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PHOTOS: Vodafone launches new youth-focused product, ‘Vodafone VIM’

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People & Lifestyle

PHOTOS: Vodafone launches new youth-focused product, ‘Vodafone VIM’

Telecommunication giant, Vodafone Ghana has launched its latest youth focused product, ‘Vodafone VIM’ at the Trade Fair Centre, La. The product is designed to empower the youth with knowledge, shape their skills, connect them to the things that matter most to them and also reward loyalty. 

Speaking to the media at the launch on Monday, Marketing Director at Vodafone Ghana, Agnes Emefa Essah said VIM would equip the youth with knowledge and motivation to enhance their skills.

“It would be done through weekly motivational voice clips and a series of educational and self-development videos on seven main courses including T-shirt printing, soap making, beauty, fashion, baking, juice making and décor”, adding that

“It will also offer unequalled minutes for calls to Vodafone and other networks, in addition to data for browsing the internet and will touch the lives of over 100 loyal customers per quarter in various vocational courses, award them certificates and provide essential working tools to enable them to succeed”, she stated.

The product launch concert was headlined by award winning dancehall artiste, Shatta Wale who gave patrons back to back brilliant performances.


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Ameyaw Kissi Debrah, known professionally as Ameyaw Debrah, is a Ghanaian celebrity blogger, freelance journalist, and reporter.

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