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Roots Hotel Apartment launches cultural experiences to align with Ghana tourism authority’s ‘Year of Return’ initiative

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Roots Hotel Apartment, a design inspired boutique hotel in Accra, is utilizing Ghana’s national tourism initiative, “The Year of Return”, to highlight and celebrate Ghana’s rich heritage by curating cultural events and experiences for hotel guests and travellers.

Themed  “Back To Your Roots”, the programs seek to reconnect diasporans to the culture of Ghana through its traditional art forms including Storytelling, Cultural and Afro Dance, Batik, Bead and Shea Butter Making, African Movie Nights, and Eat and Paint sessions for intimate groups.

“The Year of Return was launched by the Ghana Tourism Authority to invite the diaspora community back to their ancestral homeland. This initiative is envisaged to be a major boost for Ghana’s tourism with over 500,000 visitors expected from North America alone.

GTA has done their part launching the campaign, now it is up to businesses in Ghana to take advantage of this as an opportunity for growth. We are thrilled to introduce new customers to Roots Hotel and create memorable Back to Your Roots experiences for them that truly reflect Ghana,” shares Rima Fakhry, the Director of Customer Experience at Roots Hospitality International, the parent company for Roots Hotel Apartment Accra, Roots Hotel Apartment Abidjan and Urbano Hotel.

The Back To Your Roots cultural activities will take place with experienced Ghanaian instructors both at Roots Hotel Apartment, Urbano Hotel and selected locations throughout the city and will include the following:

  • Afro Dance: A fun combination of various dance styles from around Africa with a twist of western elements will be held on
  • Bead Making and the Story of Making Beads: A brief history of the various types of African beads and how to make them.
  • Shea Butter Making: Get to know the process of making your own shea butter with fragrances of your choice.
  • Batik Making: A designing class on how to create a pattern on a fabric.
  • Cultural Dance: The traditional dances of various native groups in Ghana.
  • African Movie Night: An evening of epic African movies at the Esuro rooftop.
  • Story Telling: A gradual history of African heroes and significant places with singing and drumming.
  • Eat and Paint: A creative outlet to express social painting and to connect with friends.

Roots Hotel Apartment and its sister hotel, Urbano are a part of the new hospitality trend in Ghana focused on affordable luxury and improved customer service.

Located in the heart of Osu, Accra’s most vibrant neighborhood, Roots Hotel Apartment features luxurious and air-conditioned apartments ranging from a standard room to a penthouse apartment decorated in rich African accents, stunning city views, fully equipped kitchenettes, a state of the art gym, an ultra-modern conference room, Esuro, a rooftop restaurant with an infinity jacuzzi and The Purple Cafe.

The Hotel Apartment combines all the intimacies of a private apartment with luxury hotel living primarily for business travellers.

“The Year of Return has led to an influx of travellers who are looking to make meaningful and cultural connections while in Ghana. We realized that when many of our guests arrived, they were expecting a grand Year of Return experience and we didn’t always know where to direct them so we created one of our own! We already provide an exceptional hospitality experience at Roots which will be enhanced by connecting our guests with the culture and traditions of the people of Ghana throughout the year,” adds Fakhry.

Back To Your Roots, Series launched with Afro-Dance with Ghanaian master dancer Nana Afriyie on the 18th of July at the Urbano Hotel. All activities are opened to Roots Hotel guests, travellers and the general public upon registration. Back To Your Roots is an independent project of  Roots Hospitality International, in partnership with local artisans and cultural practitioners.

For more information, contact: yearofreturn@roots-international.com

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Thrilling performances from Rex Omar, Amakye Dede, Efya & Samini as African Legends Night marks 10th anniversary

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The tale of African heritage thrives on after a blissful night of lifetime performances and unforgettable memories during the 10th anniversary edition of the historic African Legends Night held last Friday December 2nd at the Grand Arena, Accra.

With the ever-eloquent Eunice Tornyi, Host of African Women’s Voices and the rib-cracker, Foster Romanus as the night’s hosts, this year’s event thrilled patrons with classic music with a mix of celebration and recognition of African music heritage.

