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Opportunity for Ghanaian artists, brands, and businesses to grow on Spotify

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Spotify’s self-serve ad platform, Ad Studio, launched this week in Jamaica, Nigeria, Ghana, Kenya, Tanzania and Uganda, making this innovative advertising medium available to even more artists around the globe.

 

Ad Studio is a tool on the Spotify platform that allows artists, brands and businesses to easily run audio and video ads. Advertisers can create a campaign within minutes, and the platform provides flexibility and control to set up and manage campaigns in real time. Never made an audio ad? Spotify makes it easy — you can build a custom audio ad (for free!) right in Ad Studio, in as little as 24 hours.

 

Spotify has already launched Ad Studio in other markets, including America and Europe, and looks forward to the impact this will have in emerging markets like Sub-Saharan Africa, where audio streaming is on the rise. In order to advertise with this tool, advertisers need to spend a minimum of 1,500 GHS. Ad Studio provides advertisers with free audio creation tools including background music mixing, voiceover talent, audience targeting and real-time reporting.

 

“Reaching audiences with Spotify Ad Studio is efficient and easy,” said Christopher Li, Director of Digital Planning & Products APAC at Live Nation and Spotify Ad Studio user. “You can decide to target listeners by genre preferences, interests, and context, etc. It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort, too.”

 

As the world leader in audio streaming, Spotify brings music and podcasts to nearly 365 million users in 184 markets, across hundreds of devices. This is where young people are — and where young people go, marketers follow. 71% of Spotify Free listeners are under 35 and the median age of podcast listeners is 27.

 

In Nigeria alone, over 100 million citizens are active internet users. Of this number, 57,9% use music apps — up from 54% last year. The median age in this market is 18, meaning that the majority of smartphone users are Gen-Z. Similar to Ghana and Kenya, the Gen-Z market is increasing, and many young people are streaming audio.

 

The launch of Ad Studio is another way Spotify is leading the way in audio innovation globally, and providing advertisers with the opportunity to grow their audiences in these emerging markets.

 

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People & Lifestyle

Wildaland: Davido, Stonebwoy, R2bees And Over 2o Top Acts Set To Headline “Africa’s Glastonbury”

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A stellar line-up of Afrobeats stars across Ghana and Nigeria have been announced for the inaugural WILDALAND Festival, slated for the Shai Forest Reserve in the Greater Accra Region on 26th and 27th December.

Christened as “Africa’s Glastonbury”, the WILDALAND festival is a music and entertainment lifestyle festival and seeks to provide a distinctive entertainment experience that will merge the best of both African audiences in the wild every December in Ghana.

 

The festival, which will see the grand return to live events, will also be characterised by ultra-immersive real-time social content. Davido, R2Bees and Stonebwoy have been named as headliners for this year’s edition. Joining Nigeria’s roster are Adekunle Gold, Omah Lay, JoeBoy, Oxlade, Buju, Lojay, CKay, and Ruger.

 

Completing Ghana’s contingent are KiDi, Kuami Eugene, Black Sherrif,  Gyakie, Wendy Shay,  Kwabena Kwabena, Camidoh, Yaw Tog and Kofi Jamar.

 

The organisers say the festival, an experiential haven, adds to a growing portfolio of year-end activities that allow Africa’s massive diaspora audiences to meet their resident African middle-class counterparts at some of the continent’s biggest parties in Ghana. “Having played home to most of the widely patronised entertainment experiences, Ghana has become the hub for Pan-African expressions; enhanced by the recent ‘Year of Return’ programme among many others.  

“From accreditation points, through the wild drive, Champagne Garden, to the marketplace, Hot air baloons, WILDALAND Camping Sites, VVIP Decks to the main stage, the WILDALAND Festival will provide endless, exciting, and rewarding experiential opportunities for the fan and every brand.” the founder of the festival, Baba Sadiq Abdulai Abu indicated.

“ Aside the main stage, The WILDALAND FESTIVAL also offers an array of exciting programs such as the Jungle pre & After parties with a line-up of the most exciting breakout musicians and top African and global DJs, breakfast parties, Hiking, hot air balloons, Abseiling at The Adomi Bridge,  Camping in the wild and endless music from our top DJ’s and headline acts” Baba Sadiq further commented.

Meanwhile, aside from being a 48-hour non-stop celebration of culture, the festival is also running with the vision of protecting the forest, wildlife, and amplifying wildlife conservation via its #PartyWiththePlanet campaign that requires festival attendants to take a pledge to protect the forest and wildlife whilst taking actions at the festival to assert that.

Buy tickets and access full event routing here: https://wildalandfestival.com/ or https://v-access.io/event/wildaland

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The Jollof Festival returns to Accra, December 11

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After taking the year 2020 off, Africa’s leading celebration of Jollof, The Jollof Festival returns in 2021 – scheduled to take place at the City Galleria Mall (Behind the Accra Mall) on 11th December 2021.

