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This is how much top 7 music streaming services really pay artists

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According to Atlas VPN investigation,Music streaming services are now the largest source of revenue for recorded music. In 2019, music streaming accounted for $7.1 billion or 63.6% of all recorded music revenue, which reached $11.1 billion.

To compare, CD sales revenue amounted to $4.3 billion and 55.2% of total recorded music sales in 2009, but fell sharply to $614.5 million and accounted for only 5.5% of total revenue in 2019. Meaning, throughout this 10 year period, CD sales slumped by nearly 7 times.

So, the music industry has had a major shift toward streaming services, but what platforms should artists focus on?

At first sight, it might seem that creators should concentrate on music streaming services that pay the most per play. However, there is another important factor the number of users an artist can reach.

To help artists and those interested in the music industry navigate the complex streaming service landscape, we provide real-world revenue data as well as the userbase of the most popular streaming services.

 

Napster tops the list with a $0.00916 payout per-stream, which amounts to $9,160 per 1 million clicks. To earn the US monthly minimum wage of $1,260, artists will have to average over 137 thousand streams per month. Those who want to make the US monthly median wage ($3,714) will have to get more than 405 thousand hits.

Apple Music is second on the list with $0.00675 revenue per play, which means that 1 million listens will rake in $6,750 for the artist. For artists to earn minimum wage, they will have to reach nearly 187 thousand plays per month. For artists who wish to earn the US median wage $3,714, they will have to look for 550 thousand streams.

Deezer takes the third place with $0.00562 revenue per hit, which amounts to $5,620 for 1 million streams. Artists on Deezer will have to get 224 thousand clicks to earn $1,260. To earn the US median wage, artists will have to get nearly 661 thousand plays.

Amazon Music sits in fourth place, paying out $0.00426 per play or $4,260 for 1 million listens. Creators on this platform will have to get almost 296 thousand plays to earn a US monthly minimum wage of $1,260. To bring in the US median wage, artists will have to score around 872 thousand streams.

Spotify, arguably the most popular music streaming service, compensates artists $0.00348 per hit, or $3,480 for 1 million plays. Singers will have to get at least 362 thousand clicks to see $1,260 hit their bank accounts. To get $3,714, artists should aim for around 1.07 million plays per month.

Pandora, one of the oldest players in the market, offers around $0.00203 revenue per play or $2,030 for 1 million listeners. On Pandora, creators normally need 621 thousand listeners to earn a US monthly minimum wage of $1,260. To earn the medium wage of $3,714, Pandora will squeeze out 1.83 million plays per month.

YouTube, the most popular streaming service overall, pays the least to creators $0.00154 per play or $1,540 per 1 million hits. Just to earn $1,260, musicians will have to reach 818 thousand views. And finally, to earn $3,714, YouTube will require an average of 2.4 million clicks.

As a side-note, the per-stream payout rate is in constant flux, since it depends on multiple factors main of which are: the listener’s country and currency, whether the user has a paid or free account, the specific artists royalty rate, and the percentage of ownership the artist has on the song.

Userbase

Userbase is the second most important element when considering potential revenue, so it is vital to consider this factor before jumping on a specific platform.

Even though Napster has a considerably higher per-play payout rate than other services, you can expect that a total stream count will be minuscule compared to Spotify and YouTube. Napster has only 32 million users, of which 2.5 million are paid subscribers.

In comparison to Napster, Apple Music provides the potential to reach a wider audience since this platform has over 68 million paid users. Following Apple Music comes Deezer, a service that has only 16 million active listeners, out of which 7 million pay for a premium subscription.

Amazon Music is one of the more popular platforms which has 55 million paid subscribers. A music streaming service that is becoming more popular by the day Spotify, has over 299 million subscribers as of October 2020.

The old-timer Pandora has 60.9 million listeners, but only 6.2 million decided to purchase a premium subscription.

Finally, the Google-owned platform YouTube can boast of its 2 billion users. On the other hand, only 20 million users decided to upgrade to a premium subscription, which explains the lower payout rates.

Each artist has to weigh the advantages and disadvantages of these services, keeping in mind the two most important variables users and payout rates.

Finally, most artists do not have exclusive deals with any of the music streaming platforms, which allows them to upload music to all of them. After seeing the results, they can shift their focus to markets that bring the most profits.

Hopefully, this real-world data provides valuable insights into the music streaming industry.

Methodology

We used data from the following sources:

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Dianna Wright to shoot Ahoo video in Ghana

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THE line-up of events and international artistes coming to Ghana this December keeps getting exciting and the latest to join is Jamaican singer, poetess and actress, Dianna Wright.
The US based artiste will be in Accra to shoot the video of her trending song, Ahoo and also participate in events to mark the festive season.

