Connect with us
NOT IN USE

People & Lifestyle

Top 7 Salon Marketing Ideas

Published

on

Screen Shot 2020 02 08 at 12.12.30

Table of Contents

  • SalonLife is the best salon software
  • Gift Cards for your beauty salon
  • Utilize Facebook Ads
  • Use Instagram Ads
  • Add Birthday Promotions
  • Make Great Video Content
  • Host Pamper Parties

Introduction

In a world that’s obsessed with looking good to feel good, it makes sense to open up a salon. Now, while hair salon advertising is one great way to draw people into your new business, it isn’t enough to make sure it grows. 

That’s because the evolution of technology has allowed for the use of innovative salon marketing strategies that are both effective and cost-efficient. If you want to stay ahead of your competition, you need to think outside the box to do so.

We take a look at the very best things that you can apply to grab the attention of your customers and keep on coming back. From leveraging effective scheduling software all the way to offering promotions and leveraging social media, here are some fantastic hair salon marketing ideas you need to use to truly shine and succeed.

Use the best salon software

Screen Shot 2020 02 08 at 12.08.50

In a highly digital world, is it really surprising that there’s such a thing as salon software? SalonLife is the leading beauty salon software and stands above the rest. 

What they offer is a convenient means to manage your clients’ schedules as well as the other tasks you need to get done around the salon. 

More than that, however, this salon booking software also sends out notifications and reminders to your clientele to ensure that no appointment is missed, and everything flows smoothly operations-wise.Screen Shot 2020 02 08 at 12.09.49

Apart from the reminders, what makes this excellent hair salon software is that you offer a portal within which your clients can book. This saves them a lot of time as they don’t need to take more than a few minutes to tap away at their most convenient salon date. When your salon can offer the convenience of essentially automated spa software, you appeal to the hectic pace of today’s world. 

After all, gone are the days when people do things away from their smartphones.

Provide Gift Cards

Everyone everywhere is always after a good deal. That’s why it makes sense to include the distribution of gift cards as part of your hair salon marketing plan. There are many ways to go about this. For one, you can offer loyalty cards that provide for free or highly discounted service after several trips back your salon. If this is something you are thinking about buying and offering in your salon, it is advisable to buy bulk gift cards, as they offer more flexibility and some gift card companies even allow you to track when recipients have received their cards and see whether they have spent them yet.

Screen Shot 2020 02 08 at 12.10.19

For another, you can give out free trials or even just bonus services for one other service taken. This kind of generosity is widely remembered in a world that always seems out to get your money, and it certainly gives you a positive impression in customer minds.

Utilize Facebook Ads

Any salon marketing strategy that isn’t using Facebook is one that is doomed to fail. Over half the population of the United States is using Facebook multiple times a day. When you leverage Facebook’s easy to use and affordable advertising platform, that means that you potentially reach 169.5 million people throughout the day. 

Screen Shot 2020 02 08 at 12.10.57

Because these ads are placed in users’ news feeds, they’re easy to see. Provided you specify the right target audience, you increase your chances of improving your visibility–and converting paying customers. Creating profitable pay per click advertising campaigns yourself might prove difficult. This is why partnering with a digital marketing agency such as Marketing1776 might be the best choice as they provide an exceptional ppc management service.

Use Instagram Ads

While not as widely used as Facebook, it’s in the top new salon marketing ideas to utilize Instagram for your salon. Given that it’s a highly image dependent platform, it certainly makes sense for salons to use it. One of the best ways to do so is to showcase your top work on Instagram. Be it in the form of still images or short videos, you can readily show potential customers just what you can offer them. Make sure you incorporate the more popular hairstyles and salon services when you do. Keep an eye out for what’s popular and follow along.

Screen Shot 2020 02 08 at 12.11.28

Add Birthday Promotions

One of the most widely used tanning salon marketing ideas today is the birthday promotions. It’s simple, really. When it’s a repeat client’s birthday, offer them something awesome as a gift. Seeing as this is but one day in a year, it’s ok to go all out. One fantastic thing you can offer is their favorite service or services for free. 

