Connect with us

Buzz

Opinion: Wendy Shay’s struggle to find her ‘identity’ in a space where branding is very important

Published

on

Having an “identity” (what we often term as “brand” in Ghana) in the world of showbiz is very important. For successful people like the likes of Beyoncé, who have stayed on top for so many years, her identity, not only in personality and music, but in looks, has contributed to her brand.

The “Queen Bey” is popularly known for sporting a big blonde hair in almost all her appearances. Whether it is a fro, weave, curly hair, short hair, braids, et.c, they all come in blonde for the Queen.

Nicki Minaj for example, although her style has evolved over the years, will forever be remembered as ‘barbie’ because she worked hard for years to imprint that “brand”in the eyes and minds of her fans.

In Ghana, artistes like M.anifest, who has taken up an afrocentric look, has made the rapper stand out and easily identifiable. Samini for example, with his dreadlocks has also created an easily identifiable niche for himself and his craft that span years. Pappy Kojo’s hairstyle stands out so much that you cannot mistake him for anybody else.

Amongst the ladies, Lydia Forson’s love for her big beautiful natural hair has gone a long way to create sort of a brand for her; wearing it so elegantly in different styles.

However, Wendy Shay, who has self-tagged herself as the “Queen of Ghana Music” is still trying to find herself in the industry 3 years down the line.

When Wendy Shay was first introduced to us in 2018 by Rufftown Records, shortly after the demise of Ebony Reigns, she was a sweet beautiful youngster, ready to take her rightful place in the music industry.

Her first song, “Uber Driver” did the magic for her and caught a lot of buzz for her. Her first look, a curly wig was soon seen as her trademark, as she wore the same style, although in different colours, and cuts everywhere.

Wendy’s decision, to spot a particular type of hairstyle, soon caught the attention of Ghanaians who trolled her left right centre for wearing one wig everyday. Wendy Shay responded to her critics stating that she loved curly wigs, hence her decision to wear them everyday.

To me, this bold move, that had already caught the attention of Ghanaians, was a perfect way for Wendy Shay to take that up as her ‘brand’ and find a way to make it stick in the minds of Ghanaians.

Soon enough, the “Queen of Ghana Music” got fed up of her curly wigs and decided to reveal a new identity; a “bad bitch” look.

The “Bedroom Commando” hitmaker out-doored her new look to Ghanaians in the early months of 2020, where she shockingly got almost every part of her body pierced. Wendy revealed that she currently has 15 different piercings and was looking forward to getting more. This new look again, got the tongues of Ghanaians wagging and we thought it was about to stay forever.

However, just a few months later, the Rufftown Records signee has once again out-doored a new Wendy Shay; a blonde-dreadlocks look. To signify the birth of her new look, she’s deleted every old photo of her on her social media pages.

This time round however, the buzz surrounding her new look is significantly low. People are tired of her constant need to rebrand and have stayed indifferent on the subject.

It is not so surprising that her fans and Ghanaians are not reacting to “the new Wendy Shay.” As an artiste, who is very young in the industry, the constant need to throw new identities into the faces of your fans becomes too distracting.

The late Ebony Reigns, successfully got Ghanaians glued to her and her craft by giving us an identity that stuck in our minds.

One will argue, that Wendy Shay is a woman, and as such, is free to experiment with several hairstyles. However, I believe her drastic hairstyle and personality changes, especially as an artiste  are becoming one too many.

It is important for the Wendy and her management, to find a look that works for her and is appealing to the fans and stick to it. Instead of the continuous need to show up with a new look, she should focus the energy on giving us more hit songs and solidify her place as the “Queen of Ghana Music.”

Advertisement

Buzz

Meet Stella Agyei, the midwife taking health education from the classroom to remote areas.

Published

on

According to the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF), the number of women and girls who died each year from complications of pregnancy and childbirth declined from 451,000 in 2000 to 295,000 in 2017.

