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This is how much top 7 music streaming services really pay artists

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According to Atlas VPN investigation,Music streaming services are now the largest source of revenue for recorded music. In 2019, music streaming accounted for $7.1 billion or 63.6% of all recorded music revenue, which reached $11.1 billion.

To compare, CD sales revenue amounted to $4.3 billion and 55.2% of total recorded music sales in 2009, but fell sharply to $614.5 million and accounted for only 5.5% of total revenue in 2019. Meaning, throughout this 10 year period, CD sales slumped by nearly 7 times.

So, the music industry has had a major shift toward streaming services, but what platforms should artists focus on?

At first sight, it might seem that creators should concentrate on music streaming services that pay the most per play. However, there is another important factor the number of users an artist can reach.

To help artists and those interested in the music industry navigate the complex streaming service landscape, we provide real-world revenue data as well as the userbase of the most popular streaming services.

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Napster tops the list with a $0.00916 payout per-stream, which amounts to $9,160 per 1 million clicks. To earn the US monthly minimum wage of $1,260, artists will have to average over 137 thousand streams per month. Those who want to make the US monthly median wage ($3,714) will have to get more than 405 thousand hits.

Apple Music is second on the list with $0.00675 revenue per play, which means that 1 million listens will rake in $6,750 for the artist. For artists to earn minimum wage, they will have to reach nearly 187 thousand plays per month. For artists who wish to earn the US median wage $3,714, they will have to look for 550 thousand streams.

Deezer takes the third place with $0.00562 revenue per hit, which amounts to $5,620 for 1 million streams. Artists on Deezer will have to get 224 thousand clicks to earn $1,260. To earn the US median wage, artists will have to get nearly 661 thousand plays.

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Amazon Music sits in fourth place, paying out $0.00426 per play or $4,260 for 1 million listens. Creators on this platform will have to get almost 296 thousand plays to earn a US monthly minimum wage of $1,260. To bring in the US median wage, artists will have to score around 872 thousand streams.

Spotify, arguably the most popular music streaming service, compensates artists $0.00348 per hit, or $3,480 for 1 million plays. Singers will have to get at least 362 thousand clicks to see $1,260 hit their bank accounts. To get $3,714, artists should aim for around 1.07 million plays per month.

Pandora, one of the oldest players in the market, offers around $0.00203 revenue per play or $2,030 for 1 million listeners. On Pandora, creators normally need 621 thousand listeners to earn a US monthly minimum wage of $1,260. To earn the medium wage of $3,714, Pandora will squeeze out 1.83 million plays per month.

YouTube, the most popular streaming service overall, pays the least to creators $0.00154 per play or $1,540 per 1 million hits. Just to earn $1,260, musicians will have to reach 818 thousand views. And finally, to earn $3,714, YouTube will require an average of 2.4 million clicks.

As a side-note, the per-stream payout rate is in constant flux, since it depends on multiple factors main of which are: the listener’s country and currency, whether the user has a paid or free account, the specific artists royalty rate, and the percentage of ownership the artist has on the song.

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Userbase

Userbase is the second most important element when considering potential revenue, so it is vital to consider this factor before jumping on a specific platform.

Even though Napster has a considerably higher per-play payout rate than other services, you can expect that a total stream count will be minuscule compared to Spotify and YouTube. Napster has only 32 million users, of which 2.5 million are paid subscribers.

In comparison to Napster, Apple Music provides the potential to reach a wider audience since this platform has over 68 million paid users. Following Apple Music comes Deezer, a service that has only 16 million active listeners, out of which 7 million pay for a premium subscription.

Amazon Music is one of the more popular platforms which has 55 million paid subscribers. A music streaming service that is becoming more popular by the day Spotify, has over 299 million subscribers as of October 2020.

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The old-timer Pandora has 60.9 million listeners, but only 6.2 million decided to purchase a premium subscription.

Finally, the Google-owned platform YouTube can boast of its 2 billion users. On the other hand, only 20 million users decided to upgrade to a premium subscription, which explains the lower payout rates.

Each artist has to weigh the advantages and disadvantages of these services, keeping in mind the two most important variables users and payout rates.

Finally, most artists do not have exclusive deals with any of the music streaming platforms, which allows them to upload music to all of them. After seeing the results, they can shift their focus to markets that bring the most profits.

Hopefully, this real-world data provides valuable insights into the music streaming industry.

