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Spotify appoints Irvine Partners as their PR agency for Sub-Saharan Africa

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Irvine Partners, a multi-national public relations and integrated marketing agency, has been awarded the Spotify communications account in Sub-Saharan Africa. They commenced work last month, heading up all PR activities in Nigeria, Ghana, Kenya, Uganda, and Tanzania. 

 

Spotify is the world’s most popular audio streaming subscription service, with a community of more than 356 million monthly active users and 158 million Premium subscribers. With a presence in 178 markets, and more than 70 million tracks (including 2.6 million podcast titles), it has transformed the way people access and enjoy music and podcasts. Spotify is therefore well placed to provide relevant commentary on music and audio streaming, with focus on the African continent. 

 

Michelle Atagana, Head of Communications and Public Relations for Sub-Saharan Africa, says that championing new genre discovery by being a leading partner for creators is a big focus for the brand.

 

 “With Irvine Partners on board as our communications agency, we look forward to strengthening our positioning and commitment to the African market. Music, creativity, and storytelling is a great part of African culture, and we’re focusing on articulating Spotify’s offering for listeners and creators across the continent,” says Atagana.

 

There has been exponential growth in interest in African music, particularly Afrobeats, Amapiano and Gengetone, and Spotify aims to amplify artists from the continent. 

 

Earlier this year, Spotify Africa introduced their EQUAL Artist Programme — their latest commitment to fostering equity for women in music globally. DBN Gogo, a DJ based in South Africa, was October’s Artist of the Month. Previous Artists of the Month include Nigerian star Tiwa Savage and Kenya’s Ssaru wa Manyaru. 

 

“Film does well on our continent, as does arts and culture, and with the rise of self-publishing artists, we’re continually introduced to new talent in our own backyard. There is massive potential for Africa’s musicians and creatives, and we believe that Spotify Africa is well placed to be part of a movement that is calling on decision-makers and audiences to open up the industry and to diversify it with multi-layered talent and artistry. We’re looking forward to being part of this new era in entertainment with Spotify,” says Irvine Partners CEO, Rachel Irvine.

 

The agency will handle all media enquiries around Spotify in Nigeria, Ghana, Kenya, Uganda and Tanzania which may be directed to spotifypr@irvinepartners.co.za

 

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Sandra Ankobiah Fumigates Mallam Attah Market Ahead Of Christmas Sales

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Sandra Ankobiah and her Women’s Institute organised a fumigation exercise inside the Mallam Attah market on Sunday, December, 5 to make the market a safe zone for traders ahead of Christmas sales. (more…)

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D Jay shares remix of his addictive single ‘Yawa’ featuring KiDi and Playaz

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After releasing ‘Yawa’ about a year ago, the rising singer kicks back with a more elegant version of his original hit, courtesy of a feature list that doesn’t disappoint. Stream/download ‘Yawa’ remix on all major platforms here: https://djay.lnk.to/yawaremix

The new striking release has Ghana’s very own Golden Boy, KiDi and Nigerian Afro-Pop duo, Playaz in tow – all accentuating the already delectable song with a zest of Hiplife melodies and buoyant vocals that are absolutely fresh. Like mainstream Afrobeat songs of its time, ‘Yawa’ remix is big on sweet-talking and boasts clever interpolations from past Ghanaian and Nigerian classic songs like VVIP’s ‘Ahomka Womu’ and ‘Fefe Ne Efe’ by Tony Tetuila (feat. Tic Tac).

If you’re yet to be acquainted with the versatile singer, ‘Yawa’ remix is a perfect introduction to D Jay’s burgeoning catalog. One of Ghana’s new rising artists to watch, D Jay’s breakout EP, ‘’Mixed Feelings’’ (2020) was center to distinguishing him from his peers as a versatile and charismatic voice.

Under the management of Q17 Dynasty, D Jay is ready to inspire his generation with a sense of responsibility and focus.

