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Vevo releases highlights of annual year-end recap with top artists, pop culture moments, and key trends of 2021

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Karol G
Vevo, the world’s leading music video network, today released part one of its annual year-end look back on music video viewership, with more end-of-year insights to come this month.
Globally, Karol G tops the most-viewed artist chart of 2021, with 3.11 billion views, followed closely by The Weeknd, with 3.10 billion views.
In the U.S., Lil Baby is Vevo’s most-viewed artist of this past year (770 million views), followed by The Weeknd (558 million views). Newcomers to this year’s top 10 most-viewed artist list include Doja Cat and Lil Nas X (full U.S. and global charts are below).
Both in the U.S. and worldwide, Lil Nas X secures the top spots in the Vevo Engagement Chart, which ranks videos according to the most likes, shares, and comments across the Vevo network. “MONTERO (Call Me By Your Name)” was #1, with “INDUSTRY BABY” featuring Jack Harlow in the second spot. Lil Nas X’s success can be attributed to his consistently creative releases and imaginative marketing efforts, such as his sneaker launch in partnership with art collective MSCHF ahead of the release of the MONTERO album, which drove the viewership of Lil Nas X music videos six-fold.
Another notable mention is singer/songwriter Olivia Rodrigo has grown her viewership 8x to 357 million views in the U.S. in 2021, after breaking into the mainstream with her debut album, SOUR.
“Vevo is the music video destination for artists of all genres and career stages. Our charts feature both established stars, such as Taylor Swift and Future, and newer names who also made big headlines this year, like Lil Nas X and Olivia Rodrigo.
“In 2021, fan consumption and engagement with music videos continued to yield many insights about the vital nature of the music video in driving, shaping and reacting to cultural moments. And artists such as The Weeknd, Doja Cat, and Ariana Grande collaborated with Vevo to further develop their visual catalog and storytelling through Vevo’s original content series, such as LIFT and Official Live Performances,” said Alan Price, Chief Executive Officer, Vevo.
Music videos served as soundtracks to events throughout the year. Here are some of the top pop culture moments and themes of 2021 through Vevo’s music video viewership:
Cultural Zeitgeist
With this summer marked by celebrity romances, Jennifer Lopez saw U.S. viewership lift following news reports of her rekindling with actor Ben Affleck, who appeared in Lopez’s “Jenny from the Block” music video. In September, viewership of Machine Gun Kelly’s “Bloody Valentine”, starring actress Megan Fox, doubled in the U.S. after he and Fox hit the VMAs red carpet.
Big Artist Returns in the Fall
During the fall, there were several new recordings from beloved artists such as ABBA, Adele, and Taylor Swift. In October, Vevo saw Adele’s catalog trending following the announcement of her new studio album, 30, with a 10-fold lift in views, and “Easy On Me” generated engagement with fans, becoming the #7 most-engaged-with Vevo music video of 2021 in the U.S.
That same month, ABBA announced a reunion and their first new album in 40 years, and their hits, such as “Dancing Queen” and “Take a Chance on Me”, saw a 170% lift in U.S. views. In November, Taylor Swift’s catalog also jumped 5x as she released “All Too Well (Taylor’s Version),” the first 10-minute song to reach #1 on the Billboard Hot 100.
Remembering DMX and Young Dolph Through Music Videos
Fans turned to music videos to remember rappers DMX and Young Dolph, who passed suddenly this year. In April, DMX’s music video catalog saw 19x its usual viewership in the U.S., particularly around “I Miss You” (210% lift) and “Slippin’” (200% lift). Young Dolph’s catalog saw a 550% lift in the U.S. following his tragic shooting in November.
Social Media Platforms Foster Music Video Discovery and Rediscovery
The increasing popularity of social media platforms such as TikTok and Instagram fostered the discovery of new music in 2021, in turn driving the search and viewership of music videos on Vevo. This was especially evident in reviving music videos from years, and even decades, prior, bringing previously-released music videos to new audiences in 2021. Some of this year’s top rediscovered Vevo music videos in the U.S., fueled by the likes of TikTok, include Mitski’s “Washing Machine Heart” (310% lift); Trinidad Cardona’s “Dinero” (520% lift); and J. Cole’s “She Knows” (710% lift), all of which were first released in the 2010s.
Coupled with this, consumers are increasingly seeking out and enjoying nostalgic content, evident in Vevo’s decades-based linear TV channels, such as Vevo 70s, Vevo 80s, Vevo 90s, and Vevo 2K, which consistently deliver high viewership. Older hits such as Boney M.’s “Rasputin (Sopot Festival 1979)” (270% lift), and Earth, Wind & Fire’s “Let’s Groove Tonight” (580% lift), are also examples of music videos from prior decades that have made a comeback in 2021 in the U.S., particularly via TikTok dance challenges by younger generations.
More data and trends from Vevo’s 2021 review, including the most viewed music videos of the year, are set to be released later this month.
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Vevo identified and analyzed music video viewership spikes from the end of 2020 through December 2021, comparing the current two-week rolling average vs. the prior two-month rolling average. The dates of these spikes were then matched with the current events and developments that drew viewers to these music videos.
(Source: Vevo Internal Analytics, Global and US 12/1/20-12/1/21 views.)
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A church associate of a pastor and town councilwoman who was gunned down in her SUV outside her home in February was arrested Tuesday on murder and gun charges, New Jersey prosecutors said. (more…)

