Award-winning Ghanaian rapper, Okyeame Kwame is calling for an innovative road map for the creative sector in order to guarantee its future success.

Speaking in a Graphic Showbiz Dialogue series on Twitter (X), the ‘Rap Doctor’ said the industry has been facing countless difficulties and called for a strategic approach that will direct stakeholders and resources towards shared goals in order to preserve the longevity and vibrancy of the creative industry.

“Our creative industry lacks direction. Without a well-defined roadmap, it will not make any progress. We need to chart a course that takes into account the unique challenges and opportunities in our sector,” he stated.

In addition, he emphasised that collaboration among industry participants including artists, producers, policymakers, and investors should be a part of the roadmap.

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He added that by doing so, these parties could identify and prioritise important development areas, such as copyright protection, talent development initiatives, and infrastructure investment, among others.

“Many countries have developed comprehensive strategies to support their creative sectors, fostering innovation, job creation and international recognition that a clear direction and unified effort are essential to ensure the enduring vibrancy of Ghana’s creative sector,” he said.

He continued; “Our music industry for instance lacks balance. We have artistes who create captivating music, producers who craft amazing beats and talent managers who nurture emerging talents. But what we are lacking now are researchers, pop culture experts and academia to bring in a flair of balance. And so, at a point, we would need these researchers to fill in the knowledge gap in the industry,” Okyeame Kwame added.