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Registration opens for the 2020 Durban FilmMart Virtual Edition Brave New Cinema

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Akin Omotoso credit ArtsBlock Shoot 8
The Durban FilmMart Institute (DMI) has announced the programme for the 11th Durban FilmMart (DFM) Virtual Edition, which takes place from 4 to 13 September this year.

 
“Using the theme Brave New Cinema, we are bringing together leading and emerging African film professionals in an online space, to benchmark themselves, learn from peers, pitch their ideas and projects and network, and collectively demonstrate our courage to tell our own stories,” says Toni Monty, Head of the DFM. 
 
“DFM 2020 will focus on African filmmakers who work to contribute cinema images that celebrate, and canonize our struggles and our beauty,” says Monty. “These are African filmmakers whose stories challenge oppressive structures, engage with dominant value systems, and reflect our daily experiences. The creation of film is an act of courage because of the ever-increasing challenges in both funding and media freedom in many parts of the continent. This will be a gathering of filmmakers in a celebration of collective African resilience, collective victories and a call for the stories of the future.”
 
The programme looks at current filmmaking development, distribution and marketing trends, with a Pan-African focus, and how the future of cinema will navigate new landscapes including the digital world. In an effort to connect African film professionals across the post-colonial divides and create new synergies and networks, this edition will include French and Portuguese, two languages largely spoken around the continent.
 
The DFM’s unique online approach has birthed an exciting new addition to the Market: The DFM Content Shop. Distributors, sale agents and programmers will have, at their disposal, a catalogue of 90 African projects (fiction, documentary film of all lengths as well as series) that are ready for sale and distribution. These films have been curated to reflect the unique African storytelling and high-quality content that will be discussed throughout the industry programme..
 
The  Pitch Forum from 4 to 7 September, offers financiers, funders, investors, and programmers a chance to fully explore the 70 African projects in development that will be presented. These include the selected projects from submissions, projects from the Talents Durban programme in partnership with Berlinale Talents, as well as start-up projects from the Jumpstart incubator programme, in partnership with Produire au Sud, in Durban sister city Nantes, France. Jumpstart will introduce 6 emerging directors from Durban and Kwazulu-Natal region to project packaging for the international market.
 
Engage, the pan-African think tank will discuss the difficult social, economic, and political landscapes that filmmakers are required to navigate, especially around representation and authenticity in the content created within Africa.
 
The industry programme includes a series of webinars, discussion forums and hangouts. 
 
Following from last year’s inaugural Durban Does Docs sessions, delegates will be able to meet and engage with documentary film directors in a series of talks that centre around the art of the creative documentary film. Filmmakers sharing their process include Sam Soko (Softie) (Kenya), Dylan Valley (Azibuye, a VR documentary film) (SA), Teboho Edkins (Days of Cannibalism) (Germany/SA/Lesotho), Nicole Schafer (Buddha in Africa) (SA) and Petra Costa (Edge of Democracy) (Brazil), amongst others.
 
The DFM Conversations platform is a space in which delegates can participate in in-depth conversations with industry leaders around topics like screenwriting, audience development, representation in filmmaking and pioneering an African aesthetic. Speakers include, amongst others, Roger-Ross Williams (God Loves Uganda, Travelling While Black, Life Animated) (USA), Chioma Ude (AFRIFF) (Nigeria), Kagiso Lediga (Queen Sono) (SA), and Akin Omotoso (Vaya, Ghost in the House of Truth) (Nigeria/SA) and Wanuri Kahui (Rafiki) (Kenya).
 
Filmmaker Talks invites directors, writers and animators to discuss the stories they are telling in their works of art – ranging across feature, documentary, animation, and short film creation. Speakers include Mounia Aram (France/Morocco), Clare Tracy Louis (SA), Lemohang Jeremiah Mosese (This is Not A Burial, It’s Resurrection) (Lesotho) and Rehad Desai (Everything Must Fall) (SA).
 
In a Special Focus, African Content in the New Normal, speakers will discuss the challenges that national lockdowns present and the unique opportunities that these circumstances have offered filmmakers. Topics include Co-production in the New Normal; Homegrown Online platforms for pan-African content; Risk Under and After Covid – Future Prospects for the Service Industry.
 
