The global media and marketing platform, Social Media Week was finally launched in Accra today at the Accra Mall. The launch event which drew over 300 people to the Accra Mall food court had in attendance, industry leaders, agency heads among media personnel. The week-long event dubbed, ‘ACCRA IS CONNECTED’ will take place at the Accra Mall from 11th to 15th September and will host speakers from academia, corporate Ghana, media among other areas. CEO of EchoHouse, Beryl Agyekum speaking to the importance of the internet and why the agency decided to organize such an event said, “The internet has created 1000s of virtual shops that have no physical location, no physical stock, but huge purchase traffic. Today, when you put out content, your audience is the world. This week, Social Media Week is affording us the opportunity to change the narrative of “MY EMPLOYER COULD BE ON YOUR TIMELINE, RT” Vodafone Ghana CEO, Yolanda Cuba spoke on the ‘Get 1000 Businesses online’ initiative that seeks to introduce 1000 informal businesses to social media. The initiative kicked off right after the launch and has volunteers moving from market to market to help and make social media friendlier. Steered by Anita Erskine, the event had Marketing Manager of the Accra Mall, Denise Asare, the Mayor of Accra, Hon. Mohammed Adjei Sowah as well as a representative from the Communication Ministry share why their various outfits support the Social Media Week, Accra. The lineup activities for the week are as follows:
- Day 1 which is the 11th of September is the kickoff event and has been categorized into three main parts namely;
- Launch and unveiling of street museum at Tetteh Quarshie
- Market storm – Get 1000 businesses online
- 140 character CV
- Day 2 which is the 12th of September is about content creation and has been categorized into two main parts; namely;
- Pursuing a digital career in Ghana
- Using LinkedIn for Professional Brand Enhancement
- Creating Content That People Love
- The power of twitter
- Day 3 which is on the 13th of September will be about tech and media and has been categorized into three main parts; namely;
- Twitter Masterclass
- The future of the media
- The Ghana case study
- Corporate Women Mentorship Session
- Day 4 which is on the 14th of September will be about SMEs and Big Brands. This has been categorized into three main parts, namely;
- SME Clinic
- Managing Your Finances
- Google Masterclass
- Brands Changing the Status Quo
- Social media is a 360 business
- Day 5 which is on the 15th in September and is also the final day comes with arts, fashion and entertainment and it’s been categorized under
- Making Money Off Content People Love
- Instagram Runway
- Accra Is Connected Concert
Itel Ghana Donates Library and School Items worth GHC40,000 to Ayikai Dablo M/A school
African-centric video games leap forward
The number of gamers has skyrocketed in Africa, going from 77 million in 2015 to over 185 million by the end of 2021. Driven by ever-improving Internet access and the increasing affordability of smartphones, mobile gaming is leading the way. Estimations project that nearly 95% of African gamers use mobile devices. With 650 million smartphones in circulation, the mobile gaming market is even expected to grow at an annual 12%. And as gaming booms across the continent, so thrives the demand for games made in Africa. (more…)
Best small business ideas to promote online
If you have a passion for doing something but are lacking the capital you may be wondering how to start a small business with little money. Well, you are not alone. There are thousands of people just like you who are looking for the best ways to make money. The internet is a great resource for finding your clients. On the platforms like https://fee4bee.com/, you can use your skills and expertise to start your own small business and offer your services to sell a product online.
First, you must decide on your small business idea. Before choosing an idea, be sure to get some input from friends and family members. Often, they can help you come up with ideas that will help you earn money while still having a great time. And don’t forget to have fun while working! It’s very important to find a business idea that you can enjoy.
Starting a small business in Сanada
You have decided that starting a small business in Canada is the right choice for you. While it might seem like an overwhelming task, it does not have to be. You can start your own business while working your current job and still have time to devote to your new venture. Start by developing a business plan, which will outline your goals, milestones and success measures. Some of the most important parts of a business plan include the objective of the business, the market position, the competitive landscape, financials, and target market information. Before submitting your plan, you should know the differences between the various business structures that are available in Canada.
A winning business idea is essential to starting a small business. When creating your business plan, focus on the latest technologies and trends, and fill a gap in your local industry. You should also consider the needs and interests of potential customers to ensure that you have a profitable business.
