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The Future of Facebook: Will the oldest surviving social media platform remain relevant?

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Founded in 2004 by Mark Zuckerberg, Facebook is today the oldest surviving social media platform. But with more and more platforms entering the market, will it go the way of MySpace and MxIt?

Kyle Oosthuizen, Chief Operating Officer at Blue Robot, the leading provider of socially powered messaging solutions, doesn’t believe it will. “Because of Facebook’s development power, it’ll never fall behind other platforms. It is also catering to a changing audience and has changed with that audience.”

He explains that when Facebook first launched, it was catering to the age group that is now using TikTok, Snapchat and Instagram. “Now Facebook’s original audience is 30 plus, and the platform provides value to this market through features such as Marketplace, groups, albums. Other platforms either lack this functionality or, if they do offer it, it is inferior.”

But what will happen to Facebook when this generation is no longer around, will it expire with them? Oosthuizen says that if Facebook isn’t clever, it will always run that risk, but if it continues to keep up with trends and introduce new functionality like Live Audio Rooms – and do it well – it will be able to compete with other platforms. “Facebook will also need to focus on what it is already good at to remain relevant.”

For brands wondering whether to have a presence on the platform, he reassures them that Facebook will dominate the digital ad space for quite a while. “One of the main reasons is that it is the easiest platform to advertise on – you can activate Facebook ads and at the click of a button extend that to Instagram. Globally, Facebook has 2.85 billion monthly active users[1], so it’s one of the most cost-effective platforms since it has such a massive audience to target. Other platforms’ user numbers are more limited, so it’s more costly to target those users. Facebook gives you economy of scale in a competitive marketplace.”

The COO suggests that brands combine their presence on Facebook with other social media platforms to harness what each is best for and to reach relevant audiences, but warns them not to try a one-size-fits-all approach. “Rather play to each platform’s strength. For instance, if you want to target a younger audience, create a filter or interactive functionality for Instagram; if you are an SME, run a WhatsApp Business account with a chatbot connected to it; if you want to do a live event, stream it across Twitter and TikTok; and if you have a lot of information that you want to share with users, there’s always Facebook Pages.”

He notes that, with Facebook Messenger being the second most used messaging app in the world after WhatsApp[2],brands should be exploring it for conversational commerce – the trend of interacting with businesses through messaging and chat apps. “Currently, there are over 300,000 Facebook Messenger chatbots[3] which shows the demand for and volume of activity on this platform within a platform. Best of all you can use it for everything from games and quizzes, to commerce.”

“Looking to the future, I believe that if Facebook understands and stays true to its audience it will continue to remain relevant, “concludes Oosthuizen.

For more information, go to https://www.bluerobot.com.

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UPNMG Refutes Malicious Claims Made Against Its Leadership

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The Union of Professional Nurses and Midwives Ghana (UPNMG) has
refuted some malicious claims made against the association’s
leadership.

This comes after a wrier on Opera News with the name OBENFOBRIGHT, who
claimed to be a former member of the UPNMG and amongst many other
things, alleged that the Union doesn’t assist its members who fall
sick.

However, in a statement, the leadership of the UPNMG vehemently
refuted the claims, describing them as malicious.

“We want to state emphatically that, the faceless individual who could
not reveal his identity has never been a member of the UPNMG and
obviously knows nothing about the activities of the union but is
rather on a fruitless mission to destroy the hard-earned reputation
built by the organization over the years to satisfy his pay masters,”
a section of the statement said.

Meanwhile, the UPNMG went ahead to outline some of the intervention
schemes it has rolled out for its members.

“The Union of Professional Nurses and Midwives Ghana is the first
trade Union within our noble profession to have instituted a loan
scheme for members and this loan is running at 11%.

“Anyone who speaks ill of this initiative must definitely beconsidered
an enemy of the profession because this has been a life-saving policy
that has helped thousands of Nurses and Midwives across this country.
Interestingly, they are now saying the interest rate is high when they
initially said it wasn’t even possible to run such a scheme for
members less than a year ago.

The statement added: “Apart from the loan scheme, the Union is again
the first to commence a hire purchase for members and that has been
running since its inception in May 2020. Again, we can boast of being
the first ever union within our profession to insure all our members
at no extra cost. That means no members pay any extra money for this
insurance policy.

“The union behind these malicious claims has been in existence for the
past 60 years and has done nothing for nurses and midwives. Our
presence has since kept the kitchen boiling and has made life very
uncomfortable for them, and hence these calculated attempts to dirty
the name of the union.”

See the full statement below:

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I wasn’t pregnant nor kidnapped – Takoradi “Missing Pregnant Woman” begs not to be prosecuted

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According to a STARR FM report, Josephine Panyin Mensah Simons has confessed to a team of medical and investigation officers attending to her at the Effia-Nkwanta Regional Hospital in the Western Region that she was not pregnant nor ever kidnapped. (more…)

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I was sacked from Pope John Senior High School after several suspensions – D Black

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D Black has disclosed that he was sacked from Pope John Senior High School and had to write NOV/DEC to enter the university. (more…)

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WATCH: Darkovibes team up with Davido for ‘Je M’apelle’

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Ghanaian afro-fusion artiste Darkovibes has finally dropped his much-anticipated song, ‘Je M’apelle‘ featuring Nigerian music star Davido. (more…)

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Gyakie, Sarkodie, Stonebwoy, KiDi, Yaw Tog, others nominated for AFRIMA 2021

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Ghanaian music stars are in the battle for both continental and regional awards in the newly released All Africa Music Awards (AFRIMA) nomination list. (more…)

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“What has been reported is exactly what has happened” – Kwaku Manu confirms divorce from US-based wife

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Popular Kumawood actor and vlogger, Kwaku Manu has finally confirmed that his marriage has hit the rocks. (more…)

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