The song is already being played on some radio stations in Ghana and Jamaica and Dianna who is signed to 16-Bars Multimedia LLC, hopes to cement its popularity with the video which will be shot in a village setting in Ghana.

While here, she is also open to shows and collaborations with local artistes and bands.

Dianna who was part of acts for the Hands Across Africa concert held at the National Theatre in July said she selected Ghana to shoot the video for the love she has for the country.

“When I come to Ghana, it’s just like home, Ghana is a bigger Jamaica. I love how the people dance with so much energy. I will feature some young and talented dancers in my video. I love the newness, vibe and energy anytime I am there.

“For the video, I want a natural setting and it was Ghana that first came to mind, the unique and serene villages in Ghana is the kind of vibe I am looking for,” she said.

With the exception of her engineer and a couple of her team members, Dianna will use Ghanaian based creatives for her production saying, “there is no point flying in many professionals as Ghana has them in abundance. There are so many talents here who can help us execute this project perfectly”, she added.

As a way of giving back to the Ghanaian society, she adopted the drama troupe of the Manya Krobo Senior High School and supports the group regularly.

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“Orente” by Philip NeeWhang, to be available exclusively on Boomplay, is a soothing, lovely song

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Orente Official Cover

Philip NeeWhang is set to release yet another sensational new song titled “Orente”. The single which transforms Dany Starking’s original – Orente released in 2022 has been made over again with a fresh new breath and vocal from the sensational musical artist – Philip NeeWhang. Orente is a song that is sure to burst your brains with its smooth and melodic romantic afrobeat vibes much desired in today’s music market.

When asked what influenced Philip NeeWhang to do a cover of the song and re-release it under his vocals, he stated “The first time I listened to the song, it transported me to a different realm, I felt good, I loved the song, I did not even think I would be doing a cover on it but then I kept singing it over and over and over and then I realized, – I need to pick on this challenge and do my very first cover song and which better song than this new track which has just struck me in the heart”. The original track is one released by Dany Starking, a Nigerian musical artiste presently based in Ghana.

The song which was largely sung in English heavily uses the ‘broken’ Nigerian pronunciation style of speech and uses some native Yoruba words within its lyrical flow shockingly, Philip NeeWhang stays true to the song’s lyrics and style, often diverting to his vocal pitch as slight differences can be observed in the version released by Dany Starking and the one by Philip NeeWhang – You need to hear how the Ghanaian Musical Artist loses himself to the lyrics singing it so beautifully and true to its core, it baffles the brain.

The original as covered by Philip NeeWhang shockingly is produced, mixed, and mastered by the same sound engineer – King Kueyx under CockaStudiox who worked on Dany Starking’s original giving immerse room for improvement on the cover by Philip. Philip NeeWhang who has been hailed as the next big hit in Ghana you need to watch out for and aiming for international status has already earned 19 original songs released to his credit inclusive of Two (2) EPs which contain four (4) tracks each. Philip NeeWhang is a NAFTI alumnus with BFA Degree in Film Directing.

Check out Orente which is now exclusively released on Boomplay starting Nov 17, 2022 – releasing in other stores on Nov 24, 2022, and enjoy a lifetime of sweet bliss contained within this music. Next to be released is “Freedom” on Nov 25, 2022, on Boomplay exclusive a week before other stores.

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IMF is holding Ghana to ransom – Freedom Jacob Caesar, tells Kanye West to invest in Africa

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Ghanaian real estate and hospitality business developer,  Nana Kwame Bediako, popularly known as Freedom Jacob Caesar, has reached out to American rapper Kanye West to look towards investing in Africa if America doesn’t want his money. (more…)

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Nigerian Governor appoints skit maker Cute Abiola as his aide

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Nigerian Governor appoints skit maker Cute Abiola as his aide

Kwara State Governor, AbdulRahman AbdulRazaq, has appointed famous skit maker, Abdulgafar Ahmed Abiola, popularly known as “Cute Abiola” as his Special Assistant on Creative Industries. (more…)

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Davido’s aide, Isreal DMW marries his sweetheart, Sheila !

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Israel Afeare's white wedding

The white wedding of singer Davido’s aide, Israel Afeare (alias Israel DMW) to his sweetheart of many years,  Sheila, happened in Edo state today October 22. (more…)

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WAVV set to drop new single

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WAVV set to drop new single

Nigerian singer, Clinton okwuise popularly asWAVV is finally set to release the much-awaited tune “TOMBO” from forth coming ep “ F. A .M . E ” (more…)

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