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Photos: Ashanti Region’s Sarfoa wins Ghana’s Most Beautiful 2021

Published

3 years ago

October 4, 2021

The Ghana’s Most Beautiful crown is heading back to the Ashanti Region, the region of royalty, after its representative in this year’s edition, Sarfoa, was crowned winner on Sunday.

Born Benedicta Asamoah, Sarfoa beat competition from five others to win the GH¢10,000 cash, the brand new 4X4 car from MG Auto Ghana Limited and the crown.

Volta Region’s Setor came second while Western Region’s Manu was third.

Fourth was Upper East Region’s Wedaga with Oti Region’s Akosua and Bono Region’s Mfodwo coming fifth and sixth respectively.

It was a night of keen competition at the National Theatre, the venue of attraction, as the six finalists slugged it out with breathtaking performances in the first round.

Manu, representing the West, from Asankragwa to be precise, started it all with her performance that aroused security awareness.

Akosua’s passionate appeal for mentorship for young girls followed.

On her heels with her performance was Wedaga, who championed reproductive health education, calling for the subject to be discussed openly.

Then, came the real-life medical officer, Setor, whose performance on the crucial night denounced mental health stigmatisation, a move that was entrenched by an unprecedented performance by past contestants of the beauty reality show – GMB United.

Then came Bono Region’s Mfodwo, whose advocacy for orphans touched a number of viewers including guest-cum-long-time judge Linda Ampah.

The eventual winner, Sarfoa, was the last performer in the first round as she espoused an agenda – Agenda BRRVF – to demand a proper rehabilitation of the country’s prisoners.

All the first round performances were couched around the respective projects to be pursued by the finalists.

The second round had the ladies come in pairs to answer set questions posed by the two MCs – Cookie Tee and Anita Akuffo.

Incidentally, Sarfoa and Setor appeared first, Wedaga and Mfodwo came next and Manu and Akosua followed.

While Setor answered a question on government’s Agenda 111, Sarfoa’s intelligence was picked on the effects of by the Ghana Education Service’s ban of corporal punishment meted out to students.

While Mfodwo also gave her thoughts on women empowerment, her stage partner Wedaga shared hers on marriage.

Manu answered a question on agriculture while Akosua’s opnion was picked on the boosting of tourism in the Covid era.

But at the end of the night, the crown had to go to one person, as succinctly stated by last year’s winner Naa Dedei Botchwey.

And to the Ashanti Region it went. Safe for Sarfoa!

Aside the car, cash and crown, she will embark on an all-expense paid trip to Dubai and be a beneficiary of a one-year supply of GTP fabric.

Ameyaw Debrah

Davido Inks Partnership with UnitedMasters For His Nine+ Records Venture

Making yet another major power move, three-time GRAMMY® Award-nominated Nigerian global superstar and Afrobeats pioneer Davido has inked a deal with UnitedMasters for his recently launched label Nine+ Records.

In this groundbreaking collaboration, Davido will spearhead artist development, A&R, and behind-the-scenes curation, nurturing a pioneering lineup of artists across the continent under Nine+ Records. United by a shared vision, the teams will work together to introduce and foster talent, amplifying Davido’s influence and extending his reach even further. This partnership marks a pivotal moment in shaping the future of African and world music.

Together, the teams will collaborate closely in order to not only introduce, but cultivate career talent. It only expands Davido’s influence and reach.

Of today’s announcement Davido said, “I couldn’t be more proud to partner with Steve and the team at United Masters, this announcement represents an exciting new chapter for developing and established artists around the world.”

Steve Stoute, Founder and CEO of UnitedMasters states, “Over the last 2 years, we’ve proven our commitment to Africa investing in artists, education, and technology. Today, we are doubling down. With this new venture with Davido & the launch of Nine Plus Records, we reinforce our mission in becoming a bridge for artists on the continent. Together we’ll identify & develop new artists while supporting them with brand and synch opportunities.”

Nine+ Records will be announcing more artists and partners in the future.

Last night, Davido just sold out one of the most iconic venues in the world, headlining Madison Square Garden in New York City. He ignited the stage with what will be remembered as a historic set, bringing Afrobeats to the Big Apple in the biggest way possible. In advance of the show, he extensively spoke to Billboard who praised how “Performing in New York has also become a special ritual” for him.

This news also arrives on the heels of various major company announcements for UnitedMasters. The company locked down a high-profile alliance with SymphonyOS and Groover. Plus, it hosted its annual “A Celebration of Independence” GRAMMY® Concert at the Palladium in Hollywood, CA. The show boasted an all-star lineup, including headliner Davido, Uncle Waffles, Tokischa, Donavan’s Yard, and NLE Choppa. Of the latter, The Source wrote, “This marked the first time UnitedMasters featured international acts, solidifying its impact and representation within the global independent artist movement.”

Stay tuned for a whole lot more soon