People & Lifestyle

Trends that will shape Ghana’s mobility sector in 2023 By Country Manager, David Nikoi

Published

1 year ago

January 25, 2023

Many countries in Africa mainly rely on road transport for most of their mobility needs which comprise the movement of people and freight. However, as cities have continued to grow, the need for proportionate expansion and innovation of mobility infrastructure has risen exponentially.

In Ghana, stakeholders have been advocating for mobility leaders to reimagine the future of mobility so we can be mobility smart. This would be in tandem with other African countries where cities are redefining car lanes to create more space for bikes and scooters, supporting the development of electric vehicles (EVs) and incentivising eco-friendly solutions.

The following shifts and trends will shape Ghana’s mobility sector this year. First, they will likely impact consumer behaviour, policy-making and how the leaders of our economy will prioritise their transport development budgets.

The changing face of cities – will it catch up with Accra?

Over the past few years, cities have been dominated by cars, but now we’re entering an era where many people don’t feel like they need to own a private car. People are also realising that ride-hailing will not replace private cars on its own. So there needs to be a combination of services, including scooters, e-bikes, ridesharing and carsharing, that will be a compelling alternative to private cars.

However, Ghana’s middle and upper classes still primarily thrive on the ownership of private cars.

“Accra epitomises an automobile-dependent society.” (Armah, Yawson and Pappoe, 2010). This refers to the excessive use of automobiles due to the lack of other forms of transportation and insufficient incentives to use alternative modes of transport, i.e., e-scooters, e-bikes and ridesharing.

In contrast, automobile ownership is complex for many Ghanaians since they need access to financing and options like leases. For example, approximately 84% of all daily passenger trips leave or enter the Accra Ring Road area, and the Motorway is made via public transport. So, in Accra, the lower-income earning individuals – who make up most of the population – don’t necessarily use private cars but prefer public transportation as it likely works out to be more affordable.

Ride-hailing supply and demand to get closer to equilibrium.

A survey conducted in 2022 showed that 55.2% of the population believed Bolt was the most affordable ride-hailing service in Ghana despite 2022 being a challenging year with currency depreciation and inflation. After we transitioned from the pandemic, demand grew so fast that supply couldn’t catch up.

As a result, prices increased, and arrival times were much longer. So what’s starting to happen is gradual, demand is getting back to reasonable levels, and at the same time, people need to come back to work, so driver supply is improving.

As a result, we’re reaching a new normal equilibrium where we’re expecting plenty of drivers on the platform and plenty of earning opportunities for them. That will result in a better experience for riders and better earnings for drivers.

Only resilient operators are going to succeed.

While Ghana is still in its tech boom, there is still space in the market for new technological advancements. It might be fairer to say that it is the most resilient and innovative operators that will succeed.

In Ghana, for instance, Bolt launched a free “Call-A-Bolt” service because many Ghanaians cannot easily access the internet on their mobile phones for various reasons. However, during this tech boom, there has been plenty of funding to go around. Still, it is inevitable that with the outlook of the financial markets not being positive, it is very likely that we shall witness less funding.

This notwithstanding, Ghana is a lucrative market because we’ve always been conscious of cost efficiency. That’s a significant driver of why we’ve been successful as a company, so we welcome this new era where capital is a bit harder to get. It’s also a bit more rational – companies need to compete on their merits, and we think we’ve been operating so well over the last five years, and much more efficiently than others, that we’re going to do much better than lots of other companies in this new era.

Cost of living crisis – will people really cut down their spending?

With inflation in Ghana and the increased costs of goods and services, it is an assumption that the demand for ride-hailing services will reduce. But it is also essential to remember the cost-of-living crisis; drivers have more security and formal arrangement working with e-hailing companies than driving a regular taxi (Pasquali et al., 2022).

So, drivers will likely be motivated to complete more trips to make sufficient income. However, drivers cannot complete trips without passengers, so if passengers decide to stop using ride-hailing services and decide to use public transport, it will affect drivers and, in the long run, the company as a whole.

