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Spotify’s African Heat Campaign Celebrates African Dance Music Culture

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“The rich diversity of musical talent in Africa inspires and engages fans around the world. Spotify continues to use the power of its platform to amplify African voices across a global stage, building an ongoing narrative that supports and puts African creators at the forefront.”– Phiona Okumu, Spotify Head of Music Sub-Saharan Africa.

 

Celebrating the power of African voices across the continent and beyond, Spotify is shining a spotlight on one of its flagship, curated playlists African Heat, through an interactive campaign that  brings the spirit of Africa alive around the world.

 

The campaign journeys through a series of partnerships, activations, a dance challenge video (#africanheatchallenge), and more creative content opportunities that will play out through on-and-off-platform initiatives on local, regional, and international levels. Highlighting the diversity of African talent, the playlist is an explosion of Afro-centric sounds, carving out a space for African creators to showcase their music to a global audience.

 

Centered on the key role that the Afro-dance community has played in spreading African pop music across the globe, the campaign includes the likes of Focalistic, Fuse ODG, Olamide, as well as some of the leading female faces of dance music in Africa – Moonchild Sanelly, Sho Madjozi, Niniola, and Amapiano’s Lady Du.

 

“I remember when we launched Antenna dance, where people had to team up and dance. We had all types of entries from across the world from France to Australia, to the UK to countries in Africa. And there was a moment, where Africans were uniting through this one purpose which was dance and music. So definitely, dance has done a lot more than people just enjoying themselves. It actually helped bring Africa together and actually shed a positive light on Africa,” said Fuse ODG.

 

By including emerging and established artists alongside one another – Amapiano’s newer artists Focalistic and Lady Du together with Azonto dance genre pioneer Fuse ODG and Shaku Shaku street dance driver, Olamide – Spotify is showcasing its dedication to and investment in all artists.

 

Taking African Heat to The Streets with the #africanheatchallenge

 

The beautifully shot clip was directed by the talented, award-winning, Johannesburg-based Zandi Tisani, who uses her experience to draw attention to her work in edgy and bold ways. Set to Focalistic’s hit Ke Star,” the clip encourages fans to immerse themselves in the sounds of the playlist, delving into the language of dance to express the connection between African communities worldwide that share a love of dance music. Watch the clip HERE.

 

The video features dancers from major cities in Africa and across the globe, including local sensation Kamo Mpela, Nigeria’s Boluwatife, Ghana’s DWP Academy and more as they move through the streets of their cities doing the #africanheatchallenge.

 

This is not the first collab between Spotify and Focalistic who, as one of Spotify’s RADAR AFRICA artists, has already benefited from the support that the program promises to artists across all stages of their career development. The African Heat campaign is another example of how Spotify continues to showcase and support African talent.

 

“My music is an honest expression of who I am and where I come from, Pitori! I am the voice of the hood! I am the voice of the YOUTH! I want to take my voice to the world and Spotify is helping me do that. With my recent DaVido collab on the ‘Ke Star (Remix)’ promoting African Heat to a wider audience gives me and other African artists more opportunities to reach millions of Spotify listeners,” said Focalistic. “Music is a universal language and I want the world to understand our lingo, our movement, and our sound! I’m excited to see where we can go! To the top!! Ase Trap tse ke PINA tsa ko Kasi!”

 

On the playlist today, fans can find Spotify Clips, featuring soundbites and self-shot videos from the artists mentioned, speaking to the impact and influence of African Dance culture. These artists will also appear on large-scale Spotify billboards to promote African Heat  in New York City and Toronto.

 

Amplify Spotify’s commitment across Africa

 

Spotify recently expanded its footprint in Africa by launching into new markets including Ghana, Kenya, Nigeria, Tanzania and Uganda, giving African creators the opportunity to connect with a global audience of fans. With its unrivalled mix of features that have made it the world’s most popular audio streaming subscription service, including more than 70 million international and local songs and over 4 billion playlists, Spotify is excited to introduce its African audience to a best in class product and a localised experience MADE FOR AFRICA!

 

Follow the conversation and join the #africanheatchallenge on Spotify social media platforms including Facebook: @spotifyAfrica | Instagram: @spotifyAfrica

 

#SpotifyAfrica

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com – to embed Spotify into a website – right click on any playlist, go to ‘share’ and copy embed code.