Small business ideas for little money
There are countless small business ideas for little money out there, but which one is right for you? While money is always a motivation to get started, there’s more to the idea than just making money. To find the right idea for you, bounce it off of friends and family to get their feedback. Also, don’t be afraid to have fun while you’re working! Listed below are some of the most popular small businesses:
- Handyperson. One of the best small business ideas to start is to provide a service. Although this may not be the most passive form of self-employment, it is a viable choice if you have specific skills and time that others would be willing to pay for. Such businesses can range from home repairs to building construction. To be a handyman you don’t need a large amount of capital to get started.
- Furniture assembling. If you know how to assemble Ikea furniture, you can start a profitable business. As the popularity of Ikea furniture grows, you can expand the service to other areas. Who knows maybe someday you grow into a full furniture factory.
- The pet industry is also ripe for small business ideas. From grooming services to dog walking services there are countless opportunities. Dog walking is a common service, and you can set a schedule for walks and charge a flat rate. You can also offer pet boarding services if you are interested in earning extra money.
- Video content making. If you want to run a small business, you can opt for video production. Video content is popular across various social media platforms and on the internet. Whether you wish to produce videos for your own business or for clients, you can learn the skills of cutting, editing and shooting videos. Even if you do not have any previous experience in video production, there are many online courses that will teach you the skills.
- If you’ve recently quit your job and still have the expertise to offer, you can turn that knowledge into a business. Consulting services, for example, are in high demand, with a $263.5 billion market expected by 2022. You can turn your knowledge and experience into a business by filling a need in the market. Many consultants are needed across different industries, and they charge for their services.
These small business ideas are a great source of extra cash, and they’ll also give you a sense of independence. So, start today. Don’t wait until your next paycheck is coming in – invest in yourself and your small business idea today.
How to promote small businesses online?
There are many cost-effective ways to promote small businesses online. Two models of promoting your business online include your own website promotion and cooperation with grand marketplaces.
Not for all the local businesses you need a business website. You have to build high-quality landing pages on your site and budget for large expenses so that the website generates income.
If you don’t have the time or the budget to do this yourself, you can consider alternative ways to promote online. Social media presence and services marketplaces are great places to list your business for free. These sites are often well-known with high search engine rankings. Listed businesses tend to get local customers. Profiles on these marketplaces don’t take long to set up and can help you promote your business to nearby customers.
Reviews are another way to get local customers to try your business. Word-of-mouth can be very powerful for your small business. Getting customer feedback on services platforms is the best. This way, potential customers can read what others have to say about your business and decide if it is the one for them.
Another free way to promote your business is through social media. Tik-tok, Instagram, and Pinterest are among the most popular social media sites. Make sure to include your contact information on your page, and create useful and engaging content to attract users. These platforms are great for local businesses because they can promote their products and services 24/7.
Using video on your social media is a great way to reach a wide audience for free. Also, you can use hashtags and contests to increase your exposure. Update your profile regularly. And don’t forget to follow your competitors, too. These social media sites are a great way to reach local customers.
EMY Africa CEO, Kojo Soboh ranks among 50 Top Young CEOs in Ghana
EMY Africa CEO, Kojo Soboh has been ranked among Avance Media and YCEO Africa’s Top 50 Young CEOs in Ghana for 2022.
The YCEO top 50 young CEOs in Ghana is a yearly classification which acknowledge and recognizes young Ghanaian Chief Executives Officers who are contributing to various sectors of the economy, including sports, manufacturing, agriculture, social entrepreneurship, energy, entertainment, real estate, health media among others.
An official tweet by Avance Media Africa on June 27, applauded Kojo for being one of the selected young leaders ranked among the 2022 Top 50 Young CEOs in Ghana.
The congratulatory message requested the public to visit http://yceo.votinghubgh.com to vote for the 2022 Young CEO of the Year.
The selection of the winner will be from the 50 and will be decided by the public in a 100 percent voting exercise before official declaration of the eventual winner.
Making a remark on the ranking, Kojo said, “It’s a big honour to be named as part of the 50 top young CEOs in Ghana for 2022. This means more to me and my team of other young dedicated staff who are vibrant and zealous about Emy Africa’s mission and assignments”.
“At Emy Africa, we celebrate and recognize people’s achievements. It is the reason why I am elated that the works of EMY is also being recognized by YCEO Africa and Avance Media” Kojo said.
“When you get recognition for the things you do out of passion, it brings more fulfilment to do more to cause positive change in society” he added.
Other key young leaders who made it to the list this year include, Emmanuel Kojo Jones-Mensah; CEO of Empire Domus, Sadiq Abdulai Abu; CEO of 3 Music Networks, Sammi Awuku; CEO of NLA, Gwyneth Gyimah Addo; CEO of HairSenta and Dentaa Amoateng MBE; CEO and president of GUBA Enterprise.