Ghana’s adorable music band, the Patchbay Band who served as curtain raisers sparked the atmosphere in the auditorium with live renditions of back-to-back hits of Ghana’s Highlife songs and a magical blend of Afrobeats hit tracks.

Taking on centre stage, the multitalented saxophonist, ABLA SAX reminisced patrons with surreal performances with DJ Ganj of YFM on the turntables.

With an already electrified atmosphere, EFYA, Ghana’s music siren took the crowd to the next level. Barely halfway through the night, she presented an ecstasy and an escape space for patrons to overlook Ghana’s World Cup loss.

Just like fine wine, Legendary Highlife artiste, Rex Omar displayed a colossal performance, nothing seen in such a long time of live performances.

In between the blistering performances, eight lucky patrons among the crowd won themselves HD+ decoders after discovering the hidden treasures.

Patrons gave a boisterous roar as Dancehall great Samini mounted the stage. Samini who over the years has cemented his craft with peculiar live band performances, this time, initiated fans into ecstasy with back-to-back hit songs.

Abrantie Iron Boy Amakye Dede followed up close with a shutdown performance to round up the glorious night of bliss.

“African Legends Night has not only thrilled or presented fans with entertainment, but has been intentional in celebrating and recognizing the work of African music greats over the years, promoting our music heritage as well,” Ernest Boateng, CEO of Global Media Alliance stated.

“This year’s edition being our 10th year, has indeed been special. We just didn’t need to celebrate them but we also carved their names in the history books, inducting these music legends into the Music Legends Hall of Fame. The crowd was beyond excited. This is truly an unforgettable experience,” added Mr. Boateng.

The African Legends Night over the years has served patrons with premium pan-African concerts, recognizing and celebrating living African music legends.

The 2022 edition of the African Legends is the first to be hosted in December offering a new ‘December in Ghana’ experience for Ghanaians and the Diaspora.

Global Media Alliance, organizers of the event, announced five new initiatives to celebrate this year’s concert and institutionalize the recognition and celebration of African artistes and their music. These new additions include the Legends Digital Music Museum, the African Legends Hall of Fame, the Legends Music Show, the Legends Music Celebration, and the Legends Music Playlist.

Since its inception, the African Legends Night has celebrated music legends on the African continent including Hugh Masekela, Daddy Lumba, Yvonne Chaka Chaka, Kojo Antwi, Femi Kuti, Amakye Dede, Kanda Bongoman, Awilo Longomba, George Darko, Ofie Kudjo, Freddie Meiway, Ben Brako, Gyedu Blay Ambulley, Samini, Nana Tuffuor, Akosua Adjepong, Amandzeba 2Face Idibia, Nat Brew among many others.

The show was proudly sponsored by HD Plus, Ghana Gas, Ghana Tourism Authority, Beyond the Return, Perception Management International Dosh, Dstrk 24 Restaurant, Alomo Bitters and Silverbird Cinemas with media partners – MX24, eTv, Citi FM, YFM, B&FT, Happy FM, Daily Guide, Ghanaweb, AmeyawDebrah, NYDJ Live, Oman FM and Net2 TV.

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Why Sadia Sausage is topping Ghana Twitter Trends

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Just about any subject can make it to the top trends on popular social media app, Twitter. (more…)

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It’s been a month, why is Shatta Wale and Bullgod still walking free after Fennec’s murder confession- Kwaw Kese to the Police

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Ghanaian rapper, Kwaw Kese has called on the Ghana Police to serve justice after Shatta Wale confessed to his former manager, Nana Asiamah Hanson, popularly known as Bullgod having a hand in the murder of the late Fennec Okeyere. (more…)

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Wizkid still stands by his “rap is dead” comment

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Grammy award-winning Nigerian artist, Wizkid is currently trending after making some statements about the status of the rap genre in Nigeria. (more…)

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Medikal set to release new EP ‘Society’

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Ghanaian rapper Samuel Adu Frimpong, popularly known as Medikal, has unveiled the official tracklist for his forthcoming ‘Society’ EP. (more…)

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DJ Cuppy makes her engagement Instagram official

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Nigerian Disc Jockey and daughter to billionaire Femi Otedola, DJ Cuppy has outdoored the man in her life for the very first time on social media. (more…)

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