People & Lifestyle
Top B2B eCommerce Trends in 2022 and Beyond
In the last decade, we have witnessed immense eCommerce growth, but a significant disruption occurred in 2020 when a crisis made business owners ask themselves whether the tactics that were working already will work the same or not. Many new changes were observed during 2020, and various new b2b eCommerce software solutions emerged into the market. eCommerce software development also fetched recent changes and how buyers and sellers were doing business previously became a new normal.
To keep up the pursuit and maintain profitability, businesses acquired new trends, which established a new arena into B2B eCommerce. Globally companies started adapting to personalization, omnichannel selling, mobile wallets, etc. Today in 2022, several more trends are emerging and shaping the B2B eCommerce environment to assist in providing seamless, better experiences to their respective customers. Here are some emerging trends that have made eCommerce buying and selling better and will play an essential role in 2022 and beyond.
1. Personalization of the shopping experience in online medium: It has been found in some research that the spending of consumers increased almost by half when their buying experience was personalised. Many big companies are using the headless solution to provide personalised experiences to customers.
There are a number of personalised solutions apart from AI, which leverage Artificial Intelligence and machine learning to build a customer profile and give marketers the control to market better using various channels. It is important for marketers these days to identify the behavioural and attitudinal attributes. Using this, marketers are giving an end-to-end experience and are creating a loyalty loop.
2. Automation of B2B transactions: Just as personalisation, Automation is also essential to provide B2B clients a smooth customer experience and to improve your reputation in the market. Ecommerce channels are embracing this trend more and more as it reduces the company’s workload and provides the customer with a hassle-free and quick solution. Automation has been majorly implemented in Accounts payables and receivables, faster Reordering and fulfilment, etc.
3. Omnichannel Sales: Businesses have started to understand that an average B2B customer has begun using various channels when buying. For this reason, they have started to close this gap between offline and online. Due to increasing demands from the clients and customers, B2B companies have started adding more and more sales channels such as shopping through mobile or desktop, through telecommunication calls, and physical stores. Businesses that implemented omnichannel sales practices say that they doubled the number of sales in the years.
4. Selling across third-party B2B Marketplaces: For B2B businesses, marketplaces are essential places to sell the merchandise across various extended marketplaces. The ability to attract new customers to third-party marketplaces is a significant advantage of B2B marketplaces. Having more customer base in a new market gets more sales in the global market, and this trend is something that many domestic B2B businesses are embracing because of the vast opportunity.
5. Taking huge leverage of social media: It has been found in many developed and developing countries that consumers buy from social media platforms such as Facebook, Instagram, WhatsApp, Pinterest, and many more. Business owners say that selling across social media platforms keeps the consumers hooked on their brand. The growing trend of buying on social media is causing brands to rush onto these platforms to grow their businesses.
6. Usage of Augmented reality to Showcase product: Due to the pandemic, many buyers rushed onto eCommerce. Companies used Augmented reality to gain a huge advantage to attract customers by displaying products in new ways. By following this trend, many eCommerce stores have been able to double their conversion rates and also increase loyalty of business clients.
7. Real-time pricing: This is the ability of the businesses to manage and adjust the prices which could be needed due to dynamic situations. This trend has given B2B eCommerce businesses to manage the prices in real-time and also to keep up with competitor’s prices. It is the most preferred method that businesses are following because it results in challenging competition, provides personalised prices to consumers, and makes customers loyal.
8. Ease in finding product: Many B2B buyers complain that it takes an immense amount of time to find the perfect product, and also, the information is not very clearly mentioned if they choose any product. For this reason, eCommerce software development companies have started using product information systems (PIM). They are now able to reduce the pain of their customers by providing them with better management of the product, better classification, and better distribution across channels.
9. Educating the customer through content: B2B enterprises have realised that if they want to bring in new clients, they must embrace Search Engine Optimization. As a result, more B2B companies are providing extensive instructional materials about their product lines to demonstrate that they are experts in their sector. Many companies accomplish this by developing content that uses images and videos to describe who their products are for and how to use them.
Remember that eCommerce is a continuously evolving marketplace so to keep up with that, eCommerce software development is also evolving with it. B2b eCommerce software solutions have constantly been optimised to deliver a handcrafted and delighting experience to the B2B clients. These emerging trends can facilitate sustained growth and scalability in the long run for your business. Due to the never-ending growth of the industry, it’s important to always be toe to toe with these trends. We hope that you can incorporate these trends into your business and observe the J-curve growth.
People & Lifestyle
Delta to serve Ghana with new Airbus A330-900neo
Delta Air Lines will fly its state-of-the-art Airbus A330-900neo on nonstop service from Accra to New York-JFK effective 27 October 2024. The new aircraft will add approximately 30% more capacity between Ghana and the United States.
Speaking to journalists at a media roundtable in Accra, Matteo Curcio, Delta’s Senior Vice President for Europe, Middle East, Africa, and India, said, “Delta has worked to deliver an enhanced travel experience in Ghana. We look forward to welcoming customers onboard our A330-900neo aircraft come October, offering exciting new products and services as they travel to and from the United States.”
Matteo used the opportunity to express his gratitude to Delta’s customers, the Ghana Civil Aviation Authority, and the government of Ghana for their continued partnership.