The South African context provides interesting challenges for the production and distribution of media. In the South African Film in Focus, sessions will look at the various areas of focus for South African filmmakers, but will be of interest to all filmmakers. Topics include Mzansi Shooting in Covid TimesAll Digital Now: Distributing film in 2020State of the South African Audio-visual Industry, Connecting the Dots – South Africa VOD Market Takes Shape, with speakers drawn from across the South African landscape.
 
Within this virtual space the online event platform allows for opportunities for filmmakers to take meetings with other delegates and network as individuals or in teams.
 
“Going online has enabled us to extend our reach and include more filmmakers than ever before,” says Mandisa Zitha, Chairperson of the Durban FilmMart Institute Board. “The disruption of our world by the COVID-19 virus has led to innovation, as well as demonstrated the ever-increasing need for the creation of content. The DFM virtual space now offers filmmakers extensive opportunities to network, make connections with other filmmakers and industry professionals with whom they can collaborate, or build relationships and get down to the business of film. This we believe will provide a positive stimulus for the industry’s economy on the continent.”
 

Delegate registration is now open on the following link: http://www.durbanfilmmart.co.za/Brave-New-Cinema-2020

 
DFM is presented by the Durban FilmMart Institute in partnership with the Durban Film Office, eThekwini Municipality, the National Film and Video Foundation, the Film and Publications Board, the SABC, Berlinale Talents, CAA Motion Pictures, Rotterdam Cinemart, Dok Leipzig, IEFTA, Institut Francais – South Africa, International Documentary Festival Amsterdam, Hot Docs, Norwegian South Film Fund, Produire au Sud and the Realness Institute.
 
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CIMG Launches 33rd Annual National Marketing Performance Awards

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DR KASSER TEE

The Chartered Institute of Marketing, Ghana (CIMG), has launched the 33rd CIMG Annual National Marketing Performance Awards, which was held at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.

 

In his welcome address, the Registrar of the CIMG, Mr. Kwabena Agyekum said, “The success of these awards has gone beyond the event itself. Many businesses have now redeveloped their corporate strategies and significantly changed their business operating models, enabling them to be marketing-oriented by meeting the key requirements of market focus, integrated marketing, long term profitability, and customer and competitor orientation.”

 

In his opening remarks, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, lauded the CIMG for its historic accomplishments in previous awards ceremonies.

Read Also: CIMG Launches Ghana Customer Satisfaction Index 2021 Report

“There is no denying that the scheme has incredibly evolved into what could be considered Ghana’s benchmark awards scheme. As we take delight in the successes achieved by our awards, I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed towards improvements in organisational and professional performances, and especially, for practicing Marketers,” Mr. Osae said.

 

Being mindful of these achievements, the Institute has resolved to keep the stakes as high and as relevant as possible so that the standards, by which CIMG assesses individual and corporate performances, are not compromised.

 

The institute, for the past few years, has adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This set up has made it easy for CIMG to continue to drive a rigorous process whilst maintaining its stringent standards.

 

The Awards cover six major competitive areas, namely: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

 

There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.

 

Mr Osae indicated that “the judges and assessors for the year’s event will devote time and attention to ensure the success of the 33rd CIMG Awards, as it represents Ghana’s benchmark awards ceremony.”

 

The criteria for selecting the winners and benchmarking their performance will include:

  1. Marketing Metrics including awareness, numeric distribution (where appropriate) and others
  2. Marketing Innovation

III.       Technological Innovation

  1. Segmentation, Targeting and Positioning (STP)
  2. Social Impact
  3. Contribution to National Development

VII.      Public Image

VIII.     Success in the Market Place

  1. Market Share
  2. Customer Service Orientation
  3. Ecological and Ethical Issues

XII.      Competitor Orientation

 

Launching the awards ceremony, the National President of CIMG, Dr. Kasser Tee, urged organisations “to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.”

 

Dr. Kasser Tee added that organisations must re-examine their marketing mix elements and ensure an optimal blend for organisational success. He explains that “in the same way that you cannot do without products, or pricing, or distribution, so must you not cut promotion or marketing communications budget. You must however spend in critical areas, using the most critical, influential and most cost-effective media vehicles. You must differentiate your corporate and product brands to enable them stand out in the midst of intense competition and low consumption.”

 

He further encouraged all corporate organisations “to pay attention to some of the very key pillars of marketing that guarantee effective performance, by way of growing market shares, revenues and profits in these difficult times.”

 

For 32 years, CIMG has consistently held the Annual National Marketing Performance Awards with the upcoming one being the 33rd edition

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