The Continent Live Unveils Exciting Music and Creative Education Program Lineup for 2024

The Continent Live is thrilled to announce an impressive lineup of music and creative education programs for the year, designed to empower and inspire the next generation of African music professionals. This year, we are proud to introduce two major initiatives: the Mixing & Mastering Course in partnership with Prime Media Entertainment and the Comprehensive Artist Management Course in collaboration with The British Council.

Mixing & Mastering Course in Partnership with Prime Media Entertainment

The TCL Mixing & Mastering Course set to take place at Prime Media Entertainment Studios in McCarthy Hills, is an intensive program focused on providing aspiring sound engineers and producers with hands-on training in the technical and creative aspects of audio mixing and mastering.

Participants will have the opportunity to work in a professional studio environment, gaining practical experience with state-of-the-art equipment under the guidance of industry experts.

Prime Media Entertainment is an innovative music company headquartered in Ghana. Its cutting-edge studio empowers creativity, oering live recordings, production, mixing, and mastering services.

Prime Media Entertainment Studio, Ghana

“I believe it is the responsibility of the experienced generation to pass on their knowledge to the aspiring youth, so that they will be able to build up on what we have done to reach greater heights than we did”

– David Bolton, Prime Media Entertainment

Comprehensive Artist Management Masterclass in Partnership with The British Council

The Comprehensive Artist Management Masterclass, oered in partnership with The British Council, is a pioneering program to develop the skills of artist managers, self-managed artists, and producers. This 4 day course will provide in-depth insights into the complexities of artist management, including contract negotiation, marketing and promotion strategies, brand development, and career management.

The courses will feature renowned facilitators from the UK, Nigeria, South Africa, and Ghana, oering diverse perspectives and expertise. Participants will benefit from real-world case studies, interactive sessions, and networking opportunities with industry professionals.

This collaboration with The British Council strengthens the bridge between Ghana and the global creative industry and reinforces our shared commitment to nurturing talent and supporting the growth of the African music ecosystem.

Building the Future of African Music

At Continent Live, our mission is to empower music creatives and professionals across the continent by providing them with access to world-class education and resources. Through our music and creative education programs, we aim to foster a new generation of professionals who will shape the future of African music on the global stage.

Join Us

We invite all aspiring sound engineers, producers, artist managers, and self-managed artists to join us in these transformative programs. Applications for the Mixing & Mastering Course and Comprehensive Artist Management Masterclass are now open.

Media Partner: Mx24 Gh
For more information and to apply, please visit The Continent. Live

About The Continent Live

The Continent Live is an incubator and label for artists and other music professionals. We are on a mission to be a driving force in the African music industry by curating high-quality music continent, events, providing executive producer services for talent as well as providing education and capacity building for professionals across multiple sectors in the music industry

Our Core Services Include:

• • –  Music Distribution
  • –  Music Label Services
  • –  Incubator/Artist Development
  • –  Music Publishing
  • –  Music & Music Business Education