People & Lifestyle
Telling Africa’s story: the future is podcasts
Adelle Onyango was feeling fearful. It was March 2019 and she had just quit a high-profile radio presenting job to launch her own podcast. She reached out to a friend, in tears. “I felt really clueless at that time. I didn’t have anybody in the industry to ask for advice,” she says. “I couldn’t see anybody who was taking that same risk and jumping into podcasting and so I was like ‘am I crazy?’”.
After listening to her talk, the friend advised her to “record everything you’ve told me, the way you told it to me”. She did. That honesty and raw emotion became an integral part of Adelle’s podcast, Legally Clueless (the name is a nod to how she was feeling at the time). The podcast allowed Adelle the freedom to focus on stories and topics that “she couldn’t even spell on traditional radio. You can talk about what you truly want to talk about,” she explains.
As part of a feature called 100 African stories, listeners call Adelle’s hotline to share tales about their everyday experiences. In one episode a listener spoke about the difficulty of telling her parents, who were pastors, that she was pregnant, and how she eventually embraced single motherhood. Almost a year after Adelle started, Trace FM, a Kenyan radio station, approached her to become a syndicate partner – taking her podcast and broadcasting it on the radio, a first in Kenya that was widely covered in the media.
The question of what makes a podcast successful in Africa is one I have been thinking about recently. For the past few months, I have been working on a new weekly podcast from the BBC called The Comb. Each episode we unpick a single story close to the lives of our African listeners. Making the transition from avid podcast listener to podcast maker has highlighted to me some of the complexities and opportunities within the African podcast market.
Across the continent people have been making and listening to podcasts for the best part of a decade – and there are some excellent podcasts out there. South Africa has one of the most developed podcast communities, generating some stellar podcasts in recent years. These include
![](“https://files.ameyawdebrah.com/wp-content/uploads/2023/05/19115350/300-x-250px-GHC500.gif")
the award-winning true crime podcast, Alibi; African Tech Round Up, which provides a window into the digital world through the energy and charisma of presenter Andile Masuku; and Sound Africa who continue to make beautifully crafted documentaries that seek to ‘upend the weary old clichés’ of Africa. In Nigeria, another vibrant podcast community, the podcast charts are often topped by talkshows featuring friends discussing politics and pop culture, and podcasts by big name pastors.
But for the most part it seems that the podcast bug has not yet bitten Africa. Especially compared with the volume of podcasts coming out of Europe and the United States, where it seems that everyone and their cousin has a podcast or is thinking of starting one. What you see when you survey the African podcast landscape are active pockets of makers and users in places like Kenya, South Africa and Nigeria. Paula Rogo is the co-founder of Kali Media and of the Africa Podfest and she is bullish about the podcast market: “podcasting is the next big medium especially given how big the youth demographic is in Africa,” she says. Podcasts would seem a natural fit for millennial listeners who are used to consuming very individualised content, whenever it suits them.
But there are a number of obstacles that account for the slow uptake. The first and most obvious hurdle is awareness. ‘Right now people still don’t know what a podcast is and where to find it’, says Rogo. This was confirmed by some of the research we did at the BBC, surveying students at a university in Northern Nigeria. The results revealed that people were still unclear as to what exactly a podcast is and how it’s different from a radio broadcast. The short answer: it’s an audio programme you can listen to at a time and place of your choosing. There are podcasts on every topic under the sun. A podcast can cover a broad topic like religion or politics, or it can be very niche (I’ve even come across a podcast about stationery). It’s an intimate and personal listening experience compared to radio.
The other big issue – as Rogo pointed out – is discovery. On an Apple phone the podcast app comes built in. Africa is Android country and that means you need to take an additional step to find them. The lack of a single podcast gatekeeper on Android phones means that discovery is often fractured with people finding and listening to podcasts on different platforms including SoundCloud and Stitcher.
Another pressing issue is that of data, which is costly and precious. But this can be overcome by downloading podcasts at places with free Wi-Fi for later listening.
