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Opinion: Wendy Shay’s struggle to find her ‘identity’ in a space where branding is very important

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Having an “identity” (what we often term as “brand” in Ghana) in the world of showbiz is very important. For successful people like the likes of Beyoncé, who have stayed on top for so many years, her identity, not only in personality and music, but in looks, has contributed to her brand.

The “Queen Bey” is popularly known for sporting a big blonde hair in almost all her appearances. Whether it is a fro, weave, curly hair, short hair, braids, et.c, they all come in blonde for the Queen.

Nicki Minaj for example, although her style has evolved over the years, will forever be remembered as ‘barbie’ because she worked hard for years to imprint that “brand”in the eyes and minds of her fans.

In Ghana, artistes like M.anifest, who has taken up an afrocentric look, has made the rapper stand out and easily identifiable. Samini for example, with his dreadlocks has also created an easily identifiable niche for himself and his craft that span years. Pappy Kojo’s hairstyle stands out so much that you cannot mistake him for anybody else.

Amongst the ladies, Lydia Forson’s love for her big beautiful natural hair has gone a long way to create sort of a brand for her; wearing it so elegantly in different styles.

However, Wendy Shay, who has self-tagged herself as the “Queen of Ghana Music” is still trying to find herself in the industry 3 years down the line.

When Wendy Shay was first introduced to us in 2018 by Rufftown Records, shortly after the demise of Ebony Reigns, she was a sweet beautiful youngster, ready to take her rightful place in the music industry.

Her first song, “Uber Driver” did the magic for her and caught a lot of buzz for her. Her first look, a curly wig was soon seen as her trademark, as she wore the same style, although in different colours, and cuts everywhere.

Wendy’s decision, to spot a particular type of hairstyle, soon caught the attention of Ghanaians who trolled her left right centre for wearing one wig everyday. Wendy Shay responded to her critics stating that she loved curly wigs, hence her decision to wear them everyday.

To me, this bold move, that had already caught the attention of Ghanaians, was a perfect way for Wendy Shay to take that up as her ‘brand’ and find a way to make it stick in the minds of Ghanaians.

Soon enough, the “Queen of Ghana Music” got fed up of her curly wigs and decided to reveal a new identity; a “bad bitch” look.

The “Bedroom Commando” hitmaker out-doored her new look to Ghanaians in the early months of 2020, where she shockingly got almost every part of her body pierced. Wendy revealed that she currently has 15 different piercings and was looking forward to getting more. This new look again, got the tongues of Ghanaians wagging and we thought it was about to stay forever.

However, just a few months later, the Rufftown Records signee has once again out-doored a new Wendy Shay; a blonde-dreadlocks look. To signify the birth of her new look, she’s deleted every old photo of her on her social media pages.

This time round however, the buzz surrounding her new look is significantly low. People are tired of her constant need to rebrand and have stayed indifferent on the subject.

It is not so surprising that her fans and Ghanaians are not reacting to “the new Wendy Shay.” As an artiste, who is very young in the industry, the constant need to throw new identities into the faces of your fans becomes too distracting.

The late Ebony Reigns, successfully got Ghanaians glued to her and her craft by giving us an identity that stuck in our minds.

One will argue, that Wendy Shay is a woman, and as such, is free to experiment with several hairstyles. However, I believe her drastic hairstyle and personality changes, especially as an artiste  are becoming one too many.

It is important for the Wendy and her management, to find a look that works for her and is appealing to the fans and stick to it. Instead of the continuous need to show up with a new look, she should focus the energy on giving us more hit songs and solidify her place as the “Queen of Ghana Music.”

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Snoop Dogg and Steve Aoki Present New Group Alpha Doggz, Debut Collab EP ‘Da Da’

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West Coast rap legend Snoop Dogg and EDM pioneer Steve Aoki have teamed up to create a new duo Alpha Doggz and are announcing their debut EP titled ‘Da Da.’ The project is slated for release on May 23 exclusively on blockchain-based Gala Music and in partnership with seminal hip hop label Death Row Records.

 

Available today, Gala Music x Snoop Stash Box holders and the A0K1VERSE will each receive their own exclusive free song from the heavyweight duo–“Super Freak” ft. October London and “Holy Grail,” respectively. This coming Monday, May 23, the final three tracks from the EP will be available to the public: “Da Da,” “Girls” and “How I Do It.”

 

Each track off the new EP features the rap and EDM luminaries at their creative best; “Da Da” and “Holy Grail” are classic Steve Aoki club bangers, while “Girls” and “How I Do It” evoke Snoop’s unmistakable laid back groove. On “Super Freak,” old-soul singer/songwriter October London adds an intriguing jazzy layer to Alpha Doggz’ electric sound. Overall, Alpha Doggz represents the perfect marriage between Snoop Dogg and Aoki’s distinctive and addictive MOs.

