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There are disputes regarding the Afrobeats category – GRAMMY CEO
Harvey Mason Jr., the Chief Executive Officer (CEO) of the Recording Academy, organizers of the Grammy Awards, has said there are some misunderstandings regarding the creation of an Afrobeats category in the Grammy Awards.
He made the statement on the back of the announcement made a few months ago that the Awards scheme was considering making Afrobeats a category in the world’s most prestigious award scheme.
Speaking to stakeholders of the arts in Accra on Monday, September 26, 2022, Harvey noted that while discussions were ongoing on the introduction of Afrobeats into the scheme, there are some things to be ironed out.
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“There is one problem with the group that I met with, and you might understand this. The Afrobeats community has some infighting about what the category should be called, what type of music should be honored, what should be acceptable and applicable to the category, and I said I acknowledge we have to realize there are a lot of other types of music,” he noted.
Harvey noted that the Recording Academy recently had a meeting with songwriters, producers, and music executives from the Afrobeats community to get more insight into the genre.
“We just talked about what are the different sub-genres of Afrobeats; the needs, the desires, and my goal is to represent all genres of music including Afrobeats at the Grammys, but it has to be done properly,” he said.
He however noted that as the CEO of the Recording Academy, the decision to create a category is not his sole preserve. Members of the academy must always submit a proposal for consideration and deliberation.
Afrobeats, a term used to describe modern sounds of Africa, has gained a lot of currency in the world in the past few years.
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As a result of Afrobeats’ dominance on the global music scene, the British Official Charts Company published on its site the UK Afrobeats Singles Chart in 2020.
Billboard, in March 2022, also published their Afrobeats Songs Chart.
The argument, however, has been about getting a clear-cut definition for Afrobeats since it lumps up many African rhythms.
SOURCE: GHANAWEEKEND.COM
Buzz
let’s be thankful for the Peace we’re enjoying; war can devastate a nation – ACP Kofi Sarpong to Ghanaians
Renowned Ghanaian Gospel singer, ACP Kofi Sarpong has urged Ghanaians to maintain the peace they are currently enjoying, stressing the detrimental effects of war on a nation’s economy and societal fabric. (more…)
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Train crash: Truck driver receives 6-month Jail sentence
The Juapong Circuit Court has sentenced Abel Dzidotor, a 41-year-old truck driver, to six months in jail after he admitted guilt to three charges. (more…)
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Kofi Kinaata Declares No Interest in Rap Beef; Focuses on Setting Positive Example
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Truck driver arrested following train crash on Tema-Mpakadan railway line
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Buzz
Davido Inks Partnership with UnitedMasters For His Nine+ Records Venture
Making yet another major power move, three-time GRAMMY® Award-nominated Nigerian global superstar and Afrobeats pioneer Davido has inked a deal with UnitedMasters for his recently launched label Nine+ Records.
In this groundbreaking collaboration, Davido will spearhead artist development, A&R, and behind-the-scenes curation, nurturing a pioneering lineup of artists across the continent under Nine+ Records. United by a shared vision, the teams will work together to introduce and foster talent, amplifying Davido’s influence and extending his reach even further. This partnership marks a pivotal moment in shaping the future of African and world music.
Together, the teams will collaborate closely in order to not only introduce, but cultivate career talent. It only expands Davido’s influence and reach.
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Of today’s announcement Davido said, “I couldn’t be more proud to partner with Steve and the team at United Masters, this announcement represents an exciting new chapter for developing and established artists around the world.”
Steve Stoute, Founder and CEO of UnitedMasters states, “Over the last 2 years, we’ve proven our commitment to Africa investing in artists, education, and technology. Today, we are doubling down. With this new venture with Davido & the launch of Nine Plus Records, we reinforce our mission in becoming a bridge for artists on the continent. Together we’ll identify & develop new artists while supporting them with brand and synch opportunities.”
Nine+ Records will be announcing more artists and partners in the future.
Last night, Davido just sold out one of the most iconic venues in the world, headlining Madison Square Garden in New York City. He ignited the stage with what will be remembered as a historic set, bringing Afrobeats to the Big Apple in the biggest way possible. In advance of the show, he extensively spoke to Billboard who praised how “Performing in New York has also become a special ritual” for him.
This news also arrives on the heels of various major company announcements for UnitedMasters. The company locked down a high-profile alliance with SymphonyOS and Groover. Plus, it hosted its annual “A Celebration of Independence” GRAMMY® Concert at the Palladium in Hollywood, CA. The show boasted an all-star lineup, including headliner Davido, Uncle Waffles, Tokischa, Donavan’s Yard, and NLE Choppa. Of the latter, The Source wrote, “This marked the first time UnitedMasters featured international acts, solidifying its impact and representation within the global independent artist movement.”
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