Adelle says she realised that Legally Clueless was resonating when she set up a WhatsApp hotline number and strangers would call to share their stories. She recalls an episode she did about body image and a man who struggled with acne called in: “I thought, oh wow, I guess maybe we have created a space where even a man can feel okay being vulnerable”, she says.
That for me has always been the strength of podcasts, their ability to create communities of listeners and to serve people outside the mainstream; just look at the popularity of podcasts like Afroqueer, about ‘queer Africans living, loving, surviving and thriving on the African continent and in the diaspora’, and The Spread which talks about sex and relationships in a candid way.
In March this year, Paula Rogo and Melissa Mbugua were preparing to host Africa Podfest in Kenya, the first conference on podcasting in the region. More than 250 people were signed up to attend before the coronavirus pandemic led to the event being postponed. But the pandemic has in some ways been a boon for podcast creators and listeners. As countries have experienced lockdown more people have been turning to podcasts, some curious for more information about the world around them or as a form of pure escape while doing household chores or exercising, others as a platform for their ideas.
More and more radio stations are also discovering that podcasts, originally intended as on-demand, intimate listening, as Legally Clueless was, can also work as broadcasts.
In a continent like Africa, with a rich tradition of oral story-telling, a multitude of gifted orators, and an infinite number of stories to tell, the potential for podcasts is enormous.
So watch this space – the story of the African podcast is only just beginning to be told.
Paula Rogo
Paula Rogo Recommends
What’s Crap
Alibi
Nipe Story
Andille Masuka
Andile Masuku Recommends
MashstartUP
Sound Africa
The Comb
Adelle Onyango
Adelle Onyango Recommends
The Spread
The Mics Are Open
The Emotional Gangster
By Kim Chakanesta
Kim Chakanetsa is the presenter of The Comb on BBC World Service
People & Lifestyle
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People & Lifestyle
Wendy Shay joins the ONErpm family
ONErpm has announced its recent African singing and it’s the multi award winning recording and performing artist, Wendy Shay.
The Ghanaian singer signed to RuffTown Records has had a highly successful career with numerous hit songs, multiple awards, and record-breaking streaming numbers stamping her position as Ghana’s most successful female artist today. With this new partnership with ONErpm, Wendy Shay is poised to expand her reach across the continent and make an impact in the global music scene.
Speaking on the partnership, Wendy Shay said “Working with ONErpm is definitely going to be an incredible experience. Their passion for music and commitment to supporting artists is truly inspiring. We are grateful for this partnership and look forward to creating something Epic together. It’s a dream come true.”
Bullet, CEO of RuffTown Records, said “We at RuffTown Records are thrilled to be partnering with ONErpm. Their innovative approach to music distribution and commitment to supporting independent labels and artists is truly remarkable. Transparency is their hallmark. We look forward to working together to create more international superstars. African music to the world!”
Wendy Shay has two albums and one EP under her belt, and a host of multiple chart-topping hit songs, including “Uber Driver”, “Shay On You”, “All For You”, “Survivor”, and “Heaven”. Her partnership with ONErpm highlights the company’s commitment to building a global business in key emerging markets and being the music business solutions provider of choice in Africa and globally.
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People & Lifestyle
Choosing the Best Label Printer for Your Business
Introduction
An efficient and accurate labeling system is essential for smooth operations in today’s fast-paced business environment. Label printers play a vital role in creating professional-looking labels for various purposes, including shipping, inventory management, and product labeling.
This guide offers an overview of label printers and helps you make an informed decision based on volume, budget, and printing speed. This article also aims to provide valuable insights for choosing the right label printer for your business.
Understanding Your Business Needs
Before delving into the intricacies of label printers, it is crucial to assess your business requirements thoroughly. Take into account the volume of labels you need to print on a daily basis, your budget constraints, and the desired printing speed. These factors will serve as a foundation for selecting the most suitable label printer for your business.
