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Prioritizing creativity is key to running a successful business – Rorisang Setlogelo



Rorisang Setlogelo is a South African entrepreneur who runs what she describes as a powerhouse through-the-line creative communications agency that communicates with designed thinking through messages that cultivate unique brand experiences.

Her firm moves beyond traditional advertising and delve into pushing boundaries with crisp execution and creative driven ideas. Having cut her teeth on the client side at Coca Cola and SAB Miller, Rori would later cross over to agency side at Mortimer Harvey where she learnt to structure an agency to deliver value to clients.

Rorisang is the Founder and Chief Executive at Roth Media.

Watch episode below:

About Under 40 CEOs on Television

The acclaimed television show Under 40 CEOs launched on TVC Entertainment and TVC News on the 9th of October, 2016 and subsequently launched on Silverbird Television Network on the 13th of January, 2016 and has spotlighted inspiring young business leaders aged 40 and under from East, West and South Africa. In addition to the channels above, the series has also aired on or currently running on Africa Magic Family, DBS, ITV Benin, ITV Abuja, RSTV and GHOne reaching a cumulative average viewership of 2.2million people every week.

Under 40 CEOs seeks to research, celebrate and expose the business leaders of the not-so-distant future and tell the stories of these young business leaders in Africa with a focus on the journey, the process and their proposed destination.

With over 100 episodes recorded till date, and serial entrepreneur, Familusi Akin Babajide, Mr FAB as the host, Under 40 CEOs has since gone on to inspire and motivate millions of would-be young business leaders across Africa to take action and join in the rebuilding and re-shaping of the African continent.

Under 40 CEOs currently has a social media following of over 300,000 and growing with a cumulative social media content reach of over 14.3million.


Follow Under 40 CEOs on social media:

Facebook: @under40ceosafrica

Instagram: @under40ceos

Twitter: @under40ceosng