Kojo is the founder and executive director of EMY Africa, which produces the annual EMY Africa Awards, One of West Africa’s biggest and most prestigious awards event and the quarterly EMY Africa Magazine.
The awards and its complementary events have been carefully designed to celebrate men’s achievements across local industry, community, culture and public service to inspire the youth to aspire to be better.
Every year, the Awards also gives complementary honours to women who have made an impact in society.
The EMY Africa Awards have honored an impressive list of inspiring personalities including former President of Ghana, John Agyekum Kufuor, Tony Elumelo (Founder & CEO, United Bank of Africa), Togbe Afede XIV (President, African World Airlines ), His Eminence Sheikh Dr Osmanu Nuhu Sharubutu (Chief Iman of Ghana), Sir Sam Jonah (CEO, Jonah Capital), Abedi Pele (Ghanaian football legend), Azumah Nelson (boxing legend), Meiwey (Ivorian music legend),Marufatu Abiola Bawuah (Regional CEO for UBA, West Africa), Togbe Afede XIV (President of the Asobgli Traditonal Area and Executive chairman- World Trade Center , Accra), Patricia Obo-Nai (CEO, Vodafone Ghana), Dr Daniel McKorley (CEO, McDan Shipping), to name a few.
Kojo was named among the top 50 young CEOs in Ghana in 2019 by Avance media. He was also named in the 2021 African Event Influencers list by Avance media and Oasis Magazine. In 2018, Forbes Africa Magazine featured him as one of the finest emerging event managers in Ghana. Kojo is very thrilled to be part of a platform that inspires people to be better.
Africa No Filter Launches the Tony Elumelu Storytellers Fund to Empower Emerging African Creative Talent
Africa No Filter, a donor collaborative working to transform stereotypical narratives of Africa, has launched the Tony Elumelu Storytellers Fund. Named after African business leader and philanthropist Tony O. Elumelu, the Fund will award grants to emerging artists and storytellers, whose work shines a light on entrepreneurs and entrepreneurship in Africa.
Tony Elumelu, Chairman of Heirs Holdings and Founder of the Tony Elumelu Foundation, has led the championing of entrepreneurship in Africa and has empowered over 15,000 young African entrepreneurs across the continent through a $100 million commitment made by his Foundation.
The Tony Elumelu Storytellers Fund is a standalone initiative and an extension of his commitment to catalysing a redefined African success story, powered by Africa’s youth and their creative ideas. The Fund calls on journalists, filmmakers, content producers, and visual and performing artists to submit multimedia creative ideas, that tell the stories of inspiring entrepreneurs and showcase the true and positive spirit of entrepreneurship in Africa. Applicants must be aged between 18 and 35 years, living on the continent or in the Diaspora. They must have a platform or portfolio of work that shines the light on entrepreneurship in Africa.
Read Also: CSOs call on government to depoliticize social protection delivery and pass the ‘Social Protection Bill’
Speaking on the Fund, Tony Elumelu said: “I have always believed in the potential of young African entrepreneurs to transform Africa. This initiative aligns with our belief and extends the work that we do at the Tony Elumelu Foundation. Empowering young creative entrepreneurs and the creative sector provides a channel for us to project Africa’s positives globally. We need their voices to tell our often less-told stories of triumph, resilience, hard work and innovation.”
Moky Makura, Executive Director at Africa No Filter, said: “Our partnership Is significant because this is the first African funding we have received towards the fight for narrative change. We are also excited to be partnering with one of Africa’s leading entrepreneurs to celebrate entrepreneurship on the continent through storytelling. We need more success stories, more awareness and more celebrations around entrepreneurial ideas and the dynamic young people driving change here
Ifesinachi Okpagu, Chief Marketing Officer, Heirs Insurance and Heirs Life, said: “We are pleased to support this initiative that directly impacts the lives of young African creatives. As frontrunners of digital innovation in the insurance space, Heirs Insurance and Heirs Life both recognise the important role the creative sector plays in transforming Africa’s narrative. We are on the same transformative path, and this initiative clearly demonstrates that the ideas that we need to boost Africa are right here on the continent.”
The Fund is open for applications on the Africa No Filter website with a closing date of 29 July 2022.
CSOs call on government to depoliticize social protection delivery and pass the ‘Social Protection Bill’
SEND GHANA and other Civil Society Organisations in the country have appealed to the government to increase its spending on social protection programmes to help improve livelihoods based on finding in the Social Protection Mirror Report 2021. (more…)
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