Bolt has the upper hand over public transport in Ghana, which could be a reputation for poor safety standards and low service quality. While trotro is more affordable in terms of cost, it has a reputation for poor safety standards and low service quality. This could mean that demand might only fall slightly.

Having the best talent is going to be more critical than ever

When consumers have more disposable income, they are more likely to look for a service. For a business to be successful, it is vital that the service provided is quality and tailored to customers. Ride-hailing services in Ghana remain competitive in line with the global arena. In today’s macroeconomic environment, having people with the right mindset will be critical.

A study conducted in 2022 shows that Ghanaian users have at least two applications of ride-hailing service providers on their mobile devices. Bolt rounded up 2022 with an average driver rating of 4.8/5 stars. These stats allow us to infer that Ghanaians, on average, receive quality service from Bolt drivers. 2023 is going to be a challenging period for many businesses, and the battle to find people who can perform efficiently at a high level will be hugely competitive.

Micro mobility Consolidation

As mentioned earlier, Ghana is heavily automobile dependent. For micro-mobility to penetrate the Ghanaian market, the overreliance on private vehicles must reduce drastically. However, the reality is that micro-mobility is a space where you need to be extremely large to influence the change in mindset and behaviour required.

As a result, we think it will be inevitable for consolidation in the market to take place – a trend we should be surprised about if we look at examples from ride-hailing and grocery delivery.

When Bolt was launched in 2017, there were 13 ride-hailing companies in Africa. Today, there are only a handful left. The most recent example of consolidation we’ve seen was in food delivery when there were dozens of players around the time of the pandemic, but now it’s consolidated. So we don’t see any reason why that isn’t going to happen in micro-mobility, which is why the scale is so important.

People & Lifestyle

Isap Music Drops ‘Naomi’ As First Single of The Year

Published

56 mins ago

April 19, 2024

Ameyaw Debrah

Ghanaian Hip-Life/Hip-Hop artiste, Isap Music has today officially released his premiere single of the year, “Naomi” on all digital streaming platforms.

The new single is an Afrobeats record that boarders on the thin line between love and obsession.

Isap Music opens with a reassurance for that special someone as he plans to put a ring on her finger soon. His sweet-singing voice together with the charming lyrics not only wins the heart of “Naomi,” but the listener as well.

On the DCM Records produced track, Isap Music brings a different energy to his first single of 2024, building a strong anticipation for subsequent releases as the year progresses.

However, until then, “Naomi” is simply one of the best Ghanaian Afrobeats songs released so far this year.

Isap Music’s spectacular performance on the two minutes 27 seconds track has everything; vocals, lyrics, storytelling and ad-libs, all on point.

It’s hard to believe such a good song was produced from another person’s experience but that is exactly how the song came to life.

In an online interview with Amplify Ghana, Isap Music disclosed that “Naomi” was inspired by a friend.

“The love song was actually inspired by a friend who was so much into his girl that he couldn’t stay a day without hearing her voice,” he said.

The latest single comes after his collaboration with 2022 VGMA Best Rap Performance award winner Lyrical Joe, Suuparstar TZ and Siicie on “Yesu Frɛwo” released last year.

Isap Music is one of the exciting new voices in the music scene. This new release, “Naomi” continues his streak of superb releases. Gaining recognition as one of the few street preachers, Isap Music’s versatility as an artist is of no doubt. He continues to share different messages and produce bangers in many genres.

“Naomi” by Isap Music is currently available on all digital streaming platforms.

Listen to “Naomi”

People & Lifestyle

Immediate Nexus: Your Gateway to Free Investment Education in 2024

Published

3 hours ago

April 19, 2024

Ameyaw Debrah

Within the ever-changing financial environment, it’s an issue of immense importance that an investor remains at the forefront. Immediate Nexus is a beacon that avails the indispensable resources and insight to navigate an investor through manning the complexities in investment come 2024 and thereafter. Let’s delve into why immediate-nexus-ai.com is your ultimate gateway to free investment education in 2024.

