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Toga Doin’ Work And Chelly The MC Form A “Pure” Duo
To be or not to be is the question that Toga Doin’ Work asks with his latest release, “Pure,” which is accompanied by a music video. Following his previous drop in May, “What’s Ya Ca$h App?,” Toga delivers his second effort amidst the quarantine with the help of fellow DMV native Chelly The MC.
Toga displays colorful vocals when asking for something real and pure in a woman, all while speaking to a thoroughly engaged, beautiful therapist stating, “I need a girl who’s down to ride, not just on d!€k!” All the while, Chelly fiercely gives her point of view of what a real man is while berating her therapist saying, “Keep it true, keep it hunnit, Just say if you don’t want it, I got other shit to do I rather go and chase some money.”
I think she made her point abundantly clear. Toga states that the song is “Pure” is to give a perspective from both sides of the spectrum of what a man and woman considers real love but also giving the reality that it’s not like that for some of us, we are still trying to have pure love find us.” The video was directed and shot by @reddottem, a frequent collaborator with Toga Doin’ Work.
Toga continues to explore his creativity in experimenting with different vocal tones to elevate his artistry, which will surely take him to the next level in his rise. Pure is available on Spotify, Apple Music, etc., and the music video is available now on YouTube.
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Sho Madjozi drops new single, ‘Chalé’
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Oxlade & Mayorkun Release Music Video For “Bad Boy”
What a year it has been for Oxlade. The 2023 Vevo artist to watch owns one of 2022’s biggest hits with “Ku Lo Sa” and its remix featuring Camila Cabello, with more than 220M+ global streams and 1B+ TikTok views across the world.
Currently in Los Angeles for the Grammy Awards, as a surprise to their fans the two superstars made in Lagos decided to drop the video for “Bad Boy” today.
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Directed by UAX, iconic director of the afrobeats scene (Tems, Rema, Adidas ZA, Chike, Lojay…) and shot in Lagos, the two Nigerian superstars take you on a night to remember in “Bad Boy”s video, so hop in the Cadillac and get ready for some heat!
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Larruso releases lifestyle video for song, “High Meditation”
15 months after the release of the official audio off his debut EP, “New Gen”; the young afro-pop and dancehall singer has released the lifestyle video for his inspirational afro-dancehall song titled “High Meditation”; produced by Gigz Beatz.
In a lifestyle visual shot by Abeiku Simonson, the dancehall crooner is seen living the best of his life with his friends overseas. Speaking to beeniewords.com, Larruso confirms that he finds joy in collaborating with his peers, the older generation and always happy when his friends are around him.
Watch the lifestyle video of “High Meditation” by Larruso here;
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Chike Shares Evocative Visuals For “On The Moon”
Over the years Chike has embodied a pure definition of sound. His songs have taken R&B to dizzying heights within Afropop, earning the man a number of hits that reflects his colorful tones. Last year, saw the singer release his anticipated sophomore, ‘The Brother’s Keeper,’ a stirring collection of songs that opened with the ecclesiastical “On the Moon”.
Tapping the vivid percussions of amapiano, Chike tells the glorious tale of his wins as a musician. Swirling notes in the background establish a mood of victory and Chike’s crooning vocals take on the responsibility of their own, making the listener bounce and bop to his heart’s rhythm. The album was a masterful demonstration of Chike’s unmatched ability to imprint his unique storytelling style on just about any sound possible.
Starting off the New Year, Chike shares the visuals for “On the Moon”. It is directed by the talented UAX and features the musician in evocative scenes. Following the dreamy ethos of the record, a young boy alternates positions on a bed with Chike, light pouring around the set-up. As the video progresses, the sweet essences of star life come into focus, the girls and glitz, a followership all taking center stage alongside Chike. The dreamy cinematic experience is a perfect blend of minimalism and color, the video strikes a strong portrait of Chike’s growth from a music fan to a global superstar.
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