 

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Moneybagg Yo And Kodak Black Team Up For Heartfelt New Single/Video “Rocky Road”

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Photo Credit: “Bodi” aka Botti Denton

Today, Memphis superstar Moneybagg Yo drops “Rocky Road,” a heartfelt, Kodak Black-assisted new single that affirms the pair’s status as the faces of modern, complex street rap. “Rocky Road” also arrives with an evocative video and is now available at all digital retailers via CMG/N-less Entertainment/Interscope Records. With this release, Bagg is featured on the cover of New Music Daily on Apple Music Listen HERE.

Cruising over emotive keys, Kodak kicks things off with a declaration of loyalty: “Tryna get to my hoe but the Perkys got me froze / Been doing my baby momma wrong and leaving her at home / I cannot leave you on your own, we made this child together.” For his part,Moneybagg injects memories of the hustle and damaged romance: “Out there standing by the pole, selling dope to buy some clothes / Cause I knew that attract the hoes, until one left my heart so cold / I just didn’t know no better made me hard on the next forever.” Soul-baring yet of the streets, “Rocky Road” is Moneybagg and Kodak at their best.

The video also dwells in that zone. Equal parts gritty, evocative, thoughtful, and real, the Young Chang-directed clip spins a familiar narrative as a man who’s already balancing life’s complexities finds himself at a crossroads: how to respond to another man’s reckless violence. The two rappers bear witness, occupying a perspective both within the scene and adjacent enough to have eyes on the bigger picture. It’s a space Bagg’s held down for a long time now. Watch HERE.

As a pioneer of his craft the Memphis native has been able to garner a cult fan base and prove his artistry as one of the best to do it. After sharing his album Time Served, Bagg continued to prove his aptitude and magnetism with the release of his fourth studio record, A Gangsta’s Pain, which debuted No. 1 on the Billboard 200. The critically acclaimed project features notable features with the likes of Pharrell, Lil Wayne, Future, and Jhené Aiko to name a few and was accredited “Best of 2021” by several media outlets including The New York Times, NPR, Billboard, Fader, Rolling Stone, Complex. In addition to his album going No. 1 he also topped the Urban Radio chart four times consecutively with “Said Sum” “Time Today” and “Wockesha,” and, “Scorpio.” A Gangsta’s Pain was the fourth highest selling rap album of the year and ultimately led to his performances on Jimmy Kimmel Live, The Tonight Show Starring Jimmy Fallon, a live performance on the BET Awards and several award nominations (BET Hip Hop Award, MTV VMA, iHeartRadio Award, etc.) As a man on the go Moneybagg Yo also starred in a Nike Commercial, helped develop artists on his own label, Bread Gang, and continues to explore several business ventures with his latest being Vior Water. In 2022 the Certified Speaker will maintain his unbreakable hot streak and continue to immerse himself in various projects. With “Rocky Road” at his back, Moneybagg Yo is all set to continue his trend of leveling up with each month.

Moneybagg Yo – “Rocky Road ft. Kodak Black” eSingle
Retail: http://MoneybaggYo.lnk.to/RockyRoad
Amazon Unlimited: http://MoneybaggYo.lnk.to/RockyRoad/amazonmusic
Apple Music: http://MoneybaggYo.lnk.to/RockyRoad/applemusic
Audiomack: http://MoneybaggYo.lnk.to/RockyRoad/audiomack
Deezer: http://MoneybaggYo.lnk.to/RockyRoad/deezer
iTunes: http://MoneybaggYo.lnk.to/RockyRoad/itunes
Pandora: http://MoneybaggYo.lnk.to/RockyRoad/pandora
Soundcloud: http://MoneybaggYo.lnk.to/RockyRoad/soundcloud
Spotify: http://MoneybaggYo.lnk.to/RockyRoad/spotify
Tidal: http://MoneybaggYo.lnk.to/RockyRoad/tidal
YouTube Music: http://MoneybaggYo.lnk.to/RockyRoad/youtubemusic

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Millyz links up with Jadakiss for new single + video “Rearview Mirror”

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Millyz has just shared his new single and visual for “Rearview Mirror” featuring Jadakiss. Over a chopped-up soul sample, understated keys, and booming drums, Millyz and Jadakiss expertly trade bars and reflect on the trials and tribulations of their gritty pasts. With Jadakiss serving as Millyz’s mentor for a decade, their natural chemistry is apparent & magnetic, resulting in a collaboration that feels effortlessly authentic.

