Having a successful channel is more than growing views and subscribers. There are a lot of factors that come into play when analyzing your channel’s growth. In addition to view and subscriber count, strategizing with more metrics in mind provides the transparency you need to grow your channel.

It can feel overwhelming and like a foreign language, but Promolta has broken down the analytics you need to watch to create more successful videos and in turn, grow your channel!

1. Pay Attention to Impressions

Impressions are the number of times your video’s thumbnail appeared on a user’s screen. This is a great metric to see how visible your videos are on the platform and where users are more likely to see them.

To dig a little deeper, the impression click-through rate shows the number of people who clicked on your video from just seeing your thumbnail. This helps you determine which thumbnails and titles work for pulling in views. And not just views, comparing this metric with average view duration lets you see how long people watch your video. Having a high impression click-through rate and high average view duration means users are responding well to your thumbnail and title and are interested in your content.

2. Keep Up with Watch Times

It’s just as important to keep track of views as it is to keep track of watch times. Watch time is the number of minutes your viewers have spent watching your content. Identifying which videos gain the most watch time can help you determine what content your audience prefers. This metric is key to gain more visibility as the YouTube algorithm pushes videos with high watch times and engagement.

3. Examine your Audience Retention

Similar to average view duration, audience retention shows how long your viewers are watching and when they stop. It also shows specific times in the video that your viewers engaged with most. This metric allows you to break down your video second by second and discover key moments that pulled in your viewers. This is useful information to keep in mind when you create your videos.

4. Identify Your Traffic Sources

Identifying where you pull in your viewers from is important to help you bring in more. Traffic sources are where on YouTube your viewers click on your videos and what external sites they come from. Keeping track of your traffic sources can help you strategize marketing for those top sources and bring in more viewers.

5. Learn Where Your Videos Are Being Shared

Similar to traffic sources, you want to know where your videos are being shared. Looking at the sharing service metric lets you see what social media sites your video is being shared to and where your video is being embedded. This is essential to create more shareable content for your viewers, pull in more views from external sources to grow your channel.

6. Discover What Devices Your Viewers Uses

What device your viewers are using can influence what videos they watch. Looking at the device type metric will show you where most of your views come from. Mobile users might be more inclined to watch shorter content while computer users might apt for longer videos and playlists. With this data, you can optimize your content for the device type most viewers use and pull in more engagement.

7. Study Your Card Click-Through Rates

Card click-through rates measure the percentage of viewers who click on your cards. It can also show which type of cards your viewers prefer. Analyzing this metric can guide you to identify your most engaging cards and even the best timing and placement. You can use this data to implement engaging cards into all your videos helping bring in more views and subscribers.

Learning about your viewers is vital to learning how to keep your viewers and gain more. While there is a litany of metrics available, these core analytics are always relevant no matter how big your following grows.

We hope you enjoyed this blog.

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The Government of the Republic of Ghana, through the Ministry of Youth and Sports and the National Youth Authority, in partnership with the YouthConnekt Africa Hub and United Nations Development Programme (UNDP), will host the 2021 YouthConnekt Africa Summit.

The Summit, which will be held from Wednesday, 20^th October to Friday, 22^nd October 2021, is based on the theme: “Africa Beyond Aid: Positioning The Youth for The Post COVID Economy and AfCFTA Opportunities.”

This will help highlight coordinated trade and job creation policies and ignite a conversation on social investment in African Youth.

As a hybrid event, the summit will take place at the Accra International Conference Centre and Online.

The 2021 YouthConnekt Africa Summit will provide a platform for all partners involved in youth development to strategize around policies, programs and partnerships that position African youth to cater for the AfCFTA and advance regional integration.

The summit will also positively impact the creative industry through skills development, sports, tourism and the digital economy.

The President of Ghana, Nana Addo Dankwa Akufo-Addo, the president of Rwanda, Paul Kagame and other keynote speakers with experience in entrepreneurship and trade will be speaking at the Summit.

Other noted speakers include the Minister for Youth and Sports in Ghana, Hon. Mustapha Ussif, the Minister for Youth and Culture in Rwanda, Hon. RoseMary Mbawazi and Ahunna Eziakonwa, the UNDP Assitant Administrator and Director, Regional Bureau for Africa.