Understanding Immediate Nexus: Your Gateway to Free Investment Education in 2024

It is nothing less than a whole ecosystem to be built with the idea of allowing investors at different levels of experience to obtain the knowledge and tools needed to gain a foothold in this business. Whether you are a seasoned investor or one learning the ropes of how to dabble in the finance world, the Immediate Nexus has got your back.

The Evolution of Investment Education

Traditional teachings of investment have a very short shelf life due to the fast pace with which technology and the trend of the global markets move. Immediate Nexus fills that need by providing modern investors with current, readily accessible, practical information.

Free Resources for All

But what really strikes the most is the kind of free education toward all people without having any expense of seminars or the elite high-cost memberships. Truly, Immediate Nexus advocates that financial literacy should be made available to all, no matter where you come from or belong in terms of background or current financial status.

Expert Insights and Analysis

Investment can be cumbersome to wade through, especially for beginners. Immediate Nexus makes it easier with an expert insight and analysis curated from none but the best sources. Be it market trends or effective investment strategies, everything is there to make your decision wise.

Harnessing the Power of Community

It doesn’t need to be a lonely journey. Immediate Nexus is a dynamic, live community where investors network, share ideas, and draw wisdom from one another. That interactive approach makes it conducive to learning at the same time, availing valuable networking opportunities.

Why Choose Immediate Nexus?

While Immediate Nexus may be a new kind of educational platform, in many ways, it is poised to soon become the go-to solution for those seeking to grow and succeed in the world of investing. Here are ten great reasons why you need to make it your go-to resource this year.

Holistic Content: From the guidelines of a beginner investor to the strategies which are to be followed at an advanced level, Immediate Nexus encompasses and provides information relevant to every single stage an investor might be in.
User-Friendly Interface: The platform friendliness comes with ease of navigating through the site, intuitive design, and a friendly interface.
Timely Updates:** Actual happenings in the capital and financial markets, economic development, and investment opportunities.
Interactive Learning: Engjson Quizzes, Interactive Tutorials, and Live Webinars assist learners in polishing skills and strengthening their learning.
Community of Trust: Be a part of an elite community of like-minded investors, share knowledge and support each other in growth.

Conclusion

Your Gateway to Free Investment Education in 2024 is not a platform—it’s a revolution, an immediate nexus revolutionizing ways people think about investment education. Equip your financial future with all the expert insights and resources that you would have needed, including a lively community. Join the movement today and take your first steps toward financial freedom.

People & Lifestyle

Mastering Bitcoin Trading: The BitLQ Matrix Advantage: A Path to Financial Freedom

Published

3 hours ago

April 19, 2024

Ameyaw Debrah

The financial opportunities, though, in mastering the trading Bitcoin are huge in this dynamic world of cryptocurrency. BitLQ Matrix strategy stands like a beacon of assurance and profitability among the myriad strategies available. This paper, therefore, seeks to detail the encapsulated greater benefits within the bitlq.app Matrix and illustrate how one could optimize his trading to achieve financial freedom.

Understanding Bitcoin Trading

Bitcoins are the first and leading cryptocurrency ever to evolve, and it altered the thinking of how the world used to look at finances. Bitcoin trading is a process through which one can speculate on the price movements of them and, in turn, takes home profits by analyzing the markets and makes a deciding move. Trading in bitcoins is very demanding in nature since it is very unpredictable. Good knowledge and strategic acumen are expected to surge through the market fluctuations victoriously.

Embracing the BitLQ Matrix Advantage

Mastering Bitcoin Trading: The BitLQ Matrix Advantage

The BitLQ Matrix is not some trading strategy but a whole, complete framework aiming to trade optimal results while controlling risks most efficiently. This revolutionarily uses LQ to guide traders through informed considerations in making decisions for the best possible profits with the least possible vulnerability to market volatility.

