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mahama-serious-debatesA video campaign of President John Mahama surprising a group of young adults discussing the limited registration exercise to be embarked on by the Electoral Commission of Ghana, is making waves on social media.The group of five were debating whether or not to register to vote in the impending election slated for November 7, when President Mahama suddenly burst into them encouraging them to participate in the national exercise.

“Your vote empowers you to determine who will be in charge of Ghana’s development for the next four years,” Mahama counseled the youth in the 45-second advert in his trademark black political suit.

The advert, which is part of Mahama’s campaign strategy to entice the youth, especially first time voters to register when the Electoral Management Body opens registration from April 28 to May 8, 2016, is one of the rare cases where a sitting Ghanaian president appears in an advert with the ordinary voter to discuss electoral issues.