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Samsung Electronics & the United Nations Development Programme Appoint Three New Young Leaders as Inspirational Voices for Global Goals



Samsung UNDP Young Leaders

Accra, Ghana – 29 June 2023 – Samsung Electronics Co., Ltd. has announced that three new Young Leaders will join Generation17 – an initiative in partnership with the United Nations Development Programme (UNDP) – to support young changemakers working to achieve the 17 Global Goals. The addition of these three Young Leaders will help educate people about critical global challenges and the solutions needed to deliver a more prosperous future by 2030. 

“We are thrilled to welcome these three innovative leaders to the Galaxy community and Generation17,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “These Young Leaders will inspire the Galaxy community to make positive changes in their daily lives, with their dedication to harness technology and open possibilities for a more equitable future. Each embodies the ingenuity and innovative spirit that we need to engage more people in helping to achieve the Global Goals.”  

The New Young Leaders

For the first time, Samsung and UNDP conducted an open call that rallied thousands of passionate young people from all over the world to apply to join Generation17. This new group of Generation17 Young Leaders, chosen from a competitive pool of candidates, will add new perspectives to the initiative and their projects will bring forth new solutions in education, skills and training and health equity.


Zubair Junjunia (United Kingdom): Social entrepreneur and founder of ZNotes – a global learning platform enabling fair and equal access to education that has impacted four million students globally. “I was inspired to build an education platform after witnessing the uneven playing field of education. We must empower youth to create an equitable education system, which is why I am excited to join Generation17 and bring awareness to global education challenges and inspire young people to stand up for causes they believe in.” 

Priscilla Efe Johnson (Nigeria): Gender equality activist working to de-stigmatise women’s health through Xari Africa – a female-led organisation providing girls with access to reproductive and sexual health resources. “Reproductive and sexual health is everybody’s business. This fight, this passion, is personal. That is why I am thrilled to be selected as a member of Generation17, working in partnership with Samsung and UNDP to elevate my voice and expand access and education to women’s healthcare across the globe.” 

Mock Yi Jun (Singapore): Education leader and co-founder of Advisory Singapore – a youth-led charity dedicated to empowering young people from all walks of life to make informed career and education choices. “Every person, no matter their background or socio-economic status, deserves a chance to pursue their aspirations, Generation17 is the perfect platform to enable more young people like me to empower individuals to take their education and career journey into their own hands.” 

Amplifying Youth Leadership on a Global Stage


Samsung and UNDP launched Generation17 in October 2020, with the mission to magnify the voices and impactful work of young people accelerating progress for the Global Goals. Since the launch, Samsung and UNDP have gathered 17 Young Leaders across Asia, Africa, Europe, Latin America, the Middle East and North America working on issues that encompass all 17 of the Global Goals. 

Together, Samsung and UNDP provide the Young Leaders with mentorship and the latest Samsung Galaxy technology as well as access to agenda-setting events and other opportunities to elevate their platforms and connect with their peers and cross-sector, global decision makers. Generation17 Young Leaders have participated in various events, including Samsung’s Unpacked, Cannes Lions International Festival of Creativity, UN ECOSOC Youth Forum, Stockholm +50 and the United Nations General Assembly.

“To achieve the Global Goals, we need authentic action from young people – those on the frontlines of today’s most pressing issues – to build back progress and support for each goal,” said UNDP Administrator Achim Steiner. “Through our partnership with Samsung, we aim to foster the growth of these Young Leaders as they address critical issues such as the climate crisis and human rights concerns to build a more resilient society.”

Generation17 is grounded in Samsung and UNDP’s commitment to leverage technology as a force for good. The two organisations first partnered in 2019 to create the Samsung Global Goals app – an education and donation-based mobile app that informs people about the Global Goals and encourages them to take action just by using their Galaxy devices. Since then, the app has been installed on nearly 300 million Galaxy devices worldwide, including smartphones, tablets and smartwatches. It has enabled the Galaxy community to generate more than $10 million USD for UNDP’s work to promote environmental and social resilience around the world. 

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