of using a good betting site:

  1. Security and safety – One of the most important things to look for in a betting site is security. You want to make sure that your personal information and your money are safe and secure, and that the site has measures in place to protect you from fraud and other scams.
  2. Variety of games – A good betting site will offer a wide range of games, including slots, poker, blackjack, roulette and more. This means that you’ll always have something new to try and you’ll never get bored.
  3. Good customer service – A good betting site will have excellent customer service, with staff who are friendly and helpful and are happy to answer any questions you may have.
  4. Easy payment options – Another important thing to look for is easy payment options. The site should offer a range of payment methods such as credit card, debit card, PayPal and more. This makes it for you to deposit money and start playing right away.
  5. Bonus offers – Many betting sites offer bonus offers to their customers, such as free bets or match deposit bonuses. This can be a great way to boost your winnings and give you an edge over other players.

As you can see, there are plenty of great reasons to use a good betting site. So if you’re thinking about gambling online, be sure to choose a site that offers all of the above benefits.

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Everton Welcomes Ghana’s Ridge City Women as Club Partner

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Everton Welcomes Ghana's Ridge City Women as Club Partner

Everton is proud to announce that Ridge City has become the first women’s football club to join forces in an exciting new partnership.

The Ghanaian club, based in Accra and formed just four years ago, is the newest addition to Everton’s International Academy Affiliate Programme (EIAAP) as the Club looks to build on the huge progress made in the women’s game in recent years.

It is also the first African club to join the EIAAP programme, which aims to expand the knowledge and expertise of Everton’s player development processes to affiliated clubs across the world.

Everton aims to help expand the profile of Ridge City Football Club by facilitating and developing the women’s game in Ghana and offering a pathway for players.

The two clubs will also collaborate on player and coach development, coach education and helping Ridge City establish themselves as a foundation club for women in Ghana.

Formed in 2018, Ridge City FC has thrived following a truncated start as a professional club caused by the Covid pandemic: earning promotion to the Ghanaian Premier League in only their third season, as champions of Division One.

The club, which currently has around 30 women in its ranks, plus a burgeoning academy, has aims to facilitate the development and promotion of women’s football in Ghana.

Ridge City’s mission also includes creating career opportunities for girls and women as footballers and in the technical and managerial aspects of the game, and contributing positively to the upliftment of female football in Ghana.

Cleopatra Nsiah Nketiah, CEO of Ridge City, said: “I am super excited about the partnership. We have been looking for an opportunity like this for a long time and the most important thing for us is that women in Ghana are serious about playing football.

“I feel like our relationship with Everton will help us on that pathway and let our people know that in Ghana you can play football and that there can be a career path, perhaps even having a chance to travel to the UK and trial there.

“The environment and resources Everton can provide is a huge pull and the opportunity to have online coaching programmes to follow, and even potential visits by their coaches, is another real positive that we can tap into, to help our women feel that they are part of something bigger.

“I want to let the world know that we can see a pathway forward for Ridge City and this is a relationship we can’t wait to be a part of.”

The EIAAP initiative provides clubs at all tiers of the game with access to the finest coaching knowledge from Everton’s renowned Academy to support with growth – a level of support that sets it apart from more traditional models.

These include:

  • A holistic approach to player, coach and club development, offering technical support from Everton’s Finch Farm training complex and business and marketing support from its Royal Liver Building business headquarters
  • Weekly support from a dedicated Everton Academy coach
  • Full access to the Everton Academy curriculum

Under the EIAAP initiative, coaches from Ridge City will have access to Everton’s state-of-the-art Finch Farm complex – the home of Everton’s senior men’s, senior women’s and academy teams – for education and training.

Paddy Byrne, Everton’s International Technical Manager, plans to make a future visit to Ridge City to assist in sharing the Everton Academy curriculum and implement methods used at Finch Farm to develop both player and coaching skills.

In turn, this provides Ridge City Women with further knowledge and help grow their club to achieve their vision and objectives.

Byrne added: “We are delighted to welcome Ridge City as an inaugural women’s partner club to Everton’s International Academy Affiliate programme.

“I’m excited to work with Cleopatra and her team and help them to build on the solid foundations laid in only four years of existence.

“We feel there is plenty of opportunity for them to grow – and by sharing our values and coaching methods we will build on the affiliate programme in a new territory. 

“I am sure this will prove a fruitful partnership for both clubs, and we can’t wait to get started.”

Everton’s International Academy Affiliate Club programme, which is available to grassroots teams, professional sides, youth academies, girls’ and women’s teams, as well as colleges and universities, was launched in 2020.

The programme already has affiliates in the US, Canada, South America, Australia and Ireland.

To find out more, visit EvertonInternationalAcademy.com

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