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Rodney Quarcoo and his love for portraiture

Ghanaian photographer, Rodney Quarcoo could be described as a God-fearing humanitarian and entrepreneur who loves life, grinds hard and always wears a picture perfect smile. Although Rodney has no professional training in photography, his passion for photography began with photographs of family and friends and has evolved from a hobby to a profession in which […]

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Ghanaian photographer, Rodney Quarcoo could be described as a God-fearing humanitarian and entrepreneur who loves life, grinds hard and always wears a picture perfect smile. Although Rodney has no professional training in photography, his passion for photography began with photographs of family and friends and has evolved from a hobby to a profession in which he continues to create a niche for himself especially in the areas of wedding, fashion and portraiture.

Rodney has captured the images of people, places and events across Ghana and would soon take on West Africa, Africa and eventually the world. Through his unpretentious approach, he has photographed the likes of H.E John Mahama, Sir Sam Jonah, Kojo Antwi, Ama K, Anita Erskine, Becca and a host of others.

I went behind the lenses to find out what makes this budding photographer tick.

What got you started in photography?

I have always been into photography, since an early age. It started with family portraits and documenting what we got up to as a family. I have had no formal training, I have learnt along the way as I grew with the passion.

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How would you describe your photographic style?

I do not have what one would call a style yet, I am very much into experimenting with various styles/genres of the art.

What kind of photography do you do?

Currently, my calendar is full of weddings, engagements & portraiture; every so often I do some Fashion photography which I absolutely love.

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What are your favourite subjects/themes?

More than anything else, I love shooting people. For me, they are the most interesting subjects to observe and capture.

What tools would I find in your camera bag?

2 camera bodies, a number of lenses and some accessories

What kind of tools would I find in your studio?

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A light meter, flash strobes, barn doors, gel-packs, a couple tripods and such

What software do you make use of in your digital work flow?

Adobe Lightroom and Photoshop

How do you handle printing your images? Is it done in house or do you outsource to a lab?

It depends on the number of prints and volume of work. Some are printed in-house and some I give to specialist printers.

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How do you scout and select your locations?

I’m always on the lookout for a suitable setting for a shoot; I have no particular way I scout.

Do you make use of available light mostly or do you use supplemental lighting on location?

I do both, but more with “supplemental lights”, as a photographer you invest so much getting your kit together, it’s a shame not to use them.

Which other photographers inspire your work and why?

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Steve Ababio and Emmanuel Bobbie, both masters of capturing light, they are technically flawless! Abi Yeni-Rotimi and Ross Oscar Knight, their fabulous images inspire my wedding photography. Sefa Nkansa for his portraits and creative use of colour. Ken Attoh, I love his meticulous post-production.

Thus far what has been the best advice given to you by another photographer?

Steve Ababio has been phenomenal with the advice he has given me over time. The most astounding thing about it is we still have never met! Emmanuel Bobbie, I met recently – he too has been gracious enough to spend his time giving me a priceless tutoring without hesitation!

What advice would you share with photographers starting out?

Honestly? I’ll ask them to find another profession! If anyone says it’s easy being a photographer, I’ll beg to differ! Anyone entering the profession must be prepared to be a hustler!

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Are you currently working on any projects?

I am, I won’t give too much away, but most of them are long-term projects. Check out my site, www.rqvisuals.com or www.facebook.com/RQVphoto or follow me www.twitter.com/RQVphoto for updates!

What particular challenges do you face doing photography in Ghana?

People who want your time and skill for cheap can be very frustrating.

Do you have a favourite photo from your collections?

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I have a few, but the most sentimental for me was from a fashion spread for a local publication, with a model called Nana Yaa Addo. She was so easy to work with first time we met and from that great energy I shot some superb images! My favourite of the series is one of her in a corner in an abandoned building.

If you were asked to shoot photos for a tourism album on Ghana, which 10 places would you shoot and why?