These improvements are particularly remarkable in light of rapid population growth in many of the countries where maternal deaths are highest. Still, over 800 women are dying each day from complications in pregnancy and childbirth. And for every woman who dies, approximately 20 others suffer serious injuries, infections, or disabilities.

Quite disturbingly, two regions, sub-Saharan Africa and South Asia, account for 86% of maternal deaths worldwide. Sub-Saharan Africans suffer from the highest maternal mortality ratio – 533 maternal deaths per 100,000 live births, or 200,000 maternal deaths a year. This is over two-thirds (68%) of all maternal deaths per year worldwide.

It is statistics like these as well as hands-on, personal experiences with real-world cases that motivated a young midwife to embark on an aggressive campaign of educating would-be as well as new parents on the risk factors of infant and maternal mortality.

From early beginnings at the Shai Osudoku Hospital in Accra, Stella Agyei has expanded her sensitisation and education drive to the television screens, reaching a wider audience and having a greater impact, in spite of tremendous difficulties. Below, we delve into the making of the young but vastly experienced midwife who is redefining health education and outreach.

Early life and education

Stella describes her humble childhood as “not easy” owing to “the lack of support and understanding from her guardian,” as well as having to contend with all that came along from very evident financial constraints. She was, however, a sprightly child who exuded confidence and had a knack for self-motivation, traits she has carried along into adulthood and impacted all who come across her path with.

Having a penchant for reading and realizing that nothing was going to be offered her on a silver platter, Stella was determined to turn her narrative around through academic excellence, most notably, during her time at the Nsaaba Presbyterian School, when she was so many miles away from home.

Her desire to succeed was heightened through the various vacation schools she attended. It was through these schools that she realized that she was equally as good as her counterparts from the A-rated schools in Kumasi despite her attending a B-rated school.

Following a stellar performance during the West African Senior School Certificate Examination (WASSCE), she gained admission to the University of Health and Allied Sciences (UHAS), where she was again excelled in her studies and earned her first degree, with Bachelor of Midwifery.

Health education as a lively passion

During her days at UHAS, she engaged in the buying and selling of garments to augment the source of her educational funding, which was inadequate. This was the beginning of her entrepreneurial journey.

Upon graduation, she was posted to the Shai Osudoku Hospital in Accra or her mandatory year of national service. There, she took delight in educating expectant parents, having realized the rather disturbingly high infant and maternal mortality rates, all the while discharging duties related to labour management.

This passion and the skills required to execute it were further honed during a number of Community-based Health Planning and Services (CHIPS) compounds in and around the Volta Region.

The Health Link Show

The desire continued and has evolved, with a special focus on preventive health and education, culminating in the birth of the Health Link Show. This came after the insistence of a bosom friend, who believed that Stella had the right mix of skill, passion, and experience to put together a very successful and impactful health-centric TV show. She began committing resources towards the show around October of 2018.

Several challenges came along the way in putting this health-education show together, most notably, identifying and attracting the right sponsors, particularly for the very first season. Despite being an uphill task, as she had very little verifiable record in this new venture, she was, through grit, persistence, and a detailed plan, able to secure good sponsorship deals which enabled her to shoot the first season.

The pilot episode aired a year after on October 29, 2019, on GHOne Television. So far, two seasons have been aired on GHOne, with the third season is coming up. Despite ongoing challenges, including signing up sponsors, putting together a production crew, content creation, research, and logistic constraints, Health Link is on course for season three, which will focus on some selected rural communities.
The third season will have the regular health education element, donation of medical logistics, provision of some primary health care where applicable. Additionally, clothing and consumables will also be given to some members of these communities who are impoverished.

Impact

The young, yet experienced midwife has been able to impact a lot of lives through her platform as a health educator and promoter, particularly through the show where she has oftentimes had to serve as the sole host, executive producer, marketer, and scriptwriter among others.

Through the success of the show, Stella has been able to legally establish a foundation aimed at supporting individuals and communities with pertinent and pressing health issues.