Types of Label Printers
Direct Thermal Label Printers
Direct thermal printers utilize heat-sensitive paper to create labels. They are an excellent choice for businesses that require temporary labels, such as shipping labels. Direct thermal printers are cost-effective and low-maintenance since they do not require ink or toner. However, it’s important to note that labels produced by direct thermal printers may fade over time and are unsuitable for long-term storage or exposure to extreme conditions.
Thermal Transfer Label Printers
Thermal transfer printers employ a ribbon coated with ink or wax to transfer the image onto the label. These printers are ideal for businesses that require durable and long-lasting labels, making them suitable for product labeling or inventory management. While thermal transfer printers require ink or ribbons, they offer excellent print quality and are compatible with various label materials, providing versatility and reliability.
Inkjet Label Printers
Inkjet printers utilize liquid ink to print labels. They excel in producing high-resolution prints and are suitable for businesses that require vibrant and detailed labels. Inkjet label printers offer versatility, allowing you to print on different label materials, including glossy or textured surfaces. Inkjet printers may consume more ink, resulting in potentially higher costs. Additionally, labels produced by inkjet printers may be less durable compared to those from thermal transfer printers.
Factors to Consider While Choosing the Right Label Printer
Volume
Consider the daily volume of labels you need to print. If your business requires a high label printing volume, thermal transfer or inkjet printers with fast printing speeds would be more suitable. These printers can handle larger printing jobs efficiently, saving you time and improving productivity. For businesses with lower label printing volumes, a direct thermal printer might suffice, providing a cost-effective solution.
Budget
Evaluate your budget and take into account both upfront costs and long-term expenses associated with the label printer. Direct thermal printers generally have lower initial costs since they do not require ink or ribbons. However, if your business requires durable labels or higher print quality, investing in a thermal transfer printer or an inkjet printer might be a better long-term investment, despite the higher upfront cost.
Printing Speed
Consider the speed at which labels need to be printed for your business operations. If time is of the essence and quick label production is crucial, look for label printers with higher printing speeds. Thermal transfer and inkjet printers often offer faster print speeds compared to direct thermal printers, enabling you to meet tight deadlines and maintain operational efficiency.
Label Requirements
Take into account the specific label requirements of your business. Consider factors such as label size, material compatibility, and the need for additional features like barcode printing. Different label printers offer varying capabilities, so ensure that the printer you choose aligns with your label specifications to achieve the desired results.
Conclusion
Selecting the best label printer for your business is a critical decision that can significantly impact your productivity and labeling efficiency. By assessing your business needs and considering factors such as volume, budget, printing speed, and label requirements, you can make an informed choice that aligns with your specific requirements.
In addition to the factors mentioned above, it’s worth considering Munbyn label printers for your business needs. Munbyn is a reputable brand that offers a range of high-quality label printers suitable for various industries. Their printers are known for their reliability, durability, and excellent print quality, making them a worthy option to consider.
Munbyn label printers provide features such as fast printing speeds, versatile compatibility with different label materials, and user-friendly interfaces. They offer a reliable and efficient solution for businesses of all sizes, whether you require a shipping label printer or a printer for product labeling and inventory management.
Moreover, Munbyn’s commitment to customer satisfaction and reliable after-sales support to ensure that you can rely on their products for long-term use. Their label printers are designed to streamline your labeling processes, enhance efficiency, and help you meet your business goals.
Overall, choosing the best label printer for your business requires careful consideration of various factors such as volume, budget, printing speed, and label requirements. By assessing your needs and exploring reputable brands like Munbyn, you can make an informed decision that optimizes your labeling operations and contributes to the overall success of your business.
People & Lifestyle
Betting company 1xBet paid player from Guinea over 500,000 USD!
An incredible but true story happened in Guinea. After analyzing the betting market, one of the global betting company 1xBet gambler, decided to go all-in and collect 17 (!) bets in one accumulator, betting 500,000.00 GNF (57.89 USD) on not the most obvious results. (more…)
People & Lifestyle
Manchester City v Inter: 1xBet analyzes Champions League decider
The global betting company 1xBet talks about the best club tournament in Europe final, which will be on June 10 at the Ataturk Olympic Stadium.