Liquidity: The Backbone of Trading Success

Liquidity is the base that underlies any trading pursuit to support transactional ease and participation in the market. Priority to the BitLQ Matrix trade is given, executed seamlessly without slippage, or at least at the most minimal level, for the efficient trade execution at the best entry and exit levels.

Quantity: Balancing Risk and Reward

In this respect, good risk management becomes highly imperative while trading in Bitcoins, and with the BitLQ Matrix, there is a good balance since traders can put in the emphasis on the importance of trade quantity. By doing so, the traders will accurately calibrate the position sizes to market conditions and the risk-taker’s risk-bearing ability to ensure they make a better risk-reward ratio and protect the capital from likely losses.

Quality: Elevating Trading Standards

Quality, in this case, regards the level of trades executed within BitLQ Matrix. This gives traders the opportunity to spike up their trading standards further, promoting the desired consistency and profitability from their undertakings.

Unveiling the Benefits

The BitLQ Matrix offers a plethora of benefits to traders seeking to master Bitcoin trading:

Increased Precision: With these details of liquidity, quantity, and quality at disposal, traders can be able to execute their trades with pinpoint accuracy, zero error tolerance, and hence reap all the profitability possible in their trades.
Risk Mitigation: The strategy of risk management integrated into BitLQ Matrix enables traders to be in a position where they could avert their possible losses and preserve capital in times of market downturn.
Consistent Profjson: The BitLQ Matrix principles will assure that you profit on a consistent basis, fostering sustainability for long-time success in trade.

Conclusion

This exciting journey into Bitcoin trading within the BitLQ Matrix soon turns into an adventure of financial independence and prosperity in one of the most lively and fast-changing cryptocurrency markets. You apply liquidity, quantity, and quality principles toward revealing limitless opportunities for profit multiplication and growth sustainability. Seize the advantage today and embark on your path to financial freedom with the BitLQ Matrix.

People & Lifestyle

Nana Quasi-Wusu Celebrates 10 Years In Broadcasting

Published

3 hours ago

April 19, 2024

VJ Scaro

Renowned multiple Award winning Ghanaian media personality and a Humanitarian, Nana Quasi-Wusu, popularly known as PM, commemorates a decade in media as a broadcast journalist filled with exceptional stories and excellence. (more…)

People & Lifestyle

BLISS GVS PHARMA GHANA DONATES MEDICINES AGAIN TO CAPE COAST TEACHING HOSPITAL

Published

5 hours ago

April 19, 2024

Ameyaw Debrah

Spearheading the initiative for the fourth consecutive year, Bliss GVS Pharma’s campaign, “Act for Africa: A Malaria-Free Continent,” aims to provide crucial medical support to combat malaria, particularly in vulnerable communities.

In a significant stride towards eradicating malaria from the African continent, Bliss GVS Pharma Ghana reaffirms its commitment to corporate social responsibility by donating over GHC 250,000 worth of medicines to Cape Coast Teaching Hospital and Winneba Trauma Hospital to commemorate approaching World Malaria Day 2024.

The gesture underscores Bliss GVS Pharma’s dedication to ensuring that every individual gets access to high-quality medicines, particularly in regions heavily burdened by malaria. The donation encompasses anti-malarial and other essential medicines like LONART, GSUNATE, Fricks, Gacet and many more.

The driving force behind this noble vision is the Managing Director of Bliss GVS Pharma, Mr. Gagan Sharma. His unwavering belief in the fundamental right to healthcare motivates the company’s endeavours to make a tangible difference in the fight against malaria.