This is called the Health Link Specialist Foundation. Though this foundation is still in its nascent stage, it has provided logistics, consumables, and funds to support some health-related charitable causes in many communities.

These items include cash, wheelchairs, Zimmer frames, foodstuffs (oil, rice, tomato pastes, etc.), toiletries (soap, detergents, sanitary pads, diapers,), and medical supplies (thermometers, sphygmomanometer, skin creams, medications, nose masks, hand sanitizers etc.).

In prior seasons, Health Link TV show has been sponsored and supported by Nestle Ghana Limited, Moods Condom, M&C Properties, Prince Syrup, Unilever, Pharmanova, BD medical laboratories, and Home fresh foods.

So far, with the production of the third season underway, only one sponsor has come on board, and Health Link is thankful to the management of Serene Insurance for its commitment.

According to Stella Agyei: “We are humbly appealing to other individuals and corporates to come on-board. We are still accepting sponsorship and donations from individuals and companies to enable us to cover costs of production, surgeries, hospital & medication bills, and other unforeseen expenses of some sick people in need of medical attention in this third season.”

 

Source: thebftonline.com

Continue Reading

Buzz

Psalm Adjetefio “TT” blames current predicament on his ex-wife

Published

on

Veteran  Ghanaian actor, Psalm Adjetefio, popularly known as T.T, has disclosed that all the mishaps in his life are as a result of his ex-wife. (more…)

Continue Reading

Buzz

Shatta Wale receives birthday shout out from Beyoncé

Published

on

Self-acclaimed “King of Dancehall”, Shatta Wale has received a special birthday shout out from the Queen Bee herself, Beyoncé. (more…)

Continue Reading

Buzz

Finance Minister urges Ghanaians to venture into entrepreneurship as gov’t payroll is full

Published

on

The Minister of Finance Ken Ofori-Atta has revealed that the government’s payroll is full, therefore, the youth must venture into entrepreneurship to boost the economy. (more…)

Continue Reading

Buzz

Showcasing Ghana To The Rest Of Africa: Alphonse Menyo’s First Short Film “Perceptions” Has Been Selected For Afriff!!!!

Published

on

From the stables of Nkuluziza Film Productions comes yet another production which has been selected to be screened at the biggest showcase for African films and filmmakers, AFRIFF! Being produced and directed by Alphonse Menyo, “Perceptions” seeks to break the stereotypes many of which have been created through Western film images of Africa. “Perceptions” is the only Ghanaian short film to have been selected to be screened at the 10th Africa International Film Festival which is scheduled to take place from 7th-13th November, 2021 in Lagos, Nigeria.

 

The director, Alphonse Menyo manages to successfully display Ghana in the beautiful cinematography which seeks to promote the culture and values of Ghanaians to the rest of Africa. The director believes that most people in the society remained unfulfilled in life due to their acceptance to live in another man’s world rather than pursuing their dreams. “Perceptions” seeks to artistically portray the relevance of pursuing after true happiness.

 

Alphonse Menyo is a Ghanaian born actor/filmmaker and his passion and determination led him to achievements such as Best Actor nomination in the 2020 AMAA Awards, winner of the Best Actor in the 2019 Ghana Movie Awards and the Best Actor at the 2018 Fickn Film Festival. Some of his notable productions include Gold Coast Lounge, Utopia, Black Rose, Freetown among others.

Continue Reading

Buzz

“Tonight your father dies a hero” – Funny Face shared disturbing message to family and friends

Published

on

Ghanaian actor Funny Face’s recent relapse has taken a drastic turn and it does not look funny anymore. (more…)

Continue Reading

Win

Watching gossip makes playing online a much more enjoyable experience. A good show can certainly improve any immersion. The bitcoin casino scene has exceptional games available for you to play while watching your shows. Crypto casino is a great way to mix gaming, and gossip, as you can watch all your shows, and it will be an enjoyable experience.

Trending