 

This genre-spanning project is the first of many for Gala Music, which officially launched in February 2022. Gala has already partnered with internationally recognized artists across genres, including Snoop Dogg, Steve Aoki and Kings of Leon, to bolster new music releases and decentralize the world of music streaming.

 

In February, Snoop Dogg made headlines after acquiring Death Row Records and its catalog. During a Gala Music-hosted AMA with Ice Cube, Snoop Dogg remarked that Gala Music will be the exclusive place that Death Row lives in the Metaverse.

 

We plan on giving people access to buying and trading some of these classic songs, classic records that were the foundation of Death Row,” Snoop Dogg said during the AMA. “We [also] plan on bringing great music and great artists [to the label]. This is what Death Row is all about, trying to expand and take it to new regions.”

 

This upcoming NFT EP drop furthers both Aoki and Snoop Dogg’s ambition to leverage the Metaverse and spark a revolution in the music business by transferring power back to artists and away from traditional labels. For Gala Music, this release is an exciting step towards bringing decentralized music to the masses, providing the opportunity to expand the company’s reach across different genres by bringing these two major artists and Web3 pioneers together.

 

Full ‘Alpha Doggz’ track list:

  1. Holy Grail
  2. Da Da
  3. Girls
  4. How I Do This
  5. Super Freak ft. October London

 

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Coded blames 4×4 breakup on pressure from Shatta Wale to release hit songs

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Member of defunct 4×4 music group, Coded has finally revealed the reason why they decided to go their separate ways.

According to Coded, the group decided to go solo at the time where Shatta Wale was putting every artiste in the country on their toes.

Coded states that the pressure from Shatta Wale to release hit song after hit song prompted the group to go solo so they can match up to the “Dancehall King.”

“I think it would basically be the fact that was the era where a lot of singles were coming from Shatta Wale…that was the era where he was releasing countless hit records, like he would release a song today, give it max two weeks, he would release another song. So, that was putting a lot of musicians on their toes. You’re working but you are not working enough. You need to work harder, meet up to that level. And its good when it’s healthy competition so we decided that we need to do our solo projects so when we add it to the group projects,” he revealed in a recent interview.

4×4, the three man group — made up of Captain Planet, Fresh Prince and Coded — have been releasing only solo projects the past couple years.

Coded had stated in previous interviews that the decision to go solo was done collectively by the group after Fresh Prince brought the idea but at the time he wasn’t on board with it.

Although the group has not released any projects together and have fueled break up rumors, the leader of the group, Captain Planet insists they have not broken up.

“I am not happy myself hearing and reading comments from social media that we have broken up. I know that our fans expect us to be everywhere like we used to be but in life when you keep doing the same things over and over again, people become fed-up with you,” he told Graphic Showbiz in 2017.

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Captain Planet rubbishes Coded’s claims over why 4×4 went solo

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Member of defunct 4×4 music group, Captain Planet has rubbished claims by former group member, Coded that the reason they went solo was because of Shatta Wale.

Earlier today, Coded had revealed in an interview that the reason the group decided to go solo was because of pressure from Shatta Wale to release hit songs.

“I think it would basically be the fact that was the era where a lot of singles were coming from Shatta Wale…that was the era where he was releasing countless hit records, like he would release a song today, give it max two weeks, he would release another song. So, that was putting a lot of musicians on their toes. You’re working but you are not working enough. You need to work harder, meet up to that level. And its good when it’s healthy competition so we decided that we need to do our solo projects so when we add it to the group projects,”Coded revealed in the interview.

The interview has since gone viral and captured a lot of reactions. However, Captain Planet has shut down Coded’s claims stating that he does not know where they are coming from.

“Stop that rubbish it’s never true. I dnt know exactly what coded was trying to explain. May be he was talking for himself the reason he started doing his solo project . I showed the video to fresh prince this morning he was even laughing his lungs out,” Captain Planet reacted on Twitter.

See screenshot of his tweet below;

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“Pepper Dem Ministries” welcomes Nana Aba Anamoah to the “bitter side” over recent comments

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Some members of popular feminist group in Ghana, “Pepper Dem Ministries”, have called out ace-broadcaster Nana Aba Anamoah over recent comments she made about taking up traditional roles at home. (more…)

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Watch: Aisha Modi show of her post-surgery banging body on social media

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Aisha Modi has returned to social media by showing off her newly acquired body. (more…)

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KOD returns to Radio Gold after 7 years with ‘Feel Good Friday’

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Ghanaian broadcaster, Kofi Okyere Darko popularly known as KOD is set to return to Radio Gold. (more…)

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