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Methodology

We used data from the following sources:

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Popular Nigerian Producer Rexxie arrested in Uganda

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Popular Nigerian record producer and singer, Rexxie, has been arrested in Uganda. (more…)

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Hushpuppi in trouble over viral birthday feast held in New Jersey jail

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The United States Bureau of Prisons said it will probe convicted internet fraudster, Ramon “Hushpuppi” Abbas, after a video purportedly showing him holding a feast in jail went viral. (more…)

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Bishop bags life imprisonment for raping church member

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An Ikeja Sexual Offences and Domestic Violence Court has sentenced a Lagos bishop, Feyi Daniels, to life imprisonment for raping his 23-year-old assistant (name withheld). (more…)

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OSP drops all cases against Cecilia Dapaah

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One-Week Observance For Rex Omar’s Mother Is This Saturday

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 Rex Omar (Rex Kwame Owusu Marfo) who lost the mother on January 4, 2024, together with the family, are set to have the One-Week Observance for the mother this Saturday, January 27, 2024 at The Page, off the Kaneshie-Mallam Road at 8am.

 

The mother of Rex Omar, Madam Grace Adwoa Duodowaa aka O’Gray was born on the 2nd of January 1947 to Opanin Kwasi Boakye and Maama Afia Anane of Asante Bɛkwai Abɔdɔm and Asɔkɔre.

 

O’Gray was the fourth child of her parents out of five (5) children – making four (4) girls and a boy. She started her formal education at the Asɔkɔre Methodist Primary in 1952 and completed Middle school with the (MSLC) in 1962.

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After Middle School, she enrolled in learning design and dressmaking in Kumasi, where she met Mr. Emmanuel Rexford Owusu Ansah, a Medical Practitioner and they got married in 1964.

 

Madam Duodowaa had eight (8) children, six (6) boys and two (2) girls. She had her first born, a baby boy on the 6th February 1965 and they named him Rex Kwame Owusu Marfo, affectionately called Rex Omar.

 

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O’Gray was an avowed Christian and a disciplinarian who trained all her children in Christ to the extent that her second born became a Pastor, Rev. Osei Asibey.

She continued with her dressmaking business that impacted some of her children, especially Akwasi Osei Bonsu, Eno Mary, Isaac Boakye and Antwi Rockson until the point where her health started failing.

 

Rex Omar is currently the Chairman for the Ghana Music Rights Organization (GHAMRO) and an accomplished, award-winning Ghanaian musician.

 

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Abladzo Kwame changes name to “Kwame Ye”, drops promo photos to spark new journey

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Abladzo Kwame was a loud name for fans of Rap until the Rapper decided to go into hiatus and rebrand. He returns with a new name, Kwame Ye, and also shares new promotional photos to kick off his new found journey.

 

Follow him on his Social Media pages below:

Facebook – Kwame Ye (@KwameYeMusic)

Instagram, X – @KwameYeMusic

 

Stemming from a culture of hardcore hiphop and street rap, Kwame Ye, as he loves to be called in the showbiz circles is unapologetic about his style and presentation of rap culture.

 

Born as Klu Frank, he hails from the Volta Region of Ghana; but primarily grew up in Adenta, a suburb of Greater-Accra where he got inspired to start music as a hobby from childhood. With an unflinchingly real-life perspective, he would be found delivering rap with a gruff rasp influenced by  UK ‘Grime’ and ‘rusty’ beat compositions to fit his style of lyrics.

 

Kwame Ye is a co- founder of a music clique called Kings Capital Music Group (KCMG).

 

“I fell in love with art as the days crept, adding more years to my infant self; and while I grew up, my style and passion got influenced more by my peers and lovers of my music; this pushed me more to work more music, write more music, record more music and perform them as well across different stage. Music became a powerful tool for me to express myself effortlessly”, Kwame Ye intimated. He was formerly known as Abladzo Kwame, and would later pick Kwame ye as his newly found space after a new dawn of transformation and revitalisation.

 

“HipLife and Highlife were my foundation and first influences; both served as therapeutic sounds for me and led me into producing and writing my own music, and exploring other styles (genres)”, he added.

 

“I would say my style of music is a Fusion of Rap and Afro-Soul; and to keep my origins I use a lot of my native dialect, Ewe, for almost every song I churn out” –Kwame Ye.

 

Kwame Ye recorded his first song with Skillions (a Ghana-based music clique cum label) at their recording studio titled “Bossu”, featured on by Boynash, a London-based Ghanaian Rapper.

Kwame ye has scored some feats working with notable Ghanaian artistes like Edem, Gemini Orleans, Nektunez, just to name a few. He also doubles a Fashion Designer who pieces together all kinds of fabrics, creatively, as another form of gifted art.

His global influences? Kanye West, Akon, Lil Wayne, Da Hammer, Nektunez fall on his list of favourites he gets inspired by with their works.

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