Three-time Grammy awards nominee, Rocky Dawuni has detailed on the impact of languages on the commercial viability of songs.

https://youtu.be/l1YebzhQchE

In a recent Twitter space hosted by Kwame Dadzie, Rocky Dawuni disclosed why he decided to stick with a universal language in order to carry his message across. 

“I was touching on issues that dealt with the rights of people, inspiring people and I felt that a language that could access a bigger audience in terms of the lyrics and the words was a good way to position in order to gain a maximum, immediate universal comprehension to the songs so that is why I chose the language of English,” he said.

Even though he employs some of the other indigenous Ghanaian languages he was exposed to as a child, Rocky claims that English was the only way he could truly connect with audiences both inside and outside of Ghana.

“Growing up here in Ghana, English has always been the language of education and I come from a tribe and although I grew up in Accra, grew up in Michelle camp, Koforidua and so Twi also became one of my first language but then obviously in school, pidgin was a language mixed with twi and mixed with English so I had all these options and I felt that the English was a way that I could connect to audience within Ghana and outside of Ghana and around the globe, and it has really served me well to be able to push through that language,” he added.

Last night on @Joy997FM ‘s Twitter Spaces, @RockyDawuni explained why most of his songs are predominantly in English.

Full show here >>> https://t.co/DzSIDRSz1s#JoyEntertainment pic.twitter.com/Z3sa8alNPf

— Kwame Dadzie (@Kwamedadziegh) June 8, 2023