Coca Cola has officially launched its new ‘Taste The Feeling’ campaign in Ghana, weeks after the global campaign was launched in Europe and the Middle East. The ‘Taste the Feeling’ campaign sees the brand inviting consumers to relive the pleasant feeling and experience of drinking a bottle of coke.
During the swanky launch at the Labadi Beach Hotel in Accra, executives from Coca Cola Equatorial Africa, Ghana shared the new vision of the company with guests including celebrities, media and distributors.
Underlying the taste a feeling campaign is Coke’s new ‘one brand strategy’ which was adopted upon the appointment of its new global Chief Marketing Officer Marcos De Quinton. This approach brings the spotlight on all variants of the Coke trademark such as Coca-Cola, Coca-Cola Zero, Diet Coke, Coca-Cola Light etc in a single commercial. This underscores the company’s commitment to choice, offering consumers options in taste and with or without calories, so there is a Coke for anyone.
As part of the launch, the TVC, radio commercial (both in English and Twi) as well as some outdoor advertising were unveiled and expected to be rolled out immediately. Ghana Music Awards Unsung Artist winner, Adomaa performed the ‘Taste The Feeling’ theme song during the launch.