The 2021 YouthConnekt Africa Summit will offer, over the three days, a combination of informative, high-level plenaries, panel discussions, keynote speeches, small group workshops, research presentation and off-site activities.

Further details can be found via: https://youthconnektafrica2021.org

About The YouthConnekt Africa Summit:

The YouthConnekt Africa Summit is an annual convening that connects youth from across the continent and beyond with policy influencers, political leaders, public/private and development sector institutions to engage, discuss, design, and accelerate youth empowerment efforts at the continent level.

Wait Wait Wait , it’s been almost 2 years since we seen a line up like this .What ? Not since COVID.
Friday evening Akwaboah, Efya, Adina, Kwabena Kwabena perform at the Verve Cliquot garden party with the YWF Band .

Later that night D-Black the enjoyment minister hosts guests from the Uk, South Africa, 10 djs & mc’s at the Bleu Me Away Rave.

On Saturday morning, there’s a celerity soccer gala , snooker and spar tournament, volley ball contest for the ladies and gold lessons before the All White Exclusive Boat Party hosted by socialite, artist, entrepreneur Mona 4Real, South African reality tv stars Faith Nketsi and Lady Kim, Ace entertainer Segos Pumpkin from South African & Belgian Model Shallie on the New Dodi Princess Boat.

The Tropical Traffic pool concert with Mr. Drew, Sefa, Kofi Jamar, Mona 4 Real, Dope Nation, Mz Vee, SWADU (Seirra Leone), Segos Pumpkin (SA), Dj Neptune (Nigeria), Quamina MP + more jamming on stage happens right after to climax an epic day.

On Sunday 4Syte tv hosts the biggest pool
Party yet at the Royal Senchi at 2pm before Stonebwoy, D-Black & Medial finish us off at the Black Out Rave that same night as we rave till the am.

Patrons will be treated to 10 exclusive parties all weekend , jam with the Young , Wild & Free band all weekend and also vote which of their favourite legendary highlife acts they want to see on Monday’s brunch before they leave back to their homes.

Tropical Fiesta is a 4 day 3 night fun get away music & lifestyle festival experience brought to you by Livewire Events and supported by Club Onyx, Yfm, 4Syte Tv, Event Factory, 3 Music, Oasis Lounge, Muse Africa, Belaire, Verve Cliqout & Hennessy.

This year’s edition dubbed Tropical Fiesta 2, 4 Days and 3 nights away from it all happens at the Royal Senchi, Akosombo from the 5th – 8th of November 2021.

The 8am aerobics class by the pool , the cigar lounge and vendor market place are perks to look out for at this years Tropical Fiesta happening from 5-8 November at the Royal Senchi.
Get your packages or tickets now at www.tropicalfiesta.com or for
Info / Reservations : +233 55 453 1243 | +233 54 381 1852 | +233 20 757 6743

Complete with High quality sound, long lasting battery topped off with Immersive noise cancellation

Are you looking for a pair of new wireless earphones with high quality sound, super long battery life, impressive active noise cancellation, fast charging, and one that comes with a chic design? Huawei has exactly what your heart desires – the HUAWEI FreeBuds 4i earphones with high quality sound, longest battery life and active noise cancellation.

Listen to your music with high quality sound

Huawei’s earphones are designed for the young, active city dwellers who enjoy listening to their music a bit more than everyone else does. Speaking of music, the HUAWEI FreeBuds 4i comes with a 10mm dynamic driver with well-balanced performance, ensuring sharp sound and high quality no matter the kind of audio. The HUAWEI FreeBuds 4i are expertly tuned for music, they subtly balance instrumental and vocal audio frequencies making these pair a great companion for all sorts of music lovers.

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What is the point of wireless earphones if they cannot be charged swiftly or if their batteries run out of power every now and then? Another problem avoided with the HUAWEI FreeBuds 4i, more charging speeds equals more operational time. The HUAWEI FreeBuds 4i can offer 10 hours of continuous music playback or 6.5 hours of voice call on a full charge. Together with the charging case, it could achieve up to 22 hours of music playback or 14 hours of voice call. Moreover, these earphones can provide 4 hours of audio playback with just a quick 10-minutes coffee break charge. Additionally, the HUAWEI FreeBuds 4i supports fast charging to address any concerns about low battery. Thanks to its fast-charge and impressive battery life, you no longer need to worry about the battery level when you are out or rush back home just to charge your earphones.