Pharm Rosemary, the representative of Bliss GVS Pharma, underscored the company’s steadfast commitment to malaria eradication, she said it is our social duty to contribute towards ensuring that no one is deprived of essential healthcare, especially in the battle against diseases like malaria. Through our ‘Act for Africa’ campaign, we aim to play our part in making Africa a malaria-free continent.”
Dr. Eric Kofi Nyedu, Chief Executive Officer of Cape Coast Teaching Hospital, who lead a delegation to receive the items expressed profound gratitude for Bliss GVS Pharma’s benevolent gesture, stating, ” We’re grateful for Bliss GVS Pharma’s generous antimalarial and other essential medicines donation, which strengthens our ability to treat patients, especially during peak malaria season and health outreaches in villages around the Cape Coast enclave. We have identified that Bliss GVS is dedication to improving community health through our partnership and we will always recommend them”
The donation of GHC 276,000 worth of medicine symbolizes Bliss GVS Pharma’s commitment to corporate social responsibility and its belief in the transformative power of collective action. By partnering with healthcare institutions such as the Cape Coast Teaching Hospital and Winneba Trauma Hospital, the company endeavours to strengthen healthcare delivery and improve access to malaria treatments.

In addition, the students of the Cape Coast Nursing and Midwifery College were engaged in a health talk where resource persons equipped them with topics on personal and vaginal hygiene, malaria prevention, and spread.
On World Malaria Day 2024, as the global community unites to amplify efforts against malaria, Bliss GVS Pharma Ghana stands as a beacon of hope, illuminating the path towards a healthier, malaria-free future for Africa.

People & Lifestyle

Stay Ahead of the Curve: How Profit Edge Gives You the Edge in Trading

Published

14 hours ago

April 18, 2024

Ameyaw Debrah

The tools or devices that you will never run away from for your edge in the business, for that matter. Traders are always ahead with the trading platforms that get upgraded and advanced tools. One, with rapid inroads, is profitedge.org.

That’s what this extensive guide to Profit Edge is going to go into.

1. Understanding the Importance of Staying Ahead

Anticipation, dynamic expectation, can move the edge into a market movement before it happens.

Profit Edge: A Trading Game Changer

This section assesses the ways to derive profitable trading opportunities and reduce the risks by staying ahead.

2. Harnessing Cutting-Edge Technology

Leveraging Profit Edge for Maximum Returns

The brand makes use of the latest technology in order to give analytical insight and live market insights to the trader. The brand with its advanced algorithms and predictive analysis gives a comfortable position to the trader to decide.

3. Exploring Profit Edge Features

Key Features of Profit Edge

This part presents some of the characteristics that make Profit Edge stand out from conventional trading platforms. Both experienced and novice traders have a very easy trading experience with Profit Edge due to customizable dashboards and easy-to-use interfaces.

4. Benefits of Using Profit Edge

Why Profit Edge is Essential for Traders

Benefit from the sample of the numerous benefits that Profit Edge has to offer, ranging from efficiency, accuracy, and profitability. The friendly interface coupled with advanced features will elevate your trading to the next level.

5. Maximizing Profit Potential Strategies for Maximizing Profits with Profit Edge

The following are the different strategies that show just how potential profit is maximized using Profit Edge: from trend analysis to risk management, Profit Edge presents all that it takes for you to survive in today’s competitive markets. ## 6. Overcoming Challenges

Navigating Challenges with Profit Edge

While all manner of traders—from the most novice to the most experienced—face challenges, how Profit Edge can help traders of all levels to overcome common obstacles and, therefore, control the typical rough market conditions confidently, is now pondered.

7. Testimonials from Satisfied Users

Real-Life Success Stories

In the following, you will certainly find the answer: from the beginner-level investors to professionals who have been in the business for ages, Profit Edge is praised for being easy to use, operationally reliable, and accurate.

8. Future Trends in Trading

The Future of Trading with Profit Edge

This section will take a look at some of the emerging trends in trading and how Profit Edge positions itself for the future of the industry. From AI-driven algorithms to predictive analytics, Profit Edge is definitely trading technology of the future. —

Conclusion

In summary, Profit Edge is a game changer in the trading world, providing that edge a trader needs to have a fighting chance in today’s markets. It can be that one empowering tool which will give advanced features and an uncluttered user interface that is easy to understand, ensuring giving out every minuscule detail for exposure to the users and possibly giving the best accuracy that no other platform might even promise. Profit Edge is made for young and old investors—what are you waiting for? Sign up for Profit Edge today and take your trading to the next level.