Wow! Ghana is full of fabulous wonderful photo-worthy places; I would not know which 10!

What are your top 5 landscapes in Ghana?

McCarthy Hill, Mole Park, the tree tops at Kakum and the next 2 I visit.

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Which top 5 locations around the world would you like to shoot in?

Why do you always put a number to questions like these? I’m spoilt for choice, but I’ll say various locations in Egypt, France, Tanzania, Singapore & Hawaii.

Jamati: Which top 5 people in the world would you like to photograph?

Alive? I’ll go with, Nelson Mandela, Steve Jobs, Oprah Winfrey, Jerry John Rawlings and of course, Barack Obama. Dead? Forgive the clichés, but I think it would have been fabulous to have photos of them in any one photographer’s portfolio: Princess Diana, Pope John Paul II, Dr. Martin Luther King Jnr, Michael Jackson, and Osagyefo Dr. Kwame Nkrumah

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Ameyaw Meets

Oprah Winfrey & Blitz Bazawule answer my questions about ‘The Color Purple’

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Oprah Winfrey & Blitz Bazawule answer my questions about ‘The Color Purple’

In April, I had the opportunity to join a Zoom Q&A session with Oprah Winfrey and Blitz Bazawule, courtesy FilmOne Distribution. The conversation was around the bold remake of ‘The Color Purple’ scheduled for release this Christmas!   (more…)

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Ameyaw Meets

Asari Music highlights new single ‘Like Dat’, balancing college with music and more

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Asari Music

Week-in week-out I get to interview one of the many faces in showbiz and this week on Ameyaw Meets, Asari Music is the one. She’s a young, upcoming and very talented Ghanaian-American singer – who in case you haven’t heard, is out with the hottest song you might hear all week. (more…)

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People & Lifestyle

I single-handedly popularized Shea Butter in the United States – Margaret Andega

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According to Margaret Andega, a Kenyan entrepreneur in Atlanta, she was the driving force behind the commercialization of Shea Butter in the US during the late 90s. (more…)

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People & Lifestyle

He went from cooking on Instagram to owning a food truck in Atlanta and more… the story of Quabena’s Kitchen

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story of Quabena’s Kitchen

The COVID-19 pandemic birthed many opportunities for people all over the globe. For one Ghanaian living in the US, the pandemic reconnected him with his passion which has now become a full-time job.

Quabena’s Kitchen shared with me his story about how he went from cooking for family and friends, to sharing content of his cooking on Instagram page at the height of the pandemic, which has now transformed into a thriving catering business in Atlanta, Georgia.

Quabena’s Kitchen services now include a food truck providing Ghanaian and West African delicacies to Africans and non-Africans alike, with ambitions of a restaurant on the cards!

Watch this exciting story on Ameyaw TV below:

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Read Also: The chef behind Fufu Pizza is about to open Afro-Fusion Cafe in Atlanta

 

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Ameyaw Meets

The chef behind Fufu Pizza is about to open Afro-Fusion Cafe in Atlanta

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US-based Liberian professional chef, Chauncy Yarngo caught the attention of the world with his amazing creations such as fufu pizza, fufu taco, plantain burgers and more. (more…)

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Fashion

Why Ghanaian-American Jeffrey Ampratwum is the menswear expert to watch in fashion!

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At the start of the Victoria era, early 19th century – the English began to tone down the royal style dressing of the French army, namely those adorned in prestigious regalia and heavy embroidery. It was a sign of English nationalism and sparked a new wave of appearance in men. A few decades later, the suit was born and heavily influenced those in Italy and America. The British and the Americans have a rich revolutionary history, of course, and coincidentally the British colonized the African country – Gold Coast – until 1957 when they declared their independence and changed their name to Ghana. 

 

As part of an independent Ghana, a host of individuals began to exercise new freedoms and venture out of the country into new territories. Many Ghanaians set their eyes on American travel and a wave of trail blazers left the country and settled in the infamous New York City. For most, it was an opportunity to plant new seeds in the hopes that their children would be afforded even more opportunities for a prosperous life.