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British Airways fined $1.1M by US Government over Covid refunds 

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Last year, Rihanna, Beyoncé and Taylor Swift each added to their extensive collections of Hot 100 top 10 hits. This year, with the release of Forbes‘ America’s Richest Self-Made Women list, the three music titans are dominating yet another ranking. (more…)

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Mr Eazi meets with Estonia’s former president and tech executives at Latitude59 tech conference

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Mr Eazi meets with Estonia’s former president and tech executives

igerian musician and entrepreneur Oluwatosin Ajibade, popularly known as Mr Eazi, has just returned from Estonia, where he attended and spoke at the country’s Latitude59 tech conference. 

Billed as “the flagship startup and tech event of the world’s first digital society,” Latitude59 brought together over 400 investors and 800 startup reps in the Estonian capital of Tallinn, from 24-26 May.

As part of the conference’s speakers program, Mr Eazi discussed his tech and creative journey — and the prospects of the African orange economy via smart governance — in a roundtable with former Estonian president Toomas Hendrik Ilves. 

While in Estonia, he also met with industry leaders and tech entrepreneurs, including Ahti Heinla, a founding developer of Skype and the founder and CTO of robotics company Starship Technologies; and Markus Villig, the founder and CEO of mobility company Bolt. 

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Mr Eazi with Ahti Heinla, founding developer of Skype and founder of Starship Technologies

“My last-minute trip to Estonia ended up being one of my favorite 24 hours this year,” said Mr Eazi. “At the conference, I spoke about my career and journey from founder to musician toan investor, with my own VC fund, Zagadat Capital, investing in tech businesses.”

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That journey appears to be of great interest, as Latitude59 is not the only international business conference to host Mr Eazi recently. Earlier in May, he was a speaker at the 2023 Milken Institute Global Conference in Los Angeles, where he shared his views on African music’s role in developing and stimulating the continent’s creative economy. 

Paramount on Eazi’s mind in Estonia was the potential for business alliances in tech. Estonia presently has the most start-ups per capita of any European nation. It is ranked first in the region for its business environment by the Emerging Europe IT Competitiveness Index. 

“[Former president] Ilves shared how Estonia has been positioning itself to be friendly for tech founders and entrepreneurs through its digital e-residency program,” Eazi said. “You can set up your company digitally in Estonia, and become an e-resident.” Eazi, who via Zagadat Capital recently invested in Decagon, a company that trains engineers in Nigeria and pairs them with jobs worldwide, sees a major opportunity for African tech talent to gain a foothold in overseas markets such as Estonia. 

“You have over 10 million smart, young people getting out of university each year in need of jobs. Now, Africa — not just Nigeria, but Kenya, Ghana, Benin, Rwanda, etc  — our continent has the prospect to become the highest net exporter of technology talent.”

While this was Eazi’s first visit to Estonia, he is not a stranger to the country’s business environment. His VC fund Zagadat Capital has already invested in the mobile payment service PawaPay, which employs a number of engineers in Estonia.

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“I believe this is my first of many trips to Estonia, and I am excited at the fun stuff and ideas we will execute together,” he stated.

https://www.zagadatcapital.com 

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