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Smino Releases New Single “90 Proof” feat. J. Cole

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Smino Releases New Single "90 Proof" feat. J. Cole

Christened “one of hip-hop’s most refreshing voices” by Pitchfork, Smino is one of the game’s most dynamic musical disruptors. Raised in a family of musicians, the rapper, writer, and producer began playing drums in his native St. Louis at an early age.

As an adult, he moved to Chicago and connected with Classick Studios to release his first two EPs, S!ck S!ck S!ck and blkjuptr. In 2017, Smino dropped his debut album blkswn–hailed by Rolling Stone as one of the ‘40 Best Rap Albums of the Year’–and followed that with the 2018 release of NØIR, which landed on year-end lists from Complex, The Atlantic, REVOLT, and more.

Between those critically acclaimed projects, he has generated over half-a-billion streams and counting in addition to selling out US headline tours in 2017 and 2019. Furthermore, Smino is a thread in the contemporary artist community with standout feature verses with Doja Cat, J. Cole, EARTHGANG, and Chance the Rapper, among others.

He has also appeared in campaigns for DKNY, Billionaire Boys Club, and Topicals Skincare, and closed out the COLORS x Burberry series with a performance of his single “Rice & Gravy.” In 2021, Smino inked a deal with Motown Records (in partnership with his independent label Zero Fatigue) and is unveiling his deepest vision yet with new single “90 Proof” [feat. J. Cole] – the first official single off his forthcoming album, Luv 4 Rent.  Listen Here

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