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TikTok Introduces New 20-minute Paywalled Video Feature

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One of the most used social media platforms, TikTok, has launched a new feature allowing content creators to charge people between $0.99 to $189.99 for access to exclusive videos.

The new feature called “Series”, enables creators post collections of premium content behind a paywall. One Series can include up to 80 videos, each up to 20 minutes long, and creators can charge anywhere from $0.99 to $189.99 for access.

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Creators can set pricing for their Series, which can be purchased via in-video links or via the creator’s profile. However, series participation is currently limited to “select creators,” who TikTok is reportedly allowing to keep all revenue, after applicable fees. However, that is expected to change as the program expands in the coming months.

The new feature will not only help monetise the brand, but also further heats up the competition between TikTok and Google owned YouTube which has been known for its long-form videos, and push of its subscription plan.

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