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The Power of Free Love and Free Thinking in MOT’s Fashion Editorial Video



The Ministry of Tomorrow (MOT) launches its fashion editorial video to support its highly conscious and cruelty-free bag collection.   Harmony Day is a day of cultural diversity to celebrate inclusiveness, respect and a sense of belonging for everyone. In this video directed by Roger Spy, we can see a mixed couple express diversity as one of our greatest strengths and at the heart of who we are. They express a permanent sense of unity regardless of color, sexual orientation or even species as everyone can coexist, be loved and protected. “As traditional media vehicles lose effectiveness, new and different methods of communicating are required, particularly with brands as innovative as Ministry of Tomorrow. My instincts were to abandon conventional beauty narratives in exchange for imagery that engages and challenges the viewer on a deeper level, beneath the skin. The video is a montage of life affirming imagery of a future where imperfection is embraced, and a renewed equilibrium created between human existence and the planet – a future free from discrimination, stigmatization and a society empowered to see the truth and make the right choices.” – Roger Spy   The luxury bag with a soul has a strong social and environmental activism woven into its fabric. Each piece is produced with respect for the earth and humankind because “responsible commerce is the only way of doing business” says Prolman. Customers take pride and comfort in knowing that their investment contributes directly to the creation of meaningful changes.]]>

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