Isolate yourself from unwanted noise

Listening to your favourite tunes when in noisy places could be a challenge, we know. Or, talking to your superior over the phone when in crowded areas can also be difficult sometimes, thankfully the HUAWEI FreeBuds 4i addresses these issues. The HUAWEI FreeBuds 4i actively cancels out noise to provide you with immersive audio, regardless of where you are. Moreover, the HUAWEI FreeBuds 4i comes with an Awareness mode to stay aware of your surroundings and communicate clearly with those around you without having to take off the earphones.

Your calls are also clear, thanks to the multiple technologies used by the HUAWEI FreeBuds 4i including the emission of “inverted soundwave”, supported by two external microphones for accurate sound pickup. It also comes with a unique anti-wind design, which can effectively improve wind noise cancellation for greater call clarity.

A chic and dapper design

Since you are probably going to be wearing earphones a lot, you do not only need them to provide you with high quality sound but you also need them to be sleek and stylish. The HUAWEI FreeBuds 4i comes in three colourways: Ceramic White, Carbon Black and Red, they are also lightweight fitting the ear canal and ultimately making them comfortable to wear all-day long.

– Podcasts have become a beloved pastime for many people around the globe, and data shows that Ghana is joining the trend. Since launching in the West African nation, Spotify, the world’s most popular audio streaming subscription service, has noticed a keen interest in podcasts among Ghanaians.

So what exactly are Ghanaians streaming in terms of podcasts? Spotify is excited to reveal the top podcasts in Ghana over the last 90 days. At number 1 is Sincerely Accra — a firm favourite among podcast listeners in the country. Interestingly, the rest of the top 10 podcasts are a curious mix of religious and relationship-focused podcasts:

Joseph Nti, co-creator of Sincerely Accra, the number one podcast in Ghana, says they are focused on putting out episodes that their amazing community supports: “Kwame and I found out in April that we were the top show on Spotify, and having our hard work be validated felt pretty amazing — especially with our pretty intense production schedule with an episode out every two weeks,” says Nti.

The Michelle Obama Podcast and the Joe Rogan Experience also made the list, which are both highly popular shows streamed worldwide. Similarly, TED Talks Daily is a well-loved podcast that many people around the world tune into every day.

The rest of the top 25 podcasts range from paranormal shows to motivational shows, like:

• Supernatural with Ashley Flowers
• Motivational Speeches
• 7 Good Minutes Daily Self-Improvement Podcast

Netflix and UNESCO have partnered to launch an innovative short film competition on ‘African Folktales, Reimagined’ across Sub-Saharan Africa . Winners of the competition will be trained and mentored by industry professionals and provided with a US$75,000 production budget to create short films that will premiere on Netflix in 2022 as an “Anthology of African folktales”.

One key aim of this competition is to discover new voices and to give emerging filmmakers in Sub-Saharan Africa visibility on a global scale. We want to find the bravest, wittiest, and most surprising retellings of some of Africa’s most-loved folktales and share them with entertainment fans around the world in over 190 countries.

The competition, which will be administered by Dalberg , will open on 14 October 2021 until 14 November 2021. Each of the 6 winners will receive a production grant of US$75,000 (through a local production company) to develop, shoot and post-produce their films under the guidance of industry mentors selected by UNESCO & Netflix to ensure everyone involved in the production is fairly compensated. In addition, each of the 6 winners will also receive $25,000.

UNESCO and Netflix both strongly believe in the importance of promoting diverse local stories, and bringing them to the world. They recognize that many emerging filmmakers struggle with finding the right resources and visibility to enable them to fully unleash their talents and develop their creative careers. This competition aims to address these issues and enable African storytellers to take a first step towards showcasing their content to a global audience.

This partnership will also help create sustainable employment and encourage economic growth and it will therefore contribute to the achievement of the 2030 Sustainable Development Agenda, a series of targets established by the United Nations which aims to end global poverty in all its forms by the end of this decade. This film competition will also help reduce inequalities by facilitating access to global markets and by guaranteeing dignified working conditions. All of these are key goals within the 2030 Agenda.