Istanbul miracle repeat?
The last final on the Bosphorus banks looks like real magic, even 18 years later. In that match, Liverpool lost to Milan 0-3 after the first half, but in the end, managed to change the game and took the trophy to England.
History is cyclical, and we will again enjoy a struggle with a clear favorite and a daring underdog that no one bet on. Will we see a new Istanbul miracle?
Manchester City
Manchester City successfully fights the demons of the past and is ready to send them to the dump of its subconscious. After losing to Real in the Champions League semi-finals last year, the Citizens pumped new skills well and signed an incredible machine named Erling Haaland. This season, the Norwegian has scored in 31 official matches, and in these games, City has got 27 wins and 4 draws. Without Haaland’s goals, the team won 15 times, drew 6 times and lost 6 times. That is, Manchester did not win in almost half of the cases without its main centre forward effective actions.
And the main final favorite feels much better in its stadium: in these playoffs, the Citizens have three away draws with a single score of 1-1 and three crushing wins at home: 7-0 against RB Leipzig, 3-0 against Bayern and 4-0 against Real.
After the semi-final against Madrid, Guardiola became the only manager in history to knock the Meringues out of the Champions League three times. For Pep, this will be the sixth final of the main European Cup: twice he was one step away from the title as a player and three times as a coach.
The current Manchester City is an ideal team in all respects, which has already won gold medals in the Premier League and can take the treble at the season’s end. It has it all – fame, money, great players and one of the world’s best coaches. The only thing missing is the Champions League trophy. But in a few days, the club achievements list on Wikipedia may change.
Inter
At the beginning of March, Inter found itself in a terrible crisis. Each match for Inzaghi could be the last, and the club management has already discussed his resignation. But Simone handled the pressure, won the Italian Super Cup, the Italian Cup and guaranteed a place in the Serie A top 4.
Despite the heaviest staff losses, Inter left the Champions League group for the first time in 11 years, and in the playoffs, it was never behind, conceding only in one game. For such statistics, the team should thank André Onana – the current Champions League best goalkeeper. He played 12 matches, 8 of them defended to zero, and no one will catch up with him – Courtois and Ederson have only 5 clean sheets.
The semi-final with Milan turned out to be ambiguous: Inter did everything to kill the intrigue in the first leg but then messed something up and began to help keep it. Alas, the Rossoneri could not punish the opponent without their best player and had gone the distance.
Inter has not been in the final for 13 years and does not plan to give the trophy without a fight. Moreover, the Nerazzurri play well on defence, snarling with lightning-fast counterattacks and using set pieces perfectly. Man City will methodically break into the opponent’s defence – this team does not know how to play differently. Thus, the Istanbul final scenario is clear. Let’s be patient, and we will find out the winner’s name.
You can bet on Manchester City v Inter here: http://1xplayers.com/Zpnvgqbz
People & Lifestyle
6th Ghana Outstanding Women Awards (GOWA) Nominations Officially Opened
Nominations for the 6th edition of the ever popular Ghana outstanding Women Awards (GOWA) has officially opened, organizers of the event, ASKOF Productions have said.
ASKOF Productions Limited CEO Afua Asantewaa O Aduonum mentioned after the official announcement ” We are set for the 6th edition, we entreat applicants to visit www.gowa.askofproductions.org or send nominations to ghowomenawards@gmail.com.”
Ghana Outstanding Women Awards, (GOWA), for five years have celebrated Women who are devoted to the welfare of humanity and are impacting their societies or individual lives.
She added “Our goal is to celebrate, honor and award ‘ OUTSTANDING ‘ Women in Ghana.
“Similarity, we have celebrated ‘OUTSTANDING’ Women on the African Continent in Cote d’Ivoire dubbed Africa Outstanding Women Awards, AOWA – ABIDJAN @aowa_awards .
“Women humanitarians, Philanthropist and women owned Charity organisations are required to nominate.”
GOWA’23 #6thgowa #gowa23
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