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Polish Press Agency and GovTech Polska have shared an open source code of the #FakeHunter software to fight the disinformation

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FH 620

After the success of #FakeHunter project, its creators – PAP and GovTech have decided to share the source code with other entities online in order to fight against disinformation. The software will be provided under open license enabling further distribution as well as copying and development. The aim of both institutions is to minimize the effects of fake news in circulation through verifying and public contradicting.

The #FakeHunter platform has been launched on April the 8th in response to a deluge of false information concerning the Covid-19 pandemic which at that time were posing a risk to human health and security. The example of such a fake news can be made with all the offers of false treatments or even news denying the existence of the same virus, both posing the people to risk of infection enormously. 

#FakeHunter is an innovative tool to fight the disinformation by engaging the Internet community. Users have the possibility to report via/through the application a questionable content and after having been verified by public verifiers and PAP experts they receive a reliable answer. All verdicts are made public in our service dedicated only for it, namely fakehunter.pap.pl 

The idea of this project is to engage diverse social groups for joint fight against the growing problem of false news in circulation online. The core of the project group, which created the system, were volunteers. Thanks to them a solution has been introduced which consists of three components: a plug-in to collect the reports, a panel to verify them and a portal with all outcomes.

– The #FakeHunter project has gained the interest of Internet users. Thanks to them we receive reports on a daily basis – information about Corona Virus which rise concerns. All parts of the project has been tested and they are functioning smoothly. So it is about time to share this application with the others who would like to engage themselves in fight against fake news. That is why we do it under an open license. The possibility of using, copying, developing and further distribution of this tool in this difficult point of time is a part of concern for health and social security – Mr Wojciech Surmacz, the chairman of PAP, explains.

After a month since the application has been launched out of all reported contents for checking we disclosed 75 false information on the COVID-19 pandemic.

– The problem with spreading of fake news has a global character. Various attempts and initiatives engaging international community throughout the world has been developed in order to find solutions for fighting with the scale of this phenomenon. The team who recently won the last European “hackathone” EUvsVirus 2020 in the category “Fake News”, also created the concept of a fact checking platform – Mrs Justyna Orłowska, Plenipotentiary of the Prime Minister for GovTech explains. – This shows how big is the demand for launching of tools, which enable to stand against the deluge of false news online. We designed such a solution. We build up smoothly functioning system and we offer it under open license. We would also like to encourage the others to further develop it.       

The software for fact checking under open license MIT is available under this link:

https://github.com/govtech-polska

Here you can read more about the functioning of the app as well as you can download the plug-in for reporting: https://fakehunter.pap.pl/

Partners of the project: Demagog, DO OK, Objectivity, Amazon Web Services

Source: Polish Press Agnecy

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People & Lifestyle

Kobina Ansah and Wife to Celebrate Their Son’s First Birthday with A Children’s Book Written For Him

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CIMG Launches 33rd Annual National Marketing Performance Awards

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DR KASSER TEE

The Chartered Institute of Marketing, Ghana (CIMG), has launched the 33rd CIMG Annual National Marketing Performance Awards, which was held at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.

 

In his welcome address, the Registrar of the CIMG, Mr. Kwabena Agyekum said, “The success of these awards has gone beyond the event itself. Many businesses have now redeveloped their corporate strategies and significantly changed their business operating models, enabling them to be marketing-oriented by meeting the key requirements of market focus, integrated marketing, long term profitability, and customer and competitor orientation.”

 

In his opening remarks, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, lauded the CIMG for its historic accomplishments in previous awards ceremonies.

Read Also: CIMG Launches Ghana Customer Satisfaction Index 2021 Report

“There is no denying that the scheme has incredibly evolved into what could be considered Ghana’s benchmark awards scheme. As we take delight in the successes achieved by our awards, I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed towards improvements in organisational and professional performances, and especially, for practicing Marketers,” Mr. Osae said.

 

Being mindful of these achievements, the Institute has resolved to keep the stakes as high and as relevant as possible so that the standards, by which CIMG assesses individual and corporate performances, are not compromised.

 

The institute, for the past few years, has adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This set up has made it easy for CIMG to continue to drive a rigorous process whilst maintaining its stringent standards.

 

The Awards cover six major competitive areas, namely: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

 

There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.

 

Mr Osae indicated that “the judges and assessors for the year’s event will devote time and attention to ensure the success of the 33rd CIMG Awards, as it represents Ghana’s benchmark awards ceremony.”

 

The criteria for selecting the winners and benchmarking their performance will include:

  1. Marketing Metrics including awareness, numeric distribution (where appropriate) and others
  2. Marketing Innovation

III.       Technological Innovation

  1. Segmentation, Targeting and Positioning (STP)
  2. Social Impact
  3. Contribution to National Development

VII.      Public Image

VIII.     Success in the Market Place

  1. Market Share
  2. Customer Service Orientation
  3. Ecological and Ethical Issues

XII.      Competitor Orientation

 

Launching the awards ceremony, the National President of CIMG, Dr. Kasser Tee, urged organisations “to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.”

 

Dr. Kasser Tee added that organisations must re-examine their marketing mix elements and ensure an optimal blend for organisational success. He explains that “in the same way that you cannot do without products, or pricing, or distribution, so must you not cut promotion or marketing communications budget. You must however spend in critical areas, using the most critical, influential and most cost-effective media vehicles. You must differentiate your corporate and product brands to enable them stand out in the midst of intense competition and low consumption.”

 

He further encouraged all corporate organisations “to pay attention to some of the very key pillars of marketing that guarantee effective performance, by way of growing market shares, revenues and profits in these difficult times.”

 

For 32 years, CIMG has consistently held the Annual National Marketing Performance Awards with the upcoming one being the 33rd edition

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