The competition is open to emerging filmmakers across Sub-Saharan Africa on the theme of “African Folktales, Reimagined.” Folktales have always been an important way of passing on culture, heritage, and values to future generations, while constantly inviting people to reimagine their relevance to our contemporary societies. This theme is inspired by African Union 2063 Agenda’s Aspiration 5, which celebrates African cultural identity, common heritage, values, and ethics. This competition aims to harness this important tradition with a modern outlook while leveraging new mediums of distributing artistic and creative content, like Netflix.

For the first round, applicants will be required to submit a synopsis of their concept (no more than 500 words) as well as links to a recent CV and a portfolio/ evidence of any past audiovisual work they have produced. Applications can be submitted via  from October 14th at 16:00 CET and will close on November 14th, 2021 at 13:59 PM CET.

UNESCO comments:

“It is important that the film sector acts to ensure the voices of Africa are heard, by supporting the emergence of diverse cultural expressions, putting forth new ideas and emotions, and creating opportunities for creators to contribute to global dialogue for peace, culture and development.” – Audrey Azoulay, Director-General, UNESCO.

“The film sector must ensure that the creative talents of Africa are promoted, by supporting young talents and making sure that African filmmakers contribute to the international film industry.” – Ernesto Ottone R., Assistant Director-General for Culture, UNESCO.

Netflix comments:

“Growing up, entertainment was how I connected with people. I fell in love with the stories and characters I saw on screen and experienced how storytelling has the power to inspire, which is why I’m excited about this partnership with UNESCO and the opportunities ahead. Together we will promote local cultures and support the creative industries in telling stories that cross borders, reflect universal truths, and ultimately, bring us together.” – Ted Sarandos, Co-CEO and Chief Content Officer, Netflix.

“Africa has a rich storytelling heritage and a wealth of folktales that have been passed down for generations. When you marry these very local stories with Africa’s emerging talent, there’s no limit to fresh new stories to connect people with African cultures and bring the world that much closer to each other” – Ben Amadasun, Director of Content in Africa, Netflix.

For more information about the application process, please visit https://bit.ly/3j05wCh.

About The Application process:

• How to apply:

Candidates will need to submit a synopsis of their concept (no more than 500 words) in a Creative Statement as well as a link to a recent CV and a portfolio of any past audiovisual work they have produced on https://bit.ly/3iZYKMM

• Applications open

Applications can be made via https://bit.ly/3iZYKMM from October 14th. They will close on November 13th, 2021 at 11:59 PM (GMT).

• Eligibility Criteria:

1. The competition is open to individuals seeking to venture into feature film development and production. Applicants must have a minimum of 2 years and a maximum of 5 years of demonstrable professional experience in the audio-visual industry. Applicants must have developed and produced 1 to 2 theatrical feature films, television fiction, documentaries, or 2-3 short films and/or commercials.
2. Candidates must be a citizen of a Sub-Saharan African country and currently residing in Sub-Saharan Africa (https://bit.ly/3DzaE7W) to apply. Applicants must be 18-35 years old at the time of submission.

• Shortlisted finalists:

The shortlisted 20 candidates will be announced in January and will then be invited to a “How to Pitch to Netflix” workshop to guide them on how to prepare, polish, and present their film concepts. An independent judging panel, under the guidance of UNESCO and Netflix, will choose the six winners, who will then develop their 12 to 20-minute short films under the guidance of industry mentors selected by Netflix and UNESCO.

❖  Timeline:
➢  October 2021 – Application portal opens on October 14th
➢  November 2021 – Applications close on November 14th
➢  January 2022 – Announcement of Top 20 finalists
➢  January 2022 – Workshop on “How to Pitch to Netflix” for shortlisted candidates
➢  February 2022- Shortlisted candidates invited to pitch final entries to mentors
➢  February 2022 – Final selection via a Netflix and UNESCO joint judging panel
➢  February 2022 – Announcement of 6 winners
➢  Spring/Summer 2022 – Development, production & post-production of films
➢  September/October 2022 – Launch of 6 films on Netflix service

SOURCE
Netflix