The song perfectly highlights Millyz’s introspective & honest lyricism and couples it with Jadakiss’s seasoned bars and iconic flow, adding “Rearview Mirror” to the long line of high-brow collaborations between the two. The visual for the track show Millyz & Jadakiss rapping alongside their respective crews collectively draped in Jadakiss’s brand So Raspy, only adding to the familiarity of the track. “Rearview Mirror” (feat. Jadakiss) sets the tone for the well-curated collaborations, awe-inspiring wordplay & unparalleled transparency fans can expect ahead of the release of Millyz album Blanco 5on 5/27.

Millyz has been lighting the internet on fire all year with standout freestyles on L.A. LeakersThe Come Up Show, and most recently Fire In The Booth. Last year things started to really heat up for him with the release of his last project Blanco 4 in 2021. The album had a string of successful singles including “Emotions” featuring G Herbo, “Benny Blanco” alongside expert bar spitter Benny The Butcher & “Hopeless” with Jadakiss. Leading up to the release of Blanco 5, Millyz has released the singles “Ashes In The Maybach” featuring Mozzy, “Love/Hate” (feat. Gio Dee) and “Closure”. After catching the attention of mainstream tastemakers and developing a committed fanbase through his non-stop work ethic and dedication to hip-hop, Millyz is ready for the world to see his full vision & potential with the release of Blanco 5 on 5/27.

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Paris Bryant Releases Vibrant Debut Mixtape “A Trip To Paris” + “Slide ft. KiDi” Video

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Today, 18-year-old rising rapper/singer Paris Bryant releases his vibrant, highly anticipated debut project, A Trip To Paris. Listen HERE via Cinematic / Geffen Records. The 15-song set includes collaborations with KB Mike, Jay Gwuapo, and YXNG K.A. To celebrate the mixtape’s arrival, Bryant is also rolling out a bright, animated video for standout cut “Slide,” a collaboration with KiDi. Watch the video HERE.

A Trip to Paris establishes Bryant as one of the most moving songwriters in the rap and R&B world, expressing vulnerability, flexes, and intense emotions with ease. Mixtape highlight “Slide,” on the other hand, is a simple ode to good times. “Shawty in the room and she want me to go beast mode,” the NYC upstart sings. “Put on the track and she know I got the cheat code.” The colorful pop cut featuring Ghana’s KiDi is sure to heat up dancefloors all summer long.

The track’s accompanying video is an animated adventure complete with bikini-clad women, warm beaches, sports cars, and a little romance. It’s a feel-good affair that perfectly captures the song’s summery vibe. While “Slide” is a peerless party anthem, A Trip to Paris has a song for every mood including the emotional “Run Around” and intense tracks like “Overthinking,” which finds Bryant reflecting on his big-money aspirations.

Other project highlights include the previously released singles “Bad Thoughts,” “Dangerous,” and the July 2021 heater “Demon Time.” That song garnered praise from HotNewHipHop, who called it a “fun follow-up for Bryant and yet another example of his ability to make catchy tracks,” while the video has garnered almost 150,000 views. Bryant has also earned recognition from REVOLT, HotNewHipHop, RESPECT, and UPROXX for his official debut “Mad Mad.”

With the ability to move from dynamic flows to R&B runs worthy of main stages, Bryant has been widely tipped as one of rap’s most melodic rising stars. Now with A Trip to Paris, which contains both undeniable smashes like “Slide” and more intimate, emotional songs, Bryant offers a deeper look than ever into the mind of one of the game’s hottest newcomers.

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King Paluta Finally Drops ‘Satan’

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Multi-talented and award-winning musician King Paluta, has finally blessed our ears with the much-awaited song Satan. This is his second single of the year and it a follow up to his unstoppable single On Board.

 

Stream On Bord Here: https://orcd.co/kp_onboard

 

The Hip-Hop music, produced by Khendi Beatz, bring fore some of the dopiest and catchy lines of King Paluta. Known for his hard-core rap ability, he walks into the lover’s corner to gift us a true-life storyline.