The brand-new A330-900neo aircraft will add nearly 1,000 more seats each week between Ghana and the U.S. It offers four distinctive experiences – Delta One Suites, Delta Premium Select, Delta Comfort+ and Main Cabin – and more cargo capacity to cater for growing demand.
Customers can expect Delta’s best-in-class service and a uniquely premium onboard experience as they travel to and from the U.S. Each Delta One Suite features a sliding door for enhanced privacy, the luxury of a fully reclining seat, accompanied by plush bedding crafted from recycled materials. Delta One customers can also enjoy more beverage options and a seasonal chef-curated four-course meal.
Meanwhile, customers flying in Delta Premium Select will have more space to relax and stretch out, with a wider seat, deeper recline, an adjustable footrest and leg rest. Delta Comfort+ and Main Cabin passengers benefit from comfortable, memory-foam seats.
All travelers will enjoy ambient lighting for a restful flight, Wi-Fi for purchase, and seat-back screens featuring 1,000+ hours of Delta Studio entertainment. Delta collaborates with diverse suppliers worldwide for in-flight products such as artisan-crafted amenity kits and beverages like Thrive Farmers Tea.
Delta continues to maintain its reputation for operational excellence. The airline has consistently been recognized for excellence in passenger experience, customer service, operational performance, and workplace culture. Recent achievements include winning Cirium’s Platinum Award for operational excellence for the third consecutive year, OAG’s most on-time airline, Air Transport World’s Airline of the Year 2024, and the Wall Street Journal’s top U.S. airline.
People & Lifestyle
A Powerful and Emotional Experience – “In the Pants of a Woman” – By Beatrice Shine Ayroe
People & Lifestyle
Short films and La Cinef Jury and selections of the 77th Festival de Cannes
Flanked by Marie-Castille Mention-Schaar, Paolo Moretti, Claudine Nougaret and Vladimir Perišić, the Belgian actress Lubna Azabal will award the Short Film Palme d’or and the 3 La Cinef prizes, the Festival de Cannes’ selection dedicated to student films.
The Jury will discover the 11 films in the Short Film Competition and the 18 films in La Cinef selection unveiled today.
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People & Lifestyle
Atarah Praise: Prophet Joseph Atarah set to rock Adenta on May 19
Ghana’s singing Prophet, Joseph Atarah is set to rock the people of Adenta on May 19 with Atarah Praise. (more…)
People & Lifestyle
Mysstel releases video for ‘Paradise’
Budding Ghanaian musician Agyeiwaa Stella Ofosu, affectionately called Mysstel in the music circles, has released the much-awaited video for her song Paradise.
“Paradise” written and produced by multiple award-winning Ghanaian musician and producer Kuami Eugene of Rock Star Made It fame has enjoyed massive rotation and airplay since its release recently.
The video directed and shot by Cassidy is a reliving of the lyrics of the song which urges ladies to give their male partners the treatment of a lifetime.
“Paradise” released under Oracle Entertainment, is a tale of two lovers who are geared for the rollercoaster journey into the future regardless of the challenges.
According to Mysstell, love is not one-sided, and it is about time ladies make their male partners feel special, adding that “this means going all out for him like he will do for you regardless.”
“You need to let them know you love them, they deserve to be taken to special places, let them see the best part of you, take them to your paradise,” she said.
Mysstel is optimistic she has something unique which will help her break into the Ghana music industry and later take the world by storm.
Watch the video below
Mysstel – Paradise (Official Video) finally out
By Edem Mensah-Tsotorme
People & Lifestyle
GEXIM To Celebrate Ghanaian Workers With “Workers’ Mart Tuesday Market”
May Day, which is also known as International Workers’ Day, is a public holiday celebrated on 1st May every year. It is a holiday that is recognized in many countries around the world to celebrate the achievements and contributions of workers around the world.
As part of activities to mark this year’s edition of May Day, the Ghana Export – Import Bank (GEXIM) will be hosting a special edition of its popular Small and Medium Enterprises (SME) Fair, Tuesday Market, on Tuesday 30th April 2024.
Dubbed as “Workers’ Mart”, the fair is scheduled to take place at the forecourt of the Africa Trade House (next to British Council in Accra) from 8AM to 8PM. It will be a platform to showcase a wide variety of top quality Made-In-Ghana products to be sold at unbeatable prices.
According to the Deputy Chief Executive Officer of GEXIM, responsible for Banking, Ms. Rosemary Beryl Archer, the Made-In-Ghana products to be displayed are very unique, and authentic, ranging from food and ingredients, beverages, skin and beauty care products, textiles, apparel, garments, leather footwear to slippers and many others.
She added that “we at GEXIM are happy to leverage the day to acknowledge the hard work and dedication of our employees and Ghanaian employees in all industries. Also, it has become more imperative in recent times to recognize the importance of labour rights and fair working conditions. The significance of Workers Day goes beyond the commemoration of past struggles, it is an opportunity to reflect on the achievements of the labour movement and to look towards the future to ensure that workers’ rights are protected and that fair and just working conditions are upheld”.
Ms. Archer further stated that the Bank has over the years introduced initiatives to create a diverse and inclusive workplace to ensure that all workers are treated fairly and have access to equal opportunities.
She encouraged members of the general public to make it a point to join in the celebration by attending “Workers’ Mart on Tuesday 30th April 2024 at the forecourt of the Africa Trade House (next to British Council in Accra) from 8AM to 8PM which will be climaxed with a “Worker’s Jam”.
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