The continent’s biggest Jollof event, The Jollof Festival 2021 will see thousands of food lovers come together to eat and drink from an extensive selection served up by some of the best chefs, restaurants, and street food vendors in Accra – promising to be bigger than previous editions, and we couldn’t be more thrilled!

This year’s Jollof Festival is a specially curated culinary experience dedicated to celebrating Ghana’s beautiful gastronomy, inspiring fellow Africans to discover new tastes and recipes, promoting the Ghanaian delicacy’s authenticity and highlighting the role of food in Ghanaian Culture by bringing together a vast number of food lovers, and treating them to a mouth-watering array of Jollof, in addition to bites and sips from a dynamic selection of Accra’s celebrity chefs, hobbyist / influencer cooks and local vendors.

A major highlight of the festival is the crowning of the Celebrity/Influencer Jollof Cookoff – a title reserved for the cook with the best tasting Jollof at the event’s Jollof cooking competition, which allows influencer cooks to showcase their cooking skills with customized / special recipes. As part of our efforts to make this year’s competition more exciting, we are inviting both male and female celebrities/ influencers as contestants. The winner of the Jollof cooking competition stands to win products from our prestigious sponsors: OLAM Ghana, makers of Tasty Tom Tomato Paste and the Tasty Tom Jollof Mix, Malta Guinness, and Wilmar Africa, makers of Frytol Vegetable cooking oil, Fortune Rice and Myst Water.

Our carefully selected / curated entertainment set features some of Accra’s rising artistes like RiaBoss, Tommywa, Suzan Augustt and a full-on Jam session with a DJ set in the evening. Additional attractions will include, face painting and cotton candy for the children (and young at heart), board games, football tables and FIFA (gaming consoles) for adults.

The Jollof Festival 2021 is proudly sponsored by Tasty Tom Tomato Paste, Frytol Cooking oil, Malta Guinness, Fortune Rice, Myst Water , EIB Network, Ameyaw Debrah, Telande World, Pulse Ghana  and Echohuse

 

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Johnnie Walker Premieres ‘The Ones Who Keep Walking’ film made by Africans for Africa

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Johnnie Walker, the world’s best-selling-Scotch, and Forbes 30 under 30 filmmaker, Amarachi Nwosu premiere their new feature film – The Ones Who Keep Walking – which showcases inspiring stories of the creators and collectives who are turning the attention of the world to Africa.

 

Through never heard stories and in-depth conversations, the documentary reveals how fresh creative energy, sheer determination, and a pioneering spirit is bringing authentic African expression to the world.

 

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A post shared by Ameyaw Debrah (@ameyaw112)

The documentary features more than 20 defiantly optimistic voices across Africa including Legendary photographer James Barnor (Ghana), Bose Ogulu AKA Mama Burna (Nigeria) manager-mother to global superstar and Johnnie Walker partner, Burna Boy, and self-taught artist Nana Danso Awuah-Asante (Ghana).

 

This new feature film is part of an ongoing global roll-out of the next chapter in their iconic Keep Walking campaign and a follow-up to the release of The Man Who Walked Around the World in November 2020.

 

Additionally, it sets out to explore what the next 200 years of Keep Walking can look like and explores what happens when people can liberate themselves creatively, and the rich vibrant world it creates when there are those freedoms.

 

Lesego Lebogang Mohale, Category Marketing Manager (International Premium Spirits &RTDs), Guinness Ghana in her comments to the media said: “At Johnnie Walker, we are always looking to celebrate the stories of those who push the boundaries. That spirit of defiant optimism and the legacy of Keep Walking – two little words that have been inspiring people across the world for more than 20 years – has never felt more important than they do just now.”

 

“We’re delighted to have partnered with Amarachi Nwosu to share these incredible stories through The Ones Who Keep Walking. The Ghanaians featured in the documentary are pioneers who have taken bold steps and have inspired others, and we are so proud to take this journey with them,” she added.

 

Produced by Something™ Originals and a team of 200+ creatives and talent from across Africa, The Ones Who Keep Walking picks up on the closing provocation of The Man Who Walked Around the World – ‘what’s next?’ – to shine a light on those who embody the spirit of Keep Walking and who, on their terms, are forging a bold new direction for their countries, cultures and the World.

 

The Media-led premiere will be happening in Kumasi to spread the message of ‘The Ones Who’ across multiple walks of life. You can watch the trailer for The Ones Who Keep Walking here: www.theoneswho.film

 

Official Hashtags: #JohnnieWalker #KeepWalking #TheOnesWho

 

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Meet Kafui Prebbie, the Techaide CEO improving ICT education across Ghana

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For developing countries, ICT is a rich investment and one man is leading the charge to ensure students across Ghana have access to practical and impactful ICT education. (more…)

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Rocky Dawuni’s Grammy Nomination Concert set for +233 Jazz Bar & Grill, December 11

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“We need songs and hymns that can touch our emotional nerve,” Rocky says. Musical offerings that serve as timely reminders that “love and hope are an indestructible aspect of the human experience that no amount of fear can take away.” – #RockyDawuni speaking to “Music in Africa”

Rocky Dawuni’s “Voice of Bunbon Vol. 1” has been nominated for “Best Global Music Album” for the 64th Annual GRAMMY Awards which will be held in Los Angeles on January 31, 2022! Femi Kuti & Made Kuti, Wizkid, Angelique Kidjo and East West Players featuring Daniel Ho have all been nominated in the same category. This is Rocky’s second GRAMMY nomination as he was previously nominated for “Best Reggae Album” for his “Branches of the Same Tree” (Cumbancha) in 2016 making him the first Ghanaian musician to be nominated for a prestigious GRAMMY award!!

