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The Future of Facebook: Will the oldest surviving social media platform remain relevant?

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Founded in 2004 by Mark Zuckerberg, Facebook is today the oldest surviving social media platform. But with more and more platforms entering the market, will it go the way of MySpace and MxIt?

Kyle Oosthuizen, Chief Operating Officer at Blue Robot, the leading provider of socially powered messaging solutions, doesn’t believe it will. “Because of Facebook’s development power, it’ll never fall behind other platforms. It is also catering to a changing audience and has changed with that audience.”

He explains that when Facebook first launched, it was catering to the age group that is now using TikTok, Snapchat and Instagram. “Now Facebook’s original audience is 30 plus, and the platform provides value to this market through features such as Marketplace, groups, albums. Other platforms either lack this functionality or, if they do offer it, it is inferior.”

But what will happen to Facebook when this generation is no longer around, will it expire with them? Oosthuizen says that if Facebook isn’t clever, it will always run that risk, but if it continues to keep up with trends and introduce new functionality like Live Audio Rooms – and do it well – it will be able to compete with other platforms. “Facebook will also need to focus on what it is already good at to remain relevant.”

For brands wondering whether to have a presence on the platform, he reassures them that Facebook will dominate the digital ad space for quite a while. “One of the main reasons is that it is the easiest platform to advertise on – you can activate Facebook ads and at the click of a button extend that to Instagram. Globally, Facebook has 2.85 billion monthly active users[1], so it’s one of the most cost-effective platforms since it has such a massive audience to target. Other platforms’ user numbers are more limited, so it’s more costly to target those users. Facebook gives you economy of scale in a competitive marketplace.”

The COO suggests that brands combine their presence on Facebook with other social media platforms to harness what each is best for and to reach relevant audiences, but warns them not to try a one-size-fits-all approach. “Rather play to each platform’s strength. For instance, if you want to target a younger audience, create a filter or interactive functionality for Instagram; if you are an SME, run a WhatsApp Business account with a chatbot connected to it; if you want to do a live event, stream it across Twitter and TikTok; and if you have a lot of information that you want to share with users, there’s always Facebook Pages.”

He notes that, with Facebook Messenger being the second most used messaging app in the world after WhatsApp[2],brands should be exploring it for conversational commerce – the trend of interacting with businesses through messaging and chat apps. “Currently, there are over 300,000 Facebook Messenger chatbots[3] which shows the demand for and volume of activity on this platform within a platform. Best of all you can use it for everything from games and quizzes, to commerce.”

“Looking to the future, I believe that if Facebook understands and stays true to its audience it will continue to remain relevant, “concludes Oosthuizen.

For more information, go to https://www.bluerobot.com.

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Wizkid calls to check on me every week- Davido

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Although their fans maybe tearing each other up on social media, global superstars Wizkid and Davido have managed to build a beautiful relationship offline. (more…)

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Shatta Wale reveals he self-produced, mixed and mastered “Maali” album

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“Dancehall King” Shatta Wale has revealed he self produced, mixed and mastered his “Maali” album. (more…)

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Nigerian Police launch investigation into death of Yul Edochie’s Son

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The Lagos State Police Command has begun investigation into the death of Kambilichukwu, the son of popular Nigerian actor, Yul Edochie. (more…)

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Ryan Ofei Sings Open The Heavens On Limitless Worship: Accra

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Ryan Ofei’s voice sounds like God made him solely to praise His name. Thus, it should come as no surprise that Ryan turned down football scholarships in favour of ministering the word of God through his music. In a short period, the Ghanaian/Canadian worshiper has built an incredible repertoire that can only be proof of God’s grace upon his life. Ryan Ofei’s singles (‘No Limits’ & ‘Jehova’) as well as his debut solo project (David’s Heart) have touched souls across continents and led to tours in Europe, North America & Africa. Ryan’s contributions to Maverick City Music, a group he joined in 2021 as a songwriter & performer, has led to several Grammy nominations and a Grammy win. UK Rapper, Stormzy quite recently co-signed Ryan by performing a cover of Ryan’s “Jehova” song at Montreaux Jazz Festival.  ‘Limitless Worship: Accra’is Ryan Ofei’s second solo project and an ode to the Ghanaian roots through which God has blessed his life.

‘Limitless Worship’ opens with the uplifting ‘Hail The Name’ where Ryan Ofei’s voice beams with joy as he tells you to “lift up your eyes, look at the king, isn’t he beautiful?” A question that needs no answering. The chorus of voices that join him to sing “Yahweh” in the hook only heighten the feeling of abundance and beauty that fills you when the song starts. On ‘Amen (Wo Awie)’ Ryan praises God for fulfilling His promises to his servant. Ryan weaves his lyrics beautifully in English and closes it off in Twi on the hook. Ryan and his chorus of beautiful voices belt “Wo Awie, asem a wo kaa yɛ no, bɔhyɛ a wo hyɛɛ me no” which loosely translates to “the promises you made me, you have fulfilled them.” Ghanaian gospel stalwart Joe Mettle also lends his voice in praise with Ryan. More than halfway into the song, it switches into a powerful proclamation of unwavering belief in the promises of God which is also reflected in a switch in instrumentation that shows the intentionality with which Ryan creates music. With 5 songs and clocking in at around 30 minutes, Limitless Worship is a spirit filled showcase of Ryan Ofei’s growth in God and in musical ability. It is a wonderful listen and guaranteed to bring listeners closer to God.

‘Limitless Worship: Accra’ was recorded live in Ghana. It is Ryan Ofei’s first live recording and features elements of African worship blended with contemporary Christian music.

Limitless Worship: Accra’ is now available on all streaming platforms here: https://platoon.lnk.to/limitless-worship-accra

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Thank you for being the strongest woman I know- Davido to Chioma

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After making a triumphant return to social media a week ago, global superstar Davido has dropped his fourth studio album. (more…)

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Sarkodie releases dates and cities for his ‘JAMZ’ world tour

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Africa’s most decorated rapper, Sarkodie has just released the dates for his ‘JAMZ’ Album tour this year. (more…)

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