 

One of these children of the diaspora is Bronx-born Jeffrey Ampratwum. The only child to Kate Bampoe and Eugene Asante-Ampratwum Mpere, who met in the Bronx after immigrating from Ghana. The dynamics of having African parents and being raised in a heavily eclectic environment gave rise to Jeffreys style and prose. More importantly, we can honestly say that there are only a handful of Ghanaian-Americans living in the states that can exhibit a special presentation that reflects both their African heritage married with the esthetic of their nationality. We recently caught up with Jeffrey to discuss how his early influences provided him with a framework to now become such a strong force in the menswear industry in fashion.

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Jeffrey. 

AD: Jeffrey, Ɛte sɛn?

 

Jeff: Haha, Eye.

 

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AD: I had to test your Twi really quick! You know most Ghanaians who are born in the states dont have a clue about the language unless its spoken fiercely in the home.

 

Jeff: You are 100% correct with that. Ha. But for me, I was lucky in that my mother took me to Ghana before I even knew how to use words. So, in actuality, Twi was the first language and vocabulary I learned, and in essence, English is my second language. So, Im really decent when it comes to using Twi. Im a cheat code! But keep that quiet. Ha.

  

AD: How much of the remnants of the Ghanaian culture factored into your approach to your style and presentation?

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Jeff: When I was younger and in school, particularly in the Bronx – it wasnt always your proudest moment to be from Africa or to say your family was African. Part of the silly embarrassment was perhaps from the narratives that were spinning on television. Americans were being indoctrinated with visuals of feed the children” which only highlighted the extreme poverty in a few Africans countries. The images and broadcasts were all the same, for decades. So called philanthropist and humanitarians took camera crews into ravaged areas and televised starving children for us to see here in the states. I believe that had a profound effect on young boys and girls born from African parents.

Jeffrey

However, as for me – I always looked at being dark skinned and being deeply rooted into my African culture as a super power. I liked the idea of being different, even though all the kids in all my classes were also children of immigrants. They just couldnt grasp the concept of it at that time. So, from there, it was showtime. My Uncle, Joseph Ken Mintah – was the pioneer as the first in the family to travel to the states – he had extreme style. My mother also is very detailed with her sense of jewelry and fragrances. I adsorbed it all. 

 

AD: Did you start dressing in traditional African attire? What do you mean exactly?

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Jeff: Not exactly! But, being an only child really allowed for me to sit deep in thought for long periods of time. Being left-handed allowed for me to be extremely dexterous and detailed. And being raised solely by my mother further allowed me to pay attention to the importance of clothing and accessories – as she dressed herself each morning. It was the ultimate cocktail and I was already drunk with creativity. I started customizing all the clothes I had. By no means were we wealthy, so I had to manage just a few outfits for school.

 

My styling began when I would turn 5 outfits into 15 – so essentially, a 5-day school week became New York Fashion Week for me. I would airbrush my sneakers, turn Old Navy sweaters inside out for a fleece appeal, and cuff my jeans in 4 different ways depending on my footwear. This soon became a bad habit and made me late for school many mornings.

 

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AD: You see, if you are late to school in Ghana back then – you might as well have sat by the road to hide from both your mother and headmaster! What was college like for you then?

 

Jeff: Right! Ha. It grew legs during my undergrad. Now all the pretty girls were around, I had more freedom to come and go, and more importantly – I had a stage to showcase my style. I joined a student club in the SEEK Program, and soon became the President and started hosting a string of events based around fashion. 4 years and a bachelors degree later, there were 6 fashion shows and 3 beauty pageants under my belt. Huge successes. I started to doubt my real educational reason for attending college, which was to become a dentist. Fashion was dancing on one shoulder and dentistry on the other. But somehow, I figured out how to still involve the two. My best buddy, Kenny – whom I met at the college on the road to become dentists – made it through. So, I live vicariously through him. And now, coincidentally – together we’ve developed a brand – a service of bespoke mens luxury shoes and women’s handbags, and ready to wear womenswear shoes as well. Named, Kenjeffreys. It is serendipitous because all of the products are sourced and handcrafted in Haiti and infused with Ghanaian culture. As Kenny is from Haiti, we properly employ artisans within the community and focus heavily on our social impact.