 

On the 2 minutes 50 seconds song, King Paluta exhibits true versatility by switching from singing to rap effortlessly and you are going to enjoy him on his one.

 

Stream Satan by King Paluta from the link below

Audiomack Link: https://audiomack.com/KingPalutaMusic/song/satan-1

 

 

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Dat Beat God Drops God N Gold Album

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Today, Internationally – Renowned Ghanaian Singer-Songwriter Super Producer [DAT BEAT GOD ] has shared her new album ‘GOD N GOLD ,’ available to stream and download now via BOOMSKI WORLD  Records. Featuring Kwabena Kwabena , Yaroo k , Bobby Gold , Epixode writing and production by DATBEATGOD  the album marks her first release on an independent label, and a brand-new era of BOOMSKIWORLD s expansive artistry after a decade on the airwaves. The EIGHT-track album includes previously released singles ‘NEVER SOBER , NIKA, BAD BITCH , OBAA , ME NE WOA , FOOL MYSELF .’

Listen to the new album from DATBEATGOD STREAM,  HERE.

CLICK HERE TO GET SONGS ON STREAMING PLATFORMS >> LINK

GOD N GOLD track listing
1. BAD BITCH
2. BEANS
4. FOOL MYSELF
5. ME NE WOA
6. NIKA
7. OBAA
8. NEVER SOBER

OFFICIAL YOUTUBE CHANNEL

 

 

DOWNLOAD FULL ALBUM

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Ne-Yo Releases New Single and Music Video “Don’t Love Me”

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Today, three-time GRAMMY® Award-winning R&B hitmaker, iconic songwriter, actor, entrepreneur, and philanthropist NE-YO returns with a new single and music video entitled “Don’t Love Me” via Motown Records. Listen to “Don’t Love Me” HERE and watch the music video HERE.

 

On the track, acoustic guitar threads around a skittering throwback-style beat. Meanwhile, his instantly recognizable vocals take hold, fluttering from intimate verses into a falsetto-inflected refrain. During the hook, he warns, “I’m only going to hurt you. You’ll be better for it girl. Find someone who deserves you.” The accompanying visual might just be his most cinematic to date. The clip follows the ups and downs of a couple as Ne-Yo narrates with his lyrics in the background. It captures real-life relationship struggles in raw fashion.

 

The song arrives on the heels of the fan favorite “Stay Down” [feat. Yung Bleu]. The latter notably generated 3.1 million Spotify streams and 2.9 million YouTube views on the music video. Inciting critical applause, Rated R&B proclaimed, “Ne-Yo alluded to cooking up some fire, and his new single ‘Stay Down’ featuring Yung Bleu is a strong indication of that work,” and  Ebony spoke to him about the track in an extensive profile.

 

The new “Don’t Love Me” single only paves the way for Ne-Yo’s anxiously awaited eighth album and first original full-length since 2018.

NE-YO, who judged four seasons of NBC’s “World of Dance,” has sold a cumulative 20+ million adjusted albums worldwide. The Motown Records/Compound Entertainment recording artist has won three GRAMMY awards and been honored with a total of 14 nominations. His first single, 2005’s “So Sick,” hit No. 1 on the Billboard Hot 100, and was certified quadruple Platinum. Since then, he has racked up a collection of hit singles – including “Sexy Love,” “Closer,” “Because of You,” “Miss Independent” and “Push Back” featuring Bebe Rexha and Stefflon Don. Three of his albums have entered SoundScan’s Top Current Albums chart at No. 1.

He has proven to be as powerful with his pen as he is in the recording studio and on stage. The Las Vegas native quickly became known as a go-to hitmaker, penning bangers like Rihanna’s “Unfaithful,” “Russian Roulette,” and “Take a Bow,” along with Beyoncé’s 2006 breakup anthem “Irreplaceable” and songs for such artists as Jennifer Hudson, Usher, Carrie Underwood, Celine Dion, among others. In addition to “World of Dance,” NE-YO’s film and television credits include “Save the Last Dance,” “Battle: Los Angeles,” “Stomp the Yard,” George Lucas’ “Red Tails,” “Empire,” “The Wiz Live!” and “Step Up: High Water” now in his 3rd season debuting on Starz.

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