OR

Instagram: onlydjayy
Twitter: @onlydjay

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Stegue’s Ginger Features On Apple Music Playlists With Ed-Sheran,Elton John

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STEGUE just released his first hit Single “Ginger” and clearly the song is raising eyebrows among music playlist curators on Boomplay and Apple Music
“Ginger” has featured on Apple’s music New Music Daily,Future Hits which features American top musicians like Ed sheran,Elton John .Lil Baby .Lil wayne and others

Management team of Stegue{Xpensive Records Worldwide} confirmed that this single is off his sophomore project “Songs For The Deaf” which is scheduled to be released next year
‘Ginger’ is an Afro Fusion song with production that induces a head bop from its listener. STEGUE exalts his lover as he speaks on how proficient her bedroom escapades are. He confesses how hard he has fallen for her and how he would do anything for her and never stop loving her.Ginger is a timeless danceable masterpiece fit for all occasions.

Watch “Ginger”

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Audiomack Launches “Supporters” Feature, Enabling Artists to Generate New Revenue Stream & Connect with Fans

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Artist-first music streaming and discovery platform, Audiomack, has announced the launch of Supporters, a first-of-its-kind feature in music streaming, providing artists with access to a brand-new revenue stream and allows fans to directly support songs and albums from the artists they love.

 

Supporters enables artists and musicians to directly engage with their fans when they release new music, express their appreciation for direct support through a variety of messaging options, and share exclusive content and limited offerings.

 

“With Supporters, Audiomack is treating artists as they see themselves — as entrepreneurs building profitable careers,” said Dave Macli, Audiomack co-founder and CEO. “Supporters creates brand new monetization opportunities for our creator community while bringing dedicated fans closer to the music and artists they love.”

 

Fans participate in Supporters by purchasing support badges for individual song and album releases. Once a fan completes their badge purchase, their contribution is forever memorialized on their Audiomack profile and the artist’s individual song or album page. To help fans showcase their support, across social media, Audiomack provides custom shareable graphics.

 

Supporters are ranked on three levels:

 

First: The first supporters for a release

Top: Supporters who contributed the most

Latest: The most recent supporters

 

To participate in Supporters, artists must apply for and gain access to Audiomack Monetization Program (AMP), or distribute their music to Audiomack through participating partners, including but not limited to Warner Music Group, Amuse, AudioSalad Direct, DistroKid, EMPIRE, FUGA, Stem, and Vydia.

 

About Audiomack 

Audiomack, which launched in 2012, currently reaches more than 20 million monthly users globally. The streaming and discovery service has played an integral role in breaking new acts, such as Roddy Ricch and Kaash Paige; served as a trusted partner to Eminem and Nicki Minaj, among other notable artists, to debut exclusive releases; and helped rising African stars, such as Omah Lay, reach an international audience. As of December 2021, Audiomack is the top-ranked music streaming app on Apple’s iOS in Nigeria, Ghana, Tanzania, Senegal, and Kenya.

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Shatta Wale, Medikal case adjourned to January 25, 2022

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Accra Circuit Court 4 has adjourned musicians Shatta Wale and Medikal’s case to January 25, 2022. (more…)

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Samini shows off “Queen Samini” mother to four of his kids for the first time

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Award-winning Reggae/Dancehall musician, Samini has shown off the woman in his life for the very first time.

Fremah, who is mother to four of Samini’s kids made her debut on Samini’s Instagram page as she celebrated her birthday two days ago.

Samini shared a throwback photo of them and a most current one to mark the occasion.

“It was her birthday two days ago but I didn’t post cus I didn’t have any current images of her or us so thot I’d just let it slide … not knowing she loves the posts 😂 but here’s the problem tho …. she no like pictures so she no get pics lol .. Our first daughter turns 18 in feb. and I can count the number of pics this lady has lol,” he wrote.

The “Linda” hitmaker also revealed he has known Fremah for 20 years and counting and they share four kids together.

“Known you for over 20 years and counting. We’ve had 4 adorable kids “tho I got more 😁” .. you’ve been a mom to all my kids and all we pray for is #morelife and #goodhealth and #wealth for you #queensamini. Chop life Wai,” he added.

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