Following undergrad, I then began at FIT as student, really just trying to test my styling hand – and to learn more about the industry. While there, I came across extremely talented and knowledgeable fashion professionals that have really guided me. Namely, Sadia Seymour and Joseph DeAcetis. Both wildly experienced, patient and embedded with a wealth of information. Respectfully in womenswear and menswear. You cannot beat that, and I am grateful for it.

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AD: That is strangely unique and admirable. Talk to us about how all those experiences and inspirations give rise to the Jeffrey or Che we see today and ultimately, where that places you in your field of fashion and menswear.

 

Jeff: Sure. Great point. I have been indoctrinated by the basic principles of creativity as an adolescent – with respect to clothing. That is extremely hard to shake. Innately, styling was my ultimate form of communication, seeing that I was a shy introvert. So now, I still revert back to those same feelings…. the feeling of home, warmth, memories, great food and innocent fun. My approach now is exactly the same in the sense that when I am dressing, styling or designing for someone – I am taking into account their entire repertoire and holding a mirror in front of them which reflects the items that they love most. It is a skill that perhaps only empaths are only able to exhibit.

 

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Having the ability to read into thoughts and connecting with the motivating spirits that drives people – is a gift. I ran the New York City marathon three times, and the 2nd time I ran it in a tuxedo! It was my ultimate homage and pledging of allegiance to fashion. Ha.

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I also believe my extensive traveling experience has aided to the arsenal. Recent trips to Ghana always resets a creative instinct with me, as I look around and arrive back to a place of self-awareness. It feels right. My cousin Harry knows where to be to capture the real essence of the land. And, coincidentally enough, I am often back and forth to the UK as well. Savile row in London, England -as you know – is a menswear connoisseurs Disney Land. It is the traditional hub for the world’s best tailored-bespoke suits. Naples and Florence are a close second. However, sartorially, the British have etched their names in the fine-art making of the suit. I do though spend most of my time in Brighton, UK. Its where my love is and also like a second home for me. The culture there is infused with various styles and the community is inviting. The Duchess of Brighton-Hove, Lady Donna and her amazing friends will assure that you have a great time! 

 

AB: Finally, talk to us about your styling approach with respect to specific talent that you work with.

 

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Jeff: Definitely. This is perhaps an area you cannot teach. It is learned with years of experience and even reading the room wrong most times. I tell my fashion students often that they have to continue shooting airballs at the basket. Get out the miss shots, now – and properly learn your subjects. For example, if I am styling a celebrity for the red carpet – several nuances are to be considered before arriving at a dress or a tuxedo. Such as, what stages in life is your talent currently in, how body conscious are they and what are they most nostalgic about. These (and some of my other secrets that I cannot give away) are the pillars to nailing great style, image and presentation.

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If I am shooting for a magazine in a studio – its party time. If you are not dancing as a model or grooving as a photographer, you are are in the wrong business, per say! Haha. With me, you are very liable to hear everyone from Bob Marley, James Brown, MJ, and Jay-Z to Queen, Lady Gaga, Biggie, Nas and Beyonce all on the same playlist. I say that to say: I enjoy what I do in fashion, and I will always represent the joys of that. I believe that is what makes me an enigma in this industry. Always professional however, but make it subjective and inject areas of your creativity wherever you can. Particularly in menswear – I keep a very intimate and close pulse on traditional, casual and street styles of these sub genres – and study them gravely like the science they are. That all still comes from sitting deep in thought as I did
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