Harvard Business of Entertainment and Sports program, at the prestigious education centre.
This years class had sports and entertainment legends including Emmy award winner & Good Morning America host Michael Strahan,Dan Alves,American Alpine ski racer LindseyVonn, Barcelona player Ka Ka Leite & “Everybody loves Raymond” executive producer Stu Smiley, with tutelage from Professor Anita Elberse, whose previous class had LL Cool J,Channing Tatum,Katie Holmes,and sports star Dwayne Wade as attendees.
Anita is a leading expert on the entertainment, media and sports sectors. She has published her research in top academic and practitioner journals in the fields of marketing, economics, and management.
According to the Wall Street Journal, “[Elberse] takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball. Executives from HBO, SnapChat, Nike, Viacom, 9gag, Live Nation ,Players Tribune, Morgan Stanley and Havas were also in attendance
According to the school’s website, the course teaches executives how to “acquire proven approaches for launching and managing creative products and portfolios, managing and marketing talent, assessing and determining when to make smaller versus blockbuster bets, identifying and capitalising on market disruptions, and other strategic challenges”.
Factory Live is also the only African company this year to send attendees to this course.
This particular class, taught by Professor Anita Elberse, is one of the most sought-after courses in the curriculum, according to the school’s website.
A Harvard Executive Education spokesman would not reveal what percentage of applicants is likely to be rejected,or was rejected last year. (By way of possible comparison, the full-time HBS MBA rejects seven out of every eight applicants.) Michael Djaba said “I’m so thankful and blessed to be Harvard Business School with so many brilliant executives talent from across the globe with a professor with such a practical and unique vision. The value added to my professional development, our clients on the continent, the business and the talent we work is priceless”]]>
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