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Universal Music Group Announces The Launch Of Def Jam Africa

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Universal Music Group (UMG), the world leader in music-based entertainment, today announced the launch of Def Jam Africa, a new label division within the continent dedicated to representing the best hip-hop, Afrobeats and trap talent in Africa. Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years.

 

The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent. It will be supported by dedicated A&R, marketing, creative and digital teams from the UMG teams in both Nigeria and South Africa and will report to Sipho Dlamini, MD, Universal Music Sub-Saharan Africa & South Africa.

 

The label launches with a flagship roster, that includes some of the most influential, successful and followed African talent including: Boity (South Africa), Cassper Nyovest (South Africa), Larry Gaaga (Nigeria) Nadia Nakai (South Africa), Nasty C (South Africa), Tshego (South Africa), Tellaman (South Africa), Ricky Tyler (South Africa) and Vector (Nigeria).

 

In making the announcement, Sipho Dlamini said, “Many of us in Africa grew up on music from legendary labels under the UMG umbrella. From Blue Note for jazz fans, to Mercury Records, which was Hugh Masekela’s first US label and Uptown Records, the home of Jodeci and Mary J Blige and many more. For those into hip-hop, no label has such cultural and historic relevance as Def Jam. From Run DMC, to LL Cool J, Disturbing tha Peace, Jay-Z, Big Sean and Kanye West, Def Jam has always been the ultimate destination for hip-hop and urban culture worldwide. It is a historic achievement that we’re now able to bring this iconic label to Africa, to create an authentic and trusted home for those who aspire to be the best in hip-hop, Afrobeats and trap. Together, we will build a new community of artists, that will push the boundaries of hip-hop from Africa, to reach new audiences globally.

 

Jeff Harleston, interim Chairman & CEO, Def Jam Recordings said, “Def Jam is a globally recognized brand, synonymous with excellence in hip-hop, and we enthusiastically welcome the launch of Def Jam Africa as an opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging from across the continent.”

 

Adam Granite, EVP, Market Development said, “Def Jam has always been a respected mark of hip-hop quality, and the calibre of artists already on the roster, shows that this is a label, truly dedicated to helping the very best rap talent from Africa, reach new audiences on a global level.”

 

Earlier this year it was announced that South African rapper Nasty C will release his forthcoming album Zulu Man with Some Power in partnership with Def Jam Recordings in the U.S., during Summer, 2020. Other forthcoming releases on Def Jam Africa include singles from: Ricky Tyler, Boity, Nasty C, Tellaman feat. Alpha P, Vector, Cassper Nyovest and Tshego.

 

Click here to download artist images and assets.

 

For more information contact:

Stephanie Adamu, UMG Nigeria

Stephanie.Adamu@umusic.com

 

Notes to editors:

 

About Def Jam Recordings

Founded in 1984, Def Jam Recordings has represented the cutting-edge in hip-hop music for more than 35 years. Def Jam began as a maverick independent label inspired by downtown New York City’s vibrant street culture and the emerging sound of hip-hop, pioneered by iconic stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy. Over the following two decades, Def Jam established its dominance with superstar acts like Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna, Jeezy, and the inimitable Kanye West. Now in its fourth decade, Def Jam’s music and lifestyle has grown into a global brand – synonymous with creativity, quality and authenticity – encompassing a diverse roster of marquee and emerging stars like West, Justin Bieber, Alessia Cara, Logic, Pusha T, Jadakiss, Vince Staples, Jeremih, Big Sean, YG, 2 Chainz, Dave East, and Jhene Aiko, among others. Today, Def Jam has reaffirmed its passion for and commitment to hip-hop culture, and has expanded its global brand reach to become the most-followed major label on all major social media platforms.

 

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.

 

Def Jam Africa artists on social media

Cassper Nyovest https://www.instagram.com/casspernyovest/?hl=en

Nasty C https://www.instagram.com/nasty_csa/?hl=en

Boity https://www.instagram.com/boity/?hl=en

Nadia Nakai https://www.instagram.com/nadianakai/?hl=en

Vector https://www.instagram.com/vectorthaviper/?hl=en

Larry Gaaga https://www.instagram.com/larrygaaga/?hl=en

Tellaman https://www.instagram.com/tellamanofficial/?hl=en

Tshego https://www.instagram.com/tshego_worldwide/?hl=en

Ricky Tyler https://www.instagram.com/rickytylershow/?hl=en

 

www.defjam.africa

 

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Speaking at a media briefing on Monday at Kempinski hotel in Accra, Chief Executive Officer, (CEO) of GUBA, Ms Dentaa Amoateng said, the celebrated African musician who hails from Benin would be honoured on the day.

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The Year 2021 marks exactly 100 years of the death of Yaa Asantewaa, the last African woman to lead a major war against colonial powers in 1900, where she played the role of the Commander-in-Chief of the powerful Asante Empire.

These events will observe an important moment in African history, one that is unique to the relations between the Republic of Ghana and the Republic of Seychelles and is expected to host several high-profile personalities from the diaspora.

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Ladies and gentlemen, lunch is served!

Showmax premiers its first comedy-drama series in West Africa, Ghana Jollof, which premieres on the African streaming service on Friday, 22 October 2021.

Ghana Jollof tells the sizzling story of two young Nigerians, Jasper (Funnybone) and Romanus (Akah Nnani), who move to Ghana in search of greener pastures.

In the trailer, things start up with a first-time meeting between Nnamdi (Uzor Arukwe, who starred as dreaded crime boss Knight in Sugar Rush), Jasper (AMVCA-winning actor/comedian Funnybone), Kweku (heartthrob James Gardiner from Ghana’s popular telenovela Dede) and Romanus (AMAA nominee/Youtuber Akah Nnani). Subsequently, Jasper and Romanus head out to Ghana to jollof, kicking off a series of adventures… and misadventures.

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“I’ve always wanted to create something that would be a collaboration between Nigeria and Ghana, and Ghana Jollof is a realization of that dream,” says Basketmouth. “From the cast to the crew, everyone gave of themselves to create a show deserving to be Showmax’s first comedy-drama from West Africa. We all can’t wait for the fans to see what we’ve cooked up.”

Ghana Jollof is directed by AMVCA nominee Diji Aderogba, whose debut feature film About A Boy won the Audience Choice Award at Nollywood Film Week in Paris, France.

Ghana Jollof will be available for streaming across Africa and in the UK. The show will have 13 episodes to devour, with new episodes dropping every Friday from 22 October 2021.

Watch and embed the trailer:

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You asked for the country to be fixed and it is being fixed- Prince David Osei reacts to Shatta/Medikal arrests

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Ghanaian actor Prince David Osei has opined that the current arrests of Shatta Wale and Medikal are true examples of the country being fixed.

Earlier on in the year, there were several social media protests led by Efia Odo and others asking the government of the day to fix the country.

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On Tuesday and Thursday night, Shatta Wale and Medikal were both arrested by the Police for committing various crimes.

Reacting to their arrests, Prince David Osei, who is a staunch member of the NPP, on Thursday evening shared on his Instagram stating that Ghanaians asked for the country to be fixed and that’s exactly what they’re getting.

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He added; “In a country where the law works, the people prosper. 24/7 the system is working.”

See screenshot of his post below;

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