“Voice of Bunbon, Vol.1” is available on all major platforms https://tinyurl.com/yy7xo2nf

Rocky Dawuni will be celebrating the GRAMMY announcement with a home town show on Saturday, December 11, 2021 at +233 Jazz Bar & Grill in Accra, Ghana!! Rocky be playing with his full 10-piece band so please come and support LIVE music in Ghana. Tickets are GHC77 and will be available at the door. The concert is kindly supported by Asaase Radio, TV3, Ghana Music, Ghana Web, BeenieWords.com, Kobby Kyei News Live, Ameyaw Debrah, Blagogee.com, OnePlayAfrica.com.

The Voice Of Bunbon has spoken! Those who like Rocky Dawuni’s former works will love this EP – it adds a new flavour to the artist’s output without losing his characteristic style. Well done, Team Rocky!” #Reggaeville

Rocky Dawuni “Woara” Video:

https://youtu.be/NQbuYWSXzsU

Rocky Dawuni “Beautiful People” Video

https://youtu.be/Upb7bjyZJeA

Rocky Dawuni “Ghost Town” Video

https://youtu.be/WIGe4-YjWWQ

Reggaeville Review:

https://www.reggaeville.com/artist-details/rocky-dawuni/releases/mode/review/release/rocky-dawuni-voice-of-bunbon-vol1/

Music In Africa Review:

https://www.musicinafrica.net/magazine/rocky-dawuni-talks-about-his-new-ep-voice-bunbon-vol-1

For more information and social media connects, please follow Rocky Dawuni at:

http://www.rockydawuni.com

http://www.youtube.com/rockydawunimusic

http://www.facebook.com/rockydawuni

http://www.instagram.com/rockydawuni

http://www.twitter.com/rockydawuni

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Collaboration is the New Competition – Absa Bank Ghana MD

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Abena Osei-Poku - MD, Absa Bank Ghana_111

Managing Director of Absa Bank Ghana, Abena Osei-Poku says collaboration is the new competition in the digital financial services space across the continent. She made the comments during a panel discussion on how Africa can build resilience and drive differentiation in the financial sector at the ongoing Financial Times Global Summit.

 

Africa’s financial services sector has transformed from a decade ago with digital technology leading a revolution that is impacting every facet of human life. Three players in the ecosystem – Banks, Fintechs and Telecoms – are at the forefront of this unique opportunity. Whilst the orientation of these three players is diverse in several ways, the overall assessment has been for them to collaborate with their complementary skills in creating an ecosystem that reflects scalability, accessibility, and convenience for the customer.

 

Fintechs and telecom companies have consistently displayed creativity, agility and an innovative mindset that tend to cause positive disruption for the benefit of the customer. Banks, on the other hand, have a robust system of stringent governance and stability at their disposal, which is critical to the partnership.

 

Taking her seat alongside Sim Tshabalala, Chief Executive of Standard Bank Group and Aishah Ahmad, Deputy Governor of Nigeria’s Central Bank, Abena Osei-Poku said:

“Collaboration will always prove to be the way forward for these key stakeholders to co-exist and create sustainable synergies for the benefit of customers, clients and the financial inclusion agenda. It is a shared responsibility and there is no one size fits all. Regulation is also of extreme importance in this dynamic and already we are seeing Central Banks continuously proving assertive, proactive and transformative in their work in this space. Thanks to the global pandemic as well, awareness around digital payments and collaboration is becoming mainstay, which is a good thing. Essentially, we continue to see a gradual harmonisation of the ecosystem thanks to the understanding of all key stakeholders and this is quite satisfying.”

 

Led by David Pilling, Africa Editor of the Financial Times, the panellists covered several areas, including impact of the Omicron variant of COVID-19 on African economies, financial sector regulation and cross-border transactions aided by digital currency.

 

On her views around blockchain technology and cryptocurrencies, Abena Osei-Poku said:

“We continue to take a closer look at the cryptocurrency concept as a Bank. It seeks to disrupt the entire financial system by driving regulation away from the Central banks into the hands of individuals aided by a web of computer connections. Most opponents to the model worry about the risk of decentralisation to the financial system. There is also the other important point of price volatility, which becomes an issue of concern to most mainline actors in the sector. At Absa Bank, we are still accessing the diversity of information and structure of the concept and are yet to conclusively devise a direction around it. Again, issues around closing legal loopholes to prevent cybercrime and fraud are of immense importance to us and we shall continue to keep an eye on this area.”

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