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#TribvlxOpenspace: How to make money from Africa’s growing pop culture industry.
You must be familiar with the narrative of the struggling artist in Ghana who does not make enough money from their craft until they die. Have you been discouraged from doing arts because it was believed to be an unlucrative industry? Well, what if I told you they were wrong? Over the weekend I attended […]
You must be familiar with the narrative of the struggling artist in Ghana who does not make enough money from their craft until they die. Have you been discouraged from doing arts because it was believed to be an unlucrative industry? Well, what if I told you they were wrong?
Over the weekend I attended the Tribvl X Openspace open discussion which focused on the theme ‘Deriving economic benefit from Africa’s emerging Dominance in Pop Culture’ at the Kempinski Gold Coast Hotel.
The discussion was led by a seven-member panel which included media personalities Abeiku Santana, Bola Ray, GUBA’s Dentaa Amoateng, Playwright and Poet Chief Moomen, Ashesi Lecturer Kobby Graham and Acting Director of the National Focal Board Nana Adjoa Adobea Asante who shared various insights on how creatives in Ghana can make money from their craft.
Opening the discussion for the night, Deputy Minister for Trade and Industry Honorable Carlos Ahenkra who was the special guest of honor for the event challenged artists to develop traits in their culture that can make them be easily identified to attract the international audience.
Create a unique brand
GUBA Founder, Dentaa Amoateng spoke on the importance for creatives to build brands that are unique so they can easily be identified among others.
“Your brand needs to have a selling factor that is personal to you as an artist, be it your style, your market, your subject, it must be catchy and worth buying in to”
Collaborate with others
Media personality and CEO of EIB Network, Nathan Kwabena Anokye Adisi a.k.a Bola Ray touched on the need for artists to collaborate and network with other creatives.
“Are you serious about making commercial hits? Then you surely have to go out and meet people who can help you make the dream a success.
Collaborating with fashion designers, dancers, painters and musicians is a great way to make collaboration work for you and bring in constant work.”
Change the old narrative in your content
Ghanaian playwright and spoken word artist Chief Moomen called on players in the creative industry mostly musicians to employ more authentic content that sells Ghana to the world in their works. “Most artists show more light skinned women in their music video which in turn encourages some women to bleach since that is the “standard of beauty” they are presented. Can we have more black women in our videos? Can we wear more kente and made in Ghana goods? It’s time we change that narrative!”
Nana Adjoa Adobea Asante who is the Acting Director of the National Focal Board listed crowdfunding and angel investors as ways creatives can get economic benefits from their talents.
If you want to know more then you definitely do not want to miss the next open discussion to be organized by Tribvl X Openspace.
Watch highlights of the event below.
Listen
“COVID-19” inspired my “Aseda”single – Michael K. Okyere recounts
Versatile musician Michael K. Okyere has recently released a single titled “Aseda,” which was inspired by the COVID-19 pandemic. The article explores the meaning behind the song and how Okyere found inspiration during this challenging time.
The COVID-19 pandemic has undeniably affected people’s lives across the globe. From the devastating loss of lives to the economic downturn, it has created an unprecedented situation for everyone. However, amid the chaos and uncertainty, many individuals have found solace and inspiration in unlikely places.
One such person is Michael K. Okyere, a talented and versatile musician known for his ability to captivate audiences with his unique fusion of various music genres. When the pandemic struck, Okyere found himself reflecting on the prevailing circumstances and sought a way to channel his emotions into his art.
The result was the creation of his latest single, “Aseda,” which means “thanks” in the Akan language spoken in Ghana, Okyere’s home country. The song serves as a tribute to the resilience and gratitude of individuals during these challenging times.
Okyere shares that “Aseda” was born out of his desire to express his deep appreciation for life and the strength of the human spirit. He witnessed people coming together, supporting each other, and finding joy in the simplest of things despite the hardships they faced. The song aims to inspire listeners to focus on gratitude and appreciate the little things that often go unnoticed.
The upbeat and catchy melody of “Aseda” mirrors the message of hope and positivity that Okyere intends to convey. By merging traditional Ghanaian rhythms with contemporary sounds, he manages to create a musical fusion that resonates with a wide audience. The song’s infectious energy invites listeners to immerse themselves in the celebration of life and their ability to overcome adversity.
While the pandemic has presented numerous challenges for musicians and artists, Okyere has channeled his creativity into creating meaningful and inspiring content. He believes that music has the power to uplift souls and connect people, even in the toughest of times.
Through “Aseda,” Michael K. Okyere hopes to remind listeners that amidst the chaos and uncertainty, there is still much to be grateful for. The song serves as a testament to the resilience of the human spirit and the power of gratitude in finding solace and joy even in challenging circumstances.
As an artiste, his ability to find inspiration in difficult times demonstrates his dedication to his craft and his commitment to spreading positivity through music. “Aseda” is a testament to his versatility and talent, showcasing his ability to merge different musical styles to create a vibrant and captivating masterpiece.
Enjoy the song below
https://youtu.be/vInPF-NKMic?si=mFS0mfw8CAX0YEtd
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