Sure, you could go for “just” a discount, but the idea here is to offer something that is truly special and unique. If you’re doing the gift card idea we mentioned, a discount isn’t going to cut it as a gift. Remember that the best hair salon marketing is you treating your customers well.

Make Great Video Content

Another popular platform for beauty salon marketing, and marketing in general, is YouTube. The platform has millions upon millions of videos in every conceivable niche, and beauty is one of the most popular among these. 

There are many things you can do here: create beauty tutorials, showcase you best stylists in action, create compilations of their best work, and even offer daily beauty tips. The key to great video content is to make enough that’s of great quality and relevance that people keep coming back for more. 

This kind of mindshare makes this one of the best salon advertising ideas you can dive into.

Host Pamper Parties

One of the muses underutilized among beauty salon advertising ideas is the pamper party. The idea is simple. Take any occasion–or make one up for your salon–and invite people to enjoy their beauty procedures in a fun and lively environment. 

Better yet, offer the reservation of your salon for a day’s event or two throughout the year. It’s a unique idea and service that any salons don’t get into, which is a waste. These works because they make your salon a venue for celebration by large groups of people who might even return as customers later on.

Screen Shot 2020 02 08 at 12.12.30

Owning a salon makes sense because people are always looking for ways to stay beautiful. It’s lucrative because even more people associate salons with relaxation and transformation. It isn’t just enough to have a salon, however. 

You need to make the right effort to ensure that yours stand high and above the competition. Just apply these tips and you’re sure to find a lot of success in your venture today.

Please feel free to share, repost and link to this article to help other beauty salons grow.

Advertisement

People & Lifestyle

YAWC Network Ghana Chapter, ExLA Group Health Progroamme Carry Out Outreach Programme At Nsawam Female Prisons

Published

on

YAWC Network Ghana Chapter

The Ghana Chapter of the Young African Women Congress (YAWC) Network and the ExLA Group Health Programme (EGHP) have carried out an outreach programme at the female division of the Nsawam Minimum Security Prisons on Thursday 4th August, 2022. (more…)

Continue Reading

People & Lifestyle

I lost my baby after the reunion of the Real House Wife of Lagos – Toyin Lawani

Published

on

MicrosoftTeams image 7

Toyin Lawani, Nigerian Entrepreneur sits with Chude Jideonwo, host of #WithChude and founder of Joy, Inc. to share about the loss of her pregnancy, her family and her previous relationship. (more…)

Continue Reading

People & Lifestyle

We Bought and Reviewed 4 Strains From United Cannabis Seeds

Published

on

cannabis seeds

Here, we’ll be documenting our experience with buying and trying out different cannabis strains from UnitedCannabisSeeds.com. (more…)

Continue Reading

People & Lifestyle

Peace Hyde’s Netflix Africa Original, Young, Famous and African renewed for second season

Published

on

EN GB YoungFamousAndAfrican KA Horiz RGB PRE 1

On Tuesday, August 2, Netflix hosted a “See What’s Next Africa” content showcase in Lagos, Nigeria, to spotlight its increased investment in Africa’s rich storytelling history through exciting new projects in a wide range of genres and formats that will be available in 190 countries. (more…)

Continue Reading

People & Lifestyle

Ghana Beauty Awards 2022 open for nominations

Published

on

Ghana Beauty Awards GBA

The Ghana Beauty Awards (GBA), is here again with the 6th Edition under the theme; Celebrating Beauty Excellence; the key to sustainable economic growth. (more…)

Continue Reading

People & Lifestyle

6 Lessons For The Entertainment Industry To Learn From The Greater Works Conference

Published

on

Greater Works e1659393051612

“Greater works is always a huge endeavor; we start working from the end of one edition for the next one. These things don’t just happen by chance. What we call the ANOINTING is deliberately nurtured and cultivated. We have to build a place for GOD; a system for GOD to use; you can’t just out of the moment pull up anything and say GOD use it. We have to prepare for HIM and so we take time to prepare